El Sol 2016 anunció los jurados de Innovación, Contenidos de marca y Digital y móvil

El Sol, Festival Iberoamericano de la Comunicación Publicitaria, comunicó la conformación de los jurados de las secciones de Innovación, Contenidos de Marca y Digital y Móvil, en su 31a edición.

Innovación

Gustavo Lauría, cofundador de WeBelievers (presidente)

Matthew Willcox, executive director institute of decisión making de FCB Estados Unidos.

Beto Nahmad, fundador y director creativo ejecutivo de VCPP (España).

Gaby Huici, director general creativo de Don (Argentina).

Juan García Escudero, director general creativo de Leo Burnett España.

Fernando Machado, VP global de brand management de Burger King.

Contenidos de marca

Bruno Prosperi, director creativo ejecutivo de Almap BBDO, Brasil (presidente).

Pablo Muñoz, presidente y CEO de FCB España.

Juan Carlos Chaves, vicepresidente creativo de Aguayo Publicidad (Colombia).

Fernando Osuna, chief creative officer de López Negrete Communications (Estados Unidos).

Eco Moliterno, vicepresidente creativo de África (Brasil).

Ricardo Arias­Nath, chief marketing officer de PepsiCo Beverages Latinoamérica.

Digital y móvil

Jose María Roca de Viñals, director general creativo de DDB España (presidente). 

Hernán Zamora, vicepresidente digital de Latinoamérica desde Grey Argentina.

María Bernal, directora creativa de Lápiz/Leo Burnett (Estados Unidos).

Paola Figueroa, vicepresidenta creativa de Flock Agency (México).

Ángel Tijaro, director y fundador de Dasigno (Colombia).

Gilherme Gomide, CEO y regional director de Mirum Latin America (Brasil).

Renata Altenfelder, directora de marketing de Motorola Latinoamérica.

Presidentes de los jurados de FIAP 2016, confirmados hasta la fecha.

TELEVISIÓN / CINE - RADIO: Álvaro Rodrigues, Vicepresidente Creativo de Africa, Brasil.

GRÁFICA - VÍA PÚBLICA - TÉCNICAS DE PRODUCCIÓN GRÁFICA: Leo Macías, Chief Creative Officer del Grupo DDB Colombia.

INNOVACIÓN EN MEDIOS - PROMO Y MARKETING DIRECTO: Leandro Raposo, Presidente Creativo y Fundador de The Cyranos/McCann, España.

TÉCNICAS DE PRODUCCIÓN AUDIOVISUAL: Fernando Carvalho, Fundador de FatBastards, Brasil.

INTERNET: Martín Hazan, Presidente y Co Founder de Nextperience / Co-Founder de NXTPLabs / Vicepresidente de Interact, Argentina.

PRENSA Y RELACIONES PÚBLICAS: Carla Eboli, CMO de Dieste, Estados Unidos.

LA COPA: Norbi Zylberberg, Senior Vicepresident y Group Creative Director de LatinWorks., Estados Unidos.

ESTUDIANTES CREATIVOS: Domenico Massareto, Fundador y CCO de ID\TBWA, Brasil.

Luis Miguel Messianu y Gustavo Lauría del Círculo Creativo: Queremos que el Círculo crezca para poder generar cosas para los creativos

Luego de que el Círculo Creativo de EE UU anunciara que los U.S. Hispanic Idea Awards se celebrarán el 12 de octubre, Luis Miguel Messianu, Chairman del Círculo Creativo de EE UU y de ALMA y Gustavo Lauría, presidente de Círculo y cofundador de We Believers, conversaron con PRODU sobre el significado del cambio de fecha de la premiación. "Queremos que el Círculo crezca como para poder ser más ambicioso a la hora de generar cosas para los creativos" sostienen ambos ejecutivos.

"Nos empezamos a dar cuenta que mucho de los mejores trabajos que estaban ganando en el Cannes Lions no llegaban a tiempo a nuestro festival. Si nuestra misión es elevar, celebrar y mercadear el mejor trabajo hispano nos asegurábamos que estuviera representado. Va a ser un día donde vamos a celebrar la latinidad y la creatividad y por eso nos pareció muy simbólico hacerlo el 12 de octubre, día de la Hispanidad" explica Messianu.

