Enter the biggest, richest creative competition for your radio work.
Choose your winning categories from Spanish Language Commercial or Campaign, PSA, integrated campaign, big audio idea, and International. We'll be giving out 14 trophies and up to $87,500 in prize monies, including the $50,000 Best of Show.
Check out the guidelines and categories for Spanish Language entries.
Our panel of final round judges includes chief judge Mark Gross, a three-time Mercury Best of Show winner, along with Jorge Murillo, VP/ECD, Alma DDB and Andrès Ordóñez, CCO, Energy BBDO.
ENTRY DEADLINE: ENTER BY FRIDAY, APRIL 21. FINALIZE YOUR ENTRIES BY WEDNESDAY, APRIL 26.
2017 One Show - Finalists
2017 One Show - Finalists
U.S. Hispanic Agencies:
Branded Entertainment
Online - Short Form - Single
Lápiz, Mexico Tourism Board: Doppelgängers Tourist
Online - Short Form - Campaign
Alma DDB, Netflix - Narcos: Spanish Lessons
Design
Packaging - Mass-Market
We Believers, Saltwater Brewery: Edible Six Pack Rings
Innovation in Design - Print Design
We Believers, Saltwater Brewery: Edible Six Pack Rings
Direct Marketing
Ambient - P.O.P. & In-Store - Single
We Believers, Saltwater Brewery: Edible Six Pack Rings
Digital - Social Media & Viral Marketing
Alma DDB, Netflix - Narcos: Spanish Lessons
Film
Online Films & Video - Short Film - Campaign
Alma DDB, Netflix - Narcos: Spanish Lessons
Under 100K Budget
Alma DDB, Netflix - Narcos: Spanish Lessons
Print & Outdoor
Publishing - Magazine - Campaign
Alma DDB, Kingsford - Clorox: Predators
the community, City of Buenos Aires: Don't Act Like a Pedestrian
Ambient Media - Billboard or Transit - Campaign
Alma DDB, Kingsford - Clorox: Predators
Public Relations
Community Building
LatinWorks, Major League Baseball: Ponle Acento
Reputation Management
We Believers, Saltwater Brewery: Edible Six Pack Rings
Social Media
Branded Social Post - Single
Alma DDB, Netflix - Narcos: Episode Leak
Branded Social Campaign
Alma DDB, Netflix - Narcos: Spanish Lessons
Social Engagement - Community Building
Alma DDB, Netflix - Narcos: Spanish Lessons
LatinWorks, Major League Baseball: Ponle Acento
The One Show will present Gold, Silver, and Bronze awards at gala dinners on two big nights: Wednesday, May 10 and Friday, May 12.
Anomaly Completes Leadership Lineup In Its Surging LA Office
Globally Renowned Creative Duo Paco Conde & Beto Fernandez Join as ECDs & Partners
LOS ANGELES, CA (March 24, 2017) - Today, Anomaly Los Angeles proudly announced the final additions to its leadership team with two new Executive Creative Directors & Partners – Paco Conde & Beto Fernandez. Paco & Beto join Anomaly LA’s Chief Strategy Officer, Aisea Laungaue and Managing Director Jiah Choi to lead the newest Anomaly office, which opened its doors in Venice last April.
The office got off to a flying start rapidly hiring 30 staff, gaining several new business wins including the appointment by The Coca Cola Company to manage Diet Coke and also launched two highly visible global campaigns for Beats.
Paco & Beto - an art director and a copywriter. A Brazilian and a Spaniard. A Corinthians fan and a Real Madrid fan, began their partnership as ECDs at Ogilvy Brazil where they helped put the agency on the map as Cannes’ Agency of the Year in 2013 and Creativity Innovators of the Year. Together they have won hundreds of international awards, including the Grand Clio, Best of Discipline at One Show, Yellow Pencils at D&AD, the Promo Grand Prix and the first Titanium Grand Prix for Latin America at Cannes Lions. From 2013 to 2015 they’ve been among the 10 most awarded Creative Directors of the world according to the Cannes Report. Best known as the ECDs behind the famous Dove ‘Real Beauty Sketches’, Sport Club Recife ‘Immortal Fans’ and ‘Security Moms’, Burger King ‘Proud Whopper’, Graac ‘Bald Cartoons’ and Sol de Janeiro ‘Tattoo Skin Cancer Check,” Paco & Beto built an immensely strong creative bond. Their partnership and talent continued to accelerate most recently at BBH London where they worked across Axe, Ray Ban and Absolut as Group Creative Directors.
