Cannes Lions 2022 - Winners & Shortlists

 

CANNES LIONS 2022

WINNERS & SHORTLISTS - USA HISPANIC

Updated: Friday, June 24

Photo Credits: Cannes Lions & PRODU


RANKING - USA HISPANIC


AGENCY

1) We Believers

2) Alma

3) Zubi

TOTAL

SA

8

1

-

9

GP

-

-

-

0

G

7

2

-

9

S

4

1

1

6

B

4

2

-

6

SL

22

7

2

31

LIONS

15

5

1

21

PT

167

50

9

 
 

RANKING IBERO-AMERICA


COUNTRY

Brazil

USA (Hisp.)

Spain

Mexico

Portugal

Honduras

Argentina

Peru

Chile

Colombia

Puerto Rico

Bolivia

El Salvador

TOTAL

GP

-

-

-

2

-

1

-

-

-

-

-

-

-

3

G

10

9

2

1

2

4

2

1

1

-

1

-

-

33

S

20

6

10

2

1

1

3

3

2

2

-

-

-

50

B

39

6

23

5

4

3

5

6

2

5

2

1

1

102

LIONS

69

21

35

10

8

8

10

10

5

7

3

1

1

188

PT

407

195

169

104

79

76

66

54

35

29

21

3

3

 
 

Point Structure:
35 points for a Titanium and Creative Effectiveness Grand Prix
30 points for all other Grand Prix, including Grand Prix for Good
30 points for a Titanium Lion
15 points for a Gold Lion
7 points for a Silver Lion
3 points for a Bronze Lion
1 point for a shortlist position

If an Entry is shortlisted and then goes on to win a Lion Award, the shortlist point is no longer counted. 


SPECIAL AWARDS

INDEPENDENT AGENCY OF THE YEAR

FIRST PLACE
We Believers


AGENCY OF THE YEAR

2ND PLACE
We Believers

Agency of the Year by Track - Classic
Second Place
Alma DDB

Third Place
We Believers

Independent Agency of the Year - Classic
First Place
We Believers

Independent Agency of the Year - Craft
Third Place
We Believers

Independent Agency of the Year - Entertainment
Second Place
We Believers

Independent Agency of the Year - Experience
First Place
We Believers

Independent Agency of the Year - Good
First Place
We Believers

Independent Agency of the Year - Strategy
Third Place
We Believers




TITANIUM

SHORTLIST
PLASTIC FISHING TOURNAMENT
AB INBEV / CORONA
CORONA BEER
WE BELIEVERS, Brooklyn USA
PRIMO CONTENT Mexico City / RELEVANT México D.F.
STEREO MONKEY STUDIO Miraflores




Innovation

Desert




Health & Wellness

Desert




Outdoor

GOLD LION CAMPAIGN
A01 (Food & Drink)
BETTER WITH PEPSI - MCDONALD'S
BETTER WITH PEPSI - BURGER KING PEPSI
BETTER WITH PEPSI - WENDY'S PEPSI
PEPSI
PEPSI
PEPSICO, Purchase / ALMA DDB, Miami USA
CARBOFILMS West Hollywood
OMD New York
ACCELERATION COMMUNITY OF COMPANIES New York




BRONZE LION CAMPAIGN
B01 (Food & Drink)
BETTER WITH PEPSI - MCDONALD'S PEPSI
BETTER WITH PEPSI - BURGER KING PEPSI
BETTER WITH PEPSI - WENDY'S PEPSI
PEPSI
PEPSICO, Purchase / ALMA DDB, Miami USA
CARBOFILMS West Hollywood
OMD New York
ACCELERATION COMMUNITY OF COMPANIES New York




SHORTLIST
D01 (Displays)
NONARTIFICIAL MEXICO
BURGER KING
BURGER KING MEXICO
WE BELIEVERS, Brooklyn USA
RELEVANT México D.F.
DAOCHO Buenos Aires, Argentina / PENTIMENTO Buenos Aires / PICKLE MUSIC New York
E-TRAC Edo de Mexico




SILVER LION
D05 (Live Advertising and Events)
PLASTIC FISHING TOURNAMENT
AB INBEV / CORONA
CORONA BEER
WE BELIEVERS, Brooklyn USA
PRIMO CONTENT Mexico City / RELEVANT México D.F.
STEREO MONKEY STUDIO Miraflores
AB INBEV New York




