Introducing "Fresh Ads," our latest addition designed to spotlight the most outstanding recent creations from our esteemed agency members.

ALMA

Coors Light - “Cold Activated Announcers”

Executive Summary
Anyone who’s cracked open a Coors Light knows that it’s best enjoyed when the mountains on the packaging turn blue, which is signals the brew has reached about 42°F (or 5°C), Coors Light’s optimal drinking temperature. To celebrate the brand’s iconic cold activated cans and bottles, its latest radio campaign, called Cold Activated Announcers, features voice actors who recorded the ad in an ice plunge chilled to 42°F.

As the announcers waded into ice plunges to read the radio ad scripts, our goal was to get takes that were refreshingly chill and authentic, and exemplified how it feels, and sounds, to be as chill as a perfectly cold Coors Light.

Agency Credits:

Alma (Creative Agency)

Alvar Suñol, Chief Creative Officer

Gabriel Ferrer, Executive Creative Director

Gabriel Reyes, Creative Director

Alejandra Vidal, Senior Copywriter

Andrew Del Valle, Associate Copywriter

Andrea Giraldo, Senior Art Director

Karen Udler, VP, Group Account Director

Jorge Espinosa, Senior Producer

Crown Films (Production)

Chad Tingle, Director, Crown Films

Production Company Credits: Crown Street, Omnicom Production

Post Production Company Credits: Omnicom Studios

DIESTE

Dallas Pets Alive - “Pawsitive Support”

PAWSITIVE SUPPORT WRITE UP
Mental health struggles are a major issue in the U.S., affecting one in five adults each year. At the same time, Dallas is facing a pet adoption crisis, with countless furry friends still waiting for a home. Studies show that pets can help alleviate mental health challenges, making adoption a true win-win. We saw an opportunity to address both.

Our Pawsitive Support campaign makes a powerful impact with a striking visual: a pet as a literal lifesaver. We embraced the truth that pets genuinely save lives. By depicting the realities of mental health struggles—overwhelming challenges soothed by the purr of a cat or the comforting presence of a dog—we highlight how adoption brings emotional relief while giving a loving companion a much-needed home.

Pawsitive Support goes beyond saving lives—it shows us that the love of a dog or cat isn’t just comforting; it’s healing. Because in the end, it’s never just the pet who gets rescued.

CREDITS

Agency - Dieste Inc.
Abe Garcia - Chief Creative Officer
Dario Campos - Creative Director
Victor Vetancourt - Associate Creative Director
Hector Rivas - Senior Art Director
Carlos Garcia - Art Director
David Chapatin - Senior Copywriter
Roberto Hernandez - Executive Director of Digital & Social Strategy
Anne Marie Zorad - Executive Producer
Marialejandra Urbina - Chief Strategy Officer
Scott Gassert - Executive Director of Media
Loana Ruiz - Manager of Agency

Post production & CGI - Latina Studio
Andrés Moreno - Creative Director
Sergio Ramirez - Art Director
Andrés Samir - 3D Artist
Daniela Piedrahita - Producer

REPÚBLICA HAVAS

Calm - “LOVE”

CALM AND REPUBLICA HAVAS SPARKED CONNECTION ON VALENTINE’S DAY BY CREATING LOVE, A PRODUCT INNOVATION.

For Valentine’s Day, LOVE was launched — a revolutionary mattress topper with a 150-degree incline on both sides, designed to bring couples closer together at bedtime. A surprising product innovation that became an emotionally meaningful message, merging functionality with intimacy.

Malena Martin, CMO of Calm, reflected on the initiative:
“We are very happy with the impact this campaign had. Creating a product that helps bring couples closer — especially in the month when most divorces occur — was as necessary as it was inspiring. Working with the Republica Havas team to raise awareness about this issue and offer a concrete solution allowed us to keep connecting with our customers through everyday life, what’s human, and what truly matters: being well, and being together.”