Círculo Creativo To Present U.S. Hispanic Idea Awards In October 2016

The fifth annual U.S. Hispanic Idea Awards will be held at the Colony Theatre in Miami Beach on Wednesday October 12, 2016, with Cannes Lion CEO Philip Thomas as one of the keynote speakers.

The U.S.H. Idea Awards, the premier event for the industry, celebrate outstanding creative achievement in advertising generated by Hispanic or general market agencies targeting Hispanic consumers. The 2016 U.S.H. Idea Awards will be produced and presented by Círculo Creativo.

Gustavo Lauría and Luis Miguel Messianu

“As our award show continues to evolve, it was important to include the best work from U.S. Hispanic agencies,” said Luis Miguel Messianu, Chairman of Círculo and CEO of Alma. Messianu points out that there was “clearly a gap” between April and June, which is when the best campaigns and cases are sent to the Cannes Festival. "By moving the event, we will have a better representation, which is consistent with Circulo's core mission to elevate the standards of our creative output," stated Messianu.

Círculo Creativo decided to move the awards away from the overcrowded advertising festival's Spring season in order to better accommodate advertising agencies and production companies and to encourage them to submit their best creative work of the year.

“We will have a female President of the Jury and for the first time, we are opening the doors to the most representative production companies to judge the “Craft” category. Plus, we are planning to launch a series of creative talks where one of the keynote speakers will be the Cannes Lions’ CEO. We are excited to announce a lot of good news in the coming weeks that will help inspire and bring together the whole market,” said Gustavo Lauría, President of Círculo and Co-Founder of We Believers.

The jury will consist of top creatives representing the most important agencies of the market and will judge most of the categories. Key professionals from production companies and agency planners will be a part of the jury for the “Craft” and “Strategy” categories. 

“AHAA is thrilled that the U.S.H. Idea Awards continue to showcase the best of Hispanic creative in the U.S.,” said Linda Gonzalez, Chair of AHAA: The Voice of Hispanic Marketing and President of the Viva Partnership.

Entries for the 2016 U.S. Hispanic Idea Awards will be accepted in the summer.  For more information on submissions and eligibility, please visit www.ushideaawards.com

Círculo Creativo anuncia que los U.S. Hispanic Idea Awards ahora serán en octubre de 2016

El 12 de Octubre del corriente año se llevará a cabo la entrega de los U.S. Hispanic Idea Awards en el Colony Theatre de Miami Beach. Philip Thomas, CEO de Cannes Lions, será uno de los oradores principales durante el día de Creative Talks.

El U.S.H Idea Awards una vez más premiará los más destacados trabajos del año de agencias hispanas y del mercado general enfocadas en el consumidor hispano de Estados Unidos. El evento será producido y presentado por Círculo Creativo.

Gustavo Lauría y Luis Miguel Messianu

“Con la evolución constante de nuestra industria, era importante que incluyéramos los mejores trabajos de las agencias hispanas de Estados Unidos”, dijo Luis Miguel Messianu, Chairman del Círculo y de Alma. Messianu señaló también que “existía claramente una brecha” entre abril y junio, cuando las mejores campañas y casos son enviados al Festival de Cannes. Círculo Creativo decidió cambiar la fecha del evento de premiación para evitar la congestionada temporada de primavera, facilitando así la participación de más agencias de publicidad y casas productoras. “El cambio de fecha nos permitirá contar con una mejor presencia; esto coincide con la misión fundamental de Círculo, que es la de elevar los estándares de lo que generamos a nivel creativo”, comentó Messianu.

“Este año tendremos una mayor presencia femenina en nuestro jurado y la presidenta será una mujer. Además, por primera vez, abriremos las puertas a las casas productoras más representativas para que juzguen la categoría Craft. Y también estamos planificando una serie de charlas creativas donde uno de los oradores principales será el CEO de Cannes Lions. Estoy seguro que estas y otras noticias que estamos por anunciar nos van a ayudar a inspirar y a generar vínculos cada vez mas fuertes dentro del mercado”, dijo Gustavo Lauría, Presidente de Círculo y Cofundador de We Believers.