SHORTLIST
D07 (Transit)
X MAS TRUCK SAVER
AB INBEV
MODELO BEER
WE BELIEVERS, Brooklyn USA
PRIMO CONTENT Mexico City
PAPA MUSIC Buenos Aires
AB INBEV New York




SHORTLIST
F02 (Challenger Brand)
BETTER WITH PEPSI
PEPSI
PEPSI
PEPSICO, Purchase / ALMA DDB, Miami USA
CARBOFILMS West Hollywood
OMD New York
ACCELERATION COMMUNITY OF COMPANIES New York




GOLD LION
F03 (Single-market Campaign)
NONARTIFICIAL MEXICO
BURGER KING
BURGER KING MEXICO
WE BELIEVERS, Brooklyn USA
RELEVANT México D.F.
DAOCHO Buenos Aires, Argentina / PENTIMENTO Buenos Aires / PICKLE MUSIC New York
E-TRAC Edo de Mexico




SHORTLIST
F05 (Cultural Insight)
NONARTIFICIAL MEXICO
BURGER KING
BURGER KING MEXICO
WE BELIEVERS, Brooklyn USA
RELEVANT México D.F.
DAOCHO Buenos Aires, Argentina / PENTIMENTO Buenos Aires / PICKLE MUSIC New York
E-TRAC Edo de Mexico




GOLD LION
F07 (Corporate Purpose & Social Responsibility)
PLASTIC FISHING TOURNAMENT
AB INBEV / CORONA
CORONA BEER
WE BELIEVERS, Brooklyn USA
PRIMO CONTENT Mexico City / RELEVANT México D.F.
STEREO MONKEY STUDIO Miraflores
AB INBEV New York







Pharma

Desert







Print & Publishing

GOLD LION CAMPAIGN
A01 (Food & Drink)
BETTER WITH PEPSI - MCDONALD'S
BETTER WITH PEPSI - BURGER KING PEPSI
BETTER WITH PEPSI - WENDY'S PEPSI
PEPSI
PEPSI
PEPSICO, Purchase / ALMA DDB, Miami USA
CARBOFILMS West Hollywood
OMD New York
ACCELERATION COMMUNITY OF COMPANIES New York




BRONZE LION CAMPAIGN
A09 (Not-for-profit / Charity / Government)
GUNS STATS - PRINT 1
GUNS STATS - PRINT 2
GUNS STATS - PRINT 3
CHANGE THE REF
CHANGE THE REF
CHANGE THE REF, Parkland / ALMA DDB, Miami USA




SHORTLIST
D03 (Single-market Campaign)
GUNS STATS
CHANGE THE REF
CHANGE THE REF
CHANGE THE REF, Parkland / ALMA DDB, Miami USA




SHORTLIST
D03 (Single-market Campaign)
BETTER WITH PEPSI
PEPSI
PEPSI
PEPSICO, Purchase / ALMA DDB, Miami USA
CARBOFILMS West Hollywood
OMD New York
ACCELERATION COMMUNITY OF COMPANIES New York







Radio & Audio

SHORTLIST
A01 (Food & Drink)
NATIVE SPORTSCASTERS
AB INBEV
CORONA
WE BELIEVERS, Brooklyn USA
PRODOERS New york
PICKLE MUSIC New York / PRODOERS New york
MEDIACOM MEXICO Mexico City
AB INBEV New York




SILVER LION
B04 (Casting & Performance)
NATIVE SPORTSCASTERS
AB INBEV
CORONA
WE BELIEVERS, Brooklyn USA
PRODOERS New york
PICKLE MUSIC New York / PRODOERS New york
MEDIACOM MEXICO Mexico City
AB INBEV New York




BRONZE LION
D05 (Cultural Insight)
NATIVE SPORTSCASTERS
AB INBEV
CORONA
WE BELIEVERS, Brooklyn USA
PRODOERS New york
PICKLE MUSIC New York / PRODOERS New york
MEDIACOM MEXICO Mexico City
AB INBEV New York




