Joaquín Molla, Luis Montero, José Molla
Revenue and Staff Headcount Increased by Double Digits
If there's one way to summarize why La Comunidad is on this list, it's this: The agency is scrapping its name.
Founded 14 years ago as a multicultural specialist by Argentine brothers José and Joaquín Mollá, the shop is swapping La Comunidad for The Community early this year. It's a shocking but prescient move that speaks volumes about the agency's ability to understand and adapt to the evolving industry landscape.
"It's a reflection of what's happening culturally in this country," said José Mollá, co-founder and chief creative officer. "We felt that being called La Comunidad reinforces a division that no longer exists. Language and ethnicity implied a separation that is less culturally relevant every day. In the same way that we're in a post-digital era, where the division between a digital agency and a traditional agency makes less sense, because that's not how people live their lives. We believe that culturally, we're still going through a similar process. And it's having a really interesting effect on American culture."