Casanova//McCann, McCann New York, McCann Canada / McCann New York
Second Chances
Donate Life California
Wood Pencil / Media / Use of Events & Stunts / 2020
Wood Pencil / Direct / Direct Response/Ambient
Wood Pencil / PR / Low Budget Campaigns
Shortlist / PR / Public Affairs Campaign
We Believers
Traffic Jam Whooper
Burger King Mexico
Graphite Pencil / Digital / Integrated Digital Campaigns / 2020
Wood Pencil / Digital / Creative Use of Data
Alma DDB / Miami
Experiential – Live Events
Change the Ref 3D Activist
Merit
We Believers / New York
Targeting Burger King Mexico / Global
The Traffic Jam Whopper
Gold
We Believers / New York
Real-Time Burger King Mexico / Global
The Traffic Jam Whopper
Silver
Republica Havas / Miami + Estudio Icone / Rio de Janeiro
Craft –Illustration
Amigos For Kids
Stop The Cycle
Merit
Scholz & Friends / Berlin + Rest of the World / Austin
Out of Home – Brand Installations
Initiative Offene Gesellschaft + Falling Walls Foundation
The Wall against Walls
Merit
We Believers / New York
Cross-Channel UX / UI – Digital / Physical
Burger King Mexico/Global
The Traffic Jam Whopper
Merit
Casanova // McCann / Costa Mesa + McCann / New York + McCann Canada / Toronto
Experiential – Live Events
Donate Life California
Second Chances
Merit
Casanova // McCann / Costa Mesa + McCann / New York + McCann Canada / Toronto
Non-traditional & Guerrilla Marketing
Donate Life California
Second Chances
Gold
Casanova // McCann / Costa Mesa + McCann / New York + McCann Canada / Toronto
Innovation in Direct Marketing
Donate Life California
Second Chances
Gold
We Believers / New York
Out of Home – Billboards & Transit
Burger King Mexico / Global
The Traffic Jam Whopper
Bronze
We Believers / New York
Non-traditional & Guerrilla Marketing
Burger King Mexico / Global
The Traffic Jam Whopper
Bronze
We Believers / New York
Craft – Use of Technology
Burger King Mexico / Global
The Traffic Jam Whopper
Merit
We Believers / New York
Craft – Data-Driven Personalization
Burger King Mexico / Global
The Traffic Jam Whopper
Gold
We Believers / New York
Innovation in Direct Marketing
Burger King Mexico / Global
The Traffic Jam Whopper
Bronze
Casanova // McCann / Costa Mesa + McCann / New York + McCann Canada / Toronto
Events / Stunts / Competitions
Donate Life California
Second Chances
Bronze
Casanova // McCann / Costa Mesa + McCann / New York + McCann Canada / Toronto
Innovation in Experiential
Donate Life California
Second Chances
Merit
We Believers / New York
Craft – Use of Technology
Burger King Mexico / Global
The Traffic Jam Whopper
Merit
Casanova // McCann / Costa Mesa + McCann / New York + McCann Canada / Toronto
Direct Marketing
Donate Life California
Second Chances
Merit
Casanova // McCann / Costa Mesa + McCann / New York + McCann Canada / Toronto
Out of Home – Health & Wellness
Donate Life California
Second Chances
Silver
Casanova // McCann / Costa Mesa + McCann / New York + McCann Canada / Toronto
Public Relations
Donate Life California
Second Chances
Silver
We Believers / New York
Utility
Burger King Mexico / Global
The Traffic Jam Whopper
Merit
Casanova // McCann / Costa Mesa + McCann / New York + McCann Canada / Toronto
Innovation in Out of Home
Donate Life California
Second Chances
Gold
Scholz & Friends / Berlin + Rest of the World / Austin
Brand Installations
Initiative Offene Gesellschaft + Falling Walls Foundation
The Wall against Walls
Bronze
Scholz & Friends / Berlin + Rest of the World / Austin
Innovation in Out of Home
Initiative Offene Gesellschaft + Falling Walls Foundation
The Wall against Walls
Merit
We Believers / New York
Dynamic Billboards & Transit
Burger King Mexico / Global
The Traffic Jam Whopper
Bronze
We Believers / New York
Craft – Use of Technology
Burger King Mexico / Global
The Traffic Jam Whopper
Merit
We Believers / New York
Innovation in Out of Home
Burger King Mexico / Global
The Traffic Jam Whopper
Bronze
Republica Havas / Miami + Estudio Icone / Rio de Janeiro
Craft – Art Direction
Amigos For Kids
Stop The Cycle
Merit
Republica Havas / Miami + Estudio Icone / Rio de Janeiro
Craft – Illustration
Amigos For Kids
Stop The Cycle
Merit
Casanova // McCann / Costa Mesa + McCann / New York + McCann Canada / Toronto
Community Building
Donate Life California
Second Chances
Merit
Casanova // McCann / Costa Mesa + McCann / New York + McCann Canada / Toronto
Innovation in Public Relations
Donate Life California
Second Chances
Merit
Scholz & Friends / Berlin + Rest of the World / Austin
Initiative Offene Gesellschaft + Falling Walls Foundation
The Wall against Walls
Merit
Casanova // McCann / Costa Mesa + McCann / New York + McCann Canada / Toronto
Donate Life California
Second Chances
Merit
We Believers / New York
E6PR
Edible Six Pack Rings
Merit
La semana que viene, el FIAP tendrá como invitada especial a Melina Acevedo, Productora Integral de Zubi en el FIAP Face to Face Webinar a las 11am Miami del próximo martes, 9 de Junio.
