EFFIE Awards U.S. 2021
Effie Awards US recognizes and celebrates the most effective marketing efforts of the year. After progressing through two rounds of judging, those selected as winners represent cases that best demonstrated how they effectively solved a marketing challenge, connected with their target audience, and achieved the results to prove it worked.
* Indicates lead agency
WINNERS - USA HISPANIC AGENCIES
MULTICULTURAL - NON-PROFITS
BRONZE
AARP
AARP COVID-19 Response
AARP
Republica Havas*
MediaCom
MULTICULTURAL - SERVICES
GOLD
McDonald’s
Dorado: More Than a Music Video
McDonald’s
Alma DDB*
Boden PR
Loud & Live
OMD
SILVER
McDonald’S
HACER Proud
McDonald’s
Alma DDB*
OMD
Boden PR
SMALL BUDGETS - SERVICES
BRONZE
The Wild Detectives
Traveling in the Times of Corona
The Wild Detectives
Dieste, Inc.*
DJNR Interactive
Pixel Power
Breed Music
Deaf Mule
COMMERCE & SHOPPER
E-COMMERCE
GOLD
The Wild Detectives
Traveling in the Times of Corona
The Wild Detectives
Dieste, Inc.*
DJNR Interactive
Pixel Power
Breed Music
Deaf Mule
DIGITAL
INFLUENCER MARKETING
BRONZE
Coors Light
America Could Use A Beer
Molson Coors
DDB Chicago*
SPARK FOUNDRY Chicago
ICF Next
Alma DDB
FINALISTS
BEVERAGES - NON-ALCOHOL
Pepsi
Pepsi empowers young Latinx to Unmute their voices
PepsiCo
Alma DDB*
OMD*
Content Collective
Acceleration Community of Companies (ACC)
BRANDED CONTENT & ENTERTAINMENT - SERVICES
McDonald’s
Dorado: More Than a Music Video
McDonald’s
Alma DDB*
Boden PR
Loud & Live
OMD
GOVERNMENT & PUBLIC SERVICE
U.S. Army
What’s Your Warrior?
U.S. Army
Team DDB*
Fluent 360*
Critical Mass
FleishmanHillard
RAPP
OMD
MARKETING DISRUPTORS - SERVICES
U.S. Army
What’s Your Warrior?
U.S. Army
Team DDB*
Fluent 360*
Critical Mass
FleishmanHillard
RAPP
OMD
MULTICULTURAL - SERVICES
Cricket Wireless
We Are Here
Cricket Wireless
Dieste, Inc.*
Hearts & Science
RESTAURANTS
McDonald’s
Dorado: More Than a Music Video
McDonald’s
Alma DDB*
Boden PR
Loud & Live
OMD
RETAIL
Walmart
Let’s End the Year with Category-Busting Growth
Walmart
Publicis Groupe: Fallon, Publicis New York, Digitas*
Haworth Marketing + Media
Burrell
Lopez Negrete Communications
SNACKS & DESSERTS
Cheetos
Leaving a Mark
Frito-Lay North America, Inc.
Dieste, Inc.*
VaynerMedia
OMD
Ketchum
TIMELY OPPORTUNITY - SERVICES
Change the Ref
One Cookie Per Kid
Change The Ref
Alma DDB*
The Wild Detectives
Traveling in the Times of Corona
The Wild Detectives
Dieste, Inc.*
DJNR Interactive
Pixel Power
Breed Music
Deaf Mule
COMMERCE & SHOPPER
DISEASE AWARENESS & EDUCATION: NON-PROFIT
California Department of Public Health - Tobacco Control Program Nicotine Equals Brain Poison
California Department of Public Health - Tobacco Control Program
Duncan Channon*
APartnership
Golin
Acento Advertising
Beyond Agency
HEALTHCARE SERVICES
Memorial Sloan Kettering Cancer Center
Cancer Care Can’t Wait
Memorial Sloan Kettering Cancer Center
Known*
Lippincott
Alma DDB
Curfew
HEALTH & WELLNESS
RX - CONSUMER/DTC
Trulicity
Está En Mi
Eli Lilly & Co.
Alma DDB*
OMD*
Native Tongue Communications