Makes it part of the agency rather than a separate unit

Arnold is adding Hispanic marketing capabilities with the hiring of three executives from Bravo, the Hispanic marketing unit of WPP Group's Young & Rubicam Brands.

Leading the new cross-cultural practice are Christopher Campos, as managing director, growth strategies and development; Marco Castro, as director of operations; and Hugo Castillo, as creative director. At Bravo, they held similar roles: Campos was md, Castro, director of integrated operations, and Castillo, cd.