The U.S. Hispanic Creative Circle has today announced that entries to the 6th USH Idea Awards are now open. Agencies will have until September 15th to submit creative pieces to the festival that will be held in Miami on October.

The U.S.H. Idea Awards, the premier event for the industry, celebrate outstanding creative achievement in advertising generated by Hispanic or general market agencies targeting Hispanic consumers.

“We are expecting one of the best USH Awards shows ever,” says Ciro Sarmiento, president of Círculo Creativo and CCO of Dieste Inc. "Hispanic agencies are having an outstanding year regarding creativity, breaking award records in several different festivals. And I’m sure this will be reflected not only on the quality of the work but also on the amount of submissions.”

Gustavo Lauria, chairman at Círculo Creativo and cofounder at We Believers, added: “Our role as Círculo Creativo is to open our doors for everyone to participate, get inspired and collaborate to raise the creative bar every year. That’s why we invite top creative planners and the key professionals from production companies to join and be part of our jury once again.”

What’s New?

Círculo Creativo is launching a new category this year: Creative Data – celebrating the interplay of ideas and information – as the 17th award category. Entries in the Creative Data category must clearly demonstrate how the execution/campaign was enhanced or driven by the creative use, interpretation, analysis or application of data. The creative use of data must sit at the core of the idea and the results/impact must be clear and robust.

Also, several subcategories were updated to reflect the new reality of our industry. New subcategories will include 360° & Virtual Reality Videos and Augmented Reality, among others.

The Media category was also updated and renamed Use of Media while Direct and Promo & Activation were split into two separate categories:
1) Direct
2) Promo & Activation

Another important change was the upgrade of the OpenWater system, making the submission process faster and easier. Agencies can submit their entry in multiple categories and subcategories at once, avoiding multiple submissions.

How to participate:
USH agencies are encouraged to participate by submitting pieces to the following categories:
1.   Film
2.   Radio
3.   Print & Publishing
4.   Outdoor
5.   Cyber & Mobile
6.   Creative Data
7.   Innovation
8.   Planning & Strategy
9.   Craft
10. Direct
11. Promo & Activation
12. Design
13. Branded Content & Entertainment
14. PR
15. Use Of Media
16. Integrated

Any entry submitted for general market (non-U.S. Hispanic), or for other countries created by U.S. Hispanic Agencies must be submitted in the Beyond Hispanic category.

More info about the awards can be found here and previous winners can be found here.

Costs & Dates:
Regular rate from August 23rd through August 31st: US$ 360 per entry.
Extended Deadline from September 1st through September 15th: US$ 410 per entry.

For more information, please email: awards@circulocreativo.org