SHORTLIST
D08 (Market Disruption)
NATIVE SPORTSCASTERS
AB INBEV
CORONA
WE BELIEVERS, Brooklyn USA
PRODOERS New york
PICKLE MUSIC New York / PRODOERS New york
MEDIACOM MEXICO Mexico City
AB INBEV New York







Design

SHORTLIST
B01 (Posters)
BETTER WITH PEPSI
PEPSI
PEPSI
PEPSICO, Purchase / ALMA DDB, Miami USA
CARBOFILMS West Hollywood
OMD New York
ACCELERATION COMMUNITY OF COMPANIES New York







Digital Craft

Desert







Entertainment Lions For Music

Desert




Entertainment Lions For Sport

GOLD LION
A02 (Live Broadcast / Live Streaming)
NATIVE SPORTSCASTERS
AB INBEV
CORONA
WE BELIEVERS, Brooklyn USA
PRODOERS New york
PICKLE MUSIC New York / PRODOERS New york
MEDIACOM MEXICO Mexico City
AB INBEV New York




SHORTLIST
B01 (Sports Live Experience)
NATIVE SPORTSCASTERS
AB INBEV
CORONA
WE BELIEVERS, Brooklyn USA
PRODOERS New york
PICKLE MUSIC New York / PRODOERS New york
MEDIACOM MEXICO Mexico City
AB INBEV New York







Entertainment

SHORTLIST
B02 (Talent: Live Experience)
NATIVE SPORTSCASTERS
AB INBEV
CORONA
WE BELIEVERS, Brooklyn USA
PRODOERS New york
PICKLE MUSIC New York / PRODOERS New york
MEDIACOM MEXICO Mexico City
AB INBEV New York







Film Craft

Desert







Industry Craft

SILVER LION CAMPAIGN
B02 (Outdoor)
BETTER WITH PEPSI - BURGER KING
BETTER WITH PEPSI - WENDY'S
BETTER WITH PEPSI - MCDONALD'S
PEPSI
PEPSI
PEPSICO, Purchase / ALMA DDB, Miami USA
CARBOFILMS West Hollywood
OMD New York
ACCELERATION COMMUNITY OF COMPANIES New York




SHORTLIST
B03 (Print & Publishing)
BETTER WITH PEPSI - MCDONALD'S
PEPSI
PEPSI
PEPSICO, Purchase / ALMA DDB, Miami USA
CARBOFILMS West Hollywood
OMD New York
ACCELERATION COMMUNITY OF COMPANIES New York




SHORTLIST
B03 (Print & Publishing)
BETTER WITH PEPSI - BURGER KING
PEPSI
PEPSI
PEPSICO, Purchase / ALMA DDB, Miami USA
CARBOFILMS West Hollywood
OMD New York
ACCELERATION COMMUNITY OF COMPANIES New York




SHORTLIST
B03 (Print & Publishing)
BETTER WITH PEPSI - WENDY'S
PEPSI
PEPSI
PEPSICO, Purchase / ALMA DDB, Miami USA
CARBOFILMS West Hollywood
OMD New York
ACCELERATION COMMUNITY OF COMPANIES New York




GOLD LION
D02 (Outdoor)
NONARTIFICIAL MEXICO
BURGER KING
BURGER KING MEXICO
WE BELIEVERS, Brooklyn USA
RELEVANT México D.F.
DAOCHO Buenos Aires, Argentina / PENTIMENTO Buenos Aires / PICKLE MUSIC New York
E-TRAC Edo de Mexico




GOLD LION
D03 (Print & Publishing)
NONARTIFICIAL MEXICO
BURGER KING
BURGER KING MEXICO
WE BELIEVERS, Brooklyn USA
RELEVANT México D.F.
DAOCHO Buenos Aires, Argentina / PENTIMENTO Buenos Aires / PICKLE MUSIC New York
E-TRAC Edo de Mexico







Mobile

SILVER LION
A05 (Connected Devices / Wearables)
WHOPPER HEIST
BURGER KING
WHOPPER
WE BELIEVERS, Brooklyn USA
THE MOVEMENT – BY LANDIA Chacarita
LANDIA Buenos Aires HOY Buenos Aires
THE PASTO Buenos Aires