El jurado estará formado por excelentes creativos de las agencias más importantes de la industria y se encargará de evaluar a la mayoría de las categorías. Para las categorías “Craft” y “Strategy”, el jurado contará con la participación de profesionales clave de casas productoras y planners de agencias .

“AHAA está sumamente complacida de que los U.S.H. Idea Awards continúen mostrando y reconociendo lo mejor del talento creativo hispano de Estados Unidos”, dijo Linda González, Directora de AHAA: The Voice of Hispanic Marketing y Presidente de Viva Partnership.

Durante el verano se aceptarán los trabajos que deseen participar en los U.S.H. Idea Awards de 2016. Para obtener más información sobre los requisitos de participación y la elegibilidad, visite www.ushideaawards.com

AdAge: Circulo Creativo's Revamped U.S. Hispanic Idea Awards Move to October

After Last Year's All-Male Jury, 2016 President Will Be Fernanda Romano

The U.S. Hispanic Idea Awards are being revamped this year as an October awards show after being held for the last four years during the annual April conference of AHAA: The Voice of Hispanic Marketing.

The awards will take place in Miami on Oct.12, after a full-day program that will include Philip Thomas, CEO of the Cannes Lions International Festival of Creativity, as one of the keynote speakers.

Gustavo Lauria and Luis Miguel Messianu

The awards are being moved partly to take advantage of fresher work that breaks later in the year and missed the earlier deadlines of previous years when the show happened in April. Luis Miguel Messianu, creative chairman and CEO of Hispanic shop Alma and also chairman of Circulo Creativo, which organizes the awards, said there is "clearly a gap" between April and June, a period when agencies prepare a lot of new work to send to the Cannes festival.

The call for entries for the U.S.H. Idea Awards will open this summer for work by Hispanic shops and general market agencies targeting Hispanic consumers.

Circulo Creativo acknowledged at last year's show the total absence of women on the 22-person jury and promised to do better this year. In addition to adding female judges, this year's jury president will be Fernanda Romano, founder and creative partner at Malagueta Group.

Ms. Romano worked as a digital creative at DM9 DDB in her native Brazil before joining Lowe New York as executive creative director in 2005, then held global creative director positions at several agencies in Madrid and London before moving back to New York. In 2012 she took on a dual role at Naked Communications, building a content offering in New York while opening a Brazil office as partner and chief creative officer.

Ms. Romano has been a Cyber Grand Prix winner at the Cannes Lions festival, She was named one of Ad Age's Women to Watch in 2007, and one of Ad Age's 100 Most Influential Women in the last 100 years in 2012. When Ad Age's editorial partner Meio & Mensagem launched Women to Watch Brazil in 2013, Ms. Romano was one of the honorees, making her the first person to be named one of Ad Age's Women to Watch in more than one country.

U.S. Hispanic Agencies: Enter the 2016 Wave Festival for Latin America

Deadline Is March 25; U.S. Will Send Five Judges to Regional Awards

The call for entries is open for the Wave Festival, a leading ad festival for Latin America that includes the U.S. Hispanic market and Puerto Rico.

Entries are due by Friday, March 25, 2016 for the Wave. See the Wave's 15 categories and enter here.

Advertising Age is partnering with the Wave, to be held April 13 and 14 in Rio de Janeiro. The regional Wave Festival is organized by Meio & Mensagem, Brazil's top advertising and marketing publication and events organizer, and Ad Age's longtime partner in Brazil.

U.S. Judges includes:

• Ivan Calle, executive creative director at Zubi Advertising
• Javier Campopiano, chief creative officer of both Los Angeles-based Conill and Saatchi & Saatchi Latin America
• Curro Chozas, creative and innovation director at independent shop Grupo Gallegos
• Fernando Osuna, chief creative officer of Lopez Negrete Communications
• Guillermo Tragant, principal and creative director of Richards/Lerma

Lala Wants People to Start 'Yogurting'

Borden Dairy Brand Uses Action and Music in First National Brand Push for Drinkable Yogurt

Lala yogurt has come up with a new word, "yogurting," to promote its smoothies as the brand's U.S. ad budget and distribution are poised to take off.

The brand, better known in Latin America, has been gaining traction in the U.S. as one of the flagship brands for Borden Dairy. After years as a regional player, Lala is pushing forward with its first national campaign on Feb. 15, focused on the brand's yogurt smoothies.

