RANKING - USA HISPANIC
AGENCY
1) We Believers
2) Alma
3) Casanova//
McCann
TOTAL
GP
-
-
-
0
T
1
-
-
1
G
-
-
-
0
S
1
-
-
1
B
2
4
-
6
SL
7
8
1
16
LIONS
4
4
-
8
PT
50
20
1
RANKING IBERO-AMERICA
COUNTRY
1) Brazil
2) Spain
3) Colombia
4) México
5) Argentina
6) USA (Hispanic)
7) Perú
8) Uruguay
9) Portugal
10) Chile
10) Ecuador
TOTAL
GP
3
3
1
1
1
-
-
-
-
-
-
9
T
-
1
-
-
-
1
-
-
-
-
-
2
G
13
5
3
3
1
-
-
-
-
-
-
25
S
17
11
5
3
4
1
2
1
1
-
-
45
B
34
9
9
4
5
6
4
1
-
1
1
74
LIONS
67
29
18
11
11
8
6
2
1
1
1
155
PT
506
299
137
108
88
55
26
10
7
3
3
Point Structure:
35 points for a Titanium and Creative Effectiveness Grand Prix
30 points for all other Grand Prix, including Grand Prix for Good
30 points for a Titanium Lion
15 points for a Gold Lion
7 points for a Silver Lion
3 points for a Bronze Lion
1 point for a shortlist position
2020/2021 WINNERS & SHORTLIST - USA HISPANIC
TITANIUM LIONS
TITANIUM LION
CORONA THE MATCH OF AGES
ABINBEV
CORONA BEER
WE BELIEVERS NEW YORK USA
GLASS: THE LION FOR CHANGE
Desert
INNOVATION LIONS
Desert
HEALTH & WELLNESS LIONS
Desert
PHARMA LIONS
Desert
Design Lions
Desert
OUTDOOR LIONS
SHORTLIST
E02 (Ambient Outdoor)
UNBREAKABLE OOH
STILLHOUSE SPIRITS CO.
STILLHOUSE
WE BELIEVERS NEW YORK USA
SHORTLIST
F03 (Single-market Campaign)
UNBREAKABLE OOH
STILLHOUSE SPIRITS CO.
STILLHOUSE
WE BELIEVERS NEW YORK USA
PRINT & PUBLISHING LIONS
BRONZE
A10 (Not-for-profit / Charity / Government)
CAMPAIGN: MARCO RUBIO, JOHN CORNYN, DONALD TRUMP, TED YOHO, MIKE BOST
CHANGE THE REF
GUN REFORM
ALMA MIAMI USA
BRONZE
A01 (Food & Drink)
PRINT INSERTION
MOLSON COORS
MILLER LITE
DDB CHICAGO USA + ALMA MIAMI USA + CONNECT + ICG NEXT
SHORTLIST
D03 (Single-market Campaign)
BALLOTS AGAINST BULLETS
CHANGE THE REF
GUN REFORM
ALMA MIAMI USA
SHORTLIST
D04 (Social Behaviour)
CALORIE BURNING URL
MOLSON COORS
MILLER LITE
DDB CHICAGO USA + ALMA MIAMI USA + CONNECT + ICG NEXT
SHORTLIST
D06 (Breakthrough on a Budget)
CALORIE BURNING URL
MOLSON COORS
MILLER LITE
DDB CHICAGO USA + ALMA MIAMI USA + CONNECT + ICG NEXT
MEDIA LIONS
Desert
PR LIONS
Desert
DIRECT LIONS
SHORTLIST
D01 (Use of Digital Platforms)
CANTENNA
MOLSON COORS
MILLER LITE
DDB CHICAGO USA + ALMA MIAMI USA + CONNECT + ICG NEXT
SHORTLIST
D02 (Use of Mobile)
ART FOR FOODIES
DOORDASH
DOORDASH
WE BELIEVERS NEW YORK USA
SHORTLIST
F04 (Social Behaviour)
CANTENNA
MOLSON COORS
MILLER LITE