A very excited Paco & Beto embark upon their next adventure of moving to the United States, where they will officially start at Anomaly LA in May. The duo remarked, “Anomaly is one of the hottest companies in our industry. Their unique culture is attracting some of the best brands and briefs… Pair that with LA, the place where everything is happening in Technology, Entertainment and Marketing, and you’ve got a winning equation. If Anomaly and LA are amazing separately, imagine together! It’s an opportunity of a lifetime”.
Anomaly Founding Partner & Global CCO, Mike Byrne said, “We have an internal philosophy at Anomaly - stay humble, stay hungry. Paco and Beto, with all their accolades and achievements, act like they've never done a thing and have everything to prove. Finding this kind of humility and grit in this business is rare. When you find it you do everything you can to embrace it and let it prosper”.
Finally, a note of thanks from Anomaly to BBH where Paco & Beto clearly had a superb experience, resulting in a very gracious endorsement from their ECD, Nick Gill -
“Paco & Beto are fantastic, talented guys who have made a lot of friends here. I'd like to thank them for all the hard work they've put into BBH and wish them every success in the future".
Nice.
Gustavo Lauría is the new Chairman of the U.S. Círculo Creativo
Gustavo Lauría
Círculo Creativo today announced that Gustavo Lauría has been elected as Chairman of the Board of Directors. He succeeds Luis Miguel Messianu who, after two successful years as Chairman, announced his decision to step down from the board.
For the last two years, Lauría was the President at Círculo Creativo, a position he also held from 2010 to 2012. He is also the Co-founder and CCO at We Believers.
Working hand in hand with Messianu and Paco Vargas (General Manager), Lauría had the mission to revamp Círculo Creativo, making it a more inclusive association. Today, Círculo Creativo not only represents U.S. Hispanic advertising creatives, but also account planners, producers and executives at agencies, as well as Hispanic market production companies. Another major accomplishment was to more than double the number of memberships. Under this team, Círculo Creativo also revamped and independently produced the U.S.H. Idea Awards, significantly improving Círculo Creativo’s financial strength.
During his 20-year career, Gustavo has been recognized by all the International Awards shows winning several Gold Cannes Lions, One Show and D&AD Pencils among others.
Advertising Age also named Gustavo Lauría as one of the “Creativity 50 - The Most Creative People of the Year” in 2017.
Commenting on his appointment, Gustavo Lauría said: “Now is the time to be even more inclusive, we’ll be creating a new board of advisors with clients, celebrities, artists, engineers and influencers from the innovation world.”
Luis Miguel Messianu, former Chairman, commented: “It’s a matter of great pride for me to have been the first President of Círculo, and for the last two years it’s Chairman. I will always be part of this entity that is so close to my heart, but I feel it’s time to let Gustavo and the rest of the board keep pushing the creative agenda at this crucial moment of our industry. I know they will do an awesome job! I’ll still be around but more on a consulting role.”
In the coming weeks, Círculo Creativo’s board will receive different proposals from members who want to be considered to succeed Gustavo as the new President. During the month of April, Círculo Creativo will announce its new President, he/she will be working together with Lauría for the next two years.
Círculo Creativo kicks off #ThrowbackThursday Series in Dallas
Adlatina presenta los resultados de los rankings de Crema
Adlatina presenta los resultados de los rankings de Crema, que en los primeros días de marzo se recopilarán en la 14° edición del lujoso anuario. En esta oportunidad, AlmapBBDO continúa en la cima. El Top 5 está integrado por Lola MullenLowe, Alma DDB, David Buenos Aires y J. Walter Thompson Brasil. En esta edición se incluyen por primera vez los resultados de los Global, European y Latin American Effie Awards, y las versiones locales de este premio para el Top 10 de cada país. En la nota, el Top 30 regional y el primer puesto de todos los rankings locales.
Posición, Agencia, País, Cannes, Clio, Fiap, El Sol, One Show, D&AD, Wave, El Ojo, EFFIE Latam/European/Global, TOTAL:
3° AlmaDDB, Estados Unidos: 40; 17; 136; 34; 2; - ; 26; 72; - ; 2162
13º The Community, Estados Unidos: 10; 1; 70; 24; 16; 19; 60; 5; - ; 1377
17° We Believers, Estados Unidos: 28; 17; 8; 29; 1; - ; 42; 67; - ; 1301
TOP 1 por país
País, Agencia, Cannes, Clio, Fiap, El Sol, One Show, D&AD, Wave, El Ojo, EFFIE Latam/Europe/Global, Festival Local, Effie Local, Festival Local (2015) TOTAL
ESTADOS UNIDOS: Alma: 40; 17; 136; 34; 2; - ; 26; 72; - ; 148; - ; 2319
Dieste presents 'at&t & DIRECTV: the unlimited effect'
INSIGHT
Ambiculturals value being “in-the-know” in all aspects of their lives with the belief that sharing their knowledge (of multiple cultures) empowers them to connect with others.
