BROMLEY COMMUNICATIONS
United Communities of San Antonio
Devices
2016
Devices / Bronze Film / Cannes 2016
Let’s be honest: creating ads for social causes often feels like the easiest way to go. You already have all the juicy ingredients—drama, tension, and a pressing issue. But when you add seriousness to this mix, things become even more intriguing. Seriousness leads to empathy, compassion, and authenticity, driving us to create truly relevant ideas.
This philosophy guided the development of ‘Devices,’ a campaign for the United Communities of San Antonio. We prioritized the seriousness of the cause.
After days of brainstorming, we realized that a simple device could inflict harm as severe as physical violence—that cyberbullying damages just as deeply. This recognition of the power of our idea, both visually and contextually, was pivotal.
Presenting this concept to our client was profoundly rewarding in many ways. One client, deeply moved, broke down in tears and expressed gratitude for our work. That was one of the most incredible experiences you can have as a creative person.
Thanks to the collaboration with Shooters Films USA and the vision of Seba Lopez, who directed and managed all post-production, this spot was brought to life, motivating action against cyberbullying.
‘Devices’ is more than just a visually striking piece; it embodies a comprehensive approach to handling such briefs—with seriousness, understanding, love, and the care these causes truly deserve.