The product, sold in traditional and Greek styles, hits on a mix of trends in the market right now as people want protein-filled and better-for-you products they can consume during busy days, said Desiree Johnson, director of marketing for Lala USA at Borden Dairy.

In a departure from some yogurt advertising, or perhaps because of it, Lala is not emphasizing the nutritional details of the drinks. "Everybody kind of knows that yogurt is great for you," Ms. Johnson said. "What I believe the yogurting campaign does is make it relevant to a younger audience."

As for what yogurting means, "it's really being able to just grab a yogurt and go. You don't even need a spoon," Ms. Johnson said.

An earlier campaign concept from Dieste that touted "no spoon required" did not resonate as well as the new campaign in focus groups, she added. The new campaign from Dieste shows people with the drinks as they do everything from commuting to surfing.

View fullsize

View fullsize

View fullsize

View fullsize

CREDITS

Agency: Dieste Inc.
Client: LALA USA
Chief Creative Officer: Ciro Sarmiento
Associate Creative Director: Damián Nuñez
Sr. Copywriter: Andres Pedraza
Sr. Art Director: Sergio Rojas
Agency Producer: Gerry Rivera / Jose Luis Chavez
Production Company: Shooters Films
Executive Producer: Mauricio Jemal
Director: Jerry Dugan
Director of Photography: Matt Uhry
2nd Unit Director: Mateo Arias
Post Production: Lucky Post
Music Studio: Yessia

See all the ads from the Super Bowl 50 (2016)

See all the ads from the Super Bowl 50 (2016)

Juan Cruz Vassallo es el nuevo associate creative director en The Community

Juan Cruz Vassallo

El creativo llega a la oficina de Miami luego de trabajar en Conill S&S y LatinWorks, atendiendo el mercado hispano de Estados Unidos. Desde su nuevo cargo Vasallo reportará a Rodrigo Butori, group creative director de la agencia.

La agencia The Community, fundada por los hermanos Mollá, anunció la contratación de Juan Cruz Vassallo como nuevo associate creative director para su filial en Miami. Reportará a Rodrigo Butori, group creative director de la agencia.

Ad Age's 2016 Agency A-List Standouts: Dieste and More

Dieste
U.S. Hispanic shop Dieste boosted revenue and head count by 20%, and the shop was victorious in the biggest Hispanic pitch of the year, AT&T Mobility, plus Miller Lite and DirecTV. Powered by Dieste's insights about Latinos' penchant for almonds, Hershey's With Almonds sales to Hispanics grew by 18% but were flat in the general market. Creative awards flowed in for a Dallas Pets Alive campaign that temporarily gave homeless dogs the names of trending topics like "Kim Kardashian's Butt" and "Celebrity Nude Pix"; with all that social media exposure, dog adoptions quadrupled. And Dieste scored in the top 5% of parent Omnicom's employee engagement survey.

Meet the Shops Whose Work Stood Out, Revenue Grew, Clients Increased.

The Community Is Ad Age's Multicultural Agency of the Year

Andrew Speyer, Tracy McDonough, Joaquín Mollá, Luis Montero, Dominick Concepción, José Mollá and Laurie Malaga Credit: Andrés Henao

Shop Saw Revenue Grow 22%, With Three Major New-Business Wins

To take back summer from other beach-loving beers, Corona Extra called in winter. In The Community's poetic "Dear Summer" campaign in both Spanish and English versions, winter writes a letter to summer, enviously extolling all that people love about the latter, ending with a request to hang out: "You bring the beer, I'll bring the ice."
 
The Community looks at life—and marketing—a little differently. And with its focus on multicultural consumers, the Miami-based shop wants to help its clients avoid building brands for a world that doesn't exist anymore. "They really understand the concept of cultural fluidity, the ability to move in and out of various cultures that defines us," said Diego Scotti, exec VP-chief marketing officer at Verizon, one of The Community's big 2015 account wins.