This means that staying connected to their entertainment is an essential part of their daily life. They crave and appreciate the freedom and flexibility to access their content when and where they want (especially on their mobile devices).
IDEA
Showcasing how having access to unlimited data and unlimited entertainment from AT&T and DIRECTV gives you an edge wherever you go.
IMPACT
“The Unlimited Effect – Restaurant” is in the category of an addressable ad, which performed well within its key Ambicultural audience. The ad delivered a relevant and ownable message. It also achieved consideration and Better Brand opinions. In addition, this ad exhibited a solid performance within the GM target, meeting norms on key metrics.
The Gunn Report 2016 Unveiled
BBDO Most Awarded Network | adam&eveDDB London Most Awarded Agency | Burger King ‘McWhopper’ Most Awarded Campaign Overall | USA Most Awarded Country | Samsung Most Awarded Advertiser | O Positive Films Most Awarded Production Company
The Gunn Report, the global index of creative excellence in advertising, has released its 2016 Report summarising the overall performance of the advertising industry in the year January to December 2016 based on the results of 45 global, regional and national creative award contests.
Highlights from the 2016 Gunn Report include:
Most Awarded Campaigns Across All Gunn Report Media 2016
1 Burger King, ‘McWhopper’, Y&R New Zealand (Auckland)
2 Microsoft Xbox, ‘Tomb Raider Survival Board’, McCann (London)
3 DB Export, ‘Brewtroleum’, Colenso BBDO (Auckland)
Most Awarded Commercials in the World 2016
1 Loterias y Apuestas del Estado, ‘Justino – Night Shift’, Leo Burnett (Madrid)
2 Currys PC World, ‘Spare The Act – Laptop’, AMV BBDO (London)
3= Harvey Nichols Loyalty App, ‘Shoplifters’, adam&eveDDB (London)
3= John Lewis Home Insurance, ‘Tiny Dancer’, adam&eveDDB (London)
3= Volvo Trucks, ‘Looks Who’s Driving Feat. 4-yr-old Sophie’, Forsman & Bodenfors (Gothenburg)
Most Awarded Print / Out of Home Ads and Campaigns in the World 2016
1 Microsoft Xbox, ‘Tomb Raider Survival Board’, McCann (London)
2 Burger King, ‘McWhopper’, Y&R New Zealand (Auckland)
3 DB Export, ‘Brewtroleum’, Colenso BBDO (Auckland)
Most Awarded Digital Ads in the World 2016
1 Burger King, ‘McWhopper’, Y&R New Zealand (Auckland)
2 ING, ‘The Next Rembrandt’, J. Walter Thompson (Amsterdam)
3 Lockheed Martin, ‘Field Trip To Mars’, McCann (New York)
Most Awarded All Gunns Blazing in the World 2016
1 Burger King, ‘McWhopper’, Y&R New Zealand (Auckland)
2= DB Export, ‘Brewtroleum’, Colenso BBDO (Auckland)
2= REI, ‘#OptOutside’, Venables Bell & Partners (San Francisco)
Most Awarded Agencies in the World 2016
1 adam&eveDDB (London)
2 Colenso BBDO (Auckland)
3= AlmapBBDO (São Paulo)
3= Y&R New Zealand (Auckland)
Most Awarded Networks in the World 2016
1 BBDO
2 McCann
3 Leo Burnett
Most Awarded Countries in the World 2016
1 USA
2 UK
3 Australia
Most Awarded Advertisers in the World 2016
1 Samsung
2 Burger King
3 Volkswagen
Most Awarded Production Companies in the World 2016
1 O Positive Films (New York, Santa Monica)
2 Landia (Buenos Aires, Los Angeles, Madrid)
3 Blink Productions (London)
Most Awarded Directors in the World 2016
1 David Shane (UK)
2= againstallodds (UK)
2= Steve Rogers (USA, France, Australia)
Emma Wilkie, Managing Director of The Gunn Report, says, “The purpose of The Gunn Report is to give an objective overview of the best creative ideas, and who is behind them, based on the results of the most important creative awards from around the world. Overall, we have seen some wonderfully creative ideas shining through in 2016 with brand purpose a strong theme. Whilst previous winners still exhibit their greatness, new stars are rising up the ranks.”
The Gunn Report 2016 guest editor Kate Stanners, Chairwoman and Global Chief Creative Officer of Saatchi & Saatchi, who has contributed her own personal commentary to the report and awards tables, says, “This is what great work looks like. It never ceases to amaze me how hard it is to make any one of the ideas in this Report. Ideas are fragile; they can collapse at any point. Sometimes an idea is pure and simple, you can feel the power of it from its inception; others have been shaped and crafted into great. It takes passion, tenacity, it takes a team and a great client. None of it is easy, but greatness comes in not giving up.”
