The Wave Festival is offering a limited time offer, you can prepay your entries for $380 until January 15th, 2020. Later on April 2020, you can submit your entries to complete the process. More details at Wave Festival’s website.
El Ojo 2019: Lista de ganadores
Lista de agencias hispanas en EEUU ganadoras en el El Ojo 2019
MEJOR IDEA LOCAL:
ESTADOS UNIDOS
GANADOR:
Second chances, de Casanova//McCann, McCann NY & McCann Canadá para Donate Life California de Donate Life California. Pa: D’avant Garde Media. D: Francisco Pugliese.
2º FINALISTA:
3D activist, de Alma DDB para Change The Ref de Change The Ref.
3º FINALISTA:
Immigrant songs, de Wing Advertising para Southern Poverty Law Center de Southern Poverty Law Center. Pa: Townhouse.
MEXICO:
GANADOR:
La traffic jam Whopper, de We Believers para Burger King Delivery de Burger King México. Pa: Central Films. D: Kane Kwik.
4º FINALISTA:
Boquita Jr., de We Believers para Burger King México.
PRODUCCIÓN GRÁFICA:
BRONCE
Guns [Campaña], de Alma DDB para Change The Ref de Change The Ref.
GRÁFICA:
PLATA
Expecting [Campaña], de Alma DDB para Paws 4 You de Paws 4 You.
BRONCE
Guns [Campaña], de Alma DDB para Change The Ref de Change The Ref.
PLATA
Food coma [Campaña], de We Believers para Burger King de Burger King México.
DIRECTO:
GRAN OJO
Second chances, de Casanova//McCann, McCann NY & McCann Canadá para Donate Life California de Donate Life California.
ORO
Second chances, de Casanova//McCann, McCann NY & McCann Canadá para Donate Life California de Donate Life California.
BRONCE
Second chances, de Casanova//McCann, McCann NY & McCann Canadá para Donate Life California de Donate Life California.
ORO
La traffic jam Whopper, de We Believers para Burger King Delivery de Burger King México.
PLATA
La traffic jam Whopper, de We Believers para Burger King Delivery de Burger King México.
PLATA
La traffic jam Whopper, de We Believers para Burger King Delivery de Burger King México.
PR:
BRONCE
Second chances, de Casanova//McCann, McCann NY & McCann Canada para Donate Life California de Donate Life California.
BRONCE
Boquita Jr. , de We Believers para Burger King de Burger King México.
MARCA & ACTIVACIÓN:
ORO
Second chances, de Casanova//McCann, McCann NY & McCann Canadá para Donate Life California de Donate Life California. Pa: D’avant Garde Media. D: Francisco Pugliese.
BRONCE
3D activist, de Alma DDB para Change The Ref de Change The Ref. Pa: Joinery / Voodoo Manufacturing / Animal Music.
BRONCE
Solo para mexicanos, de We Believers para Mango Habanero King de Burger King México. Pa: Bonsai3 D: Flavio Dumaine.
PLATA
La traffic jam Whopper, de We Believers para Burger King Delivery de Burger King México. Pa: Central Films. D: Kane Kwik.
PLATA
La traffic jam Whopper, de We Believers para Burger King Delivery de Burger King México. Pa: Central Films. D: Kane Kwik.
CREATIVE DATA:
ORO
La traffic jam Whopper, de We Believers para Burger King Delivery de Burger King México
BRONCE
Guns, de Alma DDB para Activistas contra las armas de fuego. de Change The Ref.
DESEMPEÑO LOCAL:
AGENCIA
Estados Unidos: Casanova//McCann
MEJOR CREATIVO
Estados Unidos: Elías Weinstock y Fernando Poblete
ANUNCIANTE
Estados Unidos: Donate Life California
PRODUCTORA
Estados Unidos: Rebolucion
CONTENIDO:
PLATA
Second chances, de Casanova//McCann, McCann NY & McCann Canadá, para Donate Life California de Donate Life California. Pa: Davant Garde Media. D: Francisco Pugliese.
SUSTENTABLE:
ORO
Second chances, de Casanova//McCann, McCann NY & McCann Canadá para Donate Life California de Donate Life California.
ORO
3D activist, de Alma DDB para Change The Ref de Change The Ref.
INNOVADOR:
PLATA
La traffic jam Whopper, de We Believers para Burger King Delivery de Burger King México.
MEDIA:
ORO
Second chances, de Casanova//McCann, McCann NY & McCann Canadá para Donate Life California de Donate Life California.
PLATA
Immigrant songs, de Wing Advertising para Southern Poverty Law Center de Southern Poverty Law Center.
PLATA
Second chances, de Casanova//McCann, McCann NY & McCann Canadá para Donate Life California de Donate Life California.
PLATA
La traffic jam Whopper, de We Believers para Burger King Delivery de Burger King México.
BRONCE
3D activist, de Alma DDB para Change The Ref de Change The Ref.
BRONCE
La traffic jam Whopper, de We Believers para Burger King Delivery de Burger King México.
DIGITAL & SOCIAL:
PLATA
La traffic jam Whopper, de We Believers para Burger King Delivery de Burger King México. Pa: Central Films D: Kane Kwik.
BRONCE
La traffic jam Whopper, de We Believers para Burger King Delivery de Burger King México. Pa: Central Films. D: Kane Kwik.
TERCER OJO:
ORO
Second chances, de Casanova / McCann para Donate Life California de Donate Life California.
RADIO:
GRAN OJO
Immigrant songs, de Wing Advertising para Southern Poverty Law Center de Southern Poverty Law Center.
BRONCE
Screaming [Campaña], de Alma DDB para Paws 4 You de Paws 4 You.
ORO
Immigrant songs, de Wing Advertising para Southern Poverty Law Center de Southern Poverty Law Center.
VÍA PÚBLICA:
PLATA
Open 24 hours [Campaña], de Alma DDB para McDonalds de McDonalds USA. Pa: Alma Studio.
PLATA
Second chances, de Casanova//McCann, McCann NY & McCann Canadá para Donate Life California de Donate Life California. Pa: Davant Garde Media. D: Francisco Pugliese.
BRONCE
3D activist, de Alma DDB para Change The Ref de Change The Ref. Pa: Joinery / Voodoo Manufacturing / Animal Music.
PLATA
La traffic jam Whopper, de We Believers para Burger King Delivery de Burger King México. Pa: Central Films. D: Kane Kwik.
BRONCE
Food coma [Campaña], de We Believers para Burger King de Burger King México. Pa: Hello Crudo. D: Javier Obando.
FILM:
PLATA
3D activist, de Alma DDB para Change The Ref de Change The Ref. Pa: Joinery / Voodoo Manufacturing / Animal Music. D: Rob Stanton-Cook.