Sinopsis: Launch & Learn
Mantenerse al día en el contexto actual es un reto para muchas agencias. Consolidar ideas inspiradoras, compartir proyectos y analizar casos innovadores en el marco de la pandemia, son algunas de las actividades que requieren espacio dentro de una industria comandada por la distancia social.
Melina Acevedo, Productora Integrada de Zubi, mostrará algunas opciones para mantenerse cercano y conectado, con la serie Launch & Learn, en el Face to Face Webinar - De camino al FIAP + PRODU Innovation Summit 2021, junto a Mara Fernández, editora asociada y directora sénior de PRODU, el martes 9 de junio a las 10am hora México y 11am hora Miami.
Link para registrarse GRATIS:
https://us02web.zoom.us/webinar/register/WN_qhh270ACRAeVN3JbyN4qdg
Hispanic Star, P&G, Círculo Creativo USA, and Culture Marketing Council join together to take action for U.S. Hispanics during COVID-19 Pandemic
The COVID-19 pandemic is one of the worst crises in modern history, affecting people all over the world. The crisis has disproportionately affected U.S. Hispanics as more than 80% of working adults do so away from home providing essential services that help keep our country running. This presents numerous challenges to protect themselves and their families. Additionally, according to Pew Research, job and wage losses due to COVID-19 have hit Hispanic adults the hardest with 61% affected. This demands strong and immediate action.
That is why We Are All Human’s Hispanic Star has united forces with Procter & Gamble (P&G), Círculo Creativo USA, and Culture Marketing Council to invite everyone to join forces to support Hispanics starting with a collective Month of Action. The Hispanic Star Month of Action will galvanize corporations, relief organizations, and individuals to act in unity and solidarity to begin addressing the urgent needs of the Hispanic community as a result of the impact of COVID-19. Following this month, the Hispanic Star movement will sustain relief and recovery efforts through Hispanic Heritage Month to help the Hispanic community shine their brightest.
To support the Hispanic Star Month of Action, a website has been created http://hispanicstar.org/ to provide information and education about the effects of COVID-19 on the Hispanic community and to facilitate donations of food, product, and cash to local relief organizations that reach Hispanic families in need. It also provides a place to find opportunities to volunteer time, expertise, and help in hiring. “Latinos are stars in the galaxy that make this country so beautiful,” said Claudia Romo Edelman, Founder of We Are All Human. "We are unified, strong and proud to be Latinos. This month is just the beginning of a new time for Hispanics. Not only will we recover, but it gives me chills to imagine all the possibilities to come for all generations of Latinos."
To raise awareness and relief to help the 18.9 million Hispanics who are currently working in essential functions across healthcare, food supply, and transportation among others, P&G launched the film Estamos Unidos. Created as a Círculo Creativo initiative, led by its Co-Chairman Luis Miguel Messianu, and executed by alma, the film illustrates the vital roles that U.S. Hispanics are playing during COVID-19 and invites everyone to help along with Hispanic Star. Versions are available in English and Spanish.
The name of the campaign is a reference to the name of our country, the United States, but in Spanish – Estados Unidos – is a way to convey a compelling message about togetherness: we don’t win this alone; we win this together.
“P&G is committed to use our voice to help shine a light on the tremendous contributions Hispanic people and families are making to keep this country going," said Marc Pritchard, Chief Brand Officer at Procter & Gamble. “We want to honor the many ways in which the hopeful, resilient and optimistic Hispanic community is aiding our country's recovery. We’re stepping up to be a force for good for the Hispanic community today and tomorrow.”
“This has been one of the most fulfilling creative projects of my entire career,” said Luis Miguel Messianu, Co-Chairman of the Board at Círculo Creativo and Creative Chairman and CEO at alma. “It is a matter of pride to develop such an overarching idea that brings together under one platform all the Hispanic organizations committed to being a combined force for good – at a crucial time for our communities in need.”
"This campaign shares a powerful message about our people, our Hispanic community, and our culture in the marketing industry to move hearts and minds," said Culture Marketing Council Chair Gonzalo Del Fa, President of GroupM Multicultural. "It is wonderful to have so many of our member agencies and corporate partners coming together to share our collective strengths on this important initiative.”
For more information and to take action during the Hispanic Star Month of Action, please visit http://hispanicstar.org/
Después de haber realizado diferentes eventos y conferencias en las ciudades de Chicago, Dallas, Houston, Los Ángeles, Miami y Nueva York en el 2019, el Círculo Creativo USA continua buscando unir e inspirar a los creativos latinos de los Estados Unidos en el 2020.
“Lo que arrancó como una renovación del Círculo Creativo USA, al cual se unieron representantes regionales, se ha convertido en una consolidación de nuestra asociación. Hoy más que nunca tenemos que estar unidos, demostrar el valor agregado que aportamos y ser congruentes con nuestra misión original, de ayudar a elevar el nivel del talento y el output creativo de nuestro mercado. Sin duda vamos en el camino correcto.” afirmó Luis Miguel Messianu, Co-Chairman del Círculo Creativo y Chairman Creativo y CEO de Alma.
Para el 2020, el Círculo Creativo USA quiere incrementar aún más sus eventos y conferencias públicas y privadas para sus miembros, incrementar el envío de equipos creativos para la competencia del Young Lions en Cannes, continuar colaborando con el CMC con el evento Cannes Contenders, realizar nuevamente la cena privada del punto de encuentro en Cannes Lions, incrementar y fomentar la participación de creativas féminas dentro de la organización e industria, promover y apoyar la excelencia creativa de sus miembros, dar tutoría a sus miembros creativos con críticas y recomendaciones para mejorar sus Portfolios/Books/Demo Reels personales, fortalecer su apoyo con los diferentes festivales de la región, y tener una fiesta de celebración al final del año.
