THE ONE SHOW – WINNERS 2022
USA Hispanic
BRANDED ENTERTAINMENT
BRONZE
We Believers / New York + Bamba / Buenos Aires + Landia / Buenos Aires
Brand Partnerships
Burger King Argentina / Netflix Argentina
Whopper Heist
BRONZE
We Believers / New York + Bamba / Buenos Aires + Landia / Buenos Aires
Craft – Use of Technology
Burger King Argentina / Netflix Argentina
Whopper Heist
SHORTLIST
We Believers / New York + Primo Content Mexico / Mexico + Papa Music
User-Generated Content
Grupo Modelo AB InBev
XMAS TRACK SAVER
CREATIVE USE OF DATA
SILVER
We Believers / New York + Bamba / Buenos Aires + Landia / Buenos Aires
Data Visualization – Dynamic / Responsive
Burger King Argentina / Netflix Argentina
Whopper Heist
CREATIVE EFFECTIVENESS
MERIT
alma DDB + PepsiCo + OMD + Carbo Films
Creative Effectiveness – Consumer / Brand
Pepsi
Better With Pepsi
MERIT
alma DDB + PepsiCo + OMD + Carbo Films
Single Country or Region – Consumer / Brand
Pepsi
Better With Pepsi
DESIGN
SHORTLIST
alma DDB + DDB / Chicago + DDB / San Francisco + Kaleidoscope
Packaging – Specialty
Miller Lite
Beernaments
BRONZE
alma DDB + PepsiCo + OMD + Acceleration Community of Companies (ACC)
Promotional – Print Advertisements
Pepsi
Better With Pepsi
MERIT
alma DDB + PepsiCo + OMD + Acceleration Community of Companies (ACC)
Craft – Art Direction
Pepsi
Better With Pepsi
SILVER
alma DDB + PepsiCo + OMD + Carbo Films
Promotional – Posters – Series
Pepsi
Better With Pepsi
BRONZE
alma DDB + PepsiCo + OMD + Carbo Films
Out of Home – Series
Pepsi
Better With Pepsi
BRONZE
alma DDB + PepsiCo + OMD + Carbo Films
Craft – Photography
Pepsi
Better With Pepsi
MERIT
alma DDB + PepsiCo + OMD + Carbo Films
Craft – Printing & Paper Craft
Pepsi
Better With Pepsi
MERIT
CONILL ADVERTISING / El Segundo + Toyota Motor North America, U.S.A. / Dallas + Pickle Music / Los Angeles + Passion Pictures / Los Angeles
Craft – Animation
Toyota
Nora's Joy
DIRECT MARKETING
MERIT
We Believers / New York + Bamba / Buenos Aires + Landia / Buenos Aires
Out of Home – Billboards & Transit
Burger King Argentina / Netflix Argentina
Whopper Heist
MERIT
We Believers / New York + Bamba / Buenos Aires + Landia / Buenos Aires
Use of Smart Devices & Voice Assistants
Burger King Argentina / Netflix Argentina
Whopper Heist
SHORTLIST
We Believers / New York + Bamba / Buenos Aires + Landia / Buenos Aires
Brand Partnerships
Burger King Argentina / Netflix Argentina
Whopper Heist
SHORTLIST
We Believers / New York + Primo Content Mexico / Mexico + Papa Music
Experiential – In-Person Events
Grupo Modelo AB InBev
XMAS TRACK SAVER
SHORTLIST
We Believers / New York + Primo Content Mexico / Mexico + Papa Music
Non-traditional & Guerrilla Marketing
Grupo Modelo AB InBev
XMAS TRACK SAVER
BRONZE
We Believers / New York + Primo Content Mexico / Mexico + Relevant
Experiential – In-Person Events
Grupo Modelo Corona Extra
Plastic fishing tournament
BRONZE
We Believers / New York + Primo Content Mexico / Mexico + Relevant
Innovation in Direct Marketing
Grupo Modelo Corona Extra
Plastic fishing tournament
SHORTLIST
DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo
Brand Partnerships
Burger King
The Impossible Combo
EXPERIENTIAL & IMMERSIVE
MERIT
alma DDB + DDB / Chicago + DDB / San Francisco + Kaleidoscope
Physical Products
Miller Lite
Beernaments
SHORTLIST
CONILL ADVERTISING / El Segundo + Toyota Motor North America, U.S.A. / Dallas + Company 3 / Los Angeles + Fela / Los Angeles