MEJORES DE IBEROAMÉRICA
AGENCIA INDEPENDIENTE
1. We Believers
VIVE EL OJO 2019, DIA 1, 2 Y 3
Videos and Photos courtesy of LatinSpots.
ANA Announces Category Winners For 2019 Multicultural Excellence Awards
Category winners in the 19th annual Association of National Advertisers’ Multicultural Excellence Awards competition were announced today, and will be honored in November for their industry-leading multicultural advertising campaigns run between June 2018 and June 2019.
More than 20 companies were named as winners in 12 separate categories.
The client and agency (USA Hispanic) winners in each of the categories are:
Category: Asian
Agency: Gallegos United
Client: Comcast
Category: Asian
Agency: fluent360/Admerasia
Client: State Farm
Category: Audio
Agency: fluent360
Client: Nissan North America
Category: Audio
Agency: Lopez Negrete Communications
Client: Walmart
Category: Experiential Marketing
Agency: Alma DDB
Client: LIFEWTR
Category: Hispanic
Agency: Dieste, Inc.
Client: AT&T
Category: Hispanic
Agency: Gallegos United
Client: Comcast
Category: LGBT
Agency: fluent360
Client: Big Brothers Big Sisters of Middle Tennessee
Category: Print
Agency: Gallegos United
Client: Comcast
Category: Print
Agency: Alma DDB
Client: MillerCoors
Category: Total Market
Agency: Gallegos United
Client: California Milk Processor Board (CMPB)
Total Market
Agency: Gallegos United
Client: Comcast
The 2019 grand prize brand and agency (USA Hispanic) winners in each category are as follows:
Category: Asian
Agency: Gallegos United
Client: Comcast
Category: Print
Agency: Gallegos United
Client: Comcast
Category: Audio
Agency: Lopez Negrete Communications
Client: Walmart
London International Awards 2019 Winners Announced
London International Awards 2019 Winners Announced
USA Hispanic Agencies:
GOLD
Ambient: NGO
Casanova//McCann, Costa Mesa
Brand: Organ Donation
Title: Second Chances
GOLD
Ambient: Public Service/Social Awareness
Casanova//McCann, Costa Mesa
Brand: Organ Donation
Title: Second Chances
GOLD
Non-Traditional: Guerrilla Marketing
Casanova//McCann, Costa Mesa
Brand: Organ Donation
Title: Second Chances
GOLD
Non-Traditional: NGO
Casanova//McCann, Costa Mesa
Brand: Organ Donation
Title: Second Chances
SILVER
Non-Traditional: Direct Marketing
Casanova//McCann, Costa Mesa
Brand: Organ Donation
Title: Second Chances
BRONZE
Integration: Public Service/Social Awareness
Casanova//McCann, Costa Mesa
Brand: Organ Donation
Title: Second Chances
BRONZE
Health & Wellness: Campaign
Casanova//McCann, Costa Mesa
Brand: Donate Life California
Title: A Day in the Life of Kristen Thompson, "A Day in the Life of Steven Lackey", " A Day in the Life of David Miller"
12 Lions to the USA Hispanic Market in Cannes Lions 2019
12 LIONS TO THE USA HISPANIC MARKET IN CANNES LIONS 2019
4TH PLACE IN IBERO-AMERICA
Photographs by Cannes Lions, PRODU, LatinSpots
RANKING CANNES LIONS - USA HISPANIC
AGENCY
1) Casanova//McCann
2) Wing
3) We Believers
4) Alma
TOTAL
GP
-
-
-
-
0
G
1
-
-
-
1
S
2
1
-
-
3
B
2
3
2
1
8
SL
10
7
9
7
33
LIONS
5
4
2
1
12
PT
45
23
15
10
RANKING CANNES LIONS - IBERO-AMERICA
COUNTRY
1) Brazil
2) Spain
3) Argentina
4) USA Hispanic
5) Perú
6) Chile
7) Colombia
8) México
9) Puerto Rico
9) Guatemala
10) Ecuador
10) Costa Rica
GP
2
-
-
-
-
-
-
-
-
-
-
-
G
7
4
1
1
2
1
-
1
-
-
-
-
S
22
12
2
3
2
1
2
-
1
1
-
-
B
54
12
17
8
5
3
5
4
-
-
1
1
LIONS
85
28
20
12
9
5
7
5
1
1
1
1
PT
481
180
80
60
59
31
29
27
7
7
3
3
Point Structure:
Shortlist: 1 point
Bronze: 3 points
Silver: 7 points
Gold: 15 points
Grand Prix: 30 points
Grand Prix in Creative Effectiveness or Titanium: 35 points
WINNERS & SHORTLISTS
OUTDOOR LIONS
Shortlist
Alma
"3D Activist"
Change The Ref
Activist Fighting For Gun Control
D01 (Displays)
Shortlist
We Believers
"The Traffic Jam Whopper"
Burger King México
Burger King Delivery
D08 (Transit)
Shortlist
We Believers
"The Traffic Jam Whopper"
Burger King México
Burger King Delivery
E02 (Ambient Door)
Shortlist
We Believers
"The Traffic Jam Whopper"
Burger King México
Burger King Delivery
E03 (Technology)
DESIGN LIONS
(Desert - USA Hispanic)
FILM CRAFT LIONS
(Desert - USA Hispanic)
HEALTH & WELLNESS LIONS
Shortlist
Casanova//McCann / McCann Canada Toronto / McCann New York
"Second Chances"
Donate Life California
Donate Life California
Ambient Outdoor
B02 (Non-profit / Foundation-led Education & Awareness)
PHARMA LIONS
(Desert - USA Hispanic)
PRINT & PUBLISHING LIONS
BRONZE LION CAMPAIGN
Alma
"Guns 1"
Change The Ref
Activist Fighting For Gun Control
A11 (Not-for-profit / Charity / Government)
Alma
"Guns 2"
Change The Ref
Activist Fighting For Gun Control
A11 (Not-for-profit / Charity / Government)
Alma
"Guns 3"
Change The Ref
Activist Fighting For Gun Control
A11 (Not-for-profit / Charity / Government)
Alma
"Guns 4"
Change The Ref
Activist Fighting For Gun Control
A11 (Not-for-profit / Charity / Government)
DIGITAL CRAFT LIONS
(Desert - USA Hispanic)
ENTERTAINMENT LIONS
Shortlist
McCann New York / MRM//McCann New York
Casanova//McCann New York / Omnivirt San Francisco / Weber Shandwick Dallas
"In Our Boots"
U.S. Army
Active Duty
A07 (New Realities)
ENTERTAINMENT LIONS FOR MUSIC
(Desert - USA Hispanic)
ENTERTAINMENT LIONS FOR SPORT
(Desert - USA Hispanic)
INDUSTRY CRAFT LIONS
(Desert - USA Hispanic)
INNOVATION LIONS