SHORTLIST
A08 (Innovative Use of Technology)
WHOPPER HEIST
BURGER KING
WHOPPER
WE BELIEVERS, Brooklyn USA
THE MOVEMENT – BY LANDIA Chacarita
LANDIA Buenos Aires HOY Buenos Aires
THE PASTO Buenos Aires




SHORTLIST
A10 (Mobile Led Creativity)
WHOPPER HEIST
BURGER KING
WHOPPER
WE BELIEVERS, Brooklyn USA
THE MOVEMENT – BY LANDIA Chacarita
LANDIA Buenos Aires HOY Buenos Aires
THE PASTO Buenos Aires







Creative Strategy

Desert







Creative Commerce

Desert







Brand Experience & Activation

SHORTLIST
A01 (Food & Drink)
PLASTIC FISHING TOURNAMENT
AB INBEV / CORONA
CORONA BEER
WE BELIEVERS, Brooklyn USA
PRIMO CONTENT Mexico City / RELEVANT México D.F.
STEREO MONKEY STUDIO Miraflores
AB INBEV New York




SILVER LION
A01 (Food & Drink)
NATIVE SPORTSCASTERS
AB INBEV
CORONA
WE BELIEVERS, Brooklyn USA
PRODOERS New york
PICKLE MUSIC New York / PRODOERS New york
MEDIACOM MEXICO Mexico City
AB INBEV New York




SHORTLIST
A05 (Retail)
WHOPPER HEIST
BURGER KING
WHOPPER
WE BELIEVERS, Brooklyn USA
THE MOVEMENT – BY LANDIA Chacarita
LANDIA Buenos Aires HOY Buenos Aires
THE PASTO Buenos Aires




SHORTLIST
A05 (Retail)
THE IMPOSSIBLE COMBO
BURGER KING
WHOPPER
DAVID, Sao Paulo / ZUBI ADVERTISING, Miami BRAZIL / USA
A9 AUDIO São Paulo / SAILOR STUDIO São Paulo
DAVID Sao Paulo
ZUBI ADVERTISING Miami




SHORTLIST
B02 (Use of Mobile & Devices)
WHOPPER HEIST
BURGER KING
WHOPPER WE BELIEVERS, Brooklyn USA
THE MOVEMENT – BY LANDIA Chacarita
LANDIA Buenos Aires HOY Buenos Aires
THE PASTO Buenos Aires




SHORTLIST
D04 (Sponsorship & Brand Partnership)
WHOPPER HEIST
BURGER KING
WHOPPER
WE BELIEVERS, Brooklyn USA
THE MOVEMENT – BY LANDIA Chacarita
LANDIA Buenos Aires HOY Buenos Aires
THE PASTO Buenos Aires




SHORTLIST
D04 (Sponsorship & Brand Partnership)
PLASTIC FISHING TOURNAMENT
AB INBEV / CORONA
CORONA BEER
WE BELIEVERS, Brooklyn USA
PRIMO CONTENT Mexico City / RELEVANT México D.F.
STEREO MONKEY STUDIO Miraflores
AB INBEV New York




GOLD LION
E07 (Corporate Purpose & Social Responsibility)
PLASTIC FISHING TOURNAMENT
AB INBEV / CORONA
CORONA BEER
WE BELIEVERS, Brooklyn USA
PRIMO CONTENT Mexico City / RELEVANT México D.F.
STEREO MONKEY STUDIO Miraflores
AB INBEV New York







Creative Business Transformation

Desert







Creative Effectiveness

BRONZE LION
C08 (Breakthrough on a Budget)
THE MATCH OF AGES
ABINBEV
CORONA
WE BELIEVERS, Brooklyn USA
PRO DOERS New York
BONSAI Olivos / PICKLE MUSIC New York / PRO DOERS New York / WE BELIEVERS Brooklyn
AB INBEV New York







Direct

SHORTLIST
A05 (Retail)
THE IMPOSSIBLE COMBO
BURGER KING
WHOPPER
DAVID, Sao Paulo / ZUBI ADVERTISING, Miami BRAZIL / USA
A9 AUDIO São Paulo / SAILOR STUDIO São Paulo
DAVID Sao Paulo
ZUBI ADVERTISING Miami




