Alma
Change The Ref
Ballots Against Bullets
2023
The “Ballots Against Bullets” campaign by Change The Ref is a call to action to change gun control laws in the United States. Launched in 2023, it aims to raise awareness among citizens about the importance of voting for politicians who promote fairer and more effective laws to prevent tragedies like shootings.
The campaign started as a graphic initiative, but its impact went beyond and became a platform that shared stories of shooting survivors. This helped citizens understand the importance of voting for politicians who promote changes in gun control laws.
“Ballots Against Bullets” has received numerous awards and recognitions, including silver and bronze at Cannes Lions, Grand Prix at the London Festival, El Sol, and The Drum, in addition to over 40 awards at other festivals.
Change The Ref summarizes its mission with the phrase “No action, no change,” and this campaign has generated significant change in the community.