USA Hispanic Agencies Winners:
Silver
VMLY&R Miami
"Farewell Jersey"
BeIN Sports
Digital/Mobile
Other
Silver
VMLY&R Miami
"Farewell Jersey"
BeIN Sports
Direct
Social Media
Silver
VMLY&R Miami
"Farewell Jersey"
BeIN Sports
Social Media
Multi-Platform
Silver
Dieste
"Altuve Quits"
AT&T DIRECTV
Integrated Campaign
Product/Service
Bronze
República Havas
"Fútbol="
Telemundo
Integrated Campaign
Media & News
United States Hispanic Agencies Winners
* Indicates lead agency
Silver
Alma DDB* / Eventus / Boden PR / OMD
"Hacer"
McDonald's
Silver
Alma DDB* / Golin / OMD
"Tobacco is no joke"
Tobacco Free Florida
Gold
the community San Francisco* / Wavemaker
"Unfund/Fund"
Bank of the West
Silver
Alma DDB* / M8, an iProspect Company* / Horizon Media / Prize Logic / FRUKT / APC Collective Inc.
"Fútbol Mode"
Sprint
Silver
Alma DDB* / Complex Media / Leo Burnett/Arc / Soulsight / ICF Next
"Shine your way"
Sol - MillerCoors
Bronze
Alma DDB* Eventus / Boden PR / OMD
"Hacer"
McDonald's
Wave Festival 2019 - U.S. Hispanic Winners:
Desert
Silver
Alma DDB
Change the ref
"3D Activist"
A02. Cinema & Theatrical: Non-fiction Film
Gold
Alma DDB
Change the ref
"3D Activist"
D01. Live Brand Experience or Activation
Gold
Alma DDB
Change the ref
"Guns"
A05. Data Visualisation
Gold
the community
PETA (People for the Ethical Treatment of Animals)
"Grab a Puppy"
A15. Not-for-profit / Charity
Desert
Silver
Alma DDB
Angel Bins
"Just Donate It"
D04. Real-time Response
Bronze
Alma DDB
Change the ref
"3D Activist"
D01. Screens & Events
Bronze
López Negrete Communications
McDonald's
"Fisherman"
A01. Food
Desert
Desert
Silver
Alma DDB
Change the ref
"3D Activist"
A15. Not-for-profit / Charity
Shortlist
Alma DDB
Angel Bins
"Just Donate It"
C02. Real-time response
Gold
Alma DDB
McDonald's
"Open 24 Hours"
B07. Retail
Silver
the community
PETA (People for the Ethical Treatment of Animals)
"Grab a Puppy"
B15. Not-for-profit / Charity
Silver
the community
Mercedes-Benz
"Bridges Forecast"
C01. Digital Screens
Shortlist
Alma DDB
McDonald's
"Open 24 Hours"
D01. Ambient
Silver
Alma DDB
Change the ref
"3D Activist"
D02. Public Affairs & Lobbying
Silver
Alma DDB
Change the ref
"3D Activist"
A14. Not-for-profit / Charity
Gold
Alma DDB
Change the ref
"Guns"
A14. Not-for-profit / Charity
Desert
Gold
Alma DDB
Change the ref
"3D Activist"
A01.Social Change
Bronze
Alma DDB
Angel Bins
"Just Donate It"
C03. Real-time Response
U.S. Hispanic Winners
Bronze
Radio & Audio
Craft – Use of Music
Tobacco Free Florida
"Hit Song"
DALLAS (October 15th, 2018) — Círculo Creativo has today announced that entries to the 7th USH Idea Awards are now open. Agencies will have until October 29th to submit creative pieces to the festival.
The U.S.H. Idea Awards, the premier event for the industry, celebrates outstanding creative achievement in advertising generated by Hispanic or general market agencies targeting Hispanic consumers, and it is the one and only event that truly celebrates the best Hispanic work in the U.S.
How to participate:
U.S.H. agencies are encouraged to participate by submitting pieces to the following categories:
Film
Radio
Print & Publishing
Outdoor
Cyber & Mobile
Creative Use of Data
Innovation
Planning & Strategy
Craft
Direct
Promo & Activation
Design
Branded Content & Entertainment
PR
Use of Media
Integrated
Any entry submitted for general market (non-U.S. Hispanic), or for other countries created by U.S. Hispanic Agencies must be submitted in the Beyond Hispanic category.
Costs & Dates:
Regular rate from October 15th through October 21st: US$ 360 per entry.
Extended Deadline from October 22nd through October 29th: US$ 410 per entry.
No entries will be accepted after October 29th, 2018.
The award consists of 17 categories and 174 subcategories and only 5 ideas will be awarded best of show of the year along with golds, silvers and bronzes.
Dates and jury members for the U.S.H. Idea Awards ceremony will be announced on November.
For more information, please visit www.circulocreativo.org/ush-idea-awards
Hispanic agencies couldn't break the 20 Lions record from last year
USA Hispanic: 6th place in Ibero-America
AGENCY
1) Casanova//McCann
2) We Believers
2) Alma DDB
3) Dieste
4) República
TOTAL
GP
-
-
-
-
-
0
G
-
-
-
-
-
0
S
3
1
-
-
-
4
B
3
-
1
-
-
4
SL
9
2
6
2
1
20
LIONS
6
1
1
-
-
8
PT
39
9
9
2
1
Revised points system: More recognition of creativity over volume of entered work. The new point structure better represents the difficulty of winning a Lion compared to getting on the shortlist.