Alma Is No. 8 on Ad Age's 2016 Agency A-List

(From l.) Leo Peet, VP-director of finance; Angela Battistini, senior VP-account services; Isaac Mizrahi, co-president and chief operating officer; Luis Miguel Messianu, creative chairman and CEO; Alvar Suñol, co-president and chief creative officer; Michelle Headley, senior VP-operations. Credit: Marco Arguello

Shop's Revenue Grew 15%, Partly Because of the Midyear Win of Sprint

When Clorox Co. started a review of all its creative agencies last month, Senior VP-Chief Marketing Officer Eric Reynolds was quick to call Alma from his car and tell the U.S. Hispanic agency, its only creative shop in the world to get such a call, that the business Alma held was not up for review.
 
"For all their work, the results have been spectacular, both in [growing] share and the efficiency and effectiveness of their creative work," Mr. Reynolds said. "Our statisticians say, 'Whatever Alma is doing, it's working.'"

In fact, Mr. Reynolds said the agency is so good at developing universal truths that speak to all consumers that Alma's Hispanic work is increasingly crossing over into the general market.

Anomaly Takes Aim At The 'Last Silo' - Introduces Progressive Approach To Hispanic Marketing

Since its inception ten years ago, Anomaly has been an agent of change, knocking down structural barriers, advancing business models, questioning preconceived notions and tearing down the entrenched silos of the marketing communications landscape. Today, true to this thriving mission, Anomaly takes direct aim at ‘The Last Silo.’ The Hispanic Silo.

Reflecting the seriousness of this intent, Anomaly has issued its manifesto addressing the industry at large and laying out this argument:

The Last Silo
Silos by their nature are bad. They stifle potential. They stand there all tall and rigid. They breed homogeneity. They solidify a bureaucratic mindset, one obsessed with titles and structure, over talent, ideas and results. As we look to the future we cannot help but be inspired by the changed dynamics of America today. We are a more pluralistic, more progressive, more cultured nation.

Now comes the last silo. The Hispanic silo.

As of today we are taking dead square aim. We are creating a very different mission. A mission to make Anomaly a company that can credibly and relevantly communicate with everyone in America. Equally. We will not isolate Hispanic Marketing. Our approach is to live at the intersection of multicultural strategy and progressive ideas that lead to hyper-cultural activation and execution. The intersection with the most challenges and also the most value for agencies and clients.

There is no separate company.
No separate department.
No separate name.
No silo.

It’s the right thing to do.

For Anomaly.
For the industry.
For culture.

Heading up this transformational new approach to Hispanic marketing, Anomaly has hired senior management and creative executives: Giovanni Villamar, previously at Dieste; and Mauricio Galván previously at d expósito, Totality HAVAS and Vidal Partnership.

Giovanni commented, “What is energizing, is the opportunity to impact client’s total business strategy from the inception of the brief, and not have something 'handed down... for adaptation.’”

Founding Partner, Jason Deland added, “With the U.S. now having the second largest Spanish speaking population in the world – the demographics, buying power and cultural influence are undeniable. There is simply no option for progressive companies but to change.”

Dieste promotes Ciro Sarmiento to Chief Creative Officer

Ciro Sarmiento

Sarmiento will report directly to CEO Greg Knipp and will be in charge of agency’s creative vision

Dieste Inc., a leading multicultural communications agency in U.S., has named agency executive creative director Ciro Sarmiento its new Chief Creative Officer, effective February 1st. Dieste’s previous Chief Creative Officer Paco Olavarrieta, who will remain with the agency, as a “Craft-Maestro”, adding his experience to specific creative projects. 

“Ciro is one of the most accomplished creative executives in our field, respected and admired by our team, our clients and praised by his industry peers.  And we felt like he was ready to take the helm of Chief Creative Officer, giving continuity to the great momentum we have as an agency,” said Dieste’s CEO Greg Knipp.
 
Sarmiento joined Dieste in 2013 as an executive creative director under Olavarrieta’s creative guidance. “When I invited Ciro to join the agency I knew that I had found a potential candidate to succeed me as Dieste’s CCO. And for the last year Greg, Tony Ciro and I worked together on a succession plan, giving Ciro all the tools and support needed for a harmonious and successful transition,” said Paco Olavarrieta.  

With over 20 years experience in the U.S. as well as in Latin America, Paco Olavarrieta has created innumerous award-winning campaigns, and has a successful track record working with top-notch agencies across the world.  “When I recruited Paco to Dieste, in 2011, he told me that what he really wanted was to create, to write again, not to manage, but to develop work for clients. I gave him my word that I would. It took me four years, but I have finally delivered on that promise,” said Greg Knipp. 

