See Your Design on the Cover of Ad Age and Win a Trip to Cannes Festival
UPDATE: The deadline for the 2016 Young Creatives Cover Competition is now Thursday, May 5 at 11:59 p.m. ET. There will be no more extensions after May 5, in order to start the judging.
Advertising Age is inviting young creatives from everywhere in the world to design a cover for Ad Age's 2016 Cannes Issue, and will award the winner a trip to the Cannes Lions International Festival of Creativity.
Nine Agencies Take Home 29 Prizes in Best Year for U.S. Hispanic Market at Regional Awards Show in Rio
U.S. Hispanic agencies won two Grand Prix awards at this week's Wave Festival for Latin America, for We Believers' "Volvo Hijacking Service" and The Community's "Never Stop Riding" campaign. In the U.S. Hispanic market's best year at the Wave, nine agencies won nine gold, 11 silver, and seven bronze awards, in addition to the first Grand Prix awards for the U.S. market.
The Wave Festival is organized by Meio & Mensagem, Ad Age's editorial partner in Brazil, at the Copacabana Palace in Rio de Janeiro.
Círculo Creativo is inviting young creatives from U.S. Hispanic agencies to register for the 2016 U.S. Hispanic Young Lions Competition.
The first place winning team will be partially sponsored to attend the Cannes Lions Festival in June to participate in the global Young Cyber Lions competitions as “TEAM USA HISPANIC” competing against teams from all over the world.
During the Festival week, the global Young Lions competitions offer these winning teams from around the world an opportunity to compete against each other and showcase their talent globally. Winning the competitions would be a hugely rewarding experience that could change a career forever.
The second place winning team will be partially sponsored to attend the "Silla Silencio" in May in El Sol - El Festival Iberoamericano de la Comunicación Publicitaria in Bilbao, Spain.
the community won gold and silver awards at the International Andy Awards 2016:
Gold
Illustration
Printed Materials
"Baby" - The Buenos Aires Public Bike System
"Dog" - The Buenos Aires Public Bike System
"Squirrel" - The Buenos Aires Public Bike System
Silver
Illustration
Out-of-Home
"Baby" - The Buenos Aires Public Bike System
"Dog" - The Buenos Aires Public Bike System
"Squirrel" - The Buenos Aires Public Bike System
Silver
Art Direction
Out-of-Home
"Baby" - The Buenos Aires Public Bike System
"Dog" - The Buenos Aires Public Bike System
"Squirrel" - The Buenos Aires Public Bike System
See Your Design on the Cover of Ad Age and Win a Trip to Cannes Festival
Advertising Age is inviting young creatives from everywhere in the world to design a cover for Ad Age's 2016 Cannes Issue, and will award the winner a trip to the Cannes Lions International Festival of Creativity.
Here's your challenge as part of our cover contest: Create a visual capturing the essence of the creative process today. We're looking for a conceptual cover with a strong, impactful visual idea.
The deadline is Thursday, April 28, 2016. All the information needed to enter is here.
The winning entry will become the cover of the print edition of Ad Age's Cannes Issue, which will be published June 13, and distributed at the Cannes Lions festival the following week, as well as to all Ad Age subscribers.
The winner will receive a free trip to the 2016 Cannes festival, and the winner and finalists' designs will be displayed on billboards outside the Majestic Hotel at Cannes.
2016 Círculo Creativo Members:
Get $100 dollars off current registration rates at the Billboard Latin Music Conference & Awards 2016. Please use code CC16, the code can be entered on the last page of the registration process. At this link here.
Billboard Latin Music Conference & Awards 2016
April 25-28, 2016
The Ritz-Carlton
South Beach, FLA
Andy Awards: April 12, New York City
Wave Festival: April 13-14, Rio de Janeiro
FIAP: May 18-20, Mexico City
The One Show: May 11 & 13, New York City
One Show Creative Week: May 9-13, New York City
D&AD: May 19, London
New York Festivals: May 19, New York City
Festival El Sol: June 2-4, Bilbao
Admerica / The American Advertising Awards (formerly the ADDYs): June 4-7, Anaheim
Art Directors Club Global Awards: June 9, New York
Cannes Lions International Festival of Creativity: June 18-25, Cannes
U.S.H. Idea Awards: October 12, Miami Beach
Clio Awards: September 28, New York City
Advertising Week: September 26-30, New York City
London International Awards: November 8, London
El Ojo de Iberoamérica: November 2-4, Buenos Aires
Paco Olavarrieta
El festival iberoamericano de la comunicación publicitaria, El Sol, dio a conocer los nombres de los jurados de TV/Cine y Radio y Campañas Integradas.