New Point Structure:
Shortlist: 1 point
Bronze: 3 points
Silver: 7 points
Gold: 15 points
Grand Prix: 30 points
Grand Prix in Creative Effectiveness or Titanium: 35 points
COUNTRY
1) Brazil
2) Spain
3) Colombia
4) Argentina
5) Chile
6) Peru
6) USA Hispanic
7) Ecuador
8) Mexico
9) Puerto Rico
10) Dominican Republic
10) Panama
11) Costa Rica
Total
LIONS
101
34
22
21
9
8
8
7
6
5
3
3
1
228
(Desert - USA Hispanic)
(Desert - USA Hispanic)
(Desert - USA Hispanic)
(Desert - USA Hispanic)
(Desert - USA Hispanic)
SILVER
Fitzco//McCann, Atlanta + Casanova//McCann, New York
B01 (Use Of Music)
Share A Coke 1,000 Name Celebration
Coca-Cola
Coke
SILVER
Fitzco//McCann, Atlanta + Casanova//McCann, New York
C01 (Use Of Radio Or Audio As A Medium)
Share A Coke 1,000 Name Celebration
Coca-Cola
Coke
Shortlist
Alma DDB
B02 (Sound Design)
Resignation
Histeria Music
Music Production
Shortlist
Alma DDB
B03 (Script)
Water Love
Pure Water Filters
Water Filter
Shortlist
Fitzco//McCann, Atlanta + Casanova//McCann, New York
C03 (Branded Content / Programming)
Share A Coke 1,000 Name Celebration
Coca-Cola
Coke
Shortlist
Alma DDB
A13 (Not-for-profit / Charity)
Teen
Miami Dade
Animal Shelter
Pet Adoption
Shortlist
Alma DDB
A13 (Not-for-profit / Charity)
Kid
Miami Dade
Animal Shelter
Pet Adoption
Shortlist
Alma DDB
A13 (Not-for-profit / Charity)
Widow
Miami Dade
Animal Shelter
Pet Adoption
Shortlist
Dieste
B01 (Commercial Publications)
Shequel
The Wild Dectectives
Restaurant And Bookstore
(Desert - USA Hispanic)
(Desert - USA Hispanic)
(Desert - USA Hispanic)
(Desert - USA Hispanic)
SILVER
Fitzco//McCann, Atlanta + Casanova//McCann, New York
B01 (Social Engagement & Integration for Live Experience)
Share A Coke 1,000 Name Celebration
Coca-Cola
Coke
BRONZE
Fitzco//McCann, Atlanta + Casanova//McCann, New York
A01 (Food & Drink)
Share A Coke 1,000 Name Celebration
Coca-Cola
Coke
Shortlist
Dieste
A09 (Media / Entertainment)
Shequel
The Wild Dectectives
Restaurant And Bookstore
Award Ceremony: Wednesday, 20 June
(Desert - USA Hispanic)
(Desert - USA Hispanic)
(Desert - USA Hispanic)
(Desert - USA Hispanic)
(Desert - USA Hispanic)
Shortlist
Fitzco//McCann, Atlanta + Casanova//McCann, New York
A01 (Food & Drinks)
Share A Coke 1,000 Name Celebration
Coca-Cola
Coke
Shortlist
República
D02 (Use of Events & Stunts)
Broken Crayons
Amigos For Kids
Amigos For Kids
BRONZE
Fitzco//McCann, Atlanta + Casanova//McCann, New York
D04 (Real-time Response)
Share A Coke 1,000 Name Celebration
Coca-Cola
Coke
Shortlist
Fitzco//McCann, Atlanta + Casanova//McCann, New York
B04 (Use of Broadcast)
Share A Coke 1,000 Name Celebration
Coca-Cola
Coke
BRIONZE
Fitzco//McCann, Atlanta + Casanova//McCann, New York
D02 (Use of Branded Content created for Digital or Social)
Share A Coke 1,000 Name Celebration
Coca-Cola
Coke
BRONZE
Alma DDB
B03 (Healthcare)
Geremy
Tobacco Free Florida
Tobacco Prevention
(Desert - USA Hispanic)
(Desert - USA Hispanic)
(Desert - USA Hispanic)
SILVER
We Believers
A03 (Single Country Creative Effectiveness)
Edible Six Pack Rings (E6PR)
Saltwater Brewery
Saltwater Brewery
Shortlist
We Believers
A01 (Creative Effectiveness)
Edible Six Pack Rings (E6PR)
Saltwater Brewery
Saltwater Brewery
(Desert - USA Hispanic)
GOLD: Denmark
SILVER: Norway
BRONZE: Russia
2018 Cannes Lions Changes
A new awards architecture has been implemented by Cannes Lions for 2018. This will allow related Lion categories and juries to be grouped together in "Tracks". This new structure sets clear creative lanes for entries to be made and judged. The chart below explains these new "Tracks":
2018 U.S. Hispanic Jury Members
Industry Craft Lions:
Álvar Suñol, Co-President & Chief Creative Officer, Alma DDB
Social Development Goals (SDG) Lions:
Gustavo Lauría, Co-Founder, Chief Creative Officer, We Believers
El Sol. El Festival Iberoamericano de la Comunicación Publicitaria ha anunciado sus ganadores.
A continuación la relación de las agencias ganadoras de Estados Unidos.
3. Hogar y productos para el hogar, moda, confección, complementos y accesorios, productos corporales, de salud, belleza y bienestar
Plata: Pelican Seial, de Alma DDB para Rio Art.
7. Instituciones públicas, otras instituciones, formación servicios sin ánimo de lucro, proyectos sociales y culturales
Oro: Footshake 1 – Footshake 2 – Foootshake 3, de Alma DDB para Angel Bins.
Plata: Kid – Teen Widow, de Alma DDB para Miami Dade Animal Shelter.
4. Servicios e instituciones
Plata: Resignation, de Alma DDB para Histeria Music.
Bronce: Hit Song, de Alma DDB, Florida Department Of Health / Tobacco Free Florida
5. Uso innovador de audio
Bronce: Resignation, de Alma DDB para Histeria Music.
3. Mejor uso de exterior en gran formato: eventos y otros grandes soportes
Bronce: Dog Carpet, de Alma DDB para Miami Dade Animal Shelter.
1. Clasificación por canal
1A. Punto de venta físico y promociones al canal: Trade marketing
Oro: Desprejuiciados, de We Believers para Pepsi/Burger King Argentina.
1D. Eventos pequeña escala (Ambient marketing/Guerrilla)
Bronce: Broken Crayons, de República para República/Amigos For Kids
3. Responsabilidad social y corporativa
Oro: Dog Carpet, de Alma DDB para Miami Dade Animal Shelter.
Bronce: Jane Walker, de Anomaly para Diageo.
5. Comunicación de marketing y eventos de relaciones públicas
Oro: Dog Carpet, de Alma DDB para Miami Dade Animal Shelter.
7. Utilización de celebrities, prescriptores e influencers
Plata: Dog Carpet, de Alma DDB para Miami Dade Animal Shelter.