Craft – Use of Technology
Toyota
FEATURING YOU
MERIT
We Believers / New York + Bamba / Buenos Aires + Landia / Buenos Aires
Events / Stunts / Competitions – In-Person
Burger King Argentina / Netflix Argentina
Whopper Heist
MERIT
We Believers / New York + Bamba / Buenos Aires + Landia / Buenos Aires
Brand Partnerships
Burger King Argentina / Netflix Argentina
Whopper Heist
SHORTLIST
We Believers / New York + Primo Content Mexico / Mexico + Papa Music
Events / Stunts / Competitions – In-Person
Grupo Modelo AB InBev
XMAS TRACK SAVER
MERIT
We Believers / New York + Primo Content Mexico / Mexico + Papa Music
Innovation in Lockdown
Grupo Modelo AB InBev
XMAS TRACK SAVER
SILVER
We Believers / New York + Primo Content Mexico / Mexico + Relevant
Events / Stunts / Competitions – In-Person
Grupo Modelo Corona Extra
Plastic fishing tournament
GOLD
We Believers / New York + Primo Content Mexico / Mexico + Relevant
Innovation in Experiential
Grupo Modelo Corona Extra
Plastic fishing
MERIT
DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo
Events / Stunts / Competitions – In-Person
Burger King
The Impossible Combo
SHORTLIST
DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo
Brand Partnerships
Burger King
The Impossible Combo
FILM
SHORTLIST
CONILL ADVERTISING / El Segundo + Company 3 / Los Angeles + MJZ / Los Angeles + Lime Sound Design / Los Angeles
Television & VOD – Long Form – Single
Toyota
BORN TO LEND A HAND
SHORTLIST
CONILL ADVERTISING / El Segundo + Company 3 / Los Angeles + MJZ / Los Angeles + Lime Sound Design / Los Angeles
Cinema Advertising
Toyota
BORN TO LEND A HAND
GAMING
SHORTLIST
CONILL ADVERTISING / El Segundo + Toyota Motor North America, U.S.A. / Dallas + Unit 9 / Los Angeles
Mobile Games – Branded Game
Toyota
GOOOL TO THE GOLD CUP
INTERACTIVE, ONLINE & MOBILE
SHORTLIST
CONILL ADVERTISING / El Segundo + Toyota Motor North America, U.S.A. / Dallas + Unit 9 / Los Angeles
Gaming – Mobile
Toyota
GOOOL TO THE GOLD CUP
SHORTLIST
We Believers / New York + Bamba / Buenos Aires + Landia / Buenos Aires
Digital Installations – Interactive
Burger King Argentina / Netflix Argentina
Whopper Heist
MERIT
We Believers / New York + Bamba / Buenos Aires + Landia / Buenos Aires
Brand Partnerships
Burger King Argentina / Netflix Argentina
Whopper Heist
GOLD
DAVID / São Paulo + Burger King / São Paulo + Sailor Studio + A9 Audio / São Paulo + Zubi / Miami
Brand Partnerships
Burger King
The Impossible Combo
MERIT
DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo
Utility – Ecommerce
Burger King
The Impossible Combo
SILVER
DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo
Customer Experience / CX
Burger King
The Impossible Combo
IP & PRODUCTS
SHORTLIST
alma DDB + DDB / Chicago + DDB / San Francisco + Kaleidoscope
Physical Product – In-Market
Miller Lite
Beernaments
SHORTLIST
DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo
Physical Product – In-Market
Burger King
The Impossible Combo
MOVING IMAGE CRAFT
SHORTLIST
CONILL ADVERTISING / El Segundo + Toyota Motor North America, U.S.A. / Dallas + Pickle Music / Los Angeles + Passion Pictures / Los Angeles
Animation – Single
Toyota
Nora's Joy
MUSIC & SOUND CRAFT
SHORTLIST
CONILL ADVERTISING / El Segundo + Toyota Motor North America, U.S.A. / Dallas + Pickle Music / Los Angeles + Passion Pictures / Los Angeles
Original Music – Song
Toyota
Nora's Joy
OUT OF HOME
SHORTLIST
alma DDB + PepsiCo + OMD + Carbo Films