Además, el Círculo Creativo USA está explorando la posibilidad de hacer nuevos programas de intercambio y diferentes proyectos con los otros Círculos Creativos o clubes creativos de Iberoamérica.
Para lograr estas metas, el Círculo Creativo USA ha expandido y fortalecido su liderazgo regional para el nuevo ciclo 2020-2022 y ahora los líderes regionales contarán con el apoyo de co-líderes regionales. El nuevo liderazgo regional está formado en:
Chicago:
Líder regional: Javier Osorio, Director Creativo Freelance
Co-líder regional: Mario Reinoso, Director Creativo de Havas-Chicago
Dallas:
Líder regional: Flor Leibaschoff, Directora Creativa de Richards/Lerma
Co-líder regional: Miguel Moreno, Director Creativo de Richards/Lerma
Los Ángeles:
Líder regional: Elías Weinstock, Director General Creativo de Casanova//McCann
Co-líder regional: Fernando Poblete, Director Creativo de Casanova//McCann
Miami:
Líder regional: Iván Calle, Vicepresidente y Director Creativo Ejecutivo de Zubi Advertising
Co-líder regional: Virgilio Flores, Director Creativo de Alma
Nueva York:
Líder regional: Pepe Aguilar, Presidente y Director General Creativo de Wing
Co-líder regional: Mauricio Galván, Director Creativo de Anomaly
Co-líder regional: Maddy Kramer, Directora Creativa Asociada de Anomaly
Además, el Círculo Creativo USA deja la puerta abierta para todos los creativos o creativas que deseen participar voluntariamente como co-líder regional en cualquiera de las ciudades participantes.
El equipo ejecutivo de los tres Co-Chairman: Luis Miguel Messianu, Chairman Creativo y CEO de Alma; Aldo Quevedo, Principal y Director General Creativo de Richards/Lerma; Gustavo Lauría, Cofundador y Director General Creativo de We Believers y con la colaboración del Gerente General y Tesorero: Francisco Vargas, Productor Ejecutivo de Adictivo y como Consejera Bettina Abascal, directora de Momentum permanecerán nuevamente durante el ciclo 2020-2022.
El próximo evento del Círculo Creativo USA se realizará en febrero en las ciudades de Chicago, Dallas, Los Ángeles, Miami y Nueva York y se analizarán los nuevos anuncios del Súper Bowl. Para este evento tendremos grupo de panelistas en cada ciudad discutiendo los mejores comerciales del día más importante del año para los publicistas.
El Círculo Creativo USA sigue comprometido con la participación en el Young Lions Competition en Cannes, y continua con el U.S. Hispanic Young Lions Competition.
El Círculo Creativo USA también anuncia su apertura y renovación de sus inscripciones para las membresías del 2020. El Círculo Creativo USA continuará abierto para todos los profesionales y creativos freelance que trabajan en agencias de publicidad, relaciones públicas, anunciantes, agencias in-house o medios hispanos en Estados Unidos, o que sean de origen latinoamericano y español trabajando en los ámbitos mencionados del mercado general del país.
The Wave Festival is offering a limited time offer, you can prepay your entries for $380 until January 15th, 2020. Later on April 2020, you can submit your entries to complete the process. More details at Wave Festival’s website.
ESTADOS UNIDOS
GANADOR:
Second chances, de Casanova//McCann, McCann NY & McCann Canadá para Donate Life California de Donate Life California. Pa: D’avant Garde Media. D: Francisco Pugliese.
2º FINALISTA:
3D activist, de Alma DDB para Change The Ref de Change The Ref.
3º FINALISTA:
Immigrant songs, de Wing Advertising para Southern Poverty Law Center de Southern Poverty Law Center. Pa: Townhouse.
MEXICO:
GANADOR:
La traffic jam Whopper, de We Believers para Burger King Delivery de Burger King México. Pa: Central Films. D: Kane Kwik.
4º FINALISTA:
Boquita Jr., de We Believers para Burger King México.
BRONCE
Guns [Campaña], de Alma DDB para Change The Ref de Change The Ref.
PLATA
Expecting [Campaña], de Alma DDB para Paws 4 You de Paws 4 You.
BRONCE
Guns [Campaña], de Alma DDB para Change The Ref de Change The Ref.
PLATA
Food coma [Campaña], de We Believers para Burger King de Burger King México.
GRAN OJO
Second chances, de Casanova//McCann, McCann NY & McCann Canadá para Donate Life California de Donate Life California.
ORO
Second chances, de Casanova//McCann, McCann NY & McCann Canadá para Donate Life California de Donate Life California.
BRONCE
Second chances, de Casanova//McCann, McCann NY & McCann Canadá para Donate Life California de Donate Life California.
ORO
La traffic jam Whopper, de We Believers para Burger King Delivery de Burger King México.
PLATA
La traffic jam Whopper, de We Believers para Burger King Delivery de Burger King México.
PLATA
La traffic jam Whopper, de We Believers para Burger King Delivery de Burger King México.
BRONCE
Second chances, de Casanova//McCann, McCann NY & McCann Canada para Donate Life California de Donate Life California.
BRONCE
Boquita Jr. , de We Believers para Burger King de Burger King México.
ORO
Second chances, de Casanova//McCann, McCann NY & McCann Canadá para Donate Life California de Donate Life California. Pa: D’avant Garde Media. D: Francisco Pugliese.
BRONCE
3D activist, de Alma DDB para Change The Ref de Change The Ref. Pa: Joinery / Voodoo Manufacturing / Animal Music.
BRONCE
Solo para mexicanos, de We Believers para Mango Habanero King de Burger King México. Pa: Bonsai3 D: Flavio Dumaine.
