8 Lions to the USA Hispanic Market in Cannes Lions 2018
Hispanic agencies couldn't break the 20 Lions record from last year
USA Hispanic: 6th place in Ibero-America
RANKING CANNES LIONS - USA HISPANIC
AGENCY
1) Casanova//McCann
2) We Believers
2) Alma DDB
3) Dieste
4) República
TOTAL
GP
-
-
-
-
-
0
G
-
-
-
-
-
0
S
3
1
-
-
-
4
B
3
-
1
-
-
4
SL
9
2
6
2
1
20
LIONS
6
1
1
-
-
8
PT
39
9
9
2
1
Revised points system: More recognition of creativity over volume of entered work. The new point structure better represents the difficulty of winning a Lion compared to getting on the shortlist.
New Point Structure:
Shortlist: 1 point
Bronze: 3 points
Silver: 7 points
Gold: 15 points
Grand Prix: 30 points
Grand Prix in Creative Effectiveness or Titanium: 35 points
RANKING CANNES LIONS - IBERO-AMERICA
COUNTRY
1) Brazil
2) Spain
3) Colombia
4) Argentina
5) Chile
6) Peru
6) USA Hispanic
7) Ecuador
8) Mexico
9) Puerto Rico
10) Dominican Republic
10) Panama
11) Costa Rica
Total
LIONS
101
34
22
21
9
8
8
7
6
5
3
3
1
228
Health & Wellness Lions
(Desert - USA Hispanic)
Pharma Lions
(Desert - USA Hispanic)
Outdoor Lions
(Desert - USA Hispanic)
Mobile Lions
(Desert - USA Hispanic)
Design Lions
(Desert - USA Hispanic)
Radio & Audio Lions
SILVER
Fitzco//McCann, Atlanta + Casanova//McCann, New York
B01 (Use Of Music)
Share A Coke 1,000 Name Celebration
Coca-Cola
Coke
SILVER
Fitzco//McCann, Atlanta + Casanova//McCann, New York
C01 (Use Of Radio Or Audio As A Medium)
Share A Coke 1,000 Name Celebration
Coca-Cola
Coke
Shortlist
Alma DDB
B02 (Sound Design)
Resignation
Histeria Music
Music Production
Shortlist
Alma DDB
B03 (Script)
Water Love
Pure Water Filters
Water Filter
Shortlist
Fitzco//McCann, Atlanta + Casanova//McCann, New York
C03 (Branded Content / Programming)
Share A Coke 1,000 Name Celebration
Coca-Cola
Coke
Print & Publishing Lions
Shortlist
Alma DDB
A13 (Not-for-profit / Charity)
Teen
Miami Dade
Animal Shelter
Pet Adoption
Shortlist
Alma DDB
A13 (Not-for-profit / Charity)
Kid
Miami Dade
Animal Shelter
Pet Adoption
Shortlist
Alma DDB
A13 (Not-for-profit / Charity)
Widow
Miami Dade
Animal Shelter
Pet Adoption
Shortlist
Dieste
B01 (Commercial Publications)
Shequel
The Wild Dectectives
Restaurant And Bookstore
Film Craft Lions
(Desert - USA Hispanic)
Digital Craft Lions
(Desert - USA Hispanic)
Industry Craft Lions
(Desert - USA Hispanic)
Entertainment Lions
(Desert - USA Hispanic)
Brand Experience & Activation Lions
SILVER
Fitzco//McCann, Atlanta + Casanova//McCann, New York
B01 (Social Engagement & Integration for Live Experience)
Share A Coke 1,000 Name Celebration
Coca-Cola
Coke
BRONZE
Fitzco//McCann, Atlanta + Casanova//McCann, New York
A01 (Food & Drink)
Share A Coke 1,000 Name Celebration
Coca-Cola
Coke
Shortlist
Dieste
A09 (Media / Entertainment)
Shequel
The Wild Dectectives
Restaurant And Bookstore
Award Ceremony: Wednesday, 20 June
Entertainment for Music Lions
(Desert - USA Hispanic)
Creative eCommerce Lions
(Desert - USA Hispanic)
Product Design Lions
(Desert - USA Hispanic)
Creative Data Lions
(Desert - USA Hispanic)
Innovation Lions
(Desert - USA Hispanic)
Social & Influencer Lions
Shortlist
Fitzco//McCann, Atlanta + Casanova//McCann, New York
A01 (Food & Drinks)
Share A Coke 1,000 Name Celebration
Coca-Cola
Coke
PR Lions
Shortlist
República
D02 (Use of Events & Stunts)
Broken Crayons
Amigos For Kids
Amigos For Kids
Direct Lions
BRONZE
Fitzco//McCann, Atlanta + Casanova//McCann, New York
D04 (Real-time Response)
Share A Coke 1,000 Name Celebration
Coca-Cola
Coke
Shortlist
Fitzco//McCann, Atlanta + Casanova//McCann, New York
B04 (Use of Broadcast)
Share A Coke 1,000 Name Celebration
Coca-Cola
Coke
Media Lions
BRIONZE
Fitzco//McCann, Atlanta + Casanova//McCann, New York
D02 (Use of Branded Content created for Digital or Social)
Share A Coke 1,000 Name Celebration
Coca-Cola
Coke
Film Lions
BRONZE
Alma DDB
B03 (Healthcare)
Geremy
Tobacco Free Florida
Tobacco Prevention
Sustainable Development Goals Lions
(Desert - USA Hispanic)
Glass Lions
(Desert - USA Hispanic)
Titanium Lions
(Desert - USA Hispanic)
Creative Effectiveness Lions
SILVER
We Believers
A03 (Single Country Creative Effectiveness)
Edible Six Pack Rings (E6PR)
Saltwater Brewery
Saltwater Brewery
Shortlist
We Believers
A01 (Creative Effectiveness)
Edible Six Pack Rings (E6PR)
Saltwater Brewery
Saltwater Brewery
Grand Prix for Good Lions
(Desert - USA Hispanic)
Young Film Lions
GOLD: Denmark
SILVER: Norway
BRONZE: Russia
2018 Cannes Lions Changes
A new awards architecture has been implemented by Cannes Lions for 2018. This will allow related Lion categories and juries to be grouped together in "Tracks". This new structure sets clear creative lanes for entries to be made and judged. The chart below explains these new "Tracks":
2018 U.S. Hispanic Jury Members
Industry Craft Lions:
Álvar Suñol, Co-President & Chief Creative Officer, Alma DDB
Social Development Goals (SDG) Lions:
Gustavo Lauría, Co-Founder, Chief Creative Officer, We Believers