The Next 20 Years: 
Dieste, founded in 1995, celebrated its 20th anniversary on last December and according to the agency leadership team, it is going through one of its best moments. “I’m extremely excited about the opportunity of helping to shape the agency next 20 years,” said Sarmiento, announcing that one of his first challenges will be to raise awareness of Dieste’s digital and social capabilities. “All the award-winning work we developed lately was conceptually created to work on any media but primarily focused on digital and social platforms,” said Sarmiento reinforcing that the agency as a whole “has a deep understanding of the digital media and the ways multicultural consumers are using it.” Dieste was recently recognized with two Cannes Lions, two Clio awards and several other awards for digital platforms developed for its clients. 

Tony Dieste, agency founder and chairman said that it is very exciting to have Ciro as part of the leadership team. “The next 20 years will be even more challenging than the previous ones and we need creative minds who challenge the odds and leverage the magical, game-changing power of creativity for our clients. We have found that in Ciro and he will help us stay among the best agencies in the world,” said Mr. Dieste. 

Ciro Sarmiento Bio:
With over 15 years of experience in the U.S. in both the multicultural and general markets, as well as international experience in Latin America, Ciro Sarmiento is one of the most talented and respected creative directors in the U.S. Having worked for world-renowned agencies such as Ogilvy & Mather and Leo Burnett provided Sarmiento with expertise in the development of truly innovative work. 

Sarmiento’s creative work has been recognized across the globe, and his extensive list of awards includes several prestigious Cannes Lions, Clio Awards, New York Festivals, LIA, Effie, and The One Show as well as several Latin American award shows such as Wave Festival and El Ojo. He has also served on several international creative festival juries in the course of his career.
Ciro is a New Yorker by birth but grew up in Colombia and has lived in Bogotá, Austin, Chicago and Dallas. He is married with two children. When he is not thinking in advertising, he is thinking in ways to get Ben and Emma into advertising- Did we mention he loves advertising?

Luis Miguel Messianu y Gustavo Lauría entre los presidentes de jurado de El Sol 2016

El Sol anuncia los nombres de los presidentes de cinco de sus jurados

El Sol. El Festival Iberoamericano de la Comunicación Publicitaria ha dado a conocer los nombres de cinco presidentes de jurado de cara a la celebración de su 31 edición.

Así, al igual que el pasado mayo, se contará con la presencia de grandes figuras publicitarias de amplia y reconocida trayectoria profesional de todo el mercado iberoamericano. Y es que, El Sol continúa fortaleciéndose como el referente creativo de la publicidad en habla hispana.

El Sol contará en su próxima edición con los siguientes presidentes de jurado:

• Jurado de TV/Cine y Radio: Fernando Bellotti, Director Creativo Regional de Leo Burnett y Presidente de Leo Burnett y (Argentina)
   
• Jurado de Diarios y Revistas y Exterior: Yosu Aranguena, Chief Creative Officer de Made (México)
   
• Jurado de Digital y Móvil: José María Roca de Viñals, Director General Creativo de DDB (España)
   
• Jurado de Campañas Integradas: Luis Miguel Messianu, Creative Chairman-CEO de Alma (EEUU)
   
• Jurado de Innovación: Gustavo Lauria, Cofundador de We Believers (EEUU)

Luis Miguel Messianu

Gustavo Lauría

Los presidentes de los jurados de Contenidos de Marca, Marketing Directo y Marketing Promocional, Relaciones Públicas, y Medios se comunicarán en las próximas semanas.

La 31 edición de El Sol. El Festival Iberoamericano de la Comunicación Publicitaria tendrá lugar en Bilbao los días 2, 3 y 4 de junio de 2016.

Claudio Lima se despide como CCO de Y&R/Bravo Miami y asume como VP creativo de Ogilvy Brasil

Claudio Lima

Claudio Lima se despide como CCO de Y&R/Bravo Miami y asume el área creativa de Ogilvy Brasil, a partir del lunes 18. El nombramiento marca el retorno de Lima a la agencia donde comenzó en 1999 y donde luego actuó entre 2008 y 2012.