PLATA
La traffic jam Whopper, de We Believers para Burger King Delivery de Burger King México. Pa: Central Films. D: Kane Kwik.
PLATA
La traffic jam Whopper, de We Believers para Burger King Delivery de Burger King México. Pa: Central Films. D: Kane Kwik.
ORO
La traffic jam Whopper, de We Believers para Burger King Delivery de Burger King México
BRONCE
Guns, de Alma DDB para Activistas contra las armas de fuego. de Change The Ref.
AGENCIA
Estados Unidos: Casanova//McCann
MEJOR CREATIVO
Estados Unidos: Elías Weinstock y Fernando Poblete
ANUNCIANTE
Estados Unidos: Donate Life California
PRODUCTORA
Estados Unidos: Rebolucion
PLATA
Second chances, de Casanova//McCann, McCann NY & McCann Canadá, para Donate Life California de Donate Life California. Pa: Davant Garde Media. D: Francisco Pugliese.
ORO
Second chances, de Casanova//McCann, McCann NY & McCann Canadá para Donate Life California de Donate Life California.
ORO
3D activist, de Alma DDB para Change The Ref de Change The Ref.
PLATA
La traffic jam Whopper, de We Believers para Burger King Delivery de Burger King México.
ORO
Second chances, de Casanova//McCann, McCann NY & McCann Canadá para Donate Life California de Donate Life California.
PLATA
Immigrant songs, de Wing Advertising para Southern Poverty Law Center de Southern Poverty Law Center.
PLATA
Second chances, de Casanova//McCann, McCann NY & McCann Canadá para Donate Life California de Donate Life California.
PLATA
La traffic jam Whopper, de We Believers para Burger King Delivery de Burger King México.
BRONCE
3D activist, de Alma DDB para Change The Ref de Change The Ref.
BRONCE
La traffic jam Whopper, de We Believers para Burger King Delivery de Burger King México.
PLATA
La traffic jam Whopper, de We Believers para Burger King Delivery de Burger King México. Pa: Central Films D: Kane Kwik.
BRONCE
La traffic jam Whopper, de We Believers para Burger King Delivery de Burger King México. Pa: Central Films. D: Kane Kwik.
ORO
Second chances, de Casanova / McCann para Donate Life California de Donate Life California.
GRAN OJO
Immigrant songs, de Wing Advertising para Southern Poverty Law Center de Southern Poverty Law Center.
BRONCE
Screaming [Campaña], de Alma DDB para Paws 4 You de Paws 4 You.
ORO
Immigrant songs, de Wing Advertising para Southern Poverty Law Center de Southern Poverty Law Center.
PLATA
Open 24 hours [Campaña], de Alma DDB para McDonalds de McDonalds USA. Pa: Alma Studio.
PLATA
Second chances, de Casanova//McCann, McCann NY & McCann Canadá para Donate Life California de Donate Life California. Pa: Davant Garde Media. D: Francisco Pugliese.
BRONCE
3D activist, de Alma DDB para Change The Ref de Change The Ref. Pa: Joinery / Voodoo Manufacturing / Animal Music.
PLATA
La traffic jam Whopper, de We Believers para Burger King Delivery de Burger King México. Pa: Central Films. D: Kane Kwik.
BRONCE
Food coma [Campaña], de We Believers para Burger King de Burger King México. Pa: Hello Crudo. D: Javier Obando.
PLATA
3D activist, de Alma DDB para Change The Ref de Change The Ref. Pa: Joinery / Voodoo Manufacturing / Animal Music. D: Rob Stanton-Cook.
AGENCIA INDEPENDIENTE
1. We Believers
Videos and Photos courtesy of LatinSpots.
Category winners in the 19th annual Association of National Advertisers’ Multicultural Excellence Awards competition were announced today, and will be honored in November for their industry-leading multicultural advertising campaigns run between June 2018 and June 2019.
More than 20 companies were named as winners in 12 separate categories.
The client and agency (USA Hispanic) winners in each of the categories are:
Category: Asian
Agency: Gallegos United
Client: Comcast
Category: Asian
Agency: fluent360/Admerasia
Client: State Farm
Category: Audio
Agency: fluent360
Client: Nissan North America
Category: Audio
Agency: Lopez Negrete Communications
Client: Walmart
Category: Experiential Marketing
Agency: Alma DDB
Client: LIFEWTR
Category: Hispanic
Agency: Dieste, Inc.
