Cannes Lions 2018: One Argentinian, One Brazilian and One Colombian Walk into a Bar.
Tuesday, June 19 - 14:45 @ Debussy Theatre, Palais 1
Host: Dieste
Speakers:
Javier Campopiano, Partner & CCO at FCB Mexico
Fernanda Romano, Founder at Malagueta Group
Ciro Sarmiento, CCO at Dieste
Session description
This will be an eye-opening, cocktail-infused discussion, featuring the ABCs of Latin creatives leading agencies in the United States. Prepare for dimmed lights and piano bar music while three friends illustrate how Latin American thinking can successfully change agencies in the United States. Break rules, tackle corporate fear and immerse yourself in a Latin conversation charged with insights and fun facts. This session is for advertising agencies and marketers who want to better understand the increasingly diversity-minded behavior in U.S. culture. America is changing so rapidly, you may just need a drink after listening to Fernanda, Javier and Ciro.
Questions this session will answer:
What can Latin American thinking bring to the North American marketplace?
Who will truly understand the newer generations of consumers in America?
Can Latin creatives be successful at promoting diversity and leading creative agencies in the United States?