Círculo Creativo USA is launching a call for proposals to participate at the Advertising Production Resources (APR) Virtual Town Square Webinar event “Creative & Production Ingenuity, a Diverse and Unique Perspective” on September 16th at 12:00 pm ET. The webinar event will be focusing on building and increasing advertisers confidence in order to resume advertising production and create more needed content during the COVID-19 crisis. This upcoming APR Virtual Town Square Webinar will be presented to the advertising industry including members of the Association of National Advertisers (ANA), Advertising Production Resources (APR) 50 clients, Diversity Agencies from the UK, and other important participants in our industry.
Our goal is to demonstrate U.S. based brands that Hispanic creative ingenuity is our greatest weapon against the coronavirus “locked down” production. In addition, our goal is to showcase our US Marketing & Advertising industry during 2020 Hispanic Heritage Month and in light of all our current diversity challenges as a nation that our U.S. Hispanic market creativity is beyond great ideas but also about innovative creative ways on how these could be produced under our very limited “sandbox” as a result of the COVID-19 challenges.
COVID-19 has halted the production of many advertising productions, both large and small scale around the world. Advertising agencies have been looking into new methods of film and digital production which involve creative distancing and an emphasis on cast and crew safety. However, at the APR Virtual Town Square Webinar event, U.S. Hispanic advertising agencies will go deeper and provide a different creative approach by providing proven solutions into one of the four important production themes: talent, location, digital, and big budget productions.
The open call for proposal is limited to the U.S. Hispanic advertising agencies that are currently members of the Círculo Creativo USA. The U.S. Hispanic agencies will deliver one video case study presentation of how they were able to produce commercials during the COVID-19 with great production value.
VIDEO CASE STUDY SUBMISSIONS (90 Secs):
Description: COVID-19 has halted the production of many advertising campaigns, both large and small scale around the world. Case Study should showcase a diverse approach to how multicultural advertising agencies bring their ingenuity and resourcefulness to life in creative and production, particularly during trying times.
Subject areas: Talent, location, digital or big budget productions. (Choose only one)
Eligibility: The participation in this event is an exclusive benefit for Círculo Creativo USA members/agencies. Not a member? Join now at www.circulocreativo.org
Deadline: September 6, 2020
Video Specs: Up to 90 seconds, HD 16x9, MP4 File Format . Video in English language.
Legal: Please note that it is the responsibility of the author(s) to obtain permission from the copyright holder to reproduce figures, data or ads that will be published in the case study video. All presentations must have consent by all parties to publish at the Advertising Production Resources (APR) Virtual Town Square Webinar event without any limitations.
Criteria for submission and acceptance: Upon submission, the proposed video presentation will be reviewed by APR and Círculo Creativo USA, and will be evaluated for acceptance based on ingenuity and creative solution during the COVID-19. Only 4 case studies will be selected. Final acceptance for publication is at the sole discretion of the APR staff.
Send Video Materials to: Francisco Vargas, paco@circulocreativo.org via WeTransfer or Dropbox no later than September 6, 2020.
TIMELINE:
September 6 [FIRM]: Send Video Case Study Presentation
September 11: Case Studies Selected. Only 4 case studies will be selected.
September 16, 12pm ET: Virtual Town Square Webinar
Virtual Town Square 1 Hour Breakdown:
Introductory Remarks: 2 mins
Introductions: 5 mins
Case Studies and Moderator’s Q&A Panel Discussion: 30-40 mins (APR & Círculo Creativo USA Panelists)
Attendees Q&A: 5-10 (depending on # of questions)
Closing Remarks: 1-2 min.
Questions:
Please contact Francisco Vargas, paco@circulocreativo.org
About Advertising Production Resources (APR)
Advertising Production Resources (APR) is a consultancy that optimizes and implements content creation ecosystems that serve our clients’ best interests around the world. APR’s 200+ production experts work with global brands, agencies, and suppliers across all content platforms, including TV commercials, online videos, social content, websites, banner ads, apps, mobile content, print and photography, experiential and events.
APR has been a faculty member of the Association of National Advertisers (ANA) on the subject of advertising production including ways of working, best practices, new production models, and cost drivers since 2009. For more information, please visit www.aprco.com.