Client: AT&T
Category: Hispanic
Agency: Gallegos United
Client: Comcast
Category: LGBT
Agency: fluent360
Client: Big Brothers Big Sisters of Middle Tennessee
Category: Print
Agency: Gallegos United
Client: Comcast
Category: Print
Agency: Alma DDB
Client: MillerCoors
Category: Total Market
Agency: Gallegos United
Client: California Milk Processor Board (CMPB)
Total Market
Agency: Gallegos United
Client: Comcast
The 2019 grand prize brand and agency (USA Hispanic) winners in each category are as follows:
Category: Asian
Agency: Gallegos United
Client: Comcast
Category: Print
Agency: Gallegos United
Client: Comcast
Category: Audio
Agency: Lopez Negrete Communications
Client: Walmart
USA Hispanic Agencies:
GOLD
Ambient: NGO
Casanova//McCann, Costa Mesa
Brand: Organ Donation
Title: Second Chances
GOLD
Ambient: Public Service/Social Awareness
Casanova//McCann, Costa Mesa
Brand: Organ Donation
Title: Second Chances
GOLD
Non-Traditional: Guerrilla Marketing
Casanova//McCann, Costa Mesa
Brand: Organ Donation
Title: Second Chances
GOLD
Non-Traditional: NGO
Casanova//McCann, Costa Mesa
Brand: Organ Donation
Title: Second Chances
SILVER
Non-Traditional: Direct Marketing
Casanova//McCann, Costa Mesa
Brand: Organ Donation
Title: Second Chances
BRONZE
Integration: Public Service/Social Awareness
Casanova//McCann, Costa Mesa
Brand: Organ Donation
Title: Second Chances
BRONZE
Health & Wellness: Campaign
Casanova//McCann, Costa Mesa
Brand: Donate Life California
Title: A Day in the Life of Kristen Thompson, "A Day in the Life of Steven Lackey", " A Day in the Life of David Miller"
Photographs by Cannes Lions, PRODU, LatinSpots
AGENCY
1) Casanova//McCann
2) Wing
3) We Believers
4) Alma
TOTAL
GP
-
-
-
-
0
G
1
-
-
-
1
S
2
1
-
-
3
B
2
3
2
1
8
SL
10
7
9
7
33
LIONS
5
4
2
1
12
PT
45
23
15
10
COUNTRY
1) Brazil
2) Spain
3) Argentina
4) USA Hispanic
5) Perú
6) Chile
7) Colombia
8) México
9) Puerto Rico
9) Guatemala
10) Ecuador
10) Costa Rica
GP
2
-
-
-
-
-
-
-
-
-
-
-
G
7
4
1
1
2
1
-
1
-
-
-
-
S
22
12
2
3
2
1
2
-
1
1
-
-
B
54
12
17
8
5
3
5
4
-
-
1
1
LIONS
85
28
20
12
9
5
7
5
1
1
1
1
PT
481
180
80
60
59
31
29
27
7
7
3
3
Point Structure:
Shortlist: 1 point
Bronze: 3 points
Silver: 7 points
Gold: 15 points
Grand Prix: 30 points
Grand Prix in Creative Effectiveness or Titanium: 35 points
Shortlist
Alma
"3D Activist"
Change The Ref
Activist Fighting For Gun Control
D01 (Displays)
Shortlist
We Believers
"The Traffic Jam Whopper"
Burger King México
Burger King Delivery
D08 (Transit)
Shortlist
We Believers
"The Traffic Jam Whopper"
Burger King México
Burger King Delivery
E02 (Ambient Door)
Shortlist
We Believers
"The Traffic Jam Whopper"
Burger King México
Burger King Delivery
E03 (Technology)
(Desert - USA Hispanic)
(Desert - USA Hispanic)
Shortlist
Casanova//McCann / McCann Canada Toronto / McCann New York
"Second Chances"
Donate Life California
Donate Life California
Ambient Outdoor
B02 (Non-profit / Foundation-led Education & Awareness)
(Desert - USA Hispanic)
BRONZE LION CAMPAIGN
Alma
"Guns 1"
Change The Ref
Activist Fighting For Gun Control
A11 (Not-for-profit / Charity / Government)
Alma
"Guns 2"
Change The Ref
Activist Fighting For Gun Control
A11 (Not-for-profit / Charity / Government)
Alma
"Guns 3"
Change The Ref
Activist Fighting For Gun Control
A11 (Not-for-profit / Charity / Government)
Alma
"Guns 4"
Change The Ref
Activist Fighting For Gun Control
A11 (Not-for-profit / Charity / Government)
(Desert - USA Hispanic)
Shortlist
McCann New York / MRM//McCann New York
Casanova//McCann New York / Omnivirt San Francisco / Weber Shandwick Dallas
"In Our Boots"
U.S. Army
Active Duty
A07 (New Realities)
(Desert - USA Hispanic)
(Desert - USA Hispanic)
(Desert - USA Hispanic)
(Desert - USA Hispanic)
(Desert - USA Hispanic)
(Desert - USA Hispanic)
Shortlist
We Believers
"The Traffic Jam Whopper"
Burger King México
Burger King Delivery
A01 (Data-enhanced Creativity)
Shortlist
We Believers
"The Traffic Jam Whopper"
Burger King México
Burger King Delivery
A02 (Data-driven Targeting)
BRONZE LION
We Believers
"The Traffic Jam Whopper"
Burger King México
Burger King Delivery
A07 (Use of Real-time Data)
(Desert - USA Hispanic)
BRONZE LION
Casanova//McCann / McCann Canada Toronto / McCann New York
"Second Chances"
Donate Life California
Donate Life California
B02 (Use of Ambient Media: Small Scale)
Shortlist
We Believers
"The Traffic Jam Whopper"
Burger King México
Burger King Delivery
C01 (Data Strategy)
Shortlist
We Believers
"The Traffic Jam Whopper"
Burger King México
Burger King Delivery
C06 (Use of Other Technology)
SILVER LION
Casanova//McCann / McCann Canada Toronto / McCann New York
"Second Chances"
Donate Life California
Donate Life California
F05 (Breakthrough on a Budget)
Shortlist
Casanova//McCann / McCann Canada Toronto / McCann New York
"Second Chances"
Donate Life California
Donate Life California
A11 (Not-for-profit / Charity / Government)
Shortlist
Wing New York
"Immigrant Songs"
Bravomic
Immigrant Songs
B02 (Use of Audio Platforms)
Shortlist
