Sarmiento will be working together with Gustavo Lauría, Chairman of the Círculo Creativo, for the next two years.

Círculo Creativo today announced that Ciro Sarmiento, Chief Creative Officer at Dieste, has joined the nonprofit organization as President to work hand in hand with Gustavo Lauría and the Círculo Creativo Board of former presidents.

With over 15 years of experience in the U.S. in both the multicultural and general markets, as well as international experience in Latin America, Ciro Sarmiento is one of the most talented and respected creative directors in the U.S. Hispanic Market, who also worked for world-renowned agencies such as Ogilvy & Mather and Leo Burnett.

Commenting on his appointment, Ciro Sarmiento said: “It’s a profound honor to represent the Hispanic market agencies in the U.S. as President of Circulo Creativo. Leading Círculo has been and continues to be a rigorous job, it requires the constant participation from the President, the chairman and board members. We’re living through decisive times in this country, times that will define the future for the next Latino generations and I am committed to working incessantly alongside the board of directors and Chairman to be at the forefront of the incoming changes in our industry.”

Sarmiento’s creative work has been recognized across the globe, and his extensive list of awards includes several prestigious at the Cannes Lions, D&AD, Clio Awards, New York Festivals, LIA, Effie, and The One Show as well as several Latin American award shows such as Wave Festival and El Ojo. He has also served on several international creative festival juries in the course of his career.

Gustavo Lauría, Chairman, commented: “It is time to bring some new blood to the Círculo Creativo, in order to keep developing initiatives to inspire our agencies, our creative output and also start working closer with clients and the corporate side of the market, together with Ciro.”