the community among the winners at the International Andy Awards 2016

the community won gold and silver awards at the International Andy Awards 2016:

Gold
Illustration
Printed Materials
"Baby" - The Buenos Aires Public Bike System
"Dog" - The Buenos Aires Public Bike System
"Squirrel" - The Buenos Aires Public Bike System

Silver
Illustration
Out-of-Home
"Baby" - The Buenos Aires Public Bike System
"Dog" - The Buenos Aires Public Bike System
"Squirrel" - The Buenos Aires Public Bike System

Silver
Art Direction
Out-of-Home
"Baby" - The Buenos Aires Public Bike System
"Dog" - The Buenos Aires Public Bike System
"Squirrel" - The Buenos Aires Public Bike System

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Enter Ad Age's Young Creatives Cover Competition

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See Your Design on the Cover of Ad Age and Win a Trip to Cannes Festival

Advertising Age is inviting young creatives from everywhere in the world to design a cover for Ad Age's 2016 Cannes Issue, and will award the winner a trip to the Cannes Lions International Festival of Creativity.

Here's your challenge as part of our cover contest: Create a visual capturing the essence of the creative process today. We're looking for a conceptual cover with a strong, impactful visual idea.

The deadline is Thursday, April 28, 2016. All the information needed to enter is here.

The winning entry will become the cover of the print edition of Ad Age's Cannes Issue, which will be published June 13, and distributed at the Cannes Lions festival the following week, as well as to all Ad Age subscribers.

The winner will receive a free trip to the 2016 Cannes festival, and the winner and finalists' designs will be displayed on billboards outside the Majestic Hotel at Cannes.

Billboard Latin Music Conference & Awards 2016 - Members get $100 off

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2016 Círculo Creativo Members:
Get $100 dollars off current registration rates at the Billboard Latin Music Conference & Awards 2016. Please use code CC16, the code can be entered on the last page of the registration process. At this link here.

Billboard Latin Music Conference & Awards 2016
April 25-28, 2016
The Ritz-Carlton
South Beach, FLA

Lápiz: México Tourism Board – “Melting Neon”

Mexico has done it again. After last year´s Snow Graffiti campaign where they invited people to escape from Chicago´s freezing winter, they evolved their experimentation creating the first ever Melting Neon sign. A 5 meter high billboard built during ITB, the World´s Leading Travel Show at Berlin during the last days of winter.

The trade show with more than 175 International visitors was a nice opportunity to promote traveling to Mexico through a cool installation placed in the main entrance of Messe Berlin. This impressive neon light was frozen during night time to invite everyone to enjoy Mexico´s longer sun hours thawing out on their warm weather.

CREDITS

Agency: Lápiz / Leo Burnett (Chicago)
Creative Team: Carlos “Ia” Murad, Eduardo Vea Keating, Flavio Pina
Production Team: Aldo Gagliardi, Juale Chavez, Julie Ptasinski
Strategy Team: Felipe Cabrera, Isabella Villalobos
Account Team: Ernesto Adduci, Daniela Barceló, Pablo Sabouret, Maria Bonet
Production Design Studio: Espada y Santa Cruz (Madrid)
Post-Production: Beast (Chicago), Earhole Studios (Chicago), Co3 (Chicago), Method Studios (Chicago)
Music: “7th Sea” by Cordelia and the Buffalo
Music License: SoStereo

Award Season 2016

AWARD SEASON 2016

Andy Awards: April 12, New York City

Wave Festival: April 13-14, Rio de Janeiro

FIAP: May 18-20, Mexico City

The One Show: May 11 & 13, New York City

One Show Creative Week: May 9-13, New York City

D&AD: May 19, London

New York Festivals: May 19, New York City

Festival El Sol: June 2-4, Bilbao

Admerica / The American Advertising Awards (formerly the ADDYs): June 4-7, Anaheim

Art Directors Club Global Awards: June 9, New York

Cannes Lions International Festival of Creativity: June 18-25, Cannes

U.S.H. Idea Awards: October 12, Miami Beach

Clio Awards: September 28, New York City

Advertising Week: September 26-30, New York City

London International Awards: November 8, London

El Ojo de Iberoamérica: November 2-4, Buenos Aires

Paco Olavarrieta de Dieste entre los jurados en el festival El Sol

Paco Olavarrieta

El festival iberoamericano de la comunicación publicitaria, El Sol, dio a conocer los nombres de los jurados de TV/Cine y Radio y Campañas Integradas.