P.O.P. & In-Store – Series
Pepsi
Better With Pepsi
SILVER
alma DDB + PepsiCo + OMD + Carbo Films
Billboards & Transit – Series
Pepsi
Better With Pepsi
GOLD
alma DDB + PepsiCo + OMD + Carbo Films
Craft – Art Direction
Pepsi
Better With Pepsi
BRONZE
alma DDB + PepsiCo + OMD + Carbo Films
Craft – Photography
Pepsi
Better With Pepsi
MERIT
alma DDB + PepsiCo + OMD + Carbo Films
P.O.P. & In-Store – Single
Pepsi
Better With Pepsi - Burger King Print
MERIT
alma DDB + PepsiCo + OMD + Carbo Films
P.O.P. & In-Store – Single
Pepsi
Better With Pepsi - McDonald's Print
MERIT
alma DDB + PepsiCo + OMD + Carbo Films
P.O.P. & In-Store – Single
Pepsi
Better With Pepsi - Wendy's Print
MERIT
We Believers / New York + Bamba / Buenos Aires + Landia / Buenos Aires
Dynamic Billboards & Transit
Burger King Argentina / Netflix Argentina
Whopper Heist
BRONZE
We Believers / New York + Bamba / Buenos Aires + Landia / Buenos Aires
Brand Partnerships
Burger King Argentina / Netflix Argentina
Whopper Heist
MERIT
We Believers / New York + Bamba / Buenos Aires + Landia / Buenos Aires
Craft – Use of Technology Burger King Argentina / Netflix Argentina
Whopper Heist
MERIT
We Believers / New York + Bamba / Buenos Aires + Landia / Buenos Aires
Innovation in Out of Home
Burger King Argentina / Netflix Argentina
Whopper Heist
SHORTLIST
We Believers / New York + Primo Content Mexico / Mexico + Papa Music
Experiential & Immersive
Grupo Modelo AB InBev
XMAS TRACK SAVER
SHORTLIST
We Believers / New York + Primo Content Mexico / Mexico + Papa Music
Brand Partnerships
Grupo Modelo AB InBev
XMAS TRACK SAVER
MERIT
We Believers / New York + Primo Content Mexico / Mexico + Relevant
Experiential & Immersive
Grupo Modelo Corona Extra
Plastic fishing tournament
BRONZE
We Believers / New York + Primo Content Mexico / Mexico + Relevant
Innovation in Out of Home
Grupo Modelo Corona Extra
Plastic fishing tournament
BRONZE
alma DDB + PepsiCo + OMD + Carbo Films
Newspaper – Series
Pepsi
Better With Pepsi
MERIT
alma DDB + PepsiCo + OMD + Carbo Films
Posters – Series
Pepsi
Better With Pepsi
BRONZE
alma DDB + PepsiCo + OMD + Carbo Films
Craft – Art Direction
Pepsi
Better With Pepsi
MERIT
alma DDB + PepsiCo + OMD + Carbo Films
Craft – Photography
Pepsi
Better With Pepsi
SHORTLIST
CONILL ADVERTISING / El Segundo + Toyota Motor North America, U.S.A. / Dallas + Harbor Picture Co. / Los Angeles + Sweatpants Media / Los Angeles
Brand Installations
Toyota
IMPOSSIBLE FARMERS MARKET
SHORTLIST
CONILL ADVERTISING / El Segundo + Toyota Motor North America, U.S.A. / Dallas + Harbor Picture Co. / Los Angeles + Sweatpants Media / Los Angeles
Experiential & Immersive
Toyota
IMPOSSIBLE FARMERS MARKET
PUBLIC RELATIONS
SHORTLIST
alma DDB + PepsiCo + OMD + Carbo Films
Current Event Response
Pepsi
Better With Pepsi
SOCIAL MEDIA
SHORTLIST
We Believers / New York + Primo Content Mexico / Mexico + Papa Music
User-Generated Content
Grupo Modelo AB InBev
XMAS TRACK SAVER
CULTURAL DRIVER
MERIT
We Believers / New York + Primo Content Mexico / Mexico + Relevant
Cultural Driver
Grupo Modelo Corona Extra
Plastic fishing tournament
GREEN PENCIL
SHORTLIST
We Believers / New York + Primo Content Mexico / Mexico + Relevant
Green Pencil
Grupo Modelo Corona Extra
Plastic fishing tournament
SUSTAINABLE DEVELOPMENT PENCIL
MERIT
We Believers / New York + Primo Content Mexico / Mexico + Relevant
Goals for Sustainable Development
Grupo Modelo Corona Extra
Plastic fishing tournament