(Desert - USA Hispanic)
GLASS: THE LION FOR CHANGE
(Desert - USA Hispanic)
TITANIUM LIONS
(Desert - USA Hispanic)
CREATIVE DATA LIONS
Shortlist
We Believers
"The Traffic Jam Whopper"
Burger King México
Burger King Delivery
A01 (Data-enhanced Creativity)
Shortlist
We Believers
"The Traffic Jam Whopper"
Burger King México
Burger King Delivery
A02 (Data-driven Targeting)
BRONZE LION
We Believers
"The Traffic Jam Whopper"
Burger King México
Burger King Delivery
A07 (Use of Real-time Data)
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CREATIVE STRATEGY LIONS
(Desert - USA Hispanic)
DIRECT LIONS
BRONZE LION
Casanova//McCann / McCann Canada Toronto / McCann New York
"Second Chances"
Donate Life California
Donate Life California
B02 (Use of Ambient Media: Small Scale)
View fullsize
![]()
Shortlist
We Believers
"The Traffic Jam Whopper"
Burger King México
Burger King Delivery
C01 (Data Strategy)
Shortlist
We Believers
"The Traffic Jam Whopper"
Burger King México
Burger King Delivery
C06 (Use of Other Technology)
SILVER LION
Casanova//McCann / McCann Canada Toronto / McCann New York
"Second Chances"
Donate Life California
Donate Life California
F05 (Breakthrough on a Budget)
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MEDIA LIONS
Shortlist
Casanova//McCann / McCann Canada Toronto / McCann New York
"Second Chances"
Donate Life California
Donate Life California
A11 (Not-for-profit / Charity / Government)
Shortlist
Wing New York
"Immigrant Songs"
Bravomic
Immigrant Songs
B02 (Use of Audio Platforms)
Shortlist
Casanova//McCann / McCann Canada Toronto / McCann New York
"Second Chances"
Donate Life California
Donate Life California
B07 (Use of Stunts)
PR LIONS
GOLD LION
Casanova//McCann / McCann Canada Toronto / McCann New York
"Second Chances"
Donate Life California
Donate Life California
A11 (Not-for-profit / Charity / Government)
View fullsize
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SOCIAL & INFLUENCER LIONS
(Desert - USA Hispanic)
CREATIVE EFFECTIVENESS LIONS
(Desert - USA Hispanic)
BRAND EXPERIENCE & ACTIVATION LIONS
Shortlist
Casanova//McCann / McCann Canada Toronto / McCann New York
"Second Chances"
Donate Life California
Donate Life California
E04 (Social Behaviour & Cultural Insight)
BRONZE LION
Casanova//McCann / McCann Canada Toronto / McCann New York
"Second Chances"
Donate Life California
Donate Life California
E05 (Breakthrough on a Budget)
View fullsize
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CREATIVE ECOMMERCE LIONS
(Desert - USA Hispanic)
FILM LIONS
Shortlist
Alma
"3D Activist"
Change The Ref
Activist Fighting For Gun Control
F05 (Breakthrough on a Budget)
MOBILE LIONS
BRONZE LION
We Believers
"The Traffic Jam Whopper"
Burger King México
Burger King Delivery
A01 (Activation by Location)
View fullsize
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RADIO & AUDIO LIONS
BRONZE LION
Wing
"Immigrant Songs"
Bravomic
Immigrant Songs
A12 (Corporate Social Responsibility (CSR) / Corporate Image)
BRONZE LION
Wing
"Immigrant Songs"
Bravomic
Immigrant Songs
B01 (Use of Music)
BRONZE LION
Wing
"Immigrant Songs"
Bravomic
Immigrant Songs
C01 (Use of Radio or Audio as a Medium)
Shortlist
Wing
"Immigrant Songs"
Bravomic
Immigrant Songs
C04 (Native Advertising)
SILVER LION
"Immigrant Songs"
Bravomic
Immigrant Songs
D04 (Social Behaviour & Cultural Insight)
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SUSTAINABLE DEVELOPMENT GOALS LIONS
SILVER LION
Casanova//McCann / McCann Canada Toronto / McCann New York
"Second Chances"
Donate Life California
Donate Life California
A03 (Good Health and Well-being)
View fullsize
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Shortlist
Wing
"Immigrant Songs"
Bravomic
Immigrant Songs
C03 (Reduced Inequalities)
Shortlist
Alma
"3D Activist"
Change The Ref
Activist Fighting For Gun Control
D01 (Peace, Justice and Strong Institutions)
Radio Mercury Awards 2019: Winners Announced
Radio Mercury Awards 2019 Winners
US Hispanic Agencies
$3,000 - PSA Spot or Campaign
Casanova//McCann
A Day in the Life
Donate Life California
$3,000 - Spanish Language Spot or Campaign
Lápiz
Danceable Trailers
Chicago Latino Film Festival
El Sol 2019: Lista de ganadores
Lista de ganadores de El Sol 2019
Agencias EEUU Hispanas
INNOVACIÓN
SOL DE PLATA
La Traffic Whopper
We Believers
Central Films
Burger King Global/Burger King Mexico
2. INNOVACIÓN EN PRODUCTOS O SERVICIOS
DIGITAL Y MÓVIL
SOL DE ORO
La Traffic Whopper
We Believers
Burger King Global/Burger King Mexico
4. MOVILIDAD Y APLICACIONES MÓVILES
SOL DE BRONCE
La Traffic Whopper
We Believers
Burger King Global/Burger King Mexico
5A. CREATIVE DATA E INTELIGENCIA ARTIFICIAL
GRAN PREMIO Y SOL DE ORO
La Traffic Whopper
We Believers
Burger King Global/Burger King Mexico
7. INNOVACIÓN DIGITAL Y MÓVILES
BRANDED CONTENT
Lista Corta
3D Activist
ALMA DDB
Change the Ref
1A. TELEVISIÓN Y/O CINE
RELACIONES PÚBLICAS
SOL DE BRONCE
3D Activist
ALMA DDB
Change the Ref
2. ASUNTOS PÚBLICOS, GESTIÓN DE CRISIS Y LOBBY
MEDIOS
GRAN PREMIO Y SOL DE ORO
La Traffic Whopper
We Believers
Burger King Global/Burger King Mexico
7. MEJOR USO DE DATA
EXTERIOR
SOL DE PLATA
La Traffic Whopper
We Believers
Burger King Global/Burger King Mexico
2A. GRAN FORMATO: EVENTO DE GRAN DIMENSIÓN Y SIMILARES