Paco Olavarrieta, Craft Maestro de Dieste formará parte del jurado de TV/Cine y Radio, que estará presidido por Fernando Bellotti, presidente de Leo Burnett Argentina y director creativo regional de Leo Burnett.
Gustavo Lauría
Gustavo Lauría, cofundador y CCO de We Believers, compartió con PRODU su emoción y responsabilidad que siente al presidir como presidente de jurado en la categoría de Innovación en El Sol, Festival Iberoamericano de la Comunicación Publicitaria. Se trata del primer año en el que el tema deja de ser una subcategoría, tras la demanda registrada en piezas inscritas.
"El desafío principal que tenemos y que voy a tratar de transmitirle a todos los jurados, como presidente, es el criterio de priorizar la creatividad. Muchas veces se corre el peligro en la categoría de Innovación de evaluar algo por cuan innovador es tecnológicamente hablando. La tecnología es una herramienta para potenciar cosas, para que las buenas ideas pasen y sean amigables, pero no debería ser el centro por el cual uno la premia" señaló.
The deadline has been extended until Monday, April 4, for entries for the Wave Festival, a leading ad festival for Latin America that includes the U.S. Hispanic market and Puerto Rico.
See the Wave's 15 categories and enter here.
Advertising Age is partnering with the Wave, to be held April 13 and 14 in Rio de Janeiro. The regional Wave Festival is organized by Meio & Mensagem, Brazil's top advertising and marketing publication and events organizer, and Ad Age's longtime partner in Brazil.
Fernando Osuna, CCO de Lopez Negrete Communications, compartió con PRODU la emoción que siente por ser jurado en la categoría Contenidos de Marca del Festival El Sol 2016.
"Me siento muy honrado, esta es la categoría donde realmente puedes apreciar hacia dónde está evolucionando la comunicación. La publicidad ha trascendido sus propias limitaciones y busca encontrar nuevos caminos que reflejen los valores de la marca, al tiempo que ofrecen un valor añadido de entretenimiento al consumidor. Ese, creo yo, es el objetivo de la creatividad. Me llena de energía poder estar expuesto a trabajo innovador que desafía el concepto tradicional del mensaje publicitario" declaró.
TELEVISIÓN / CINE - RADIO: Álvaro Rodrigues, Vicepresidente Creativo de Africa, Brasil.
GRÁFICA - VÍA PÚBLICA - TÉCNICAS DE PRODUCCIÓN GRÁFICA: Leo Macías, Chief Creative Officer del Grupo DDB Colombia.
INNOVACIÓN EN MEDIOS - PROMO Y MARKETING DIRECTO: Leandro Raposo, Presidente Creativo y Fundador de The Cyranos/McCann, España.
TÉCNICAS DE PRODUCCIÓN AUDIOVISUAL: Fernando Carvalho, Fundador de FatBastards, Brasil.
INTERNET: Martín Hazan, Presidente y Co Founder de Nextperience / Co-Founder de NXTPLabs / Vicepresidente de Interact, Argentina.
PRENSA Y RELACIONES PÚBLICAS: Carla Eboli, CMO de Dieste, Estados Unidos.
LA COPA: Norbi Zylberberg, Senior Vicepresident y Group Creative Director de LatinWorks., Estados Unidos.
ESTUDIANTES CREATIVOS: Domenico Massareto, Fundador y CCO de ID\TBWA, Brasil.
Luego de que el Círculo Creativo de EE UU anunciara que los U.S. Hispanic Idea Awards se celebrarán el 12 de octubre, Luis Miguel Messianu, Chairman del Círculo Creativo de EE UU y de ALMA y Gustavo Lauría, presidente de Círculo y cofundador de We Believers, conversaron con PRODU sobre el significado del cambio de fecha de la premiación. "Queremos que el Círculo crezca como para poder ser más ambicioso a la hora de generar cosas para los creativos" sostienen ambos ejecutivos.
"Nos empezamos a dar cuenta que mucho de los mejores trabajos que estaban ganando en el Cannes Lions no llegaban a tiempo a nuestro festival. Si nuestra misión es elevar, celebrar y mercadear el mejor trabajo hispano nos asegurábamos que estuviera representado. Va a ser un día donde vamos a celebrar la latinidad y la creatividad y por eso nos pareció muy simbólico hacerlo el 12 de octubre, día de la Hispanidad" explica Messianu.
The fifth annual U.S. Hispanic Idea Awards will be held at the Colony Theatre in Miami Beach on Wednesday October 12, 2016, with Cannes Lion CEO Philip Thomas as one of the keynote speakers.
The U.S.H. Idea Awards, the premier event for the industry, celebrate outstanding creative achievement in advertising generated by Hispanic or general market agencies targeting Hispanic consumers. The 2016 U.S.H. Idea Awards will be produced and presented by Círculo Creativo.
