Círculo Creativo, in partnership with AHAA: The Voice of Hispanic Marketing, announces that call for entries for the Fourth Annual U.S.H. Idea Awards are now open through April 17, 2015. The award, which recognizes the best creativity in U.S. Hispanic advertising, has undergone an overhaul to include new and expanded categories and sub-categories plus a more robust jury panel. The awards will take place at The Colony Theatre in Miami, FL on Tuesday, April 28, 2015 as part of the 2015 AHAA Annual Conference.
Major advertising agencies will compete for the Top Five Best Ideas plus Gold, Silver, and Bronze Awards. In addition, this year, the jury will expand from 10 to 29 jurors that represent more U.S. Hispanic advertising agencies than ever before.
"At Círculo, we strive to be more inclusive, giving everyone the opportunity to contribute and inspire them to do their best work – this jury expansion will allow for more agencies to be represented,” said Gustavo Lauría, president of Círculo Creativo and partner/CCO at We Believers. “Having these creative directors from all over the country in one room is a unique opportunity, one that is significant in a market like ours and necessary for a more meaningful and engaging discussion of this year’s best work in Hispanic creativity.”
The 2015 U.S.H. Idea Awards will feature 14 categories with 135 subcategories with the following additions:
- The Graphic Media Category has been split in two new categories: Press and Outdoor
- The Digital category is now Cyber & Mobile
- Production Techniques is now Craft, in which production companies, post-production companies and digital agencies can enter their work for the U.S. Hispanic market
- The PR, Media, Integrated and Beyond Hispanic categories have been significantly improved and expanded
“U.S. Hispanics are driving mainstream trends, yet marketers must tap into the right insights and value-driving purchasing behaviors to move the needle – relevance in visual content and messaging has never been more important,” said Aldo Quevedo, chair of AHAA, Círculo board member, and principal/creative director at Richards/Lerma. “The 2015 USH Idea Awards will honor the next class of creatives, who not only push the envelope but whose work reinforces the vitality and importance of Hispanic creative on a global scale.”
Each piece within a campaign must be entered and paid for as a single entry. Entries will be considered by the jury both individually and as a campaign. Early bird rates apply through February 20th, regular rates from February 21st through April 1st with late fees applying from April 2nd until April 17, 2015. To register, please visit www.ushideaawards.com.