The ranking tables, commentaries and the accompanying ads as well as country comparisons (population and ad market size/ranking) are now available to view online at www.gunnreport.com.
The Gunn Report Book and Showreel of the Year 2016 DVD will be available early-March and will include the results of The Gunn Report for Media 2016.
Orcí Debuts Creative For All-New Honda CR-V During Super Bowl 51
“Best Friends” campaign wants families to make the most out of their CR-V
Orcí, Honda’s agency of record for the U.S. Hispanic market, launched its creative for Honda’s all-new CR-V during Sunday’s Super Bowl 51 broadcast on Fox Deportes. The TV commercial titled “Best Friends” was developed under Honda’s ‘Power of Dreams’ strategy and is a follow up of the award-winning “Space for Dreams”, a previous CR-V spot created by Orcí.
The new 60-second spot tells the emotional story of a young boy and his mom adopting a puppy together. Over time the boy and his dog develop a fun and loving relationship with each other. The whole family comes together and helps to train the dog. One day they receive a call that changes their lives. In the final moments of the spot, it’s revealed that the months-long sequence of raising and training the dog has been so that they could give him away to another family, as a service animal to help a child with special needs.
In the spot, the CR-V plays an important role as the vehicle that allows the young family to achieve their goals. “Best Friends” shows off the CR-V’s new design as well as the features important to the Latino target audience, such as roominess, convenience, and an elegant style.
In the spirit of the campaign, Orcí is creating an online Pet Adoption Drive that will use social media to drive awareness of the 2017 Honda CR-V and the satisfaction of providing a home for a pet in need. This portion of the campaign will launch in March on Honda’s Spanish language social media handle @HondaLatino.
“It’s always rewarding to work on the CR-V campaigns. We can tell meaningful stories to our audience and hopefully inspire families to keep dreaming and help others realize their dreams,” said Andrew Orcí, the agency’s chief executive officer.
CREDITS:
Client: American Honda
AVP Honda Marketing: Susie Rossick
Multicultural Marketing Manager: Gina Jorge
Senior Marketing Analyst: Monique Soto
Agency: Orcí
ECD: Juan José Quintana
CD of Production: Allen Pérez
Strategic Planning: Luiz Salles
ACD: Santiago Rivillas
Senior Copywriter: Diego Andrade
Senior AD: Aaron Monroy
Account Director: Marina Filippelli
Account Supervisors: Paola Cervantes
Senior AE: Mary Gonzalez
Production Company: Paraná Films
Director: Pucho Mentasti
Producer: Sebastián Leda
Postproduction Company: Jump
Editor: Erwin Fraterman
Music by: Personal Music
Rest of The World is looking for Senior Planners and Account strategists
New agency, Rest of The World in wonderful Austin, Texas is looking for Senior Planners and Account Strategists.
Send info to: work@restoftheworld.agency
Ad Age's 2017 Agency A-List
Multicultural Agency of the year
Alma
2017 Agency of the year
Anomaly
Agency A-List No. 8
The Community
2017 Agencies to watch
We Believers
Production Company Standouts
Landia
The One Show Shortlist 2017, (Q1, Q2 & Q3)
THE ONE SHOW SHORTLIST 2017
(US Hispanic Agencies / 1st, 2nd and 3rd Quarters)
FILM
Bravo / Miami + Parana Films / Los Angeles + VaporPost / Miami + Mokoh Music / Berlin
Online Films & Video – Short Form – Single
Non-Profit
"We Save Lives"
Reflections From Inside
Ganadores El Ojo de Iberoamérica 2016
EL OJO CINE/TV
PLATA
Bien público. Mensajes gubernamentales, políticos y religiosos
Devices, de Shooters Films USA para CyberBullying Awareness de United Communities Of San Antonio. Estados Unidos (Hispano). PA: Shooters Films USA. D: Sebastian Lopez
EL OJO GRAFICA
ORO
Productos de higiene doméstica y mantenimiento del hogar y la oficina
Camaleón, de Alma DDB para Kingsford MatchLight de Clorox USA. Estados Unidos (Hispano)