Gustavo Lauría and Luis Miguel Messianu
“As our award show continues to evolve, it was important to include the best work from U.S. Hispanic agencies,” said Luis Miguel Messianu, Chairman of Círculo and CEO of Alma. Messianu points out that there was “clearly a gap” between April and June, which is when the best campaigns and cases are sent to the Cannes Festival. "By moving the event, we will have a better representation, which is consistent with Circulo's core mission to elevate the standards of our creative output," stated Messianu.
Círculo Creativo decided to move the awards away from the overcrowded advertising festival's Spring season in order to better accommodate advertising agencies and production companies and to encourage them to submit their best creative work of the year.
“We will have a female President of the Jury and for the first time, we are opening the doors to the most representative production companies to judge the “Craft” category. Plus, we are planning to launch a series of creative talks where one of the keynote speakers will be the Cannes Lions’ CEO. We are excited to announce a lot of good news in the coming weeks that will help inspire and bring together the whole market,” said Gustavo Lauría, President of Círculo and Co-Founder of We Believers.
The jury will consist of top creatives representing the most important agencies of the market and will judge most of the categories. Key professionals from production companies and agency planners will be a part of the jury for the “Craft” and “Strategy” categories.
“AHAA is thrilled that the U.S.H. Idea Awards continue to showcase the best of Hispanic creative in the U.S.,” said Linda Gonzalez, Chair of AHAA: The Voice of Hispanic Marketing and President of the Viva Partnership.
Entries for the 2016 U.S. Hispanic Idea Awards will be accepted in the summer. For more information on submissions and eligibility, please visit www.ushideaawards.com
El 12 de Octubre del corriente año se llevará a cabo la entrega de los U.S. Hispanic Idea Awards en el Colony Theatre de Miami Beach. Philip Thomas, CEO de Cannes Lions, será uno de los oradores principales durante el día de Creative Talks.
El U.S.H Idea Awards una vez más premiará los más destacados trabajos del año de agencias hispanas y del mercado general enfocadas en el consumidor hispano de Estados Unidos. El evento será producido y presentado por Círculo Creativo.
Gustavo Lauría y Luis Miguel Messianu
“Con la evolución constante de nuestra industria, era importante que incluyéramos los mejores trabajos de las agencias hispanas de Estados Unidos”, dijo Luis Miguel Messianu, Chairman del Círculo y de Alma. Messianu señaló también que “existía claramente una brecha” entre abril y junio, cuando las mejores campañas y casos son enviados al Festival de Cannes. Círculo Creativo decidió cambiar la fecha del evento de premiación para evitar la congestionada temporada de primavera, facilitando así la participación de más agencias de publicidad y casas productoras. “El cambio de fecha nos permitirá contar con una mejor presencia; esto coincide con la misión fundamental de Círculo, que es la de elevar los estándares de lo que generamos a nivel creativo”, comentó Messianu.
“Este año tendremos una mayor presencia femenina en nuestro jurado y la presidenta será una mujer. Además, por primera vez, abriremos las puertas a las casas productoras más representativas para que juzguen la categoría Craft. Y también estamos planificando una serie de charlas creativas donde uno de los oradores principales será el CEO de Cannes Lions. Estoy seguro que estas y otras noticias que estamos por anunciar nos van a ayudar a inspirar y a generar vínculos cada vez mas fuertes dentro del mercado”, dijo Gustavo Lauría, Presidente de Círculo y Cofundador de We Believers.
El jurado estará formado por excelentes creativos de las agencias más importantes de la industria y se encargará de evaluar a la mayoría de las categorías. Para las categorías “Craft” y “Strategy”, el jurado contará con la participación de profesionales clave de casas productoras y planners de agencias .
“AHAA está sumamente complacida de que los U.S.H. Idea Awards continúen mostrando y reconociendo lo mejor del talento creativo hispano de Estados Unidos”, dijo Linda González, Directora de AHAA: The Voice of Hispanic Marketing y Presidente de Viva Partnership.
Durante el verano se aceptarán los trabajos que deseen participar en los U.S.H. Idea Awards de 2016. Para obtener más información sobre los requisitos de participación y la elegibilidad, visite www.ushideaawards.com
After Last Year's All-Male Jury, 2016 President Will Be Fernanda Romano
The U.S. Hispanic Idea Awards are being revamped this year as an October awards show after being held for the last four years during the annual April conference of AHAA: The Voice of Hispanic Marketing.
The awards will take place in Miami on Oct.12, after a full-day program that will include Philip Thomas, CEO of the Cannes Lions International Festival of Creativity, as one of the keynote speakers.