4. Contenidos en Vivo
Bronce: Broken Crayons, de Republica para Republica/Amigos For Kids
2. Producción gráfica
2A. Fotografía
Bronce: Footshake, de Alma DDB para Angel Bins, de Estados Unidos
4B. Diseño de sonido
Oro: Resignation, de Alma DDB para Histeria Music
Plata: Hit Song, de Alma DDB para Florida Department Of Health/Tobacco Free Florida
Host: Dieste
Speakers:
Javier Campopiano, Partner & CCO at FCB Mexico
Fernanda Romano, Founder at Malagueta Group
Ciro Sarmiento, CCO at Dieste
Session description
This will be an eye-opening, cocktail-infused discussion, featuring the ABCs of Latin creatives leading agencies in the United States. Prepare for dimmed lights and piano bar music while three friends illustrate how Latin American thinking can successfully change agencies in the United States. Break rules, tackle corporate fear and immerse yourself in a Latin conversation charged with insights and fun facts. This session is for advertising agencies and marketers who want to better understand the increasingly diversity-minded behavior in U.S. culture. America is changing so rapidly, you may just need a drink after listening to Fernanda, Javier and Ciro.
Questions this session will answer:
What can Latin American thinking bring to the North American marketplace?
Who will truly understand the newer generations of consumers in America?
Can Latin creatives be successful at promoting diversity and leading creative agencies in the United States?
Gold
Radio Custom Content
Coca-Cola
"Share a Coke 1,000 Name Celebration"
Silver
Radio Experiential Radio
Coca-Cola
"Share a Coke 1,000 Name Celebration"
Silver
Radio Innovation in Radio
Coca-Cola
"Share a Coke 1,000 Name Celebration"
Bronze
Radio Craft - Use of Music
Coca-Cola
"Share a Coke 1,000 Name Celebration"
Bronze
Print & Outdoor Ambient Media – Billboards & Transit
Campaign Nutcase
"History"
Bronze
Print & Outdoor Craft – Art Direction
Nutcase
"History"
Gold
Print & Outdoor Ambient Media – Experiential & Installations Single
Volvo North Miami
"Volvo Survivor Sales Agents"
Esta es la lista de las agencias ganadoras de Estados Unidos Hispano en el El Ojo de Iberoamérica 2017:
Desierta
GANADOR
-Google home of The Whopper, de DAVID Miami para Whopper de Burger King USA.
1° FINALISTA
-Burning stores [Campaña], de DAVID Miami para Burger King de Burger King USA.
2° FINALISTA
-Campaña Lecciones de Español [Campaña], de Alma DDB para Narcos de Netflix USA.
3° FINALISTA
-Pass the Heinz [Campaña], de DAVID Miami para Heinz de The Kraft Heinz Company.
4° FINALISTA
-Episodio filtrado, de Alma DDB para Narcos de Netflix USA.
5° FINALISTA
-Sobrevivientes Volvo, de We Believers para Volvo de Volvo North Miami.
GRAN OJO
–Google home of the Whopper, de DAVID Miami para Whopper de Burger King USA. Estados Unidos (Hispano)
CM5 – Acciones en el espacio público
PLATA
-Sobrevivientes Volvo, de We Believers para Institucional de Volvo North Miami. Estados Unidos (Hispano)
CM8 – Uso innovador de plataformas digitales
PLATA
-Episodio filtrado, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)
CM9 – Acciones en redes sociales
PLATA
-Episodio filtrado, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)
CM10 – Uso de data
PLATA
-Lego – Quest To Legoland [Campaña], de MediaMonks para Lego Theme Park de Lego Dinamarca. Estados Unidos (Hispano)
CM11 – Mix de Medios
PLATA
-Lecciones de español, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)
PG3 – Mejor Fotografía original
ORO
-Footshake [Campaña], de Alma DDB para Campaña de recaudación de fondos de Angel Bins. Estados Unidos (Hispano)
PG4 – Mejor Ilustración
PLATA
-Oil spills [Campaña], de Alma DDB para Institucional de Rio Art. Estados Unidos (Hispano)
Desierta
Desierta
PR5 – Acciones digitales y en redes sociales
ORO
–Lecciones de español de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)
PLATA
-HeroSmiths de Energy BBDO para Aspirin Bayer de Bayer Estados Unidos. Estados Unidos (Hispano)
BRONCE
-Episodio filtrado de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)
-Swishy chug de Zimmerman Advertising para Productos Jamba Juice de Jamba Juice. Estados Unidos (Hispano)
PR9 – Lanzamientos, relanzamientos y activaciones
BRONCE
-Alerta spoiler de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)
G: Alma DDB
1F: DAVID Miami
2F: We Believers
3F: Energy BBDO
MB5 – Juegos
PLATA
-Lego – quest to legoland, de para Lego Theme Park de Lego Dinamarca. Estados Unidos (Hispano)
BRONCE
-Vets, de Winglatino para SPLC de Southern Poverty Law Center. Estados Unidos (Hispano)
MD2 – Uso de plataformas digitales.
ORO
–Google home of The Whopper, de DAVID Miami para Whopper de Burger King USA. Estados Unidos (Hispano)
MD3 – Acciones en redes sociales.
ORO
–Episodio filtrado, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)
PLATA
-Lecciones de español, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)
MD4 – Uso de Data.
PLATA
-HeroSmiths, de Energy BBDO para Bayer Aspirin de Bayer Estados Unidos. Estados Unidos (Hispano)
MD6 – Acciones en el campo.
PLATA
-Sobrevivientes Volvo, de We Believers para Volvo de Volvo North Miami. Estados Unidos (Hispano)
MD7 – Mejor Acción generadora de ventas para la marca.
PLATA
-Sobrevivientes Volvo, de We Believers para Volvo de Volvo North Miami. Estados Unidos (Hispano)
GRAN OJO
–Lecciones de Español, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)
IT1 – Online Ad
PLATA
-HeroSmiths, de Energy BBDO para Aspirina de Bayer Estados Unidos. Estados Unidos (Hispano)
IT6 – Acciones en redes sociales.
PLATA
-Episodio filtrado, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)
IT7 – Viral Marketing.
ORO
–Lecciones de Español, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)
IT8 – Videos online.