Paco Olavarrieta, Craft Maestro de Dieste formará parte del jurado de TV/Cine y Radio, que estará presidido por Fernando Bellotti, presidente de Leo Burnett Argentina y director creativo regional de Leo Burnett. 

Bravo Miami: We Save Lives Launches Anti-Drunk Driving Initiative 'Reflections From Inside'

We Save Lives, a non-profit created by MADD founder Candace Lightner, has launched “Reflections from Inside,” an online film against drunk driving.

The campaign, created by BRAVO Miami and produced by Paraná Films, Vaporpost and Mokoh Music, features a long-form online film showing the reactions from patrons at a bar bathroom who are faced with the reflections of Kris Caudilla, a convicted drunk driver currently serving 15 years for vehicular manslaughter in a Florida prison. The film took a year and a half to bring to life and included numerous prison visits and coordination with many State and Federal government entities.

“We hope this message hits home in a relevant way and gives people the courage to intervene when they know someone is about to drive drunk,” said Candace Lightner, founder of We Save Lives. She added, “we often hear from the victims of impaired driving but to our knowledge this is the first time a convicted felon who is now in prison has come forward to do a PSA about the tragic consequences of drinking and driving. We believe Kris’s message will save lives.”  

Even after decades of awareness and messages highlighting the importance of intervention and responsibility, drunk driving still kills 30 people in America every day. Federico Hauri, BRAVO Miami VP Creative Director stated, “this is a real guy with a real, powerful story of regret that we believe can break through and change people’s behavior in the key moment before getting behind the wheel.” 

Hernán Cerdeiro se desvinculó de Conill Saatchi & Saatchi

Hernán Cerdeiro

Dejó su puesto como VP executive creative director de la filial de Miami de la agencia. El creativo argentino se dedicará a sus proyectos personales y descansará tras un período tan agitado como fructífero, mientras define su próximo paso profesional.

Hernán Cerdeiro comunicó a Adlatina que a partir del 1º de abril dejó su rol como VP executive creative director de la oficina de Miami de la agencia.

Según manifestó, está hablando con agencias pero aún no definió su próximo paso profesional, sino que se tomará un tiempo para descansar. “Desde la llegada a Conill fue un período muy intenso, de mucho trabajo. No paramos”, contó Cerdeiro. Mientras tanto, se abocará a proyectos personales, relacionados con el mundo de las ideas.

Gustavo Lauría de We Believers: Como presidente de jurado de Innovación en El Sol el desafío es priorizar la creatividad

Gustavo Lauría

Gustavo Lauría, cofundador y CCO de We Believers, compartió con PRODU su emoción y responsabilidad que siente al presidir como presidente de jurado en la categoría de Innovación en El Sol, Festival Iberoamericano de la Comunicación Publicitaria. Se trata del primer año en el que el tema deja de ser una subcategoría, tras la demanda registrada en piezas inscritas.

"El desafío principal que tenemos y que voy a tratar de transmitirle a todos los jurados, como presidente, es el criterio de priorizar la creatividad. Muchas veces se corre el peligro en la categoría de Innovación de evaluar algo por cuan innovador es tecnológicamente hablando. La tecnología es una herramienta para potenciar cosas, para que las buenas ideas pasen y sean amigables, pero no debería ser el centro por el cual uno la premia" señaló. 

José 'Pepe' Aguilar Joins Wing As Chief Creative Officer

José "Pepé" Aguilar

Sandra Alfaro, Managing Director of Wing, Grey's leading full-service agency focused on Hispanic consumers, today announced that Jose "Pepe" Aguilar has joined Wing as Chief Creative Officer.