ORO
Campañas de Bien Público
Don't judge [Campaña], de Wing/Grey NY para Concientización contra la discriminación de Jorgecasteneda.Org. Estados Unidos (Hispano)
PLATA
Productos de higiene doméstica y mantenimiento del hogar y la oficina
Peliroja, de Alma DDB para Liquid Plumr de Clorox USA. Estados Unidos (Hispano)
PLATA
Bien público. Mensajes gubernamentales, políticos y religiosos
Problems, de Wing/Grey NY para Concientización contra la discriminación de Jorgecasteneda.Org. Estados Unidos (Hispano)
BRONCE
Productos de higiene doméstica y mantenimiento del hogar y la oficina
Cobra, de Alma DDB para Kingsford MatchLight de Clorox USA. Estados Unidos (Hispano)
BRONCE
Bien público. Mensajes gubernamentales, políticos y religiosos
People, de Wing/Grey NY para Concientización contra discriminación de Jorgecastaneda.Org. Estados Unidos (Hispano)
BRONCE
Campañas de Productos
Predadores [Campaña], de Alma DDB para Kingsford MatchLight de Clorox USA. Estados Unidos (Hispano)
EL OJO RADIO
PLATA
Bien Público. Mensajes Gubernamentales, politicos y religiosos
Blind date, de Dieste para Public service announcement de Florida International University. Estados Unidos (Hispano)
PLATA
Bien Público. Mensajes Gubernamentales, politicos y religiosos
The facts now – Tobacco downs, de Alma DDB para Quit tobacco de Tobacco Free Florida. Estados Unidos (Hispano)
BRONCE
Hogar y Oficina: Limpieza, decoración, electrodomésticos
Clog free pipes – Evidencia, de Alma DDB para Liquid Plumr de Clorox USA. Estados Unidos (Hispano)
BRONCE
Bien Público. Mensajes Gubernamentales, politicos y religiosos
The facts now – Auctioneer, de Alma DDB para Quit tobacco de Tobacco Free Florida. Estados Unidos (Hispano)
EL OJO VIA PUBLICA
PLATA
Bien Público. Mensajes gubernamentales, políticos y religiosos
People dont judge, de Wing/Grey NY para Mensaje de Bien Público de Jorgecasteneda.Org. Estados Unidos (Hispano)
BRONCE
Productos
Runway Rats – Peliroja, de Alma DDB para Liquid Plumr de Clorox USA. Estados Unidos (Hispano)
BRONCE
Ambientaciones e Instalaciones
The last emoji, de Alma DDB para Drive safe de Sprint USA. Estados Unidos (Hispano)
EL OJO PROMO Y ACTIVACION
GRAN OJO
Help Kenya Not Kanye, de Alma DDB para Crowdrise de Crowdrise. Estados Unidos (Hispano)
ORO
Sampling y Packaging
Edible six pack rings, de We Believers para Six pack rings de Cervecería Saltwater. Estados Unidos (Hispano)
ORO
Promociones y activaciones en plataformas digitales
Help Kenya Not Kanye, de Alma DDB para Crowdrise de Crowdrise. Estados Unidos (Hispano)
EL OJO PR
ORO
Acciones para el consumidor
Edible six pack rings, de We Believers para Six pack rings comestibles de Cervecería Saltwater. Estados Unidos (Hispano)
EL OJO DESIGN
GRAN OJO
Edible six pack rings, de We Believers para Six pack rings comestibles de Cervecería Saltwater. Estados Unidos (Hispano)
ORO
Diseño de Packaging
Edible six pack rings, de We Believers para Six pack rings comestibles de Cervecería Saltwater. Estados Unidos (Hispano)
ORO
Diseño Ambiental
The last emoji, de Alma DDB para Drive Safe de Sprint USA. Estados Unidos (Hispano)
EL OJO SUSTENTABLE
GRAN OJO
Edible six pack rings, de We Believers para Saltwater Brewery de Cervecería Saltwater. Estados Unidos (Hispano)
ORO
Productos sustentables
Edible six pack rings, de We Believers para Saltwater Brewery de Cervecería Saltwater. Estados Unidos (Hispano)
EL OJO INNOVACION
GRAN OJO
Edible six pack rings, de We Believers para Six pack rings comestibles de Cervecería Saltwater. Estados Unidos (Hispano)
ORO
Producto
Edible six pack rings, de We Believers para Six pack rings comestibles de Cervecería Saltwater. Estados Unidos (Hispano)
EL OJO PRODUCCION GRAFICA
BRONCE
Mejor Dirección de Arte
Camaleón, de Alma DDB para Kingsford MatchLight de Clorox USA. Estados Unidos (Hispano)
MEJOR IDEA LOCAL
Estados Unidos Hispano
Edible six pack rings, de We Believers para Six pack rings comestibles de Cervecería Saltwater