PLATA
-Lecciones de Español, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)
IT10 – Uso de data.
ORO
–Google home of the Whopper, de DAVID Miami para Whopper de Burger King USA. Estados Unidos (Hispano)
BRONCE
-Ai Buddy, de We Believers para Ai Buddy de Vidaxcenter Argentina. Estados Unidos (Hispano)
IT11 – Branded Content.
PLATA
-HeroSmiths, de Energy BBDO para Aspirina de Bayer Estados Unidos. Estados Unidos (Hispano)
-Lecciones de Español, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)
BRONCE
-Episodio filtrado, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)
CD3 – Mejor experiencia con el uso de data
ORO
–Lego – Quest To Legoland, de MediaMonks para Lego Theme Park de Lego Dinamarca. Estados Unidos (Hispano)
PD5 – Experiencia de usuario
PLATA
-Ai Buddy, de We Believers para Ai Buddy de Vidaxcenter Argentina. Estados Unidos (Hispano)
Desierta
Desierta
PM1 – Promociones y activaciones en el punto de venta.
PLATA
-Sobrevivientes Volvo, de We Believers para Volvo de Volvo North Miami. Estados Unidos (Hispano)
PM4 – Promociones y activaciones en redes sociales.
ORO
–Lecciones de español, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)
PM6 – Lanzamiento.
ORO
–Alerta spoiler, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)
PLATA
-Episodio filtrado, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)
PM7 – Posicionamiento.
BRONCE
-Sobrevivientes Volvo, de We Believers para Volvo de Volvo North Miami. Estados Unidos (Hispano)
PM8 – Activación / Reactivación
PLATA
-HeroSmiths, de Energy BBDO para Bayer Aspirin de Bayer Estados Unidos. Estados Unidos (Hispano)
G: Africa (Brasil)
1F: Alma DDB (USA Hispano)
2F: DM9 DDB (Brasil)
3F: Mercado McCann (Argentina)
4F: Almap BBDO (Brasil)
5F: McCann Lima (Perú)
G: Sergio Gordilho
1F: Luis Miguel Messianu / Álvar Suñol (Alma DDB)
2F: Aricio Fortes / Paulo Coelho (DM9 DDB)
3F: Martín Mercado / Darío Rial / Diego Tuya (Mercado McCann)
4F: Luiz Sanches (Almap BBDO)
5F: Christian Caldwell / Mauricio Fernández Maldonado (McCann Lima)
G: We Believers (USA Hispano)
1F: Madre (Argentina)
2F: Ampfy (Brasil)
4F: Propeg (Brasil)
5F: The Electric Factory (Uruguay)
6F: RAYA (Chile)
G: Netflix USA
1F: Sodimac Perú
2F: Getty Images Brasil
3F: Banco Bradesco
4F: Wal-Mart Brasil
5F: Getty Images Argentina
Desierta
1. DDB Latina (658 / 3 / 37 / 47 / 34 / 35)
2. McCann (407 / 3 / 10 / 37 / 31 / 36)
3. BBDO (294 / – / 15 / 25 / 16 / 16)
4. Ogilvy & Mather (168 / 4 / 9 / 9 / 7 / 7)
5. Grey (155 / 1 / 3 / 20 / 7 / 6)
G: Primo
1F: Saigon Filmes
2F: Landia
3F: La Doble A
4F: Rebolucion
G: Nico Pérez Veiga (Primo)
1F: Vellas (Saigon Filmes)
2F: Armando Bo (Rebolucion)
3F: Watta Fernández (La Doble A)
4F: Thiago Prestes (Primo)
FL19 – Productos
PLATA
One Walk with Chicano Batman, de Anomaly para Johnnie Walker de Diageo USA. Estados Unidos. Pa: All Day Everyday. D: Ghost + Cow.
FL24 – Comerciales de 31 a 120 segundos de duración
ORO
Campaña Lecciones de Español [Campaña], de Alma DDB para Narcos de Netflix USA. Estados Unidos. Pa: Alma Studio.
FL26 – Contenidos creados TV, Cine y plataformas online
ORO
Google home of the Whopper, de DAVID Miami para Whopper de Burger King USA. Estados Unidos (Hispano). Pa: Caviar.
Lecciones de Español [Campaña], de Alma DDB para Narcos de Netflix USA. Estados Unidos. Pa: Alma Studio.
Desierta
GRAN OJO
-Google home of the whopper, de DAVID Miami para Whopper de Burger King USA. Estados Unidos (Hispano)
BRONCE
-Lecciones de español, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)
-Pass the Heinz , de DAVID Miami para Heinz de The Kraft Heinz Company. Estados Unidos (Hispano)
Grupo A
PLATA
-LifeLine, de Ogilvy & Mather USA para Snapdragon 820 de Qualcomm. Pa: Anonymous Content / Rebolución. D: Armando Bo. Estados Unidos (Hispano)
Grupo B
ORO
–Google home of the whopper, de DAVID Miami para Whopper de Burger King USA. Estados Unidos (Hispano)
EF5 – Lanzamiento y relanzamiento de producto
ORO
–Lecciones de español [Campaña], de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)
EF6 – Activación de marca.
PLATA
-Sobrevivientes Volvo, de We Believers para Volvo de Volvo North Miami. Estados Unidos (Hispano)
VP5: Campañas
ORO
–Pass the Heinz [Campaña], de DAVID Miami para Heinz de The Kraft Heinz Company. Estados Unidos (Hispano)
VP7: Ambientaciones e Instalaciones
PLATA
-Sobrevivientes Volvo, de We Believers para Volvo de Volvo North Miami. Estados Unidos (Hispano)
GRAN OJO
–Burning stores [Campaña], de DAVID Miami para Burger King deBurger King USA. Estados Unidos (Hispano)
GR3: Bebidas no alcohólicas.
BRONCE
-Oil spills: pelican, de Alma DDB para Rio Art deRio Art. Estados Unidos (Hispano)
GR15: Campañas de Productos
BRONCE
-The curious afterlife of a tin [Campaña], de Energy BBDO para Altoids deWrigley USA. Estados Unidos (Hispano)
GR17: Campañas Institucionales y de Imagen Corporativa. Auspicios y Patrocinios.
