The One Show - 2020 Pencils - US Hispanic Agency Winners
BRANDED ENTERTAINMENT
Alma DDB / Miami
Experiential – Live Events
Change the Ref 3D Activist
Merit
CREATIVE USE OF DATA
We Believers / New York
Targeting Burger King Mexico / Global
The Traffic Jam Whopper
Gold
We Believers / New York
Real-Time Burger King Mexico / Global
The Traffic Jam Whopper
Silver
DESIGN
Republica Havas / Miami + Estudio Icone / Rio de Janeiro
Craft –Illustration
Amigos For Kids
Stop The Cycle
Merit
Scholz & Friends / Berlin + Rest of the World / Austin
Out of Home – Brand Installations
Initiative Offene Gesellschaft + Falling Walls Foundation
The Wall against Walls
Merit
DIGITAL CRAFT
We Believers / New York
Cross-Channel UX / UI – Digital / Physical
Burger King Mexico/Global
The Traffic Jam Whopper
Merit
DIRECT MARKETING
Casanova // McCann / Costa Mesa + McCann / New York + McCann Canada / Toronto
Experiential – Live Events
Donate Life California
Second Chances
Merit
Casanova // McCann / Costa Mesa + McCann / New York + McCann Canada / Toronto
Non-traditional & Guerrilla Marketing
Donate Life California
Second Chances
Gold
Casanova // McCann / Costa Mesa + McCann / New York + McCann Canada / Toronto
Innovation in Direct Marketing
Donate Life California
Second Chances
Gold
We Believers / New York
Out of Home – Billboards & Transit
Burger King Mexico / Global
The Traffic Jam Whopper
Bronze
We Believers / New York
Non-traditional & Guerrilla Marketing
Burger King Mexico / Global
The Traffic Jam Whopper
Bronze
We Believers / New York
Craft – Use of Technology
Burger King Mexico / Global
The Traffic Jam Whopper
Merit
We Believers / New York
Craft – Data-Driven Personalization
Burger King Mexico / Global
The Traffic Jam Whopper
Gold
We Believers / New York
Innovation in Direct Marketing
Burger King Mexico / Global
The Traffic Jam Whopper
Bronze
EXPERIENTIAL & IMMERSIVE
Casanova // McCann / Costa Mesa + McCann / New York + McCann Canada / Toronto
Events / Stunts / Competitions
Donate Life California
Second Chances
Bronze
Casanova // McCann / Costa Mesa + McCann / New York + McCann Canada / Toronto
Innovation in Experiential
Donate Life California
Second Chances
Merit
We Believers / New York
Craft – Use of Technology
Burger King Mexico / Global
The Traffic Jam Whopper
Merit
HEALTH, WELLNESS & PHARMA
Casanova // McCann / Costa Mesa + McCann / New York + McCann Canada / Toronto
Direct Marketing
Donate Life California
Second Chances
Merit
Casanova // McCann / Costa Mesa + McCann / New York + McCann Canada / Toronto
Out of Home – Health & Wellness
Donate Life California
Second Chances
Silver
Casanova // McCann / Costa Mesa + McCann / New York + McCann Canada / Toronto
Public Relations
Donate Life California
Second Chances
Silver
MOBILE
We Believers / New York
Utility
Burger King Mexico / Global
The Traffic Jam Whopper
Merit
OUT OF HOME
Casanova // McCann / Costa Mesa + McCann / New York + McCann Canada / Toronto
Innovation in Out of Home
Donate Life California
Second Chances
Gold
Scholz & Friends / Berlin + Rest of the World / Austin
Brand Installations
Initiative Offene Gesellschaft + Falling Walls Foundation
The Wall against Walls
Bronze
Scholz & Friends / Berlin + Rest of the World / Austin
Innovation in Out of Home
Initiative Offene Gesellschaft + Falling Walls Foundation
The Wall against Walls
Merit
We Believers / New York
Dynamic Billboards & Transit
Burger King Mexico / Global
The Traffic Jam Whopper
Bronze
We Believers / New York
Craft – Use of Technology
Burger King Mexico / Global
The Traffic Jam Whopper
Merit
We Believers / New York
Innovation in Out of Home
Burger King Mexico / Global
The Traffic Jam Whopper
Bronze
Republica Havas / Miami + Estudio Icone / Rio de Janeiro
Craft – Art Direction
Amigos For Kids
Stop The Cycle
Merit
Republica Havas / Miami + Estudio Icone / Rio de Janeiro
Craft – Illustration
Amigos For Kids
Stop The Cycle
Merit
PUBLIC RELATIONS
Casanova // McCann / Costa Mesa + McCann / New York + McCann Canada / Toronto
Community Building
Donate Life California
Second Chances
Merit
Casanova // McCann / Costa Mesa + McCann / New York + McCann Canada / Toronto
Innovation in Public Relations
Donate Life California
Second Chances
Merit
CULTURAL DRIVER
Scholz & Friends / Berlin + Rest of the World / Austin
Initiative Offene Gesellschaft + Falling Walls Foundation
The Wall against Walls
Merit
SUSTAINABLE DEVELOPMENT PENCIL
Casanova // McCann / Costa Mesa + McCann / New York + McCann Canada / Toronto
Donate Life California
Second Chances
Merit
We Believers / New York
E6PR
Edible Six Pack Rings
Merit