Gustavo Lauria and Luis Miguel Messianu
The awards are being moved partly to take advantage of fresher work that breaks later in the year and missed the earlier deadlines of previous years when the show happened in April. Luis Miguel Messianu, creative chairman and CEO of Hispanic shop Alma and also chairman of Circulo Creativo, which organizes the awards, said there is "clearly a gap" between April and June, a period when agencies prepare a lot of new work to send to the Cannes festival.
The call for entries for the U.S.H. Idea Awards will open this summer for work by Hispanic shops and general market agencies targeting Hispanic consumers.
Circulo Creativo acknowledged at last year's show the total absence of women on the 22-person jury and promised to do better this year. In addition to adding female judges, this year's jury president will be Fernanda Romano, founder and creative partner at Malagueta Group.
Ms. Romano worked as a digital creative at DM9 DDB in her native Brazil before joining Lowe New York as executive creative director in 2005, then held global creative director positions at several agencies in Madrid and London before moving back to New York. In 2012 she took on a dual role at Naked Communications, building a content offering in New York while opening a Brazil office as partner and chief creative officer.
Ms. Romano has been a Cyber Grand Prix winner at the Cannes Lions festival, She was named one of Ad Age's Women to Watch in 2007, and one of Ad Age's 100 Most Influential Women in the last 100 years in 2012. When Ad Age's editorial partner Meio & Mensagem launched Women to Watch Brazil in 2013, Ms. Romano was one of the honorees, making her the first person to be named one of Ad Age's Women to Watch in more than one country.
Deadline Is March 25; U.S. Will Send Five Judges to Regional Awards
The call for entries is open for the Wave Festival, a leading ad festival for Latin America that includes the U.S. Hispanic market and Puerto Rico.
Entries are due by Friday, March 25, 2016 for the Wave. See the Wave's 15 categories and enter here.
Advertising Age is partnering with the Wave, to be held April 13 and 14 in Rio de Janeiro. The regional Wave Festival is organized by Meio & Mensagem, Brazil's top advertising and marketing publication and events organizer, and Ad Age's longtime partner in Brazil.
U.S. Judges includes:
Dieste
U.S. Hispanic shop Dieste boosted revenue and head count by 20%, and the shop was victorious in the biggest Hispanic pitch of the year, AT&T Mobility, plus Miller Lite and DirecTV. Powered by Dieste's insights about Latinos' penchant for almonds, Hershey's With Almonds sales to Hispanics grew by 18% but were flat in the general market. Creative awards flowed in for a Dallas Pets Alive campaign that temporarily gave homeless dogs the names of trending topics like "Kim Kardashian's Butt" and "Celebrity Nude Pix"; with all that social media exposure, dog adoptions quadrupled. And Dieste scored in the top 5% of parent Omnicom's employee engagement survey.
Meet the Shops Whose Work Stood Out, Revenue Grew, Clients Increased.
Andrew Speyer, Tracy McDonough, Joaquín Mollá, Luis Montero, Dominick Concepción, José Mollá and Laurie Malaga Credit: Andrés Henao
Shop Saw Revenue Grow 22%, With Three Major New-Business Wins
To take back summer from other beach-loving beers, Corona Extra called in winter. In The Community's poetic "Dear Summer" campaign in both Spanish and English versions, winter writes a letter to summer, enviously extolling all that people love about the latter, ending with a request to hang out: "You bring the beer, I'll bring the ice."
The Community looks at life—and marketing—a little differently. And with its focus on multicultural consumers, the Miami-based shop wants to help its clients avoid building brands for a world that doesn't exist anymore. "They really understand the concept of cultural fluidity, the ability to move in and out of various cultures that defines us," said Diego Scotti, exec VP-chief marketing officer at Verizon, one of The Community's big 2015 account wins.
(From l.) Leo Peet, VP-director of finance; Angela Battistini, senior VP-account services; Isaac Mizrahi, co-president and chief operating officer; Luis Miguel Messianu, creative chairman and CEO; Alvar Suñol, co-president and chief creative officer; Michelle Headley, senior VP-operations. Credit: Marco Arguello
Shop's Revenue Grew 15%, Partly Because of the Midyear Win of Sprint
When Clorox Co. started a review of all its creative agencies last month, Senior VP-Chief Marketing Officer Eric Reynolds was quick to call Alma from his car and tell the U.S. Hispanic agency, its only creative shop in the world to get such a call, that the business Alma held was not up for review.
"For all their work, the results have been spectacular, both in [growing] share and the efficiency and effectiveness of their creative work," Mr. Reynolds said. "Our statisticians say, 'Whatever Alma is doing, it's working.'"
In fact, Mr. Reynolds said the agency is so good at developing universal truths that speak to all consumers that Alma's Hispanic work is increasingly crossing over into the general market.