ORO
–Burning stores [Campaña], de DAVID Miami para Burger King deBurger King USA. Estados Unidos (Hispano)
PLATA
-Stick to art [Campaña], de Winglatino para Liga de Arte deLiga De Arte. Estados Unidos (Hispano)
RA11: Campañas de Productos, Servicios e Institucional
ORO
-Thanks for nothing 2 [Campaña], de Alma DDB para Clorox bleach de Clorox USA. Estados Unidos (Hispano)
BRONCE
-A medias [Campaña], de Richards Lerma para MetroPCS Wireless de MetroPCS Communications. Estados Unidos (Hispano)
RA13: Formatos no convencionales
BRONCE
-Put it down, de Dieste para Public service announcement de Apple Sport Chevrolet. Estados Unidos (Hispano)
CT5 – Plataformas digital y mobile
PLATA
-Lifeline, de Ogilvy & Mather USA para Lifeline de Qualcomm. Estados Unidos (Hispano)
CT6 – Plataformas sociales
ORO
–Lecciones de español, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)
BRONCE
-Episodio filtrado, de Alma DDB para Narcos de Netflix USA. Estados Unidos (Hispano)
CT10 – Experiencia de marca
ORO
–Sobrevivientes Volvo, de We Believers para Volvo de Volvo North Miami. Estados Unidos (Hispano)
U.S. Hispanic advertising agency winners:
Radio / Streaming/Downloadable Content
Bronze
Dieste
Put It Down
Apple Sport Chevrolet
Digital/Mobile
Gold
Alma DDB
Spanish Lessons
Netflix
Social Media
Silver
Alma DDB
Spanish Lessons
Netflix
Commercials (between 30 and 60 seconds)
Gold
Alma DDB
Spanish Lessons
Netflix
Gold
Alma DDB
Spoiler Alert
Netflix
Bronze
Alma DDB
Spoiler Alert
Netflix
Bronze
LatinWorks
Ponle Acento
MLB
Single Platform Campaign
Gold
Alma DDB
Episode Leak
Netflix, Estados Unidos.
Silver
Alma DDB
Spanish Lessons
Netflix
Gold
Dieste
Put It Down
Apple Sport Chevrolet
Clio Grand
LatinWorks
Ponle Acento
MLB
Gold
LatinWorks
Ponle Acento
MLB
Silver
LatinWorks
Ponle Acento
MLB
Television/Streaming: Social Media
Gold
Alma DDB
Narcos Season 2
Episode Leak
Television/Streaming: Social Media
Gold
Alma DDB
Narcos Season 2
Spanish Lessons
Television/Streaming: Original Content
Silver
Alma DDB
Narcos Season 2
Spanish Lessons
Bronze
Alma DDB
Narcos Season 2
Episode Leak
This year the U.S. Hispanic agencies winners are:
Gold
Alma DDB
Narcos
"Spanish Lessons"
Bronze
Alma DDB
Narcos
"Episode Leak"
Bronze
Alma DDB
"Spanish Lessons"
Bronze
Lápiz
Mexico Tourism
"Tequila Cloud"
Bronze
Lápiz
Mexico Tourism
"Tequila Cloud"
Bronze
Lápiz
Mexico Tourism
"Tequila Cloud"
The Círculo Creativo has today announced the 6th USH Idea Awards jury. For this edition, the jury consists of 36 members from 15 different agencies and 9 production companies from across the country for categories in Creative, Strategic Planning and Craft. Jury is selected upon merit, background and industry recognition and this year award winning creative executive Humberto Polar, CCO of Grey México will be the President of the Jury.
“This country has recognized the immense talent that Hispanics bring to culture and to our ad industry, and we are proud to welcome some of the most ingenious minds from our market to judge this year’s U.S.H. Idea Awards. We will celebrate work that inspires change and provoke results for our clients.” says Ciro Sarmiento, President of Círculo Creativo and CCO of Dieste.
The award consists of 17 categories and 174 subcategories and only 5 ideas will be awarded best of show of the year along with golds, silvers and bronzes.
"We are proud to make this award truly inclusive and give a voice to a market that not only needs it, but deserves it." says Gustavo Lauria Chairman of Círculo Creativo and Cofounder at We Believers.
The U.S.H. Idea Awards, the premier event for the industry, celebrates outstanding creative achievement in advertising generated by Hispanic or general market agencies targeting Hispanic consumers.
The awards celebration event will be held at the Zenith Art & Fashion in Miami, Florida on Friday, October 13, 2017.
Below you will find the distinguished list of jurors for the 2017 U.S.H. Idea Awards:
President of the Jury:
Humberto Polar, Chief Creative Officer, Grey Mexico
Creative Jury:
Beatriz Torres, Creative Director, Alma
Ilia Isales, Senior Copywriter, Anomaly
Pablo Buffagni, President / Creative Director, BBQ Agency
Vanessa Castañeda, Senior Art Director, Bravo
Bruno Lambertini, CEO, Circus Marketing
María Bernal, VP Creative Director, Lápiz
Alberto Calva, Associate Creative Director, LatinWorks
Manuel Villegas, Creative Director, López Negrete Communications
Juan Oubiña, Founder & Creative Director, o1-agency
Aldo Quevedo, Principal/Executive Creative Director, Richards/Lerma
Norbi Zylberberg, CCO, Socialisssima
Leo Prat, Managing Partner and Executive Creative Director, We Believers
Francisco Losada, Associate Creative Director, Zubi Advertising Services
Planning & Strategy Jury:
Angela Rodríguez, VP, Strategic Insights, Alma
Stacey Trunnell, Strategy Director, Anomaly
Paola Villalobos, Strategic Planner, Bravo
Aaron Nava, Strategy Digital Director, Circus Marketing
Alejandro Oszust, Planning Director, Conill
Abraham Espinosa, Associate Director Strategic Planning, d expósito & Partners
Gabriela González, Planning Director, Dieste
Andrea Bohorova, Senior Brand Planner, LatinWorks
Marina Willis, Account Planner, López Negrete Communications
Luis Miranda, Planning Director, o1-agency
Carlos Rodríguez, Director of Planning, Richards/Lerma
Carolina Rodas, Planning, Socialisssima
José Quijano, Managing Partner, We Believers
Yadira Santana-Dowling, Senior Account planner, Zubi Advertising Services
Craft Jury:
David Chipon, Executive Producer, Bikini Films
Luisa Kratch, Director, D'Avant-Garde Media/Primo
José Alvarez, Executive Producer, Harpoon Pictures
Juan Taylor, Executive Producer, Landia LA
Leo Lovera, President, Moving Forward Studios Inc
Leda Nasio, Executive Producer, Nunchaku
Alexis Estiz, Partner & Head Composer, Personal Music
Jorge Larrain, Executive Producer, Rebolucion USA
Mauricio Jemal, Executive Producer, Shooters Films
The USH Idea Awards 2017 Closing Party hosted by Circulo Creativo and Kontakto:
Zenith Art & Fashion
1440 Biscayne Boulevard
Miami, FL, 33132
Friday, October 13th
Doors open at 7:00 p.m.