SOL DE ORO
La Traffic Whopper
We Believers
Burger King Global/Burger King Mexico
4. INNOVACIÓN EN EXTERIOR
Lista Corta
3D Activist
ALMA DDB
Change the Ref
2B. PEQUEÑO FORMATO: ACCION GUERRILLA Y SIMILARES
ACTIVACIÓN Y EXPERIENCIA DE MARCA
SOL DE ORO
La Traffic Whopper
We Believers
Burger King Global/Burger King Mexico
1C. PLATAFORMAS DIGITALES, SOCIALES Y MÓVIL. COMERCIO ELECTRÓNICO
FILM
Lista Corta
3D Activist
ALMA DDB
Voodoo Manufacturing, Joinery, Animal Music
Change the Ref
1H. INSTITUCIONES PÚBLICAS, OTRAS INSTITUCIONES, FORMACIÓN, SERVICIOS SIN ÁNIMO DE LUCRO, PROYECTOS SOCIALES Y CULTURALES
MEDIOS IMPRESOS
SOL DE BRONCE
Guns 1 - Guns 2 - Guns 3 - Guns 4
ALMA DDB
Change the Ref
7. INSTITUCIONES PÚBLICAS, OTRAS INSTITUCIONES, FORMACIÓN, SERVICIOS SIN ÁNIMO DE LUCRO, PROYECTOS SOCIALES Y CULTURALES
2019 CLIO Sports Winners Announced
CLIO SPORTS
USA Hispanic Agencies Winners:
Silver
VMLY&R Miami
"Farewell Jersey"
BeIN Sports
Digital/Mobile
Other
Silver
VMLY&R Miami
"Farewell Jersey"
BeIN Sports
Direct
Social Media
Silver
VMLY&R Miami
"Farewell Jersey"
BeIN Sports
Social Media
Multi-Platform
Silver
Dieste
"Altuve Quits"
AT&T DIRECTV
Integrated Campaign
Product/Service
Bronze
República Havas
"Fútbol="
Telemundo
Integrated Campaign
Media & News
2019 Effie Awards U.S. Winners Announced at 50th Annual Effie Gala
EFFIE Awards
United States Hispanic Agencies Winners
* Indicates lead agency
CORPORATE REPUTATION
Silver
Alma DDB* / Eventus / Boden PR / OMD
"Hacer"
McDonald's
DAVID VS. GOLIATH
Silver
Alma DDB* / Golin / OMD
"Tobacco is no joke"
Tobacco Free Florida
FINANCE
Gold
the community San Francisco* / Wavemaker
"Unfund/Fund"
Bank of the West
INTERNET & TELECOM
Silver
Alma DDB* / M8, an iProspect Company* / Horizon Media / Prize Logic / FRUKT / APC Collective Inc.
"Fútbol Mode"
Sprint
MULTICULTURAL & LIFESTYLE SEGMENTS - PRODUCTS
Silver
Alma DDB* / Complex Media / Leo Burnett/Arc / Soulsight / ICF Next
"Shine your way"
Sol - MillerCoors
MULTICULTURAL & LIFESTYLE SEGMENTS - SERVICES
Bronze
Alma DDB* Eventus / Boden PR / OMD
"Hacer"
McDonald's
Wave Festival 2019: Winners Announced
Wave Festival 2019 - U.S. Hispanic Winners:
Blue Wave
Desert
Branded Content & Entertainment
Silver
Alma DDB
Change the ref
"3D Activist"
A02. Cinema & Theatrical: Non-fiction Film
Brand Experience & Activation
Gold
Alma DDB
Change the ref
"3D Activist"
D01. Live Brand Experience or Activation
Design
Gold
Alma DDB
Change the ref
"Guns"
A05. Data Visualisation
Digital
Gold
the community
PETA (People for the Ethical Treatment of Animals)
"Grab a Puppy"
A15. Not-for-profit / Charity
Digital Craft
Desert
Direct
Silver
Alma DDB
Angel Bins
"Just Donate It"
D04. Real-time Response
Film
Bronze
Alma DDB
Change the ref
"3D Activist"
D01. Screens & Events
Bronze
López Negrete Communications
McDonald's
"Fisherman"
A01. Food
Film Craft
Desert
Industry Craft
Desert
Media
Silver
Alma DDB
Change the ref
"3D Activist"
A15. Not-for-profit / Charity
Mobile
Shortlist
Alma DDB
Angel Bins
"Just Donate It"
C02. Real-time response
Outdoor
Gold
Alma DDB
McDonald's
"Open 24 Hours"
B07. Retail
Silver
the community
PETA (People for the Ethical Treatment of Animals)
"Grab a Puppy"
B15. Not-for-profit / Charity
Silver
the community
Mercedes-Benz
"Bridges Forecast"
C01. Digital Screens
Shortlist
Alma DDB
McDonald's
"Open 24 Hours"
D01. Ambient
PR
Silver
Alma DDB
Change the ref
"3D Activist"
D02. Public Affairs & Lobbying
Silver
Alma DDB
Change the ref
"3D Activist"
A14. Not-for-profit / Charity
Print & Publishing
Gold
Alma DDB
Change the ref
"Guns"
A14. Not-for-profit / Charity
Radio & Audio
Desert
Social Change
Gold
Alma DDB
Change the ref
"3D Activist"
A01.Social Change
Social & Influencer
Bronze
Alma DDB
Angel Bins
"Just Donate It"
C03. Real-time Response
The One Show - 2019 Pencils USH Winners
The One Show - 2019 Pencils
U.S. Hispanic Winners
ALMA DDB / MIAMI + VAPOR POST / MIAMI + ANIMAL MUSIC / MIAMI
Bronze
Radio & Audio
Craft – Use of Music
Tobacco Free Florida
"Hit Song"
Círculo Creativo Announces Call For Entries Open For The U.S.H. Idea Awards 2018
DALLAS (October 15th, 2018) — Círculo Creativo has today announced that entries to the 7th USH Idea Awards are now open. Agencies will have until October 29th to submit creative pieces to the festival.
The U.S.H. Idea Awards, the premier event for the industry, celebrates outstanding creative achievement in advertising generated by Hispanic or general market agencies targeting Hispanic consumers, and it is the one and only event that truly celebrates the best Hispanic work in the U.S.
How to participate:
U.S.H. agencies are encouraged to participate by submitting pieces to the following categories:
Film
Radio
Print & Publishing
Outdoor
Cyber & Mobile
Creative Use of Data
Innovation
Planning & Strategy
Craft
Direct
Promo & Activation
Design
Branded Content & Entertainment
PR
Use of Media
Integrated
Any entry submitted for general market (non-U.S. Hispanic), or for other countries created by U.S. Hispanic Agencies must be submitted in the Beyond Hispanic category.
Costs & Dates:
Regular rate from October 15th through October 21st: US$ 360 per entry.
Extended Deadline from October 22nd through October 29th: US$ 410 per entry.
No entries will be accepted after October 29th, 2018.