Jorge Plasencia, CEO of Republica Havas, also shared his thoughts:
“With LOVE, launched on Valentine’s Day, we connected with people on an emotional and everyday level. We didn’t just generate interaction — we gave people a real reason to believe that a small change in their routine can transform a relationship.

When you work with a client like Calm, who believes in the power of a good idea and is committed to seeing it through, everything changes. LOVE wouldn’t have been possible without that openness and that genuine desire to go beyond the brief.”

Finally, Martin Stuart, Group Creative Director, shared his perspective on the idea:
“In a world where half of all marriages end in divorce, LOVE was born from an uncomfortable question: What if part of the problem starts in bed? We designed this topper to do something simple yet powerful — bring couples physically closer. It’s not an empty promise; it’s design with intention. And if we can help a couple end their day just a little bit closer — even through humor — then it was all worth it.”

Credits: LOVE by Calm
Agency: Republica Havas
CCO: Tony Waissmann
CEO: Jorge Plasencia
Creative Chairman & President: Luis Casamayor
COO: Anthony Bianco
Group Creative Director: Martin Stuart
Senior Copywriters: Alejandro Garcia Obregon, Paola Soto
Senior Art Directors: Luis Martinez, Danny Valerdi
Chief Strategy Officer: Catarina Gonçalves
Production Manager: Gustavo Fernandez
Managing Director: Vanesa Bolanos

Production Company: OpenMind
Directors: Julián Escandarani, Eduardo Weisberg
Executive Producers: Ezequiel Negro, Nicolás Pintshanski
Head of Production: Kevin Kaplun
Editor: Carlos Capurro

Audio Production: TWINS Music House
Audio Director: Jerónimo Gonzalez Montalvo
Mastering & Sound: Tom Huergo
Music Advisor: Max Scott

Client Team:
CMO: Malena Martin
Brand Manager: Mia Siccardi
Content Manager: Josefina Romanelli
Content Manager: Sabrina Erlich
Social Media Strategist: Estefania Sosa

ARCHER TROY MIAMI

Royal Enfield - “No Turning Back”

BBDO, Critical Mass and Dieste

AT&T - The AT&T Guarantee - “Butter” and “Suegros”

Dieste and AT&T think just like you: Almost nothing in life is guaranteed.

Dieste — in collaboration with Omnicom’s creative hub — presents The AT&T Guarantee, a statement from the telecom company that ensures consumers reliable connectivity, the best deals, and friendly, high-quality service.

The commercials were directed by filmmaker Mark Molloy, produced by Smuggler, and feature the unmistakable narration of Sofía Vergara.

In life, almost nothing is guaranteed.
Not even something as basic as opening a tub of butter… and finding butter.
Your in-laws saying they’ll stay at your house for “just 2 or 3 days”? You might want to get that in writing.
In a world full of uncertainties, The AT&T Guarantee shows consumers there is one thing they can count on: reliable connectivity.

Created in collaboration with BBDO, Critical Mass and Dieste, this 360 campaign aims to communicate AT&T’s commitment in a fun and relevant way for the multicultural market. It includes TV commercials, social media content, radio, point-of-sale activations, and out-of-home (OOH) media.

CREDITS
Chief Creative Officer: Abe García
Director Creativo de Grupo: Benjamín Jara
Director Creativo: Aldo Murillo
Equipo Creativo: Carlos Ortega, Osiris Michael Villafañe, Nico Bernaudo, Jonathan Ramírez, Alejandro Cadavid, Andrés Munera.
Productor de Agencia: Mónica Sotelo
Compañía Productora: Smuggler
Director: Mark Molloy
Compañía Postproductora: Work Editorial
Casa de Audio: Lime / Tru Love

ALMA

McDonald’s - “El nuevo Frappé de McDonald’s tiene muchos nombres”

GALLEGOS UNITED

Got Milk? - “Real Matches”

ARCHER TROY MIAMI

Bio Tissue - “Recycleaves”

CONILL

Toyota - “Naughty List”

ARCHER TROY MIAMI

Imperial Moto

DIESTE

Progressive - “Lamps”

When it comes to confidence, Latinos lead the way. Dieste’s latest spot for Progressive Insurance®, Lamps/Don’t Be Sure, Be Insured, taps into that familiar blend of over-the-top certainty that sometimes takes a wrong turn.

