EVENT DETAILS

DATE: Thursday, November 7, 2024
VIRTUAL PANEL: 1:00pm - 2:00pm ET
WHERE: Online
PRICE: Free

Now that Hispanic Heritage Month has wrapped up, it’s a good time to reflect on who’s genuinely investing in and supporting the multicultural community. In the past year, many have recognized the Hispanic market as a key growth opportunity for their businesses.

What started as a DEI initiative and a checkbox for diversity in communications has turned into a deeper commitment, acknowledging the growth potential that goes well beyond Hispanic Heritage Month. After all, Latinos celebrate culture every day, not just in September and October!

Brands with Latin roots are increasingly making their mark on American pop culture. From Takis and Topo Chico to Modelo, these brands are truly resonating with audiences, with Modelo even surpassing some well-known American beers! So, how can brands authentically connect with this new America? It starts with having genuine conversations that showcase the daily influence of Latin culture, making sure the community's voice is heard in how they’re represented and marketed to.

Today, we’ve gathered a talented group of individuals to share insights on how these trends are shaping their businesses and the strategies they’re using to stay relevant.