The award consists of 17 categories and 174 subcategories and only 5 ideas will be awarded best of show of the year along with golds, silvers and bronzes.
Dates and jury members for the U.S.H. Idea Awards ceremony will be announced on November.
For more information, please visit www.circulocreativo.org/ush-idea-awards
8 Lions to the USA Hispanic Market in Cannes Lions 2018
8 Lions to the USA Hispanic Market in Cannes Lions 2018
Hispanic agencies couldn't break the 20 Lions record from last year
USA Hispanic: 6th place in Ibero-America
RANKING CANNES LIONS - USA HISPANIC
AGENCY
1) Casanova//McCann
2) We Believers
2) Alma DDB
3) Dieste
4) República
TOTAL
GP
-
-
-
-
-
0
G
-
-
-
-
-
0
S
3
1
-
-
-
4
B
3
-
1
-
-
4
SL
9
2
6
2
1
20
LIONS
6
1
1
-
-
8
PT
39
9
9
2
1
Revised points system: More recognition of creativity over volume of entered work. The new point structure better represents the difficulty of winning a Lion compared to getting on the shortlist.
New Point Structure:
Shortlist: 1 point
Bronze: 3 points
Silver: 7 points
Gold: 15 points
Grand Prix: 30 points
Grand Prix in Creative Effectiveness or Titanium: 35 points
RANKING CANNES LIONS - IBERO-AMERICA
COUNTRY
1) Brazil
2) Spain
3) Colombia
4) Argentina
5) Chile
6) Peru
6) USA Hispanic
7) Ecuador
8) Mexico
9) Puerto Rico
10) Dominican Republic
10) Panama
11) Costa Rica
Total
LIONS
101
34
22
21
9
8
8
7
6
5
3
3
1
228
Health & Wellness Lions
(Desert - USA Hispanic)
Pharma Lions
(Desert - USA Hispanic)
Outdoor Lions
(Desert - USA Hispanic)
Mobile Lions
(Desert - USA Hispanic)
Design Lions
(Desert - USA Hispanic)
Radio & Audio Lions
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SILVER
Fitzco//McCann, Atlanta + Casanova//McCann, New York
B01 (Use Of Music)
Share A Coke 1,000 Name Celebration
Coca-Cola
Coke
SILVER
Fitzco//McCann, Atlanta + Casanova//McCann, New York
C01 (Use Of Radio Or Audio As A Medium)
Share A Coke 1,000 Name Celebration
Coca-Cola
Coke
Shortlist
Alma DDB
B02 (Sound Design)
Resignation
Histeria Music
Music Production
Shortlist
Alma DDB
B03 (Script)
Water Love
Pure Water Filters
Water Filter
Shortlist
Fitzco//McCann, Atlanta + Casanova//McCann, New York
C03 (Branded Content / Programming)
Share A Coke 1,000 Name Celebration
Coca-Cola
Coke
Print & Publishing Lions
Shortlist
Alma DDB
A13 (Not-for-profit / Charity)
Teen
Miami Dade
Animal Shelter
Pet Adoption
Shortlist
Alma DDB
A13 (Not-for-profit / Charity)
Kid
Miami Dade
Animal Shelter
Pet Adoption
Shortlist
Alma DDB
A13 (Not-for-profit / Charity)
Widow
Miami Dade
Animal Shelter
Pet Adoption
Shortlist
Dieste
B01 (Commercial Publications)
Shequel
The Wild Dectectives
Restaurant And Bookstore
Film Craft Lions
(Desert - USA Hispanic)
Digital Craft Lions
(Desert - USA Hispanic)
Industry Craft Lions
(Desert - USA Hispanic)
Entertainment Lions
(Desert - USA Hispanic)
Brand Experience & Activation Lions
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SILVER
Fitzco//McCann, Atlanta + Casanova//McCann, New York
B01 (Social Engagement & Integration for Live Experience)
Share A Coke 1,000 Name Celebration
Coca-Cola
Coke
BRONZE
Fitzco//McCann, Atlanta + Casanova//McCann, New York
A01 (Food & Drink)
Share A Coke 1,000 Name Celebration
Coca-Cola
Coke
Shortlist
Dieste
A09 (Media / Entertainment)
Shequel
The Wild Dectectives
Restaurant And Bookstore
Award Ceremony: Wednesday, 20 June
Entertainment for Music Lions
(Desert - USA Hispanic)
Creative eCommerce Lions
(Desert - USA Hispanic)
Product Design Lions
(Desert - USA Hispanic)
Creative Data Lions
(Desert - USA Hispanic)
Innovation Lions
(Desert - USA Hispanic)
Social & Influencer Lions
Shortlist
Fitzco//McCann, Atlanta + Casanova//McCann, New York
A01 (Food & Drinks)
Share A Coke 1,000 Name Celebration
Coca-Cola
Coke
PR Lions
Shortlist
República
D02 (Use of Events & Stunts)
Broken Crayons
Amigos For Kids
Amigos For Kids
Direct Lions
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BRONZE
Fitzco//McCann, Atlanta + Casanova//McCann, New York
D04 (Real-time Response)
Share A Coke 1,000 Name Celebration
Coca-Cola
Coke
Shortlist
Fitzco//McCann, Atlanta + Casanova//McCann, New York
B04 (Use of Broadcast)
Share A Coke 1,000 Name Celebration
Coca-Cola
Coke
Media Lions
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BRIONZE
Fitzco//McCann, Atlanta + Casanova//McCann, New York
D02 (Use of Branded Content created for Digital or Social)
Share A Coke 1,000 Name Celebration
Coca-Cola
Coke
Film Lions
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BRONZE
Alma DDB
B03 (Healthcare)
Geremy
Tobacco Free Florida
Tobacco Prevention
Sustainable Development Goals Lions
(Desert - USA Hispanic)
Glass Lions
(Desert - USA Hispanic)
Titanium Lions
(Desert - USA Hispanic)
Creative Effectiveness Lions
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SILVER
We Believers
A03 (Single Country Creative Effectiveness)
Edible Six Pack Rings (E6PR)
Saltwater Brewery
Saltwater Brewery
Shortlist
We Believers
A01 (Creative Effectiveness)
Edible Six Pack Rings (E6PR)
Saltwater Brewery
Saltwater Brewery
Grand Prix for Good Lions
(Desert - USA Hispanic)
Young Film Lions
GOLD: Denmark
SILVER: Norway
BRONZE: Russia
2018 Cannes Lions Changes
A new awards architecture has been implemented by Cannes Lions for 2018. This will allow related Lion categories and juries to be grouped together in "Tracks". This new structure sets clear creative lanes for entries to be made and judged. The chart below explains these new "Tracks":
2018 U.S. Hispanic Jury Members
Industry Craft Lions:
Álvar Suñol, Co-President & Chief Creative Officer, Alma DDB
Social Development Goals (SDG) Lions:
Gustavo Lauría, Co-Founder, Chief Creative Officer, We Believers
El Sol 2018. Las agencias ganadoras de Estados Unidos
El Sol. El Festival Iberoamericano de la Comunicación Publicitaria ha anunciado sus ganadores.
