The fifth annual U.S. Hispanic Idea Awards will be held at the Colony Theatre in Miami Beach on Wednesday October 12, 2016, with Cannes Lion CEO Philip Thomas as one of the keynote speakers.
The U.S.H. Idea Awards, the premier event for the industry, celebrate outstanding creative achievement in advertising generated by Hispanic or general market agencies targeting Hispanic consumers. The 2016 U.S.H. Idea Awards will be produced and presented by Círculo Creativo.
Gustavo Lauría and Luis Miguel Messianu
“As our award show continues to evolve, it was important to include the best work from U.S. Hispanic agencies,” said Luis Miguel Messianu, Chairman of Círculo and CEO of Alma. Messianu points out that there was “clearly a gap” between April and June, which is when the best campaigns and cases are sent to the Cannes Festival. "By moving the event, we will have a better representation, which is consistent with Circulo's core mission to elevate the standards of our creative output," stated Messianu.
Círculo Creativo decided to move the awards away from the overcrowded advertising festival's Spring season in order to better accommodate advertising agencies and production companies and to encourage them to submit their best creative work of the year.
“We will have a female President of the Jury and for the first time, we are opening the doors to the most representative production companies to judge the “Craft” category. Plus, we are planning to launch a series of creative talks where one of the keynote speakers will be the Cannes Lions’ CEO. We are excited to announce a lot of good news in the coming weeks that will help inspire and bring together the whole market,” said Gustavo Lauría, President of Círculo and Co-Founder of We Believers.
The jury will consist of top creatives representing the most important agencies of the market and will judge most of the categories. Key professionals from production companies and agency planners will be a part of the jury for the “Craft” and “Strategy” categories.
“AHAA is thrilled that the U.S.H. Idea Awards continue to showcase the best of Hispanic creative in the U.S.,” said Linda Gonzalez, Chair of AHAA: The Voice of Hispanic Marketing and President of the Viva Partnership.
Entries for the 2016 U.S. Hispanic Idea Awards will be accepted in the summer. For more information on submissions and eligibility, please visit www.ushideaawards.com