BOARD AND LEADERSHIP

2025

Board of Directors

CO-CHAIRMAN OF THE BOARD
**Luis Miguel Messianu**
Founder-President-Chief Creative Officer at MEL (Messianu/Edelman/Lerma)

CO-CHAIRMAN OF THE BOARD
**Aldo Quevedo**
CEO, Creative Chairman at BeautifulBeast

CO-CHAIRMAN OF THE BOARD
**Gustavo Lauría**
Co-founder-President-Chief Creative Officer at We Believers

BOARD MEMBER
Paco Olavarrieta
Chief Creative Officer at d expósito & partners

BOARD MEMBER
**Mauricio Galván**
Executive Creative Director at Madwell

BOARD MEMBER
**Pablo Buffagni**
Creative Director / Head Chef at BBQ Agency

BOARD MEMBER
Flor Leibaschoff
Founder/Chief Creative Officer at BeautifulBeast

BOARD MEMBER
**Virgilio Flores**
Group Creative Director at Alma

OFFICERS

PRESIDENT
**Virgilio Flores**
Group Creative Director at Alma

EXECUTIVE DIRECTOR / TREASURER
**Francisco Vargas**
Team Lead, Video at Cella @ Chevron

SENIOR ADVISOR / SECRETARY
**Bettina Abascal**
Founder at Momentum

PRESIDENT

Regional LEADERS

CHICAGO
**Alejandra Haro**
Freelance Multicultural Sr. Copywriter

DALLAS
**Miguel Moreno**
Creative Director at The Marketing Arm

HOUSTON
**Cecilia Alanis**
Associate Creative Director Digital at López Negrete Communications

LOS ANGELES
**Alberto Calva**
VP, Creative Director at Deutsch

MIAMI
**Chany D’Amelio**
Chief Creative Officer & Partner, Archer Troy Miami

NEW YORK
**Daniela Varela**
Group Creative Director at Weber Shandwick

REGIONAL CO-LEADERS

CHICAGO
**Javier Osorio**
Creative Director

CHICAGO
**Jonathan García**
Creative Director at Laundry Service

DALLAS
**Verónica Elizondo**
Chief Creative Officer at Conill

DALLAS
**Darío Campos**
Creative Director at Dieste

DALLAS
**Marina Cuesta**
Creative Director

DALLAS
**Mariana Peluffo**
Executive Creative Director at Sweep Picking

HOUSTON
**Alex García**
Executive Creative Director at López Negrete Communications

LOS ANGELES
**Tessy Heyser**
Sr. Art Director at Casanova/McCann

LOS ANGELES
**Diego Andrade**
SVP, Executive Creative Director at Orcí

LOS ANGELES
**Christian Mondragón**
Senior Creative at Casanova/McCann

LOS ANGELES
**Claudio Vera**
Creative Director

MIAMI
**Juan Camilo Valdivieso**
Creative Leader at Ogilvy Miami

MIAMI
**Ana Paola Soria Galvarro**
Co-Founder & CEO at MEM Marketing Agency

MIAMI
**Roberto López**
Associate Creative Director at Zubi

NEW YORK
**Maddy Kramer**
Creative Director at Dentsu, Social Creative Lab & Co-founder at InVisible Creatives

NEW YORK
**Gloria Concepción**
Creative at Arts & Letters Creative Co.