Sandra Alfaro said, "Pepe Aguilar is a highly respected, incredibly talented creative leader and team builder.  We are delighted to welcome him to Wing and look forward to the contributions he will make to our continued growth."

Andreas Dahlqvist, Chief Creative Officer of Grey New York said, "During his years at Grey, Pepe has pushed the boundaries with big, powerful ideas across channels that break new ground in brand experience.  He will be a huge creative asset for Wing's clients."

Pepe Aguilar brings more than 20 years of experience to his new role, including 13 years at Grey.  He joined Grey in 2003 as Group Creative Director of Grey Mexico.  Three years later, he was appointed General Creative Director of Maruri Grey Ecuador.  During his tenure, the agency won 20 new clients and maintained its position as the most awarded agency of Ecuador in international festivals.

In 2010, Aguilar assumed the role of General Creative Director of Grey Peru and contributed to its significant growth and creative success.  In 2012, he returned to Grey Mexico as Creative Vice President, winning 14 new business pitches.  In addition, Grey Mexico was named Effie "Agency of the Year" in 2016 and won 6 Cannes Lions in 2015, becoming Mexico's most awarded agency.

Aguilar has built brands across every category and channel, working with clients including Coca Cola, Ford, Gerber, Bacardi, GlaxoSmithKline, Heineken, Honda, Kimberly Clark, Nike, Nestlé, Novartis, P&G, Sony and Walmart, among many others.  The teams he has led have been recognized and awarded at festivals such as Cannes Lions, London Festival, FIAP, Circulo de Oro, Ojo de Iberoamerica and the Effie Awards.

A graphic designer, Pepe Aguilar graduated from the Anahuac University.

Deadline Extended for U.S. Hispanic Agencies to Enter 2016 Wave Festival

The deadline has been extended until Monday, April 4, for entries for the Wave Festival, a leading ad festival for Latin America that includes the U.S. Hispanic market and Puerto Rico.

See the Wave's 15 categories and enter here.

Advertising Age is partnering with the Wave, to be held April 13 and 14 in Rio de Janeiro. The regional Wave Festival is organized by Meio & Mensagem, Brazil's top advertising and marketing publication and events organizer, and Ad Age's longtime partner in Brazil.

Fernando Osuna de López Negrete: El mercado hispano pasó de ser una especie de nicho de mercado a exportar ideas con repercusión a nivel global

Fernando Osuna, CCO de Lopez Negrete Communications, compartió con PRODU la emoción que siente por ser jurado en la categoría Contenidos de Marca del Festival El Sol 2016. 

"Me siento muy honrado, esta es la categoría donde realmente puedes apreciar hacia dónde está evolucionando la comunicación. La publicidad ha trascendido sus propias limitaciones y busca encontrar nuevos caminos que reflejen los valores de la marca, al tiempo que ofrecen un valor añadido de entretenimiento al consumidor. Ese, creo yo, es el objetivo de la creatividad. Me llena de energía poder estar expuesto a trabajo innovador que desafía el concepto tradicional del mensaje publicitario" declaró.

Luis Miguel Messianu y Gustavo Lauría del Círculo Creativo: Estamos apuntando a que la organización tenga cada vez más recursos

Luis Miguel Messianu, Chairman del Círculo Creativo de EE UU y de ALMA y Gustavo Lauría, presidente de Círculo y cofundador de We Believers, conversaron con PRODU sobre los U.S. Hispanic Idea Awards, que se celebrarán el 12 de octubre, y sostienen que la organización empieza a tener un rol más activo. "Estamos apuntando a que el Círculo tenga cada vez más recursos, para enviar a jóvenes creativos para Cannes" comenta Lauría.

Explican que la búsqueda es conseguir becas educativas. "El desafío es más de convocatoria. Una asociación no lucrativa que está intentando tener más presencia, mayor autonomía, para generar los fondos para reinvertir y seguir elevando los niveles de los creativos y la creatividad en nuestro mercado" dice Messianu.