For more information, please visit www.ushideaawards.com
El Ojo de Iberoamérica celebra sus primeros 20 años junto a la creatividad iberoamericana yanuncia a las brillantes mentes de la industria de la creatividad, el marketing y las comunicaciones a nivel mundial que serán parte de su destacado ciclo de conferencias, workshops y reconocimientos.
Con casi 20 años de experiencia en Estados Unidos y en Latinoamérica, Ciro Sarmiento, Chief Creative Officer de Dieste y Presidente del Círculo Creativo Hispano de Estados Unidos, es uno de los creativos más respetados de la industria. Su trabajo ha sido reconocido en los más grandes festivales del mundo y ha sido jurado en festivales de talla internacional como D&AD, Clio y El Ojo de Iberoamérica.
Inició su carrera de redactor en Ogilvy & Mather Colombia hasta liderar creativamente marcas globales como Motorola, GlaxoSmithKline y Coca-Cola. En el año 2008 regresó a Estados Unidos y trabajó en LatinWorks como Director Creativo para Bud Light, Domino’s Pizza y Skittles, fue en esta etapa donde la agencia fue reconocida por El Ojo de Iberoamérica en tres ocasiones, 2008, 2010 y 2011, por su labor creativo como responsables de las Mejores Piezas Locales para Radio y TV. En 2011, junto a Sergio Alcocer, consolidaron la agencia dentro del ranking de Ad Age al lado de agencias como Crispin Porter+Bogusky. Y ese mismo año, Ciro logró lo que ningún creativo latino había logrado hasta la fecha: Ganar el primer León de Oro con una campaña para el mercado Hispano. De ahí los Oros se multiplicaron en El Ojo, Cannes, New York Festivals, London International Awards, entre otros, posicionando al mercado Hispano dentro del mapa de la industria publicitaria.
En 2012 se une a Leo Burnett en Chicago como Creative Director para P&G y Kellogg’s. En 2013 también recibe un arsenal de premios incluyendo el León de Cannes en la codiciada categoría Press para su cliente Procter & Gamble y en 2014 ya en Dieste recibe el galardón a Mejor Idea para el mercado hispano de Estados Unidos. Actualmente, Ciro es el Presidente del Círculo Creativo Latino en Estados Unidos y es el Chief Creative Officer de Dieste, una de las agencias Multiculturales más importantes y premiadas, con una cartera de clientes como Miller Lite, Goya Foods y AT&T, el anunciante más grande del país.
La visión de Ciro como creativo le ha permitido destacarse en el mercado americano y ser reconocido como uno de los latinos más importantes para la industria hispana de Estados Unidos. Un ingenio que le ha permitido triunfar en un mercado extranjero, este año compartirá sus experiencias como líder creativo hispano en Estados Unidos en El Ojo de Iberoamérica. Además de participar como conferencista de El Ojo de Iberoamérica, Ciro suma este año la responsabilidad de liderar a los Jurados de El Ojo Radio 2017.
A Ciro Sarmiento se le suma otro conferencista anunciado por El Ojo de Iberoamérica, Saneel Radia, Senior VP de Business Transformation para R/GA. Una mente diseñada para los negocios que compartirá sus experiencias de transformación y hablará sobre los nuevos modelos de negocios para la industria publicitaria. Los que estén interesados en conocer hacia dónde se dirige el futuro de la publicidad en la región, ya pueden adquirir sus entradas con un 30% de descuento hasta el 25 de septiembre.
The U.S. Hispanic Creative Circle has today announced that entries to the 6th USH Idea Awards are now open. Agencies will have until September 15th to submit creative pieces to the festival that will be held in Miami on October.
The U.S.H. Idea Awards, the premier event for the industry, celebrate outstanding creative achievement in advertising generated by Hispanic or general market agencies targeting Hispanic consumers.
“We are expecting one of the best USH Awards shows ever,” says Ciro Sarmiento, president of Círculo Creativo and CCO of Dieste Inc. "Hispanic agencies are having an outstanding year regarding creativity, breaking award records in several different festivals. And I’m sure this will be reflected not only on the quality of the work but also on the amount of submissions.”
Gustavo Lauria, chairman at Círculo Creativo and cofounder at We Believers, added: “Our role as Círculo Creativo is to open our doors for everyone to participate, get inspired and collaborate to raise the creative bar every year. That’s why we invite top creative planners and the key professionals from production companies to join and be part of our jury once again.”
What’s New?
Círculo Creativo is launching a new category this year: Creative Data – celebrating the interplay of ideas and information – as the 17th award category. Entries in the Creative Data category must clearly demonstrate how the execution/campaign was enhanced or driven by the creative use, interpretation, analysis or application of data. The creative use of data must sit at the core of the idea and the results/impact must be clear and robust.
Also, several subcategories were updated to reflect the new reality of our industry. New subcategories will include 360° & Virtual Reality Videos and Augmented Reality, among others.
The Media category was also updated and renamed Use of Media while Direct and Promo & Activation were split into two separate categories:
1) Direct
2) Promo & Activation
Another important change was the upgrade of the OpenWater system, making the submission process faster and easier. Agencies can submit their entry in multiple categories and subcategories at once, avoiding multiple submissions.
How to participate:
USH agencies are encouraged to participate by submitting pieces to the following categories:
1. Film
2. Radio
3. Print & Publishing
4. Outdoor
5. Cyber & Mobile
6. Creative Data
7. Innovation
8. Planning & Strategy
9. Craft
10. Direct
11. Promo & Activation
12. Design
13. Branded Content & Entertainment
14. PR
15. Use Of Media
16. Integrated
Any entry submitted for general market (non-U.S. Hispanic), or for other countries created by U.S. Hispanic Agencies must be submitted in the Beyond Hispanic category.
