Círculo Creativo of the US Hispanic Market Launches Hall of Fame to Honor Industry Trailblazers

Círculo Creativo of the US Hispanic Market proudly announces the creation of its Hall of Fame, a prestigious new initiative designed to recognize and celebrate individuals and organizations that have significantly shaped the landscape of creativity and innovation within the Hispanic advertising and marketing industry. The Hall of Fame’s inaugural class includes an admired group of leaders whose contributions have left an indelible mark on the industry.

Inductees of the Inaugural Hall of Fame Class

  • Bettina Abascal—As the Founder of Momentum Solutions and the former Executive Director of Círculo Creativo, Abascal has been a tireless advocate for the creative industry, championing initiatives that uplift diverse voices and drive industry growth.

  • Olimpia Del Boccio—As Vice President of Marketing at NBCUniversal Global Distribution and former editor at P&C magazine (now Produ.com), Del Boccio played a pivotal role in creating and establishing Círculo Creativo, ensuring its foundation was built on a strong vision for the industry’s future.

  • Gustavo Lauria — Founder and CCO of We Believers and former President of Círculo Creativo, Gus is celebrated as one of the most awarded creatives in the history of the Hispanic market, with a special focus on purpose-driven marketing. Under his creative leadership, his agency was named Independent Agency of the Year at Cannes and Clio. Gus is also the creative mind behind the first and only Titanium Lion awarded to our market.
    Trajectory in the US: Y&R, La Comunidad, Vidal Partnership, and We Believers.

  • Luis Miguel Messianu — Founder of MEL and founding member and the first President of Círculo Creativo, Messianu is widely regarded as a visionary in the Hispanic advertising industry. His leadership and creativity have influenced countless campaigns and inspired the next generation of creative professionals.
    Trajectory in the US: del Rivero Messianu, alma, MEL.

  • Aldo Quevedo – CEO of BeautifulBeast, founding member, and former President of Círculo Creativo, Quevedo has been a passionate advocate for the transformative power of innovation and creative storytelling. He has tirelessly worked to elevate the impact and visibility of Hispanic advertising, championing its influence on national and global stages. Quevedo and his team at Dieste won the first Cannes Lion for the Hispanic market.
    Trajectory in the US: Dieste, LERMA/, BeautifulBeast.

  • Francisco Vargas – Executive Director of Círculo Creativo USA since 2014, Vargas has been instrumental in fostering collaboration and innovation within the Hispanic advertising community, ensuring that the organization remains at the forefront of creative excellence.


Corporate Partner Being Inducted

  • Hispanic Marketing Council (formerly known as the Association of Hispanic Advertising Agencies) – This organization has been a cornerstone of the Hispanic advertising industry, providing guidance, advocacy, and resources to advance the role of Hispanic marketing and elevate the contributions of Hispanic advertisers.


Media Partners Honored for Their Support

Círculo Creativo also recognizes two longstanding media partners for their unwavering support and dedication to the Hispanic advertising community:

  • HispanicAd—This influential industry publication has been exclusively dedicated to covering the Hispanic market for over thirty years. It provides vital information and insights that have supported the growth and success of the industry at large, and specifically to Círculo and its members.

  • Produ – As a trusted voice in the industry, Produ.com has consistently championed the creative achievements of Círculo and its members, helping to amplify their impact and contributions.


A Legacy of Creativity and Innovation

The Círculo Creativo Hall of Fame is a testament to the thoughtful impact of these individuals and organizations on the Hispanic advertising and marketing industry. This initiative will honor their achievements and inspire future generations of creative leaders to push boundaries and redefine what is possible.

The Hall of Fame ceremony will be a key part of Círculo Creativo Day, celebrating 25 years of excellence in Hispanic advertising. To mark this milestone, the event will also honor the 25 best ideas that have shaped the industry. The event will be held at the Nader Museum in Miami on Friday, February 28, making it a landmark moment for the creative community. For more information, please visit Círculo Creativo Day website.