A continuación la relación de las agencias ganadoras de Estados Unidos.
MEDIOS IMPRESOS
3. Hogar y productos para el hogar, moda, confección, complementos y accesorios, productos corporales, de salud, belleza y bienestar
Plata: Pelican Seial, de Alma DDB para Rio Art.
7. Instituciones públicas, otras instituciones, formación servicios sin ánimo de lucro, proyectos sociales y culturales
Oro: Footshake 1 – Footshake 2 – Foootshake 3, de Alma DDB para Angel Bins.
Plata: Kid – Teen Widow, de Alma DDB para Miami Dade Animal Shelter.
AUDIO
4. Servicios e instituciones
Plata: Resignation, de Alma DDB para Histeria Music.
Bronce: Hit Song, de Alma DDB, Florida Department Of Health / Tobacco Free Florida
5. Uso innovador de audio
Bronce: Resignation, de Alma DDB para Histeria Music.
MEDIOS
3. Mejor uso de exterior en gran formato: eventos y otros grandes soportes
Bronce: Dog Carpet, de Alma DDB para Miami Dade Animal Shelter.
ACTIVACIÓN DE VENTAS
1. Clasificación por canal
1A. Punto de venta físico y promociones al canal: Trade marketing
Oro: Desprejuiciados, de We Believers para Pepsi/Burger King Argentina.
1D. Eventos pequeña escala (Ambient marketing/Guerrilla)
Bronce: Broken Crayons, de República para República/Amigos For Kids
RELACIONES PÚBLICAS
3. Responsabilidad social y corporativa
Oro: Dog Carpet, de Alma DDB para Miami Dade Animal Shelter.
Bronce: Jane Walker, de Anomaly para Diageo.
5. Comunicación de marketing y eventos de relaciones públicas
Oro: Dog Carpet, de Alma DDB para Miami Dade Animal Shelter.
7. Utilización de celebrities, prescriptores e influencers
Plata: Dog Carpet, de Alma DDB para Miami Dade Animal Shelter.
CONTENIDOS DE MARCA
4. Contenidos en Vivo
Bronce: Broken Crayons, de Republica para Republica/Amigos For Kids
PRODUCCIÓN
2. Producción gráfica
2A. Fotografía
Bronce: Footshake, de Alma DDB para Angel Bins, de Estados Unidos
4B. Diseño de sonido
Oro: Resignation, de Alma DDB para Histeria Music
Plata: Hit Song, de Alma DDB para Florida Department Of Health/Tobacco Free Florida
Cannes Lions 2018: One Argentinian, One Brazilian and One Colombian Walk into a Bar.
Cannes Lions 2018: One Argentinian, One Brazilian and One Colombian Walk into a Bar.
Tuesday, June 19 - 14:45 @ Debussy Theatre, Palais 1
Host: Dieste
Speakers:
Javier Campopiano, Partner & CCO at FCB Mexico
Fernanda Romano, Founder at Malagueta Group
Ciro Sarmiento, CCO at Dieste
Session description
This will be an eye-opening, cocktail-infused discussion, featuring the ABCs of Latin creatives leading agencies in the United States. Prepare for dimmed lights and piano bar music while three friends illustrate how Latin American thinking can successfully change agencies in the United States. Break rules, tackle corporate fear and immerse yourself in a Latin conversation charged with insights and fun facts. This session is for advertising agencies and marketers who want to better understand the increasingly diversity-minded behavior in U.S. culture. America is changing so rapidly, you may just need a drink after listening to Fernanda, Javier and Ciro.
Questions this session will answer:
What can Latin American thinking bring to the North American marketplace?
Who will truly understand the newer generations of consumers in America?
Can Latin creatives be successful at promoting diversity and leading creative agencies in the United States?
2018 The One Show Winners - U.S. Hispanic
2018 The One Show Winners - U.S. Hispanic
FITZCO//MCCANN / ATLANTA + CASANOVA//MCCANN / NEW YORK
Gold
Radio Custom Content
Coca-Cola
"Share a Coke 1,000 Name Celebration"
Silver
Radio Experiential Radio
Coca-Cola
"Share a Coke 1,000 Name Celebration"
Silver
Radio Innovation in Radio
Coca-Cola
"Share a Coke 1,000 Name Celebration"
Bronze
Radio Craft - Use of Music
Coca-Cola
"Share a Coke 1,000 Name Celebration"
DARK SIDE / BUENOS AIRES+ THE COMMUNITY / MIAMI
Bronze
Print & Outdoor Ambient Media – Billboards & Transit
Campaign Nutcase
"History"
Bronze
Print & Outdoor Craft – Art Direction
Nutcase
"History"
WE BELIEVERS / NEW YORK
Gold
Print & Outdoor Ambient Media – Experiential & Installations Single
Volvo North Miami
"Volvo Survivor Sales Agents"
2018 Círculo Creativo Members: Save 15% at 2018 D&AD Festival & Awards Ceremony
Los ganadores de El Ojo 2017
Esta es la lista de las agencias ganadoras de Estados Unidos Hispano en el El Ojo de Iberoamérica 2017:
Producción Audiovisual
Desierta
Mejor Idea Local
GANADOR
-Google home of The Whopper, de DAVID Miami para Whopper de Burger King USA.
1° FINALISTA
-Burning stores [Campaña], de DAVID Miami para Burger King de Burger King USA.
2° FINALISTA
-Campaña Lecciones de Español [Campaña], de Alma DDB para Narcos de Netflix USA.
3° FINALISTA
-Pass the Heinz [Campaña], de DAVID Miami para Heinz de The Kraft Heinz Company.
4° FINALISTA
-Episodio filtrado, de Alma DDB para Narcos de Netflix USA.
5° FINALISTA
-Sobrevivientes Volvo, de We Believers para Volvo de Volvo North Miami.