Casanova//McCann / McCann Canada Toronto / McCann New York
"Second Chances"
Donate Life California
Donate Life California
B07 (Use of Stunts)
GOLD LION
Casanova//McCann / McCann Canada Toronto / McCann New York
"Second Chances"
Donate Life California
Donate Life California
A11 (Not-for-profit / Charity / Government)
(Desert - USA Hispanic)
(Desert - USA Hispanic)
Shortlist
Casanova//McCann / McCann Canada Toronto / McCann New York
"Second Chances"
Donate Life California
Donate Life California
E04 (Social Behaviour & Cultural Insight)
BRONZE LION
Casanova//McCann / McCann Canada Toronto / McCann New York
"Second Chances"
Donate Life California
Donate Life California
E05 (Breakthrough on a Budget)
(Desert - USA Hispanic)
Shortlist
Alma
"3D Activist"
Change The Ref
Activist Fighting For Gun Control
F05 (Breakthrough on a Budget)
BRONZE LION
We Believers
"The Traffic Jam Whopper"
Burger King México
Burger King Delivery
A01 (Activation by Location)
BRONZE LION
Wing
"Immigrant Songs"
Bravomic
Immigrant Songs
A12 (Corporate Social Responsibility (CSR) / Corporate Image)
BRONZE LION
Wing
"Immigrant Songs"
Bravomic
Immigrant Songs
B01 (Use of Music)
BRONZE LION
Wing
"Immigrant Songs"
Bravomic
Immigrant Songs
C01 (Use of Radio or Audio as a Medium)
Shortlist
Wing
"Immigrant Songs"
Bravomic
Immigrant Songs
C04 (Native Advertising)
SILVER LION
"Immigrant Songs"
Bravomic
Immigrant Songs
D04 (Social Behaviour & Cultural Insight)
SILVER LION
Casanova//McCann / McCann Canada Toronto / McCann New York
"Second Chances"
Donate Life California
Donate Life California
A03 (Good Health and Well-being)
Shortlist
Wing
"Immigrant Songs"
Bravomic
Immigrant Songs
C03 (Reduced Inequalities)
Shortlist
Alma
"3D Activist"
Change The Ref
Activist Fighting For Gun Control
D01 (Peace, Justice and Strong Institutions)
US Hispanic Agencies
$3,000 - PSA Spot or Campaign
Casanova//McCann
A Day in the Life
Donate Life California
$3,000 - Spanish Language Spot or Campaign
Lápiz
Danceable Trailers
Chicago Latino Film Festival
Agencias EEUU Hispanas
SOL DE PLATA
La Traffic Whopper
We Believers
Central Films
Burger King Global/Burger King Mexico
2. INNOVACIÓN EN PRODUCTOS O SERVICIOS
SOL DE ORO
La Traffic Whopper
We Believers
Burger King Global/Burger King Mexico
4. MOVILIDAD Y APLICACIONES MÓVILES
SOL DE BRONCE
La Traffic Whopper
We Believers
Burger King Global/Burger King Mexico
5A. CREATIVE DATA E INTELIGENCIA ARTIFICIAL
GRAN PREMIO Y SOL DE ORO
La Traffic Whopper
We Believers
Burger King Global/Burger King Mexico
7. INNOVACIÓN DIGITAL Y MÓVILES
Lista Corta
3D Activist
ALMA DDB
Change the Ref
1A. TELEVISIÓN Y/O CINE
SOL DE BRONCE
3D Activist
ALMA DDB
Change the Ref
2. ASUNTOS PÚBLICOS, GESTIÓN DE CRISIS Y LOBBY
GRAN PREMIO Y SOL DE ORO
La Traffic Whopper
We Believers
Burger King Global/Burger King Mexico
7. MEJOR USO DE DATA
SOL DE PLATA
La Traffic Whopper
We Believers
Burger King Global/Burger King Mexico
2A. GRAN FORMATO: EVENTO DE GRAN DIMENSIÓN Y SIMILARES
SOL DE ORO
La Traffic Whopper
We Believers
Burger King Global/Burger King Mexico
4. INNOVACIÓN EN EXTERIOR
Lista Corta
3D Activist
ALMA DDB
Change the Ref
2B. PEQUEÑO FORMATO: ACCION GUERRILLA Y SIMILARES
SOL DE ORO
La Traffic Whopper
We Believers
Burger King Global/Burger King Mexico
1C. PLATAFORMAS DIGITALES, SOCIALES Y MÓVIL. COMERCIO ELECTRÓNICO
Lista Corta
3D Activist
ALMA DDB
Voodoo Manufacturing, Joinery, Animal Music
Change the Ref
1H. INSTITUCIONES PÚBLICAS, OTRAS INSTITUCIONES, FORMACIÓN, SERVICIOS SIN ÁNIMO DE LUCRO, PROYECTOS SOCIALES Y CULTURALES
SOL DE BRONCE
Guns 1 - Guns 2 - Guns 3 - Guns 4
ALMA DDB
Change the Ref
7. INSTITUCIONES PÚBLICAS, OTRAS INSTITUCIONES, FORMACIÓN, SERVICIOS SIN ÁNIMO DE LUCRO, PROYECTOS SOCIALES Y CULTURALES
"Gym Cleanser", the debut campaign for Movita Juice Bar comically depicts a zombie-like customer instantly brought back to human form after just one sip of her much-needed Movita beverage, positioning the brand as one that pours life into its faithful patrons.
Credits:
Brand: Movita Juice Bar
Campaign Name: Zombie
Director: Allen Perez
Production Co: Hachidori
Post Production: Trulove Post
Editor: Ignacio Recondo (Nano)
Original Music: Juan Manuel Leguizamon (Juancho) at Pulso-Music
Sound Design & Mix: Gonzalo Ugarteche at Trulove Post
USA Hispanic Agencies Winners:
Silver
VMLY&R Miami
"Farewell Jersey"
BeIN Sports
Digital/Mobile
Other
Silver
VMLY&R Miami
"Farewell Jersey"
BeIN Sports
Direct
Social Media
Silver
VMLY&R Miami
"Farewell Jersey"
BeIN Sports
Social Media
Multi-Platform
Silver
Dieste
"Altuve Quits"
AT&T DIRECTV
Integrated Campaign
Product/Service
Bronze
República Havas
"Fútbol="
Telemundo
Integrated Campaign
Media & News
United States Hispanic Agencies Winners
* Indicates lead agency
Silver
Alma DDB* / Eventus / Boden PR / OMD
"Hacer"
McDonald's
Silver
Alma DDB* / Golin / OMD
"Tobacco is no joke"
Tobacco Free Florida
Gold
the community San Francisco* / Wavemaker
"Unfund/Fund"
Bank of the West
Silver
Alma DDB* / M8, an iProspect Company* / Horizon Media / Prize Logic / FRUKT / APC Collective Inc.