Directed by Martin Jalfen, the ad follows two Latina friends driving behind a truck loaded with teetering furniture. “It’s fine …right?” As lamps start to topple, their confidence is suddenly, well, misplaced.

In this campaign, Dieste brings a fresh, culturally rooted perspective to Progressive’s message of providing safety to consumers, with an approach that combines humor and relatability. Through Lamps/Don’t Be Sure, Be Insured, Dieste reinforces Progressive’s goal of security on the road for Hispanic audiences by meeting them on their own terms—showcasing everyday humor, communicating in Spanglish, and featuring a bit of puppetry to add an old-school touch.

Through this spot, Dieste wants to celebrate the Latino spirit while offering a reminder that even the most confident of us could use reliable protection. Dieste’s unique creative choices here reflect a true understanding of the audience, showing that the best way to feel “seguro” on the road is to have the right coverage.

CREDITS:
Progressive: Remi Kent, Sade Balogun, Alison Beard, Meghan M Walsh, Matt Dillon & Amanda Fullerton
Agency: Dieste Inc.
CCO: Abe García
GCD: Valentina Sulbarán
CD: Darío Campos
Senior Copywriter: David Chapatin
Junior Copywriter: Marisol Acuña
Senior Art Director: Héctor Rivas
Art Director: Carlos García
Copy Editor: Gina Mayes
Head of Production: John Costello
Executive Director of Digital and Social Strategy: Roberto Hernández
Chief Strategy Officer: María Alejandra Urbina
Group Planning Director: Erin Clark
Account Director: Beatrice Sagaria-Rossi
Account Executive: Amarena De Gregorio
Production Company: Heaven, Inc.
Director: Martin Jalfen
DP: Charly Ritter
Editor: Andy McGee // Republic Editorial
Colorist: Paul Yacono // The Mill
VFX: Zoic Studios
Music: “Vuela Vuela” - Magneto
Sound Design: Deaf Mule

alma

Kroger - “The Gift of Teaching”

Dieste Inc / BBDO LA

AT&T - “Recovery Room”

Our iPhone 16 Pro launch spot was a success. That new phone feeling is something we all want to experience again and again—and it seems the same goes for a great campaign!

This year, for the Holiday Campaign, AT&T asked us to create a sequel to the previous Apple iPhone 16 launch campaign. To help promote the AT&T Bundle Of Three for the holidays.

And what could be better than having one beautiful, brand-new addition? Well, three! We continued the story of our proud iPhone dad, brought in his relatives, and the results have been fantastic.

“Recovery Room” was directed once again by Brian Billow, elevating our story to a new level of comedy and sharing that festive, slightly mischievous Christmas spirit with an even wider audience.

CREDITS

Name: Recovery Room

Brand: AT&T

Product: AT&T Bundle of Three

Advertising Agency: Dieste Inc / BBDO LA

CCO: Abe García / Matt Miller

Group Creative Director: Benjamin Jara

Creative Director: Aldo Murillo

Associate Creative Director: Néstor Rodríguez

Copy Editor: Erika Eyl

Art Director: Alejandro Pérez Cadavid

Art Director: Dalia Quiroz

Senior Account Planner: Leonor Tovar

Senior Group Account Director: Patricia Mira

Account Director: Adriana Calderón

Account Director: Eniafe Adewale

Account Supervisor: Kelsey Yamasaki

Account Executive: Hayden Ledbetter

Executive Producer: Matt Marty

Executive Producer: John Costello

EVP, Head of Production: Andrew Tucci

Executive Digital Director/Social Strategist: Roberto Hernández

Project Manager: Vanessa Charre-Cueva

Managing Director: Julien Lemoine

DIESTE, BBDO LOS ANGELES, CRITICAL MASS

AT&T - “Fans Soccer Club”

