Status: Creative Brief Completed.
Next Steps: Find client and launch campaign. Interested agencies, creatives and organizations, please contact Francisco Vargas for more details.
Introduction:
“Go back to Mexico”, “Chinese virus”, “you don’t belong here”, “I thought all Muslims were terrorist”, these are just a few examples that show what living in the U.S. as a minority is all about. One minority that have had it particularly rough it’s African Americans, they have suffered from multiple forms of racism for more than the past couple of centuries, and recently they have been the main recipients of police brutality. The murder of George Floyd by the MPD sparked protest around the U.S. (and worldwide) and brought to the front the conversation around racism in America, an ailment that it’s very much alive but that it’s not openly debated. The objective of the brief is to create a campaign that keeps the conversation going and that makes people act in order to reduce racism in the U.S.