DESEMPEÑO LOCAL
MEJOR ANUNCIANTE
ESTADOS UNIDOS
Cervecería Saltwater
MEJOR DIRECTOR/REALIZADOR
ESTADOS UNIDOS
Sebastián López (shooters)
MEJOR DIRECTOR CREATIVO
ESTADOS UNIDOS
Luis Miguel Messianu / Alvar Suñol (Alma DDB)
MEJOR PRODUCTORA
ESTADOS UNIDOS
Shooters
MEJOR AGENCIA
ESTADOS UNIDOS
Alma DDB
DESEMPEÑO POR IBEROAMERICA
MEJOR AGENCIA INDEPENDIENTE
We Believers
RANKING POR IBEROAMERICA
MEJOR ANUNCIANTE DEL AÑO
1. TyC Sports
2. Getty Images
3. Atados
4. Libero
5. MACMA
6. Unilever
7. OPEL
8. Mitsubishi
9. 4Pelagatos
10. Cerveceria Saltawater
MEJOR AGENCIA INDEPENDIENTE DEL AÑO
1. We Believers
2. Propeg
3. NBS
4. Nomades
5. Shackleton
6. Menta
7. Anónimo
8. Epica
9. Nossa
10. Italia
PRODU: Cobertura Especial U.S.H. Idea Awards 2016
Aprovechamos para compartirles el especial de PRODU de los premios U.S.H. Idea Awards:
London International Awards 2016 Winners
The 31st LIA judging was held at the Encore at Wynn Hotel in Las Vegas, convening over a ten-day period. The Juries, led by their respective Jury Presidents, viewed and scored every entry within their medium, ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.
The United States is the most awarded country at LIA 2016, winning a total of 185 Statues and 57 Finalists – 5 Grand LIAs, 53 Gold, 57 Silver and 70 Bronze.
2016 LIA ‘Of The Year Awards’ were decided based on a point system on the outstanding work chosen by the Juries across all media.
USA Hispanic Agency Winner:
Gold
Package Design: Beers
We Believers
"Edible Six Pack Rings"
Saltwater Brewery
Advertising Age: See the Five Best Creative Ideas From U.S. Hispanic Agencies
Fernanda Romano
This year, the five best ideas in the U.S. Hispanic market were all driven by a sense of responsibility, from Sprint's anti-distracted driving emoji installation to environmentally friendly beer packaging to an anti-bullying campaign.
"They're all pieces with a purpose," said Fernanda "Fefa" Romano, jury president of the U.S.H. Idea Awards for the U.S. Hispanic market, and founder, creative and strategy partner of Malagueta. "I think that's a shift we're seeing all around the world."
D&AD Impact Awards 2016 Pencil Winners
International creative organization D&AD and Advertising Week announced the 2016 D&AD Impact Awards' winners that recognizes companies and brands that are making the world a better place.
U.S. Hispanic advertising agency winner:
White Pencil
We Believers
"Edible Six Pack Rings"
Saltwater Brewery
Environmental Sustainability
CLIO Awards 2016 Winners
The CLIO Awards announced the winners for 2016. These are the US Hispanic advertising agency winners:
Alma DDB
SILVER
Audio
Radio
"Big Bang"
Clorox
BRONZE
Audio
Radio
"Big Bang" Campaign
Clorox
BRONZE
Audio Technique
Copywriting
"Big Bang" Campaign
Clorox
BRONZE
Print Technique
Illustration
"Chameleon"
Kingsford
SHORTLIST
Audio
Radio
"Gravity"
Clorox
SHORTLIST
Audio
Radio
"Cigarettes" Campaign
Liquid Plumr
Lápiz
BRONZE
Branded Content
Film - Unscripted
"Döppelganger"
Mexico Tourism Board
SHORTLIST
Film
Other
"Döppelganger"
Mexico Tourism Board
López Negrete Communications
SHORTLIST
Audio
Radio
"Choices"
Genghis Grill
the community
SHORTLIST
Print
Print
"Dog"
City of Buenos Aires
We Believers
GOLD
Public Relations
Environmental
"Edible Six Pack Rings"
Saltwater Brewery
SILVER
Innovation
Product Innovation
"Edible Six Pack Rings"
Saltwater Brewery
SILVER
Public Relations
Brand Development
"Edible Six Pack Rings"
Saltwater Brewery
Galván, Jahara, Ameglio y Sorrondegui, presidentes de El Ojo
El Festival Internacional de Creatividad El Ojo de Iberoamérica anuncia a los profesionales que completan el equipo de Presidentes de Jurado que estará al frente de las distintas categorías que premia el festival. Todas las agencias, productoras, anunciantes, agencias de medios, agencias interactivas y profesionales de la región, interesados en participar del certamen pueden inscribir sus piezas y campañas hasta el 15 de septiembre.