NEW YORK
**Lucas Panizza**
Executive Creative Director at Creyentes

NEW YORK
**Mariel Hernández**
Art Director

PAST ADMINISTRATIONS

2023-2024

President: Virgilio Flores

Co-Chairman: Luis Miguel Messianu

Co-Chairman: Aldo Quevedo

Co-Chairman: Gustavo Lauría

Treasurer / Senior Advisor: Francisco Vargas

Secretary / Senior Advisor: Bettina Abascal

Regional Leader - Chicago - 2024: Javier Osorio

Regional Co-Leader - Chicago - 2023: Manuel Torres

Regional Leader - Dallas: Miguel Moreno

Regional Leader - Houston: Fernando Osuna

Regional Leader - Kansas City - 2023: Santiago Cuesta

Regional Leader - Los Angeles: Elías Weinstock, Pepe Aguilar

Regional Leader - Miami: Tony Waissmann

Regional Leader - New York: Maddy Kramer

Regional Co-Leader - Chicago - 2024: Gloria Dusenberry

Regional Co-Leader - Dallas: Verónica Elizondo, Darío Campos, Marina Cuesta

Regional Co-Leader - Houston: Cecilia Alanis

Regional Co-Leader - Los Angeles: Tessy Heyser, Diego Andrade

Regional Co-Leader - Miami: Iván Calle

Regional Co-Leader - Miami: Chany D’Amelio, Juan Camilo Valdivieso

Regional Co-Leader - New York: Mauricio Galván, Mica Gallino, Gloria Concepción, Lucas Panizza, Daniela Varela

Regional Co-Leader - New York: Maddy Kramer

Regional Co-Leader - New York: Mica Gallino

Social Media Strategist: Ariana Guerrero

2021-2022

President: Flor Leibaschoff

Co-Chairman: Luis Miguel Messianu

Co-Chairman: Aldo Quevedo

Co-Chairman: Gustavo Lauría

Treasurer / Senior Advisor: Francisco Vargas

Secretary / Senior Advisor: Bettina Abascal

Regional Leader - Austin: Sergio Alcocer

Regional Leader - Chicago: Javier Osorio

Regional Leader - Dallas: Miguel Moreno

Regional Leader - Los Angeles: Elías Weinstock

Regional Leader - Miami: Virgilio Flores

Regional Leader - New York: Pepe Aguilar

Regional Co-Leader - Chicago: José Suaste

Regional Co-Leader - Dallas: Verónica Elizondo

Regional Co-Leader - Los Angeles: Fernando Poblete

Regional Co-Leader - Miami: Iván Calle

Regional Co-Leader - Miami: Paco Olavarrieta

Regional Co-Leader - New York: Mauricio Galván

Regional Co-Leader - New York: Maddy Kramer

Regional Co-Leader - New York: Mica Gallino

2019-2020

Co-Chairman: Luis Miguel Messianu

Co-Chairman: Aldo Quevedo

Co-Chairman: Gustavo Lauría

Treasurer / General Manager: Francisco Vargas

Secretary / Counselor: Bettina Abascal

Regional Leader - Chicago: Javier Osorio

Regional Leader - Dallas: Flor Leibaschoff

Regional Leader - Los Angeles: Elías Weinstock

Regional Leader - Miami: Iván Calle

Regional Leader - New York (2020): Pepe Aguilar

Regional Leader - New York (2019): Mauricio Galván

Regional Leader - Austin (2019): Serge Flores

Regional Leader - Houston (2019): Fernando Osuna

Regional Co-Leader - Chicago: Mario Reinoso

Regional Co-Leader - Dallas: Miguel Moreno

Regional Co-Leader - Los Angeles: Fernando Poblete

Regional Co-Leader - Miami: Virgilio Flores

Regional Co-Leader - New York (2020): Mauricio Galván

Regional Co-Leader - New York: Maddy Kramer

Regional Co-Leader - New York: Paco Olavarrieta

2017-2018

Chairman: Gustavo Lauría

President: Ciro Sarmiento

Vice President: María Bernal

Vice President: Norbi Zylberberg

General Manager: Francisco Vargas

Treasurer: Bettina Abascal

2015-2016

Chairman: Luis Miguel Messianu

President: Gustavo Lauría

General Manager: Francisco Vargas

Treasurer: Bettina Abascal

2014

President: Laurence Klinger

General Manager: María Inés Vélez

Membership Manager: Carmen Navarrete

Sponsorships Coordinator: Isabel Echeverry

Public Relations: Valeria Maldini

Content Managers: Claudio Vera, Luli de Otto

Social Media Manager: Javier Osorio

Treasurer: Bettina Abascal