El Sol 2016 anunció los jurados de Innovación, Contenidos de marca y Digital y móvil

El Sol, Festival Iberoamericano de la Comunicación Publicitaria, comunicó la conformación de los jurados de las secciones de Innovación, Contenidos de Marca y Digital y Móvil, en su 31a edición.

Innovación

Gustavo Lauría, cofundador de WeBelievers (presidente)

Matthew Willcox, executive director institute of decisión making de FCB Estados Unidos.

Beto Nahmad, fundador y director creativo ejecutivo de VCPP (España).

Gaby Huici, director general creativo de Don (Argentina).

Juan García Escudero, director general creativo de Leo Burnett España.

Fernando Machado, VP global de brand management de Burger King.

Contenidos de marca

Bruno Prosperi, director creativo ejecutivo de Almap BBDO, Brasil (presidente).

Pablo Muñoz, presidente y CEO de FCB España.

Juan Carlos Chaves, vicepresidente creativo de Aguayo Publicidad (Colombia).

Fernando Osuna, chief creative officer de López Negrete Communications (Estados Unidos).

Eco Moliterno, vicepresidente creativo de África (Brasil).

Ricardo Arias­Nath, chief marketing officer de PepsiCo Beverages Latinoamérica.

Digital y móvil

Jose María Roca de Viñals, director general creativo de DDB España (presidente). 

Hernán Zamora, vicepresidente digital de Latinoamérica desde Grey Argentina.

María Bernal, directora creativa de Lápiz/Leo Burnett (Estados Unidos).

Paola Figueroa, vicepresidenta creativa de Flock Agency (México).

Ángel Tijaro, director y fundador de Dasigno (Colombia).

Gilherme Gomide, CEO y regional director de Mirum Latin America (Brasil).

Renata Altenfelder, directora de marketing de Motorola Latinoamérica.

Presidentes de los jurados de FIAP 2016, confirmados hasta la fecha.

TELEVISIÓN / CINE - RADIO: Álvaro Rodrigues, Vicepresidente Creativo de Africa, Brasil.

GRÁFICA - VÍA PÚBLICA - TÉCNICAS DE PRODUCCIÓN GRÁFICA: Leo Macías, Chief Creative Officer del Grupo DDB Colombia.

INNOVACIÓN EN MEDIOS - PROMO Y MARKETING DIRECTO: Leandro Raposo, Presidente Creativo y Fundador de The Cyranos/McCann, España.

TÉCNICAS DE PRODUCCIÓN AUDIOVISUAL: Fernando Carvalho, Fundador de FatBastards, Brasil.

INTERNET: Martín Hazan, Presidente y Co Founder de Nextperience / Co-Founder de NXTPLabs / Vicepresidente de Interact, Argentina.

PRENSA Y RELACIONES PÚBLICAS: Carla Eboli, CMO de Dieste, Estados Unidos.

LA COPA: Norbi Zylberberg, Senior Vicepresident y Group Creative Director de LatinWorks., Estados Unidos.

ESTUDIANTES CREATIVOS: Domenico Massareto, Fundador y CCO de ID\TBWA, Brasil.

Luis Miguel Messianu y Gustavo Lauría del Círculo Creativo: Queremos que el Círculo crezca para poder generar cosas para los creativos

Luego de que el Círculo Creativo de EE UU anunciara que los U.S. Hispanic Idea Awards se celebrarán el 12 de octubre, Luis Miguel Messianu, Chairman del Círculo Creativo de EE UU y de ALMA y Gustavo Lauría, presidente de Círculo y cofundador de We Believers, conversaron con PRODU sobre el significado del cambio de fecha de la premiación. "Queremos que el Círculo crezca como para poder ser más ambicioso a la hora de generar cosas para los creativos" sostienen ambos ejecutivos.

"Nos empezamos a dar cuenta que mucho de los mejores trabajos que estaban ganando en el Cannes Lions no llegaban a tiempo a nuestro festival. Si nuestra misión es elevar, celebrar y mercadear el mejor trabajo hispano nos asegurábamos que estuviera representado. Va a ser un día donde vamos a celebrar la latinidad y la creatividad y por eso nos pareció muy simbólico hacerlo el 12 de octubre, día de la Hispanidad" explica Messianu.

