2021 ANA Multicultural Marketing & Diversity Conference

Hispanic Creative Done Right (Virtual Only)

Founded in 1999, Círculo Creativo USA is a nonprofit organization dedicated to supporting creativity in the U.S. Hispanic advertising market. The common mission is to improve the quality of creative work in the U.S. Hispanic market. In this session, top agency creatives, who are also Círculo Creativo members, will showcase best in class campaigns that advance the caliber of U.S. Hispanic work, drive results and generate growth for committed brands. They will share best practices and examples of how language and culture play a key role and infuse their work with relevance, originality and impact. The content will include case studies of recent campaigns and actionable advice for clients and marketers.

Moderator: Florencia Leibaschoff
President, Círculo Creativo Group Creative Director, Lerma Agency

Luis Miguel Messianu
Founder-Creative Chairman-CEOAlma

Elías Weinstock
Vice President, Executive Creative DirectorCasanova/McCann