SHORTLIST
B03 (Use of Ambient Media: Large Scale)
WHOPPER HEIST
BURGER KING
WHOPPER
WE BELIEVERS, Brooklyn USA
THE MOVEMENT – BY LANDIA Chacarita
LANDIA Buenos Aires HOY Buenos Aires
THE PASTO Buenos Aires




SHORTLIST
D02 (Use of Mobile)
WHOPPER HEIST
BURGER KING
WHOPPER
WE BELIEVERS, Brooklyn USA
THE MOVEMENT – BY LANDIA Chacarita
LANDIA Buenos Aires HOY Buenos Aires
THE PASTO Buenos Aires




SHORTLIST
F03 (Single-market Campaign)
NATIVE SPORTSCASTERS
AB INBEV
CORONA
WE BELIEVERS, Brooklyn USA
PRODOERS New york
PICKLE MUSIC New York / PRODOERS New york
MEDIACOM MEXICO Mexico City
AB INBEV New York




SHORTLIST
F05 (Cultural Insight)
NATIVE SPORTSCASTERS
AB INBEV
CORONA
WE BELIEVERS, Brooklyn USA
PRODOERS New york
PICKLE MUSIC New York / PRODOERS New york
MEDIACOM MEXICO Mexico City
AB INBEV New York




BRONZE LION
F07 (Corporate Purpose & Social Responsibility)
PLASTIC FISHING TOURNAMENT
AB INBEV / CORONA
CORONA BEER
WE BELIEVERS, Brooklyn USA
PRIMO CONTENT Mexico City / RELEVANT México D.F.
STEREO MONKEY STUDIO Miraflores
AB INBEV New York







Media

BRONZE LION
B02 (Use of Audio Platforms)
NATIVE SPORTSCASTERS
AB INBEV
CORONA
WE BELIEVERS, Brooklyn USA
PRODOERS New york
PICKLE MUSIC New York / PRODOERS New york
MEDIACOM MEXICO Mexico City
AB INBEV New York




SHORTLIST
B09 (Use of Mobile)
WHOPPER HEIST
BURGER KING
WHOPPER
WE BELIEVERS, Brooklyn USA
THE MOVEMENT – BY LANDIA Chacarita
LANDIA Buenos Aires HOY Buenos Aires
THE PASTO Buenos Aires




SILVER LION
C04 (Social Data)
THE IMPOSSIBLE COMBO
BURGER KING
WHOPPER
DAVID, Sao Paulo / ZUBI ADVERTISING, Miami BRAZIL / USA
A9 AUDIO São Paulo / SAILOR STUDIO São Paulo
DAVID Sao Paulo
ZUBI ADVERTISING Miami




SHORTLIST
F03 (Single-market Campaign)
NATIVE SPORTSCASTERS
AB INBEV
CORONA
WE BELIEVERS, Brooklyn USA
PRODOERS New york
PICKLE MUSIC New York / PRODOERS New york
MEDIACOM MEXICO Mexico City
AB INBEV New York




SHORTLIST
F03 (Single-market Campaign)
NONARTIFICIAL MEXICO
BURGER KING
BURGER KING MEXICO
WE BELIEVERS, Brooklyn USA
RELEVANT México D.F.
DAOCHO Buenos Aires, Argentina / PENTIMENTO Buenos Aires / PICKLE MUSIC New York
E-TRAC Edo de Mexico







PR

Desert







Social & Influencer

Desert







Sustainable Development Goals

GOLD LION
B06 (Life below Water)
PLASTIC FISHING TOURNAMENT
AB INBEV / CORONA
CORONA BEER
WE BELIEVERS, Brooklyn USA
PRIMO CONTENT Mexico City / RELEVANT México D.F.
STEREO MONKEY STUDIO Miraflores
AB INBEV New York







Film

Desert


YOUNG LIONS COMPETITIONS

DIGITAL

SHORTLIST
USA Hispanic
Marlene Venero, Sr. Copywriter, Casanova//McCann
Jenna Convissar, Art Director, Casanova//McCann

FILM

SHORTLIST
USA Hispanic
Luis Martínez, Art Director, Alma DDB
Juan Negrón, Copywriter, Alma DDB