"Fútbol Mode"
Sprint
Silver
Alma DDB* / Complex Media / Leo Burnett/Arc / Soulsight / ICF Next
"Shine your way"
Sol - MillerCoors
Bronze
Alma DDB* Eventus / Boden PR / OMD
"Hacer"
McDonald's
Wave Festival 2019 - U.S. Hispanic Winners:
Desert
Silver
Alma DDB
Change the ref
"3D Activist"
A02. Cinema & Theatrical: Non-fiction Film
Gold
Alma DDB
Change the ref
"3D Activist"
D01. Live Brand Experience or Activation
Gold
Alma DDB
Change the ref
"Guns"
A05. Data Visualisation
Gold
the community
PETA (People for the Ethical Treatment of Animals)
"Grab a Puppy"
A15. Not-for-profit / Charity
Desert
Silver
Alma DDB
Angel Bins
"Just Donate It"
D04. Real-time Response
Bronze
Alma DDB
Change the ref
"3D Activist"
D01. Screens & Events
Bronze
López Negrete Communications
McDonald's
"Fisherman"
A01. Food
Desert
Desert
Silver
Alma DDB
Change the ref
"3D Activist"
A15. Not-for-profit / Charity
Shortlist
Alma DDB
Angel Bins
"Just Donate It"
C02. Real-time response
Gold
Alma DDB
McDonald's
"Open 24 Hours"
B07. Retail
Silver
the community
PETA (People for the Ethical Treatment of Animals)
"Grab a Puppy"
B15. Not-for-profit / Charity
Silver
the community
Mercedes-Benz
"Bridges Forecast"
C01. Digital Screens
Shortlist
Alma DDB
McDonald's
"Open 24 Hours"
D01. Ambient
Silver
Alma DDB
Change the ref
"3D Activist"
D02. Public Affairs & Lobbying
Silver
Alma DDB
Change the ref
"3D Activist"
A14. Not-for-profit / Charity
Gold
Alma DDB
Change the ref
"Guns"
A14. Not-for-profit / Charity
Desert
Gold
Alma DDB
Change the ref
"3D Activist"
A01.Social Change
Bronze
Alma DDB
Angel Bins
"Just Donate It"
C03. Real-time Response
U.S. Hispanic Winners
Bronze
Radio & Audio
Craft – Use of Music
Tobacco Free Florida
"Hit Song"
Do you know what’s better than watching the the Oscars? Watching the Oscars with us, this Sunday on twitter.
Use #OscarsCirculo Let’s talk about winners, losers, commercials, in English or Español, even in Spanglish.
We’ll be there, and hopefully tú también.
Circulo Creativo USA is increasingly consolidated as the only organization that works to improve creativity and unite Hispanic American creative talent in the United States, after the successful completion of the first "A week after the Super Bowl" event that brought together the advertising creative industry simultaneously in six different cities across the country.
The event, was held in the cities of Chicago, Dallas, Houston, Los Angeles, Miami and New York, and was open to the public and members of Circulo Creativo USA on Thursday, February 7. With more than 500 people in attendance, each city invited groups of panelists to discuss the best and worst commercials of Super Bowl LIII.
In the six different presentations, the participation of the following panelists was highlighted:
Chicago:
• Alejandro Juli, Creative Director at Energy BBDO
• María Bernal, VP Creative Director at Lápiz
• José Suaste, Executive Creative Director at Fluent 360
• Alethya Luiselli, Senior Producer at Leo Burnett
• Felipe Díaz Arango, Senior Planner at Alma
Dallas:
• Carla Dodds, Chief Digital Officer at Pier1
• John Costello, Executive Producer at Dieste
• Julia Melle, Group Creative Director at The Richards Group
• Quim Gil, Principal, Director of Planning at Richards/Lerma
Houston / Austin:
• Olga Reyes, Executive Creative Director at López Negrete Communications
• Serge Flores, Executive Creative Director at LatinWorks
• Felipe Fenton, Senior Editor at ZapBoomBang Studios
• Alex García, Creative Director at Tippit & Moo
Los Angeles:
• Favio Ucedo, Freelance Creative Director
• Suzy Ghov, Associate Planning Director at Casanova//McCann
• Francisco Pugliese, Director at D'Avant-Garde Media
Miami:
• Ida Chacón, VP Multicultural Client Solutions at Latinum Network
• Michelle Headley, SVP Operations and Production at Alma
• Pablo Rosas, Director of Account Planning at The Community
• Milton Lebron, Chief Creative Officer at República Havas
• Pablo Miró, VP Growth Marketing at Zubi Advertising
New York:
• Germán Rivera Hudders, Creative at Bullish
• Johnny Dantonio, Creative Director at Anomaly
This first event was held thanks to the work of Circulo’s new regional leaders:
• Serge Flores, Executive Creative Director at LatinWorks in Austin.
• Javier Osorio, Freelance Creative Director in Chicago.
• Flor Leibaschoff, Group Creative Director at Richards/Lerma in Dallas.
• Fernando Osuna, Chief Creative Officer at López Negrete Communications in Houston.