Fernando Musa, CEO de Ogilvy & Mather Brasil, aseguró que Lima dará a la agencia una visión más global, por su experiencia internacional. "Se trata de un profesional que se identifica con la cultura de Ogilvy, conoce bien a la agencia y a muchos de nuestros clientes" dijo Musa.

Luis Miguel Messianu de Alma: El 2015 fue un año histórico en crecimiento de equipo, cuentas y premios

Luis Miguel Messianu

Luis Miguel Messianu, presidente y CCO de ALMA, explica que el 2015 fue un año histórico, por el crecimiento alcanzado en mucho tiempo. En entrevista a PRODU dice que aunque el balance ha sido muy positivo, tanto en facturación, cuentas, premios y equipo, no bajan el ritmo ni calidad de trabajo. "Nos forzamos a nosotros mismos a mantener la humildad, la curiosidad y las ganas de trabajar para ser cada día mejores en beneficio de nuestros clientes". 

Digital y social media crece a pasos agigantados en la agencia, explica Messianu, pero esto no le resta importancia a las pantallas más tradicionales, y medios como la radio o impresos, que también tienen un lugar dentro de la vivencia de los consumidores. 

Fernando Osuna de Lopez Negrete Communications: El 2015 fue un gran año y seguimos creciendo y ganando nuevos negocios

Fernando Osuna

Fernando Osuna, CCO de Lopez Negrete Communications, explica a PRODU que el 2015 fue un año de crecimiento tanto en equipo como en negocios. "Hoy en día tenemos el mejor y más integrado equipo. Tenemos una cultura creativa enfocada en las ideas y tenemos la independencia y la estructura para crearlas. Estamos creciendo y ganando nuevos negocios, no solo en Houston, sino con nuestras oficinas en México, Nueva York y Los Ángeles". 

Para la agencia el secreto de alzarse con tantos premios está en la relación que guardan con los clientes y la confianza, que les permite romper con lo establecido y producir trabajo realmente disruptivo y a la vez simple y poderoso. "Una agencia bien balanceada es la que puede aspirar a crear ideas ganadoras de premios tanto en medios tradicionales como en medios digitales, con plataformas realmente integradas". 

Cannes Lions announces changes to awards

The Cannes Lions International Festival of Creativity has announced changes to the 2016 awards which will see the Press Lions become the Print & Publishing Lions and Digital Craft split from the Cyber and Mobile Lions.

The addition of the Press Lions is considered to be a milestone in Cannes Lions’ history, being the second award to be added to the competition. Simon Cook, Director of Awards, Lions Festivals, commented, “This is an award that’s been with us since 1992. By renaming it the Print & Publishing Lions, we are evolving the category, just as the print and publishing world itself is evolving, to recognise other forms of publishing, along with best uses of press and interactive press.”

Commenting on the splitting out of Digital Craft, Terry Savage, Chairman, Lions Festivals, said, “The Cyber and Mobile Lions juries have told us that with more and more UX and Craft focused entries, it is necessary to have experts in this field sitting on the jury. We’ve chosen to split it out so that this specialist area can have its own dedicated jury, which will also make the hugely labour intensive Cyber Lions judging much more manageable going forward.”

The Digital Craft Lions will celebrate the creative skills and digital craftsmanship behind the content including the quality of design, the technical execution and the overall experience across all digital platforms and devices.

Additionally, Cannes Lions has adapted and changed other Lions for 2016. After continued consultation with a network of product design advisors, the Product Design Lions evolve significantly for 2016 with expanded and redefined categories that recognise the importance of the product as both a medium and brand embodiment, with new additions including Service & Interactive Design for Products.

The Titanium & Integrated Lions are being separated, with Titanium and Integrated now being judged as standalone Lions. Elsewhere, the Design Lions see a new suite of Experience Design categories and an expanded Social section, and the Outdoor Lions grow to include a large Digital Outdoor section.

As previously announced the launch of Lions Entertainment will see two associated Lions. The Entertainment Lions will replace the Branded Content & Entertainment Lions, while the Entertainment Lions for Music are launching due to music’s significant role within the entertainment sector.

Entries for Cannes Lions open on 21 January. Further details of the Lions, rules and fees can be found at www.canneslions.com