El Ojo Media
GRAN OJO
–Google home of the Whopper, de DAVID Miami para Whopper de Burger King USA. Estados Unidos (Hispano)
CM5 – Acciones en el espacio público
PLATA
-Sobrevivientes Volvo, de We Believers para Institucional de Volvo North Miami. Estados Unidos (Hispano)
CM8 – Uso innovador de plataformas digitales
PLATA
-Episodio filtrado, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)
CM9 – Acciones en redes sociales
PLATA
-Episodio filtrado, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)
CM10 – Uso de data
PLATA
-Lego – Quest To Legoland [Campaña], de MediaMonks para Lego Theme Park de Lego Dinamarca. Estados Unidos (Hispano)
CM11 – Mix de Medios
PLATA
-Lecciones de español, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)
El Ojo Producción Gráfica
PG3 – Mejor Fotografía original
ORO
-Footshake [Campaña], de Alma DDB para Campaña de recaudación de fondos de Angel Bins. Estados Unidos (Hispano)
PG4 – Mejor Ilustración
PLATA
-Oil spills [Campaña], de Alma DDB para Institucional de Rio Art. Estados Unidos (Hispano)
El Ojo Design
Desierta
El Ojo Sustentable
Desierta
El Ojo PR
PR5 – Acciones digitales y en redes sociales
ORO
–Lecciones de español de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)
PLATA
-HeroSmiths de Energy BBDO para Aspirin Bayer de Bayer Estados Unidos. Estados Unidos (Hispano)
BRONCE
-Episodio filtrado de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)
-Swishy chug de Zimmerman Advertising para Productos Jamba Juice de Jamba Juice. Estados Unidos (Hispano)
PR9 – Lanzamientos, relanzamientos y activaciones
BRONCE
-Alerta spoiler de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)
El Ojo Local al Desempeño
G: Alma DDB
1F: DAVID Miami
2F: We Believers
3F: Energy BBDO
El Ojo Mobile
MB5 – Juegos
PLATA
-Lego – quest to legoland, de para Lego Theme Park de Lego Dinamarca. Estados Unidos (Hispano)
BRONCE
-Vets, de Winglatino para SPLC de Southern Poverty Law Center. Estados Unidos (Hispano)
El Ojo Directo
MD2 – Uso de plataformas digitales.
ORO
–Google home of The Whopper, de DAVID Miami para Whopper de Burger King USA. Estados Unidos (Hispano)
MD3 – Acciones en redes sociales.
ORO
–Episodio filtrado, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)
PLATA
-Lecciones de español, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)
MD4 – Uso de Data.
PLATA
-HeroSmiths, de Energy BBDO para Bayer Aspirin de Bayer Estados Unidos. Estados Unidos (Hispano)
MD6 – Acciones en el campo.
PLATA
-Sobrevivientes Volvo, de We Believers para Volvo de Volvo North Miami. Estados Unidos (Hispano)
MD7 – Mejor Acción generadora de ventas para la marca.
PLATA
-Sobrevivientes Volvo, de We Believers para Volvo de Volvo North Miami. Estados Unidos (Hispano)
El Ojo Interactivo
GRAN OJO
–Lecciones de Español, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)
IT1 – Online Ad
PLATA
-HeroSmiths, de Energy BBDO para Aspirina de Bayer Estados Unidos. Estados Unidos (Hispano)
IT6 – Acciones en redes sociales.
PLATA
-Episodio filtrado, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)
IT7 – Viral Marketing.
ORO
–Lecciones de Español, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)
IT8 – Videos online.
PLATA
-Lecciones de Español, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)
IT10 – Uso de data.
ORO
–Google home of the Whopper, de DAVID Miami para Whopper de Burger King USA. Estados Unidos (Hispano)
BRONCE
-Ai Buddy, de We Believers para Ai Buddy de Vidaxcenter Argentina. Estados Unidos (Hispano)
IT11 – Branded Content.
PLATA
-HeroSmiths, de Energy BBDO para Aspirina de Bayer Estados Unidos. Estados Unidos (Hispano)
-Lecciones de Español, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)
BRONCE
-Episodio filtrado, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)
El Ojo Creative Data
CD3 – Mejor experiencia con el uso de data
ORO
–Lego – Quest To Legoland, de MediaMonks para Lego Theme Park de Lego Dinamarca. Estados Unidos (Hispano)
El Gran Ojo Producción Digital
PD5 – Experiencia de usuario
PLATA
-Ai Buddy, de We Believers para Ai Buddy de Vidaxcenter Argentina. Estados Unidos (Hispano)
El Ojo Sports
Desierta
El Ojo Innovación
Desierta
El Gran Ojo Promo & Activación
PM1 – Promociones y activaciones en el punto de venta.
PLATA
-Sobrevivientes Volvo, de We Believers para Volvo de Volvo North Miami. Estados Unidos (Hispano)
PM4 – Promociones y activaciones en redes sociales.
ORO
–Lecciones de español, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)
PM6 – Lanzamiento.
ORO
–Alerta spoiler, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)
PLATA
-Episodio filtrado, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)
PM7 – Posicionamiento.
BRONCE
-Sobrevivientes Volvo, de We Believers para Volvo de Volvo North Miami. Estados Unidos (Hispano)
PM8 – Activación / Reactivación
PLATA
-HeroSmiths, de Energy BBDO para Bayer Aspirin de Bayer Estados Unidos. Estados Unidos (Hispano)
Mejor Agencia de Iberoamérica
G: Africa (Brasil)
1F: Alma DDB (USA Hispano)
2F: DM9 DDB (Brasil)
3F: Mercado McCann (Argentina)
4F: Almap BBDO (Brasil)
5F: McCann Lima (Perú)
Mejor Creativo de Iberoamérica
G: Sergio Gordilho
1F: Luis Miguel Messianu / Álvar Suñol (Alma DDB)
2F: Aricio Fortes / Paulo Coelho (DM9 DDB)
3F: Martín Mercado / Darío Rial / Diego Tuya (Mercado McCann)
4F: Luiz Sanches (Almap BBDO)
5F: Christian Caldwell / Mauricio Fernández Maldonado (McCann Lima)
Mejor Agencia Independiente
G: We Believers (USA Hispano)
1F: Madre (Argentina)
2F: Ampfy (Brasil)
4F: Propeg (Brasil)
5F: The Electric Factory (Uruguay)
6F: RAYA (Chile)
Mejor Anunciante del Año
G: Netflix USA
1F: Sodimac Perú
2F: Getty Images Brasil
3F: Banco Bradesco
4F: Wal-Mart Brasil
5F: Getty Images Argentina
Gran Ojo
Desierta
Red (Puntos / GP / Oro / Plata / Bronce / Finalistas)
1. DDB Latina (658 / 3 / 37 / 47 / 34 / 35)
2. McCann (407 / 3 / 10 / 37 / 31 / 36)
3. BBDO (294 / – / 15 / 25 / 16 / 16)
4. Ogilvy & Mather (168 / 4 / 9 / 9 / 7 / 7)
5. Grey (155 / 1 / 3 / 20 / 7 / 6)
Mejor Productora de Iberoamérica
G: Primo
1F: Saigon Filmes
2F: Landia
3F: La Doble A
4F: Rebolucion
Mejor Realizador de Iberoamérica
G: Nico Pérez Veiga (Primo)
1F: Vellas (Saigon Filmes)
2F: Armando Bo (Rebolucion)
3F: Watta Fernández (La Doble A)
4F: Thiago Prestes (Primo)
El Ojo Film
FL19 – Productos
PLATA
One Walk with Chicano Batman, de Anomaly para Johnnie Walker de Diageo USA. Estados Unidos. Pa: All Day Everyday. D: Ghost + Cow.