DDB CHICAGO USA + ALMA MIAMI USA + CONNECT + ICG NEXT
CREATIVE STRATEGY LIONS
Desert
CREATIVE DATA LIONS
Desert
SOCIAL & INFLUENCER LIONS
Desert
FILM CRAFT LIONS
Desert
DIGITAL CRAFT LIONS
Desert
INDUSTRY CRAFT LIONS
SHORTLIST
E03 (Print & Publishing)
SOCIAL SUPPORT
MOLSON COORS
MILLER LITE
DDB CHICAGO USA + ALMA MIAMI USA + CONNECT + ICG NEXT
ENTERTAINMENT LIONS
BRONZE
D02 (Sports: Brand Integration & Sponsorships / Partnerships)
CORONA THE MATCH OF AGES
ABINBEV
CORONA BEER
WE BELIEVERS NEW YORK USA
ENTERTAINMENT LIONS FOR MUSIC
SHORTLIST
D01 (Use of Original Composition)
DORADO
MCDONALD'S
MCDONALD'S MEALS
ALMA MIAMI USA
BRONZE
D02 (Use of Licensed / Adapted Music)
IT'S UP TO YOU
AD COUNCIL
AD COUNCIL COVID-19 VACCINE EDUCATION
PEREIRA O'DELL, SAN FRANCISCO + THE AD COUNCIL, NEW YORK + AB INBEV NEW YORK + ALMA MIAMI + DAVID MIAMI + JOY COLLECTIVE WASHINGTON + SESAME WORKSHOP NEW YORK
ENTERTAINMENT LIONS FOR SPORT
BRONZE
A02 (Live Broadcast / Live Streaming)
CORONA THE MATCH OF AGES
ABINBEV
CORONA BEER
WE BELIEVERS NEW YORK USA
Film Lions
BRONZE
B01 (Food & Drink)
SOCIAL SUPPORT / CANTENNA
MOLSON COORS
MILLER LITE
DDB CHICAGO USA + ALMA MIAMI USA + CONNECT + ICG NEXT
SHORTLIST
F02 (Challenger Brand)
BK COWS' MENU
BURGER KING GLOBAL
BURGER KING MENU
WE BELIEVERS NEW YORK USA
SILVER
F03 (Single-market Campaign)
CORONA THE MATCH OF AGES
ABINBEV
CORONA BEER
WE BELIEVERS NEW YORK USA
SHORTLIST
F03 (Single-market Campaign)
TAMARINDO DIVERS
BURGER KING MX
BURGER KING TAMARINDO KING
WE BELIEVERS NEW YORK USA
Mobile Lions
Desert
Radio and Audio Lions
Desert
Sustainable Development Goals Lions
Desert
Creative Effectiveness Lions
SHORTLIST
B04 (Creative Effectiveness for Good)
SECOND CHANCES
DONATE LIFE CALIFORNIA & CANADIAN TRANSPLANT ASSOCIATION
DONATE LIFE CALIFORNIA & CANADIAN TRANSPLANT ASSOCIATION
MCCANN NEW YORK*
*(WORK BY: MCCANN NEW YORK+ MCCANN CANADA TORONTO + CASANOVA//MCCANN)
Brand Experience and Activation Lions
SHORTLIST
A01 (Food & Drink)
FAREWELL, WORK HOLIDAY PARTIES
MOLSON COORS
MILLER LITE
DDB CHICAGO USA + ALMA MIAMI USA + CONNECT + ICG NEXT
Creative Business Transformation Lions
SHORTLIST
B02 (Brand purpose & impact)
BK COWS' MENU
BURGER KING GLOBAL
BURGER KING MENU
WE BELIEVERS NEW YORK USA
Creative eCommerce Lions
SHORTLIST
E03 (Single-market Campaign)
ART FOR FOODIES
DOORDASH
DOORDASH
WE BELIEVERS NEW YORK USA