Círculo Creativo To Present U.S. Hispanic Idea Awards In October 2016

The fifth annual U.S. Hispanic Idea Awards will be held at the Colony Theatre in Miami Beach on Wednesday October 12, 2016, with Cannes Lion CEO Philip Thomas as one of the keynote speakers.

The U.S.H. Idea Awards, the premier event for the industry, celebrate outstanding creative achievement in advertising generated by Hispanic or general market agencies targeting Hispanic consumers. The 2016 U.S.H. Idea Awards will be produced and presented by Círculo Creativo.

Gustavo Lauría and Luis Miguel Messianu

“As our award show continues to evolve, it was important to include the best work from U.S. Hispanic agencies,” said Luis Miguel Messianu, Chairman of Círculo and CEO of Alma. Messianu points out that there was “clearly a gap” between April and June, which is when the best campaigns and cases are sent to the Cannes Festival. "By moving the event, we will have a better representation, which is consistent with Circulo's core mission to elevate the standards of our creative output," stated Messianu.

Círculo Creativo decided to move the awards away from the overcrowded advertising festival's Spring season in order to better accommodate advertising agencies and production companies and to encourage them to submit their best creative work of the year.

“We will have a female President of the Jury and for the first time, we are opening the doors to the most representative production companies to judge the “Craft” category. Plus, we are planning to launch a series of creative talks where one of the keynote speakers will be the Cannes Lions’ CEO. We are excited to announce a lot of good news in the coming weeks that will help inspire and bring together the whole market,” said Gustavo Lauría, President of Círculo and Co-Founder of We Believers.

The jury will consist of top creatives representing the most important agencies of the market and will judge most of the categories. Key professionals from production companies and agency planners will be a part of the jury for the “Craft” and “Strategy” categories. 

“AHAA is thrilled that the U.S.H. Idea Awards continue to showcase the best of Hispanic creative in the U.S.,” said Linda Gonzalez, Chair of AHAA: The Voice of Hispanic Marketing and President of the Viva Partnership.

Entries for the 2016 U.S. Hispanic Idea Awards will be accepted in the summer.  For more information on submissions and eligibility, please visit www.ushideaawards.com

Círculo Creativo anuncia que los U.S. Hispanic Idea Awards ahora serán en octubre de 2016

El 12 de Octubre del corriente año se llevará a cabo la entrega de los U.S. Hispanic Idea Awards en el Colony Theatre de Miami Beach. Philip Thomas, CEO de Cannes Lions, será uno de los oradores principales durante el día de Creative Talks.

El U.S.H Idea Awards una vez más premiará los más destacados trabajos del año de agencias hispanas y del mercado general enfocadas en el consumidor hispano de Estados Unidos. El evento será producido y presentado por Círculo Creativo.

Gustavo Lauría y Luis Miguel Messianu

“Con la evolución constante de nuestra industria, era importante que incluyéramos los mejores trabajos de las agencias hispanas de Estados Unidos”, dijo Luis Miguel Messianu, Chairman del Círculo y de Alma. Messianu señaló también que “existía claramente una brecha” entre abril y junio, cuando las mejores campañas y casos son enviados al Festival de Cannes. Círculo Creativo decidió cambiar la fecha del evento de premiación para evitar la congestionada temporada de primavera, facilitando así la participación de más agencias de publicidad y casas productoras. “El cambio de fecha nos permitirá contar con una mejor presencia; esto coincide con la misión fundamental de Círculo, que es la de elevar los estándares de lo que generamos a nivel creativo”, comentó Messianu.

“Este año tendremos una mayor presencia femenina en nuestro jurado y la presidenta será una mujer. Además, por primera vez, abriremos las puertas a las casas productoras más representativas para que juzguen la categoría Craft. Y también estamos planificando una serie de charlas creativas donde uno de los oradores principales será el CEO de Cannes Lions. Estoy seguro que estas y otras noticias que estamos por anunciar nos van a ayudar a inspirar y a generar vínculos cada vez mas fuertes dentro del mercado”, dijo Gustavo Lauría, Presidente de Círculo y Cofundador de We Believers.