More info about the awards can be found here and previous winners can be found here.
Costs & Dates:
Regular rate from August 23rd through August 31st: US$ 360 per entry.
Extended Deadline from September 1st through September 15th: US$ 410 per entry.
For more information, please email: awards@circulocreativo.org
The most Lions the U.S. Hispanic market had ever won before was 18, in 2015.
(Final Update: Saturday, June 24, 2017 @ 4:00 pm ET)
AGENCY
Alma DDB
We Believers
Wing
Dieste
the community
Lápiz
LatinWorks
Conill
Grupo Gallegos
O1-Agency
TOTAL
GP
-
-
-
-
-
-
-
-
-
-
0
G
2
-
-
-
-
-
-
-
-
-
2
S
4
1
-
-
1
1
-
-
-
-
7
B
4
2
2
2
-
-
1
-
-
-
11
SL
19
9
13
6
3
2
3
1
1
1
58
LIONS
10
3
2
2
1
1
1
-
-
-
20
PTS
65
20
19
12
8
7
6
1
1
1
The allocation of points used to calculate the Ranking is as follows:
12 points for a Titanium and Creative Effectiveness Grand Prix
10 points for all other Grand Prix, including Grand Prix for Good
10 points for a Titanium Lion
7 points for a Gold Lion
7 points for an Innovation Lion
7 points for a Product Design Lion
7 points for a Glass Lion
7 points for an Entertainment Lion for Music
5 points for a Silver Lion
3 points for a Bronze Lion
1 point for a shortlist position
(Last Updated: Sunday, June 25, 2017 @ 7:00 pm ET from Adlatina.com)
COUNTRY
1) Brazil
2) Spain
3) Argentina
4) USA Hispanic
5) Colombia
6) Perú
7) México
8) Chile
9) Ecuador
10) Dominican Republic
11) Portugal
11) Costa Rica
11) Uruguay
GP
-
1
-
-
1
-
-
-
-
-
-
-
G
14
5
2
2
5
5
2
-
-
-
-
-
-
S
33
11
5
7
2
4
1
3
1
-
-
-
-
B
52
25
19
11
7
4
7
5
2
2
1
1
1
LIONS
99
42
26
20
15
13
10
8
3
2
1
1
1
GOLD LION
Alma DDB
"Spanish Lessons" - Narcos - Netflix
B14 (Content-led Engagement & Marketing)
BRONZE LION
Dieste
"LITBAITS" - THE WILD DETECTIVES - Bookstore
C07 (Innovative Use of Social Media)
Shortlist
Lápiz
"Tequila Cloud" - MEXICO TOURISM BOARD - Tourism
E02 (Territory Marketing & Communication)
Shortlist
Alma DDB
"Spanish Lessons" - Narcos - Netflix
G02 (Costs / Creative Performance PR Campaign)
SILVER LION
Alma DDB
"Spanish Lessons" - Narcos - Netflix
A07 (Media & Publications)
SILVER LION
Alma DDB
"Episode Leak" - Narcos - Netflix
D03 (Use of Social Platforms)
SILVER LION
Alma DDB
"Spanish Lessons" - Narcos - Netflix
E01 (Launch / Re-launch)
SILVER LION
We Believers
"VOLVO SURVIVOR SALES AGENTS" - VOLVO NORTH MIAMI - Volvo
A04 (Cars & Automotive Products & Services)
BRONZE LION
We Believers
"VOLVO SURVIVOR SALES AGENTS" - VOLVO NORTH MIAMI - Volvo
B02 (Use of Ambient Media: Large Scale)
SHORTLIST
We Believers
"REJECTED" - Pepsi / Burger King Argentina - PEPSI / BURGER KING
C01 (Guerrilla Marketing & Stunts)
SHORTLIST
We Believers
"VOLVO SURVIVOR SALES AGENTS" - VOLVO NORTH MIAMI - Volvo
C01 (Guerrilla Marketing & Stunts)
SHORTLIST
We Believers
"REJECTED" - Pepsi / Burger King Argentina - PEPSI / BURGER KING
E02 (Sponsorship & Partnership)
SHORTLIST
Alma DDB
"Spanish Lessons" - Narcos - Netflix
F02 (Low Budget / High Impact Campaign)
SILVER LION
Lápiz
"Tequila Cloud" - MEXICO TOURISM BOARD - Tourism
E02 (Use of Ambient Outdoor)
BRONZE LION CAMPAIGN
Wing
"ADOLF SALVADOR & FRANCISCO PABLO" - Liga de Arte - Liga de Arte
B15 (Commercial Public Services)
SHORTLIST
Wing
"FEDERICO IOSIF" - Liga de Arte - Liga de Arte
A15 (Commercial Public Services)
SHORTLIST
We Believers
"VOLVO SURVIVOR SALES AGENTS" - VOLVO NORTH MIAMI - Volvo
D04 (Live Advertising and Events)
SILVER LION CAMPAIGN
the community, Miami
"Lion, Dragon & Octopus" - Nutcase - Nutcase Helmets
E03 (Illustration)
SHORTLIST
Alma DDB
"MOP 1" - Clorox - Pine-Sol
A07 (Household Cleaning Products)
SHORTLIST
Alma DDB
"MOP 2" - Clorox - Pine-Sol
A07 (Household Cleaning Products)
SHORTLIST
Wing
"ADOLF SALVADOR" - Liga de Arte - Liga de Arte
A22 (Commercial Public Services)
SHORTLIST
Wing
"FRANCISCO PABLO" - Liga de Arte - Liga de Arte
A22 (Commercial Public Services)
SHORTLIST
Wing
"FEDERICO IOSIF" - Liga de Arte - Liga de Arte
A22 (Commercial Public Services)
SHORTLIST
Alma DDB
"Footshake 1" - Angel Bins - Shoe Drive Fundraiser
E05 (Photography)
SHORTLIST
Alma DDB
"Footshake 2" - Angel Bins - Shoe Drive Fundraiser
E05 (Photography)
SHORTLIST
Alma DDB
"Footshake 3" - Angel Bins - Shoe Drive Fundraiser
E05 (Photography)
BRONZE LION
Alma DDB
"Spanish Lessons" - Narcos - Netflix
A07 (Media & Publications)
BRONZE LION
Alma DDB