FL24 – Comerciales de 31 a 120 segundos de duración
ORO
Campaña Lecciones de Español [Campaña], de Alma DDB para Narcos de Netflix USA. Estados Unidos. Pa: Alma Studio.
FL26 – Contenidos creados TV, Cine y plataformas online
ORO
Google home of the Whopper, de DAVID Miami para Whopper de Burger King USA. Estados Unidos (Hispano). Pa: Caviar.
Lecciones de Español [Campaña], de Alma DDB para Narcos de Netflix USA. Estados Unidos. Pa: Alma Studio.
El Ojo Campañas Integradas
Desierta
El Tercer Ojo
GRAN OJO
-Google home of the whopper, de DAVID Miami para Whopper de Burger King USA. Estados Unidos (Hispano)
BRONCE
-Lecciones de español, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)
-Pass the Heinz , de DAVID Miami para Heinz de The Kraft Heinz Company. Estados Unidos (Hispano)
Mejor Idea Latina Para El Mundo
Grupo A
PLATA
-LifeLine, de Ogilvy & Mather USA para Snapdragon 820 de Qualcomm. Pa: Anonymous Content / Rebolución. D: Armando Bo. Estados Unidos (Hispano)
Grupo B
ORO
–Google home of the whopper, de DAVID Miami para Whopper de Burger King USA. Estados Unidos (Hispano)
El Ojo Eficacia
EF5 – Lanzamiento y relanzamiento de producto
ORO
–Lecciones de español [Campaña], de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)
EF6 – Activación de marca.
PLATA
-Sobrevivientes Volvo, de We Believers para Volvo de Volvo North Miami. Estados Unidos (Hispano)
El Ojo Vía Pública
VP5: Campañas
ORO
–Pass the Heinz [Campaña], de DAVID Miami para Heinz de The Kraft Heinz Company. Estados Unidos (Hispano)
VP7: Ambientaciones e Instalaciones
PLATA
-Sobrevivientes Volvo, de We Believers para Volvo de Volvo North Miami. Estados Unidos (Hispano)
El Ojo Gráfica
GRAN OJO
–Burning stores [Campaña], de DAVID Miami para Burger King deBurger King USA. Estados Unidos (Hispano)
GR3: Bebidas no alcohólicas.
BRONCE
-Oil spills: pelican, de Alma DDB para Rio Art deRio Art. Estados Unidos (Hispano)
GR15: Campañas de Productos
BRONCE
-The curious afterlife of a tin [Campaña], de Energy BBDO para Altoids deWrigley USA. Estados Unidos (Hispano)
GR17: Campañas Institucionales y de Imagen Corporativa. Auspicios y Patrocinios.
ORO
–Burning stores [Campaña], de DAVID Miami para Burger King deBurger King USA. Estados Unidos (Hispano)
PLATA
-Stick to art [Campaña], de Winglatino para Liga de Arte deLiga De Arte. Estados Unidos (Hispano)
El Ojo Radio
RA11: Campañas de Productos, Servicios e Institucional
ORO
-Thanks for nothing 2 [Campaña], de Alma DDB para Clorox bleach de Clorox USA. Estados Unidos (Hispano)
BRONCE
-A medias [Campaña], de Richards Lerma para MetroPCS Wireless de MetroPCS Communications. Estados Unidos (Hispano)
RA13: Formatos no convencionales
BRONCE
-Put it down, de Dieste para Public service announcement de Apple Sport Chevrolet. Estados Unidos (Hispano)
El Ojo Contenido
CT5 – Plataformas digital y mobile
PLATA
-Lifeline, de Ogilvy & Mather USA para Lifeline de Qualcomm. Estados Unidos (Hispano)
CT6 – Plataformas sociales
ORO
–Lecciones de español, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)
BRONCE
-Episodio filtrado, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)
CT10 – Experiencia de marca
ORO
–Sobrevivientes Volvo, de We Believers para Volvo de Volvo North Miami. Estados Unidos (Hispano)
2017 CLIO Awards Winners Announced
U.S. Hispanic advertising agency winners:
CLIO AWARDS
AUDIO
Radio / Streaming/Downloadable Content
Bronze
Dieste
Put It Down
Apple Sport Chevrolet
BRANDED CONTENT
Digital/Mobile
Gold
Alma DDB
Spanish Lessons
Netflix
DIRECT
Social Media
Silver
Alma DDB
Spanish Lessons
Netflix
FILM
Commercials (between 30 and 60 seconds)
Gold
Alma DDB
Spanish Lessons
Netflix
INTEGRATED CAMPAIGN
Gold
Alma DDB
Spoiler Alert
Netflix
PR
Bronze
Alma DDB
Spoiler Alert
Netflix
Bronze
LatinWorks
Ponle Acento
MLB
SOCIAL MEDIA
Single Platform Campaign
Gold
Alma DDB
Episode Leak
Netflix, Estados Unidos.
Silver
Alma DDB
Spanish Lessons
Netflix
CLIO MUSIC
Social Good
Gold
Dieste
Put It Down
Apple Sport Chevrolet
CLIO SPORTS
INTEGRATED CAMPAIGN
Clio Grand
LatinWorks
Ponle Acento
MLB
INNOVATION
Gold
LatinWorks
Ponle Acento
MLB
PR
Silver
LatinWorks
Ponle Acento
MLB
Clio Entertainment
Social Video
Television/Streaming: Social Media
Gold
Alma DDB
Narcos Season 2
Episode Leak
Multi-Platform Campaign
Television/Streaming: Social Media
Gold
Alma DDB
Narcos Season 2
Spanish Lessons
Branded Entertainment and Content
Television/Streaming: Original Content
Silver
Alma DDB
Narcos Season 2
Spanish Lessons
Bronze
Alma DDB
Narcos Season 2
Episode Leak
2017 London International Awards Winners
This year the U.S. Hispanic agencies winners are:
Digital: Use Of Social Media
Gold
Alma DDB
Narcos
"Spanish Lessons"
Bronze
Alma DDB
Narcos
"Episode Leak"
Social Influencers: Comedy
Bronze
Alma DDB
"Spanish Lessons"
Design: Experiential Design
Bronze
Lápiz
Mexico Tourism
"Tequila Cloud"
Non-Traditional: Experiential
Bronze
Lápiz
Mexico Tourism
"Tequila Cloud"
The New: Experiential
Bronze
Lápiz
Mexico Tourism
"Tequila Cloud"