El jurado estará formado por excelentes creativos de las agencias más importantes de la industria y se encargará de evaluar a la mayoría de las categorías. Para las categorías “Craft” y “Strategy”, el jurado contará con la participación de profesionales clave de casas productoras y planners de agencias .

“AHAA está sumamente complacida de que los U.S.H. Idea Awards continúen mostrando y reconociendo lo mejor del talento creativo hispano de Estados Unidos”, dijo Linda González, Directora de AHAA: The Voice of Hispanic Marketing y Presidente de Viva Partnership.

Durante el verano se aceptarán los trabajos que deseen participar en los U.S.H. Idea Awards de 2016. Para obtener más información sobre los requisitos de participación y la elegibilidad, visite www.ushideaawards.com

AdAge: Circulo Creativo's Revamped U.S. Hispanic Idea Awards Move to October

After Last Year's All-Male Jury, 2016 President Will Be Fernanda Romano

The U.S. Hispanic Idea Awards are being revamped this year as an October awards show after being held for the last four years during the annual April conference of AHAA: The Voice of Hispanic Marketing.

The awards will take place in Miami on Oct.12, after a full-day program that will include Philip Thomas, CEO of the Cannes Lions International Festival of Creativity, as one of the keynote speakers.

Gustavo Lauria and Luis Miguel Messianu

The awards are being moved partly to take advantage of fresher work that breaks later in the year and missed the earlier deadlines of previous years when the show happened in April. Luis Miguel Messianu, creative chairman and CEO of Hispanic shop Alma and also chairman of Circulo Creativo, which organizes the awards, said there is "clearly a gap" between April and June, a period when agencies prepare a lot of new work to send to the Cannes festival.

The call for entries for the U.S.H. Idea Awards will open this summer for work by Hispanic shops and general market agencies targeting Hispanic consumers.

Circulo Creativo acknowledged at last year's show the total absence of women on the 22-person jury and promised to do better this year. In addition to adding female judges, this year's jury president will be Fernanda Romano, founder and creative partner at Malagueta Group.

Ms. Romano worked as a digital creative at DM9 DDB in her native Brazil before joining Lowe New York as executive creative director in 2005, then held global creative director positions at several agencies in Madrid and London before moving back to New York. In 2012 she took on a dual role at Naked Communications, building a content offering in New York while opening a Brazil office as partner and chief creative officer.

Ms. Romano has been a Cyber Grand Prix winner at the Cannes Lions festival, She was named one of Ad Age's Women to Watch in 2007, and one of Ad Age's 100 Most Influential Women in the last 100 years in 2012. When Ad Age's editorial partner Meio & Mensagem launched Women to Watch Brazil in 2013, Ms. Romano was one of the honorees, making her the first person to be named one of Ad Age's Women to Watch in more than one country.

U.S. Hispanic Agencies: Enter the 2016 Wave Festival for Latin America

Deadline Is March 25; U.S. Will Send Five Judges to Regional Awards

The call for entries is open for the Wave Festival, a leading ad festival for Latin America that includes the U.S. Hispanic market and Puerto Rico.

Entries are due by Friday, March 25, 2016 for the Wave. See the Wave's 15 categories and enter here.

Advertising Age is partnering with the Wave, to be held April 13 and 14 in Rio de Janeiro. The regional Wave Festival is organized by Meio & Mensagem, Brazil's top advertising and marketing publication and events organizer, and Ad Age's longtime partner in Brazil.

U.S. Judges includes:

• Ivan Calle, executive creative director at Zubi Advertising
• Javier Campopiano, chief creative officer of both Los Angeles-based Conill and Saatchi & Saatchi Latin America
• Curro Chozas, creative and innovation director at independent shop Grupo Gallegos
• Fernando Osuna, chief creative officer of Lopez Negrete Communications
• Guillermo Tragant, principal and creative director of Richards/Lerma