Para liderar la tarea de selección, El Ojo de Iberoamérica convocó a Mauricio Galván, Director Creativo de Anomaly, quien presidirá El Ojo Radio; Guilherme Jahara, Chief Creative Officer de F.biz Brasil, para El Ojo Mobile y El Ojo Producción Digital; Cali Ameglio, Director y Fundador de Salado, para Producción Audiovisual; y Martín Sorrondegui, Head of Marketing de Volkswagen Argentina, para El Ojo Eficacia.
Antes de unirse a Anomaly como Director Creativo, Mauricio Galván trabajó en d expósito and Partners, Havas y The Vidal Partnership en Nueva York. Previamente, estuvo en Terán/TBWA, Ogilvy y Leo Burnett en México, su país natal. En 2009, se desempeñó como Presidente del Círculo Creativo.
Su reconocido trabajo para marcas internacionales, principalmente en el mercado norteamericano, hicieron que Anomaly, una de las agencias más innovadoras del momento, lo sume a su equipo con la misión de eliminar la división hispana en la industria estadounidense.
Por su parte, Guilherme Jahara, Chief Creative Officer de F.biz Brasil, se desempeñó como director creativo en agencias como F/Nazca Saatchi&Saatchi, AlmapBBDO, Publicis Brasil, DDB Brasil y Leo Burnett, hasta que en 2014 llegó a F.biz.
A lo largo de su carrera ha sumado más de 38 Leones en Cannes y numerosos premios en los festivales más reconocidos del mundo. En 2013, fue destacado como uno de los 10 directores de arte más importantes del mundo y seleccionado Mejor Director de Arte por la Asociación Brasileña de Publicidad (ABP). Su creatividad lo ha llevado a trabajar para marcas de relevancia mundial como Volkswagen, Fiat, Subaru, Cerveza Bohemia, Unilever, Samsung, Motorola, Banco Itaú, entre otros.
Director y Socio de Salado, Cali Ameglio posee una larga trayectoria en la región y es uno de los directores más premiados a nivel internacional. En 1996 fundó su productora SALADO, instalando oficinas en Montevideo y Buenos Aires. Siete años después, inauguró el Departamento de Cine con el fin de producir contenido de calidad. Dirigió varios cortos y mediometrajes, un largometraje y, en 2015, la primera serie que Turner produjo en Argentina. Actualmente, está preparando su segundo largo para filmar a principios del año entrante.
Experto en Marketing, Martín Sorrondegui ha desempeñado un rol fundamental en la ejecución de innovadoras campañas de marketing para Volkswagen Argentina. Con más de 20 años de experiencia en Brand Management & Marketing Communications, comprende perfectamente las tendencias de los consumidores y su psicología.
En 2011, Volkswagen Argentina levantó el Grand Prix de Gráfica en El Ojo Iberoamérica, por su trabajo Manejo Responsable, realizada por DDB. Además, gracias a su gestión, Volkswagen alcanzó durante 5 años consecutivos, el primer lugar en el ranking de market share de VW a nivel mundial.
De esta manera, Galván, Jahara, Ameglio y Sorrondegui completan los Presidentes del Jurado de El Ojo de Iberoamérica 2016, que tendrá a Mónica Moro, Directora General Creativa de McCann España, en El Ojo Cine/TV; Ricardo Chadwick, socio y Director Creativo Ejecutivo de Fahrenheit DDB Perú, en El Ojo Media; Felipe Luchi, Chief Creative Officer de Lew’Lara\TBWA, en El Ojo Design y El Ojo Producción Gráfica; Joanna Monteiro, CCO de FCB Brasil, en El Ojo Interactivo; Diego Medvedocky, VP Regional y CCO de Grey Argentina, para El Ojo Contenido y El Ojo Sports; Gustavo Lauría, co-fundador y CCO de We Believers Estados Unidos y Presidente del Círculo de Creativos Hispano, como Presidente de El Ojo Directo; Javier Mentasti, VP Creativo de Ogilvy & Mather Argentina, como Presidente de El Ojo Promo; Francisco Samper, CEO de MullenLowe SSP3 y Director Regional de MullenLowe Latinoamérica, en Tercer Ojo, El Ojo Campañas Integradas y Mejor Idea Latina para el Mundo; Héctor Fernández, CEO de Young & Rubicam México, al frente de Gráfica; Fabiano Coura, VP Managing Director de R/GA San Pablo, al frente de El Ojo Innovación; Guille Viglione, Presidente y Director Creativo Ejecutivo de Dimensión, y Presidente del c de c de España, en El Ojo Vía Pública; Daniel Pérez Pallares, CCO de Leo Burnett México, en El Ojo PR y El Ojo Sustentable.
Lauría, Monteiro y Medvedocky, Presidentes del Jurados de El Ojo 2016
El Ojo de Iberoamérica anuncia tres nuevas personalidades de la industria que serán responsables de liderar a los equipos de jurados que seleccionarán las ideas más destacadas de la región y la mejor idea de profesionales latinos en el mundo, en la XIX edición del festival. El evento que celebra la mejor creatividad iberoamericana, tendrá lugar del 2 al 4 de noviembre en Buenos Aires, y contará con la participación de Joanna Monteiro, Chief Creative Officer de FCB Brasil, para presidir El Ojo Interactivo; Diego Medvedocky, VP Regional y CCO de Grey Argentina, como responsable de El Ojo Contenido y El Ojo Sports; y Gustavo Lauría, co-fundador y CCO de We Believers Estados Unidos, como Presidente del Jurado de Directo.
Joanna Monteiro forma parte de FCB Brasil desde 2012 y en menos de 4 años ha condecorado a la agencia con 38 Leones de Cannes, incluyendo el Grand Prix de Mobile en 2014, por la campaña “Doll” para Nivea. El año pasado, Joanna integró la selección de las 30 personas más creativas en la publicidad según la publicación estadunidense Business Insider, que también la posicionó como la mujer número 1 del sector. Sus primeros pasos fueron en Ogilvy Brasil cuando ingresó como redactora en 1996, para luego continuar en DPZ, W/Brasil y Africa Advertising, tres agencias que representan un ícono en la publicidad del país. Graduada en Arte en la Universidad de Brasilia, también cuenta con un posgrado en Publicidad & Marketing de la institución local ESPM, prestigiosa por su excelencia en el campo de la comunicación, el marketing y los negocios.
Por su parte, Diego Medvedocky, comenzó su carrera en Grey en julio del 2013 como Director General Creativo. El éxito de su liderazgo llevó a la agencia a ganar, en ese año y por primera vez en su historia, 4 Leones en Cannes. Los años siguientes afianzaron el trabajo de la oficina argentina, que se adjudicó el Grand Prix de Innovación en El Ojo de Iberoamérica 2015, por la campaña “La sal que se ve”, idea que también obtuvo dos oros en la edición de Cannes de ese año.
Antes de llegar a Grey, se desempeñó en agencias como Turner, Havas, Euro RSG, Publicis y Del Campo Saatchi&Saatchi, y a lo largo de su carrera tuvo la oportunidad de realizar campañas para anunciantes como MTV, Peugeot, BGH, BBVA, Carrefour, Sony, Renault, Movistar, Coca-Cola, P&G y Cadbury, entre otros. Con galardones en distintos festivales nacionales e internacionales, fue elegido en 2011 como el Mejor Redactor del país, por el Círculo de Creativos de Argentina, del que actualmente integra la Comisión Directiva.
Como Co-fundador y Chief Creative Officer de una de las agencias independientes más destacadas de Estados Unidos, Gustavo Lauría ha cosechado importantes reconocimientos a lo largo de su carrera, que incluyen el de Mejor Agencia Independiente y el Grand Prix de Directo gracias a su campaña Emboscada Volvo, para la empresa automotriz, en la edición 2015 de El Ojo de Iberoamérica.
Los comienzos de su carrera fueron en 1998, cuando se incorporó a Agulla & Baccetti/Lowe como redactor creativo. Durante sus años en Argentina, también se desempeñó en Vegaolmosponce/Lowe y DDB Argentina, agencias en las que puso sus ideas al servicio de marcas como Renault, Audi, Direct TV, Telecom, Lever, Clorox y AOL, entre otras. En el 2002 se mudó a Estados Unidos para sumarse a la oficina central de Young & Rubicam Latinoamérica, donde se hizo cargo de numerosos proyectos regionales. Posteriormente, desde la comunidad, trabajó como director creativo ejecutivo durante ocho años para marcas como MTV, Kraft, Grupo Modelo, Citibank, Subway, Best Buy, Rolling Stone, Volkswagen y Disney. Actualmente, también se desempeña como Presidente del Círculo de Creativos Hispanos de los Estados Unidos.
Así, Monteiro, Medvedocky y Lauría, se suman a los Presidentes del Jurado ya anunciados para esta edición: Mónica Moro, Directora General Creativa de McCann España, para El Ojo Cine y TV; Ricardo Chadwick, socio y Director Creativo Ejecutivo de Fahrenheit DDB Perú, para El Ojo Media; y Felipe Luchi, Chief Creative Officer de Lew’Lara\TBWA, para El Ojo Design y El Ojo Producción Gráfica.