"Episode Leak" - Narcos - Netflix
F06 (Innovative Use of Social or Community)
BRONZE LION
Dieste
"LITBAITS" - THE WILD DETECTIVES - Bookstore
F01 (Social Business & Commerce)
SHORTLIST
Wing
"VETS FIGHT HATE" - SOUTHERN POVERTY LAW CENTER - VETS FIGHT HATE
F02 (Social Purpose)
SHORTLIST
Wing
"VETS FIGHT HATE" - SOUTHERN POVERTY LAW CENTER - VETS FIGHT HATE
F04 (Co-Creation & User Generated Content)
SHORTLIST
Alma DDB
"Spanish Lessons" - Narcos - Netflix
F05 (Influencer / Talent)
SHORTLIST
lma DDB
"Spanish Lessons" - Narcos - Netflix
F08 (Community Building / Management)
(Desert - USA Hispanic)
(Desert - USA Hispanic)
(Desert - USA Hispanic)
(Desert - USA Hispanic)
BRONZE LION
We Believers
"AI BUDDY" - Vidax Center - AI BUDDY
A05 (Data Visualisation)
GOLD LION
Alma DDB
"Spanish Lessons" - Narcos - Netflix
C03 (Use of Social Platforms)
BRONZE LION
Alma DDB
"Spanish Lessons" - Narcos - Netflix
G02 (Low Budget / High Impact Campaign)
We Believers
"VOLVO SURVIVOR SALES AGENTS" - VOLVO NORTH MIAMI - Volvo
A04 (Cars & Automotive Products & Services)
SHORTLIST
Wing
"VETS FIGHT HATE" - SOUTHERN POVERTY LAW CENTER - VETS FIGHT HATE
F08 (Social Purpose)
(Desert - USA Hispanic)
(Desert - USA Hispanic)
BRONZE LION
LatinWorks
"Ponle Acento" - Major League Baseball - Major League Baseball
C03 (Brand Experience: Social)
BRONZE LION
Alma DDB
"Episode Leak" - Narcos - Netflix
C11 (Innovation in Brand Experience )
SHORTLIST
LatinWorks
"Ponle Acento" - Major League Baseball - Major League Baseball
E06 (Sports: Integrated)
SHORTLIST
Dieste
"PUT IT DOWN" - Chevrolet - Apple Sport Chevrolet
A03 (Production of Exclusive Artist Content in Partnership with a Brand)
SILVER LION
Alma DDB
"Spanish Lessons" - Narcos - Netflix
D03 (Use of Branded Content created for Digital or Social Media)
BRONZE LION
Wing
"THE COOKBOOK YOU CAN COOK" - Nestlé - Stouffer's
B04 (Use of Print)
SHORTLIST
Wing
"THE COOKBOOK YOU CAN COOK" - Nestlé - Stouffer's
B06 (Use of Ambient Media: Small Scale)
SHORTLIST
O1-Agency
"#100CELLPHONES" - Movistar - Cellphones
B09 (Use of Stunts)
(Desert - USA Hispanic)
(Desert - USA Hispanic)
SHORTLIST
Grupo Gallegos
"ONE MAN BAND" - Comcast Corporation - Xfinity
A19 (Commercial Public Services)
SHORTLIST
We Believers
"REJECTED" - Pepsi/Burger King - Pepsi/Burger King
B01 (Food & Drinks)
SHORTLIST
LatinWorks
"BOY BAND" - Mars - Snickers & Hazelnut
B01 (Food & Drinks)
SHORTLIST
Conill Saatchi & Saatchi
"CLOWNS" - Toyota - Toyota Certified Used Vehicles
B04 (Cars & Automotive Products & Services)
(Desert - USA Hispanic)
SHORTLIST
Dieste
"FRIDA" - Dallas Museum of Art - Art Museum
A13 (Entertainment & Leisure)
SHORTLIST
Dieste
"RODIN" - Dallas Museum of Art - Art Museum
A13 (Entertainment & Leisure)
SHORTLIST
Dieste
"PUT IT DOWN" - Chevrolet - Apple Sport Chevrolet
B03 (Branded Content / Programming)
(Desert - USA Hispanic)
(Desert - USA Hispanic)
Queremos avisarles que el punto de encuentro del mercado hispano de Estados Unidos en Cannes Lions 2017 es el miércoles 21 de junio a las 9:30 p.m. en el Bar Ma Nolan's.
Esta no es una fiesta privada, ni tampoco hay reservaciones. Esto es solo un punto de encuentro para reunirnos durante Cannes Lions.
Así que si saben de más gente que van a estar en el festival, por favor corran la voz.
¡Pásenla súper bien y buena suerte en Cannes Lions 2017!
El Sol. El Festival Iberoamericano de Comunicación Publicitario ha revelado los ganadores de su 32 edición. A continuación les presentamos los ganadores de Estados Unidos:
Sol De Plata
Comidas Y Bebidas
Extra-Give Extra, Get Extra - Extra Gum
Energy BBDO
Sol De Oro
Servicios No Financieros
Ponle Acento - Major League Baseball
LatinWorks / Joe Agency
Sol De Plata
Innovación En Creatividad Y Estrategia
Tequila Cloud - Mexico Tourism Board
Lápiz
Sol De Bronze
Innovación En Medios Tradicionales
El Episodio Filtrado - Netflix / Narcos
Alma DDB
Sol De Bronce
Asuntos Públicos
El Último Emoticón - Sprint
Alma DDB
Sol De Bronce
Responsabilidad Social Corporativa
El Último Emoticón - Sprint
Alma DDB
Sol De Oro
Comunicación Digital
Lecciones De Español - Netflix / Narcos
Alma DDB
Sol De Bronce
Comunicación De Marketing Y Eventos De Relaciones Públicas
Tequila Cloud - Mexico Tourism Board
Lápiz
Sol De Oro
Impacto En Medios
Ponle Acento - Major League Baseball
LatinWorks / Joe Agency
Sol De Oro
Trade Marketing
Sobrevivientes Volvo