2013 Winners

Círculo Creativo and AHAA Announce 2013 USH Idea Awards Winners

Top Five Idea Awards Went to Alma DDB, Grupo Gallegos, LatinWorks, and The Vidal Partnership 

Miami, FL and McLean, VA, May 1, 2013— Círculo Creativo, in partnership with AHAA: The Voice of Hispanic Marketing, announces winners of the second annual U.S.H. Idea Awards. The award ceremony, which underscored Círculo Creativo’s mission to foster creativity in U.S. Hispanic advertising and AHAA’s commitment to highlighting the importance of creative in Hispanic Advertising, took place the evening of April 30th, 2013 at the New World Center in Miami, FL, as part of the AHAA 2013 Conference, in partnership with FIAP (Festival Iberoamericano de Publicidad) and Círculo Creativo.

With hundreds of entries received from creative talent in the U.S. Hispanic market, 25 winners were selected representing the best of the field following a rigorous review. In addition, five entries were selected as the best in show in the Top Five Idea awards.

U.S.H. Idea Awards winners for the top five creative executions of 2013 include:

1st BEST IDEA OF THE YEAR
Campaign Name: "The Creation of the First Yogurt for Men"
Agency: The Vidal Partnership
Client: Powerful Yogurt

2nd BEST IDEA OF THE YEAR
Campaign Name: "Adios Clichés, Hola México"
Agency: Alma DDB
Client: Hola México Film Festival

3rd BEST IDEA OF THE YEAR
Campaign Name: "The Glad Tent"
Agency: Alma DDB
Client: Joint Venture - Clorox/P&G

4th BEST IDEA OF THE YEAR
Campaign Name: "Batalla"
Agency: Grupo Gallegos
Client: California Milk Processor

5th BEST IDEA OF THE YEAR
Campaign Name: "Languages Campaign"
Agency: LatinWorks
Client: Cine Las Américas

“We’re very grateful for the support and participation of all the agencies and production companies that took part in this edition of U.S.H. Idea Awards. The winning campaigns represent what we work so hard for all year long: excellence in Hispanic advertising creative,” said Claudio Vera, president of Círculo Creativo and creative director of Casanova Pendrill. “Having our very own creative-centric award ceremony has been a dream for us for many years; it’s been wonderful to see its second edition come to life and the winners be celebrated in an event without precedence.”  

With the theme: “Más Categorías. Más Oportunidades” (More Categories. More Opportunities), the U.S.H. Idea Awards awarded 25 campaigns from a total of 10 agencies for outstanding work. Winners per category include:

Category: FILM
Sub-Category: Non-alcoholic beverages
Name: Batalla
Agency: Grupo Gallegos
Client: California Milk Processor

Category: FILM
Sub-Category: Cars, trucks, motorcycles and other vehicles. Accessories and auto-products.
Name: Teddy Bears
Agency: Concept Café Advertising
Client: American Honda

Category: FILM
Sub-Category: Corporate and institutional image. Sponsorships and endorsements.
Name: Padres
Agency: La Comunidad
Client: Converse

Category: FILM
Sub-Category: Publications and media
Name: Penny Plan
Agency: La Comunidad
Client: Time Warner Cable

Category: FILM
Sub-Category: Entertainment, travel, tourism and events.
Name: Stake Out
Agency: Conill Saatchi & Saatchi
Client: Consulate General of Argentina in Los Angeles

Category: FILM
Sub-Category: Best Film Campaign
Name: Adios Cliché, Hola México
Agency: Alma DDB
Client: Hola México Film Festival

Category: RADIO
Sub-Category: Cars, trucks, motorcycles. Accessories and products. 
Name: Polaca
Agency: Concept Café Advertising
Client: American Honda

Category: RADIO
Sub-Category: Entertainment, travel, tourism and events.
Name: Maduro
Agency: LatinWorks
Client: Cine Las Américas

Category: RADIO
Sub-Category: Best Radio Campaign.
Name: Languages
Agency: LatinWorks
Client: Cine Las Américas

Category: DIGITAL
Sub-Category: Film Online
Name: Cine Las Américas Video Campaign
Agency: LatinWorks
Client: Cine Las Américas

Category: GRAPHIC MEDIA
Sub-Category: Household cleaning products, home, health & pets & appliances. Cosmetic & beauty. Toiletries.
Name: Soccer
Agency: Lápiz
Client: P&G

Category: GRAPHIC MEDIA
Sub-Category: Electronic appliances, communications, audio, video, computers.
Name: Alien Invasion
Agency: Wing
Client: New York International Latino Film Festival 

Category: GRAPHIC MEDIA
Sub-Category: Best Graphic Media Campaign
Name: Stains Happen
Agency: Lápiz
Client: P&G

Category: PRODUCTION TECHNIQUES
Sub-Category: Best Music and/or sound design in any media.
Name: Do What's Different
Agency: LatinWorks
Client: Manzanita Sol/PepsiCo Inc.

Category: PRODUCTION TECHNIQUES
Sub-Category: Best production on film and graphic media (Direction, edition, photography and art direction). 
Name: Batalla
Agency: Grupo Gallegos
Client: California Milk Processor

Category: DIRECT MARKETING, PROMO AND ACTIVATION
Sub-Category: Mailing (flat and dimensional mailing).
Name: Money Calendar
Agency: Lápiz
Client: Mujeres Latinas En Acción

Category: DIRECT MARKETING, PROMO AND ACTIVATION
Sub-Category: Ambient media large scale (nontraditional media, direct response stunt, street teams, direct response events, outdoor/ambient media, other mediums).
Name: Bellies In Concert
Agency: Conill Saatchi & Saatchi
Client: P&G

Category: DIRECT MARKETING, PROMO AND ACTIVATION
Sub-Category: Best campaign (promo and direct).
Name: Bed Time Stories
Agency: Grupo Gallegos
Client: California Milk Processor

Category: BEYOND HISPANIC
Sub-Category: Graphic Media & Out Of Home
Name: Yasuni
Agency: EO Integration
Client: Government of Ecuador

Category: BEYOND HISPANIC
Sub-Category: Digital
Name: Scroll With Abs
Agency: The Vidal Partnership
Client: Powerful Yogurt

Category: BEYOND HISPANIC
Sub-Category: Digital
Name: Blastro
Agency: LatinWorks
Client: Blastro

Category: BEYOND HISPANIC
Sub-Category: Innovation
Name: The Glad Tent
Agency: Alma DDB
Client: Joint Venture-Clorox/P&G

Category: BEYOND HISPANIC
Sub-Category: Direct Marketing and Promo
Name: The Find Your Inner Abs Ultrasound
Agency: The Vidal Partnership
Client: Powerful Yogurt

Category: BEYOND HISPANIC
Sub-Category: Direct Marketing and Promo
Name: The Glad Tent
Agency: Alma DDB
Client: Joint Venture-Clorox/P&G

Category: BEYOND HISPANIC
Sub-Category: Direct Marketing and Promo
Name: The Creation of The First Yogurt
Agency: The Vidal Partnership
Client: Powerful Yogurt

Representing four countries and selected for their creative leadership, ten jurors collaborated with Círculo, including: Jose Luis Villa (Newlink Factory), Paco Olavarrieta (Dieste), Juan Oubiña (Grupo Gallegos), Gustavo Lauria (Vidal Partnership), Laurence Klinger (Lápiz), Norbi Zylberberg (LatinWorks), and Claudio Vera (Casanova Pendrill), as well as international judges Erh Ray (BorghiErh/Lowe), Rodolfo Borrell (Pages BBDO Dominican Rep), and Ulises Valencia (Grupo W Mexico).

 “It was an honor to preside over the jury and review the best of U.S. Hispanic creative. This year, the campaigns certainly raised the bar, creating an insightful competition and making our job a lot more difficult,” said Erh Ray, founder of BorghiErh/Lowe, Brazil.