• Elías Weinstock, Chief Creative Officer at Casanova/McCann in Los Angeles.
• Iván Calle, Vice President, Executive Creative Director at Zubi in Miami.
• Mauricio Galván, Creative Director at Anomaly in New York.
They worked closely with the three Co-Chairman: Luis Miguel Messianu, Creative Chairman and Chief Executive Officer at Alma; Aldo Quevedo, Principal, Creative Director at Richards/Lerma; Gustavo Lauría, Co-Founder and Chief Creative Officer at We Believers; and General Manager: Francisco Vargas, Executive Producer at Adictivo and Counselor: Bettina Abascal, Director at Momentum.
In addition, Circulo Creativo USA is thankful for the support of all its sponsors without who’s contributions it would not have been possible to put on this fantastic simultaneous event:
In Chicago: Earhole Studios, Cerveza Sol.
In Dallas: Man On Fire Studios.
In Houston: López Negrete Communications, LatinWorks, Tippit & Moo, ZapBoomBang Studios
In Los Angeles: Trulove Post, D'Avant-Garde Media, Whisky.
In Miami: Zubi Advertising, In & Out, Indiehouse, LANDIA, George Ortiz Casting, I Got Creative, Make A Beat, Quantico Films, Mixto Music, Tono Studios, Red Squid Studios, The Mill.
In New York: We Believers, Anomaly, Personal Music NY, Harpoon Pictures.
Circulo Creativo also officially opened its membership registrations for the year 2019:
http://www.circulocreativo.org/membership/
Memberships are open to all professionals and freelancers who work in advertising agencies, public relations, advertisers, production and post production houses, photographers, in-house agencies or Hispanic media in the United States, or who are of Latin American and Spanish origin. working in the aforementioned areas of the general market of this country.
In the next few weeks, Circulo Creativo will announce its next event.
MIAMI, FL (January 23th, 2019) — Today the Círculo Creativo of the Hispanic Market in the United States released the new platform for its relaunch. Yes, you heard that right. Relaunch.
Círculo Creativo is a nonprofit founded in 1999 with the aim of promoting creative excellence and communication among professionals working in the U.S. Hispanic advertising market.
Círculo Creativo is open to advertising professionals or freelance creatives employed by a Hispanic advertising company or agency, PR company or agency, or media industry company in the United States. And advertising professionals or freelance creatives employed by a general market advertising company or agency, PR company or agency, media industry company, advertisers or in-house agencies in the United States who are of Latin American or Spanish origin.
Since our beginning, we have been striving to bridge the geographical gap that separates the advertising professionals in our market. That is why for the 2019 -2020 cycle, we have decided to go back to our roots and put all our energy into our original mission by promoting continuous interaction among creatives nationwide via programs and contests such as U.S. Hispanic Young Lions Competition & looking forward to be able to continue with the Not So Young Creatives Contest too.
We’ll continue to facilitate the community getting to know each other through virtual communication, continue offering education on the latest trends in the Industry, empowering the younger generations and not so young professionals out there with knowledge and networking; we’ll make sure fresh blood gets a chance to meet with the most internationally recognized creatives from the market through Círculo’s Fresh Ideas; a new initiative where students are able to present their books to active professionals. And, of course, keep offering job opportunities.
It’s time to unite creatives and make sure their circle grows like never before. Not to mention the partnerships that all members will be able to enjoy.
How will Círculo Creativo achieve all this?
With you; the executive team member from Círculo Creativo, the three Co-Chairman: Luis Miguel Messianu, Creative Chairman and Chief Executive Officer at Alma; Aldo Quevedo, Creative Principal at Richards/Lerma; Gustavo Lauría, Co-Founder and Chief Creative Officer at We Believers; and General Manager, Treasurer: Francisco Vargas, Executive Producer at Adictivo and Counselor: Bettina Abascal, Director at Momentum Reps; and a group of committed creatives who will be leading this evolution.
Please welcome Círculo Creativo’s seven regional leaders:
• Serge Flores – Executive Creative Director at LatinWorks in Austin.
• Javier Osorio – Freelance Creative Director in Chicago
• Flor Leibaschoff – Group Creative Director at Richards/Lerma in Dallas
• Fernando Osuna – Chief Creative Officer at Lopez Negrete Communications in Houston
• Elías Weinstock – Chief Creative Officer at Casanova//McCann in Los Angeles
• Iván Calle – Vice President, Executive Creative Director at Zubi Advertising in Miami.
• Mauricio Galván – Creative Director at Anomaly in New York
They will be working closely together to shorten the distances between their regions.
When we asked our regional leaders to provide quotes all of them agreed and mentioned;
"This new Círculo is all about inclusion, working together to build a community. Our commitment to reach common goals and understand the unique attributes of each region will be the main focus. Elevating our way of thinking and tackling hurdles with a unique approach that will yield results for all members.”
“Being spread out in several cities across the country can be a weakness or a strength for our industry. This structure of Círculo Creativo makes it a strength, leveraging all the talent that exists in each city.”
“This new structure better reflects the present situation of our industry, while setting us up to respond to the future of it as well.”
We are ready to get this Círculo rolling. One. More. Time. It’s been a while. And we are as eager and enthusiastic as the first day in 1999. Twenty years, and there is still so much to work on. We hope you can come and roll with us. Together, this can be done.
So on February 7 at 6:30 p.m. CT, all 7 regions will kick off this renewal with a simultaneous event – “Círculo Creativo: one week after the Super Bowl”. Círculo Creativo will have 3-4 panelists per city and will discuss the top ten spots from the biggest day of the year for advertisers.
This event will be free for members and non-members. We truly hope to see y’all there.
#ElNuevoCírculo