AT&T celebra la manera en la que los aficionados se conectan, lanzando singulares clubes de soccer

CREATIVE MESSAGING BLURB
El soccer, ampliamente referido como fútbol en el resto del mundo, es el deporte de mayor crecimiento en los Estados Unidos, y lleva una trayectoria de ascenso sin muestra alguna de desacelerarse. Así mismo, y ante el escenario de magnos eventos próximos como la Copa Mundial de Clubes de la FIFA en el 2025 y la Copa Mundial del 2026, y de la expansión de los clubes en la Major League Soccer, la huella del soccer en los Estados Unidos ha cobrado más relevancia que nunca.

AT&T, marca profundamente comprometida con el apoyo al deporte y el entretenimiento en los Estados Unidos, desde tiempo atrás ha sido un participante clave en el mundo del soccer. El gigante de las telecomunicaciones ha patrocinado a equipos como la USMNT, la USWNT, la MNT y el Atlanta FC, además del respaldo que brinda a la propia MLS. Más allá de los patrocinios, AT&T se ha enfocado en la conexión del aficionado al deporte, aportando su experiencia en conectividad de vanguardia.

En este contexto, AT&T está lanzando una nueva plataforma de soccer en conjunto con agencias del grupo Omnicom, incluidas Dieste, BBDO LA y Critical Mass, bajo el paraguas: Aquí le decimos soccer. La campaña inclusiva de la plataforma celebra el legado de las mujeres en el deporte con la presencia de la ex estrella de la USWNT, Mia Hamm, quien en el papel de una Soccer Mom, ayuda a cambiar la estrategia de juego con una simple videollamada. El anuncio también destaca a otros diversos tipos de aficionados, desde los acérrimos, hasta los que lucen su camiseta de fútbol por puro estilo.

De una manera realmente divertida, la campaña representa las formas singulares en que la gente goza del soccer en los Estados Unidos, formando clubes de aficionados e invitando a todos a descubrir con cuál conectan mejor. Como marca, AT&T se vuelve la facilitadora de esta pasión que mantiene al aficionado totalmente conectado con el juego y entre sí.

Benjamin Jara ECD Omnicom Advertising Group. Es indiscutible que el soccer en los Estados Unidos no tiene problema alguno haciendo las cosas a su manera. Penaltis desde la media cancha en los noventas, una temporada que se extiende de febrero a diciembre, campos de hierba artificial, fiestas pre partidos en los estacionamientos y hasta un leñador cortando un tronco de árbol para celebrar un gol – ese es el soccer en los Estados Unidos. Con esta campaña nuestra intención fue destacar las distintas formas que tienen los aficionados estadounidenses de jugar al soccer y cómo AT&T los mantiene conectados al deporte rey. Nos sentimos sumamente complacidos con los resultados y ha sido una experiencia increíble trabajar como un auténtico equipo de soccer, hombro a hombro con nuestros clientes, y con tanta gente talentosa de las agencias colaboradoras. Se trata apenas del arranque de una plataforma que habrá de seguir evolucionando en tanto nos acercamos a los años que se nos vienen, repletos de soccer.

CREDITS
Cliente: AT&T
Agencia: Dieste, BBDO Los Angeles, Critical Mass
Productora: Park Pictures
Director: Georgia Hudson
Director de Fotografía: Ryan Marie Helfant
Editor: Pablo Piriz, Pablo Leda / Pixel Power Post
Colorista: Daniel de Vue / Trafik
VFX: Jamm
Música: Songs for Film & T.V.
Diseño de Audio: Lime Studios

DEUTSCH

Walmart+ - "Walmart+. It’s Walmart, plus."

Walmart+ is everything you love about Walmart, plus a whole bunch of other stuff, too. That’s why they call it Walmart… Plus. Check out all the ways it saves you time plus money in our new full-funnel, fully-integrated, fully-multicultural, full-of-32-spots-campaign. (nw, we’re just sharing a couple of examples above.)”

DIESTE

Goya - “Golden Wrapper”

Credits:

Production Company: LANDIA
Director: Robert Llauró

Agency: Dieste Inc.
Chief Creative Officer: Abe García
Group Creative Director: Valentina Sulbarán
Creative Director: Darío Campos
Sr. Copywriter: David Chávez
Art Director: Héctor Rivas
Art Director: Carlos García
Executive Producer: John Costello
Strategy: Christina (Corral) Harris
Account Director: Jenny Gervacio
Account Executive: Martina Ricciotti
Group Account Director: Mageline Concepción
Executive Director of Digital and Social Stragey: Roberto Hernández

Post-Production / Editorial: Republic Editorial
Editor: Andy McGee
Post-Production Editorial / Color: Assembly
Colorist: Phillip Choe
Assistant Colorist: Aaron Burns
Producer: Lucy Gatanis

DIESTE / BbDo LA

AT&T - Campaign “Feel it again and again”

When you get a new phone, there’s a feeling so amazing, you just want to feel it again and again. With AT&T Next Up Anytime, AT&T lets you feel that every year.

For the iPhone 16 launch, AT&T challenged us to not only help sell the phone, but more importantly sell this feeling, and the assurance that consumers can experience it year after year.

We asked ourselves, what amazing feelings in life, would be even more amazing if you could feel them every year? With that, BBDO LA, Dieste, and Critical Mass got to work creating a multicultural integrated campaign.

“Spark’s Back” and “Cunero”, directed by Brian Billow, center around these feelings, be it getting the spark back in bed, or the joy of having a new baby. We related these incredible feelings with the equally incredible feeling of getting a new iPhone every year with AT&T.

CREDITS

Name: Cunero
Brand: AT&T
Product: AT&T Next Up Anytime - Apple iPhone 16 pro
Advertising Agency: Dieste Inc.
Chief Creative Officer: Abe García
Chief Creative Officer: Matt Miller
Group Creative Director: Benjamin Jara
Creative Director: Aldo Murillo
Associate Creative Director: Carlos Ortega
Senior Copywriter: Néstor Rodríguez
Copy Editor: Erika Eyl
Art Director: Alejandro Pérez Cadavid
Art Director: Dalia Quiroz
Senior Group Account Director: Patricia Mira
Account Director: Adriana Calderón
Senior Account Executive: Alicia Galleres
Account Executive: Maren Martinez, Delia Alvarado
Account Supervisor: Erika Zazueta
Executive Producer: John Costello
Broadcast Producer: Michelle McDonald
Executive Digital Director/Social Strategist: Roberto Hernández
Senior Account Planner: Leonor Tovar
Managing Director: Julien Lemoine
Project Manager: Lisa Del Castillo
Project Manager: Jake Nelson
Project Manager: Vanessa Charre-Cueva

Name: Sparks Back
Brand: AT&T
Product: AT&T Next Up Anytime - Apple iPhone 16 pro
Chief Creative Officer: Matt Miller
Chief Creative Officer: Abe Garcia
Group Creative Director: Benjamin Jara
Senior Art Director: Alex Zermeno
Senior Copywriter: Stuart Tierney
Junior Copywriter: Emily McDowell
EVP/Head Of Production: Andrew Tucci
Executive Producer: Matt Marty
Producer: Manuella Campos
Junior Producer: Alexander Gill
Managing Director: Julien Lemoine
Senior Group Account Director: Patricia Mira
Account Director: Eniafe Adewale
Account Supervisor: Kelsey Yamasaki
Account Executive: Hayden Ledbetter
EVP, Head of Strategy: Kaleen Ogden
Associate Strategy Director: Michelle Pinkley
Project Manager: Lisa Del Castillo
Project Manager: Brent Mitchell