2014 Winners
CIRCULO CREATIVO AND AHAA ANNOUNCE WINNERS OF THE 2014 U.S.H. IDEA AWARDS
Top Five Idea Awards Went to Conill, LatinWorks, and Alma DDB with Top Honors to Dieste
Miami, FL and McLean, VA, April 30, 2014 — The best in Hispanic creative was celebrated last night at the Third Annual U.S.H. Idea Awards with a gala honoring the work of the industry’s most strategic and creative thinkers. Círculo Creativo, in partnership with AHAA: The Voice of Hispanic Marketing, announced a distinguished and diverse slate of U.S.H. Idea winners representing the best in film, radio, graphic media, digital, innovation, production techniques, promotion, design, beyond Hispanic, with new categories in best in public relations, integrated campaign, branded content & entertainment, and creative use of media.
With hundreds of entries received from creative talent in the U.S. Hispanic market, twelve agencies took home 26 awards, representing the best of the field following a rigorous review. In addition, five entries were selected as the “Best in Show” for the Top Five Idea awards.
U.S.H. Idea Awards winners for the top five creative executions of 2014 include:
1st BEST IDEA OF THE YEAR
Campaign Name: "MUTTBOMBING"
Agency: Dieste
Client: Dallas Pets Alive
2nd BEST IDEA OF THE YEAR
Campaign Name: "Headlines From The Sky"
Agency: Conill
Client: Toyota
3rd BEST IDEA OF THE YEAR
Campaign Name: "The First Customer"
Agency: Alma DDB
Client: McDonald's
4th BEST IDEA OF THE YEAR
Campaign Name: "Robocop"
Agency: Conill
Client: Consulate General of Argentina
5th BEST IDEA OF THE YEAR
Campaign Name: "Drogas"
Agency: LatinWorks
Client: Cine Las Américas
“This year, more agencies participated than ever before,” said Laurence Klinger, president of Círculo Creativo and executive vice president & chief creative officer at Lápiz – Leo Burnett. “We want to congratulate our finalists and winners for raising the bar of creativity for the U.S. Hispanic advertising industry.”
This year, the U.S.H. Idea Awards awarded 22 campaigns from a total of 12 agencies for outstanding work. Winners per category include:
Category: FILM
Sub-Category: Public and private service. (Public and private for-profit service companies. Public awareness messages. Government, political and religious messages. Public service)
Name: Perdida
Agency: LatinWorks
Client: La Alianza
Category: FILM
Sub-Category: Corporate and institutional image. Sponsorships and endorsements
Name: First Customer
Agency: Alma DDB
Client: McDonald's
Category: FILM
Sub-Category: Publications and media
Name: Antílope & Dragon
Agency: LatinWorks
Client: Marvin
Category: FILM
Sub-Category: Entertainment, travel, tourism and events
Name: Robocop
Agency: Conill Advertising
Client: Consulate General of Argentina in L.A.
Category: FILM
Sub-Category: Best low budget film
Name: Europeans
Agency: Walton Isaacson
Client: Spanish Cinema Festival
Category: FILM
Sub-Category: Best Film Campaign
Name: Green Screen "Swine Love" & Green Screen "Forever a Long Hair"
Agency: Lápiz
Client: Chicago Latino Film
Category: RADIO
Sub-Category: Entertainment, travel, tourism and events
Name: Drogas
Agency: LatinWorks
Client: Cine Las Américas
Category: RADIO
Sub-Category: Public awareness. Government, political and religious messages
Name: Flower
Agency: Lápiz
Client: Mujeres Latinas en Acción
Category: DIGITAL
Sub-Category: Banners (fix space and rich media/dynamic)
Name: Dizzy
Agency: Zubi Advertising
Client: Ford Fusion
Category: DIGITAL
Sub-Category: Hot sites/web pages
Name: Playlust
Agency: Wing/Grey NY
Client: Lifebeat
Category: DIGITAL
Sub-Category: Branded games
Name: Back Up Phone
Agency: Conill Advertising
Client: Toyota Camry
Category: DIGITAL
Sub-Category: Film online
Name: Bank Robbery
Agency: LatinWorks
Client: Cine las Américas
Category: DIGITAL
Sub-Category: Film online
Name: Mother's Day
Agency: Grupo Gallegos
Client: Milk
Category: DIGITAL
Sub-Category: Interactive campaigns
Name: Mutt Bombing
Agency: Dieste
Client: Dallas Pet Alive
Category: DIGITAL
Sub-Category: Other digital channels (other digital advertising that doesn't fit in any of the categories above)
Name: Removal Happens
Agency: Wing/Grey NY
Client: Law Offices of Esteban Gergely
Category: DIGITAL
Sub-Category: Viral (all entries in this category must include as much information about the result and effectiveness as possible; ideally with number of views/hits/forwards/spread/users/etc.)
Name: Mutt Bombing
Agency: Dieste
Client: Dallas Pet Alive
Category: GRAPHIC MEDIA
Sub-Category: Household cleaning products, home, health & pets & appliances. Cosmetic & beauty. Toiletries.
Name: Species
Agency: Alma DDB
Client: Green Works - Clorox
Category: GRAPHIC MEDIA
Sub-Category: Household cleaning products, home, health & pets & appliances. Cosmetic & beauty. Toiletries.
Name: Groupie
Agency: Lápiz
Client: Gain - P&G
Category: GRAPHIC MEDIA
Sub-Category: Public awareness. Government, political and religious messages
Name: Grandson, Husband & Daughter
Agency: Grupo Gallegos
Client: Alzheimer's Fundation
Category: GRAPHIC MEDIA
Sub-Category: Live advertising
Name: Playlust
Agency: Wing/Grey NY
Client: Lifebeat
Category: GRAPHIC MEDIA
Sub-Category: Live advertising
Name: Headlines From The Sky
Agency: Conill Advertising
Client: Toyota Tundra
Category: GRAPHIC MEDIA
Sub-Category: Best Graphic Media Campaign
Name: Alzheimer's Gallery
Agency: Grupo Gallegos
Client: Alzheimer's Fundation
Category: PRODUCTION TECHNIQUES
Sub-Category: Best production on film and graphic media (Direction, edition, photography and art direction)
Name: Dreams
Agency: Lápiz
Client: RE/MAX
Category: BEYOND HISPANIC
Sub-Category: Digital
Name: Brazil to U.S.A
Agency: Bravo
Client: FedEx
Category: CREATIVE USE OF MEDIA
Name: Removal Happens
Agency: Wing/Grey NY
Client: Law Offices of Esteban Gergely
Category: BEST PR CAMPAIGN
Name: La Chingona
Agency: Richards/Lerma
Client: Pizza Patrón
Representing four countries and selected for their creative leadership, twelve jurors collaborated with Círculo, including: Icaro Doria (Wienen+Kennedy São Paolo), Hector Fernandez (Publicis Mexico), Verónica Elizondo (Conill), Claudio Lima (Y&R/Bravo), Hernán Cerdeiro (LatinWorks), Luis Miguel Messianu (Alma DDB), Aldo Quevedo (Richards/Lerma), Favio Ucedo (Wing), Curro Chozas (Grupo Gallegos), Mauricio Galván (D Expósito and Partners), Claudio Vera (Hispanic Creative Consultant), and Laurence Klinger (Lápiz)
“It was truly humbling and inspiring to be among the top leaders of the U.S. Hispanic market and see that, despite all of the challenges, we could award some very strong ideas that transcend the market it was created for - as they are truly great human insights.,” said Icaro Doria, president of the USH Idea jury and executive creative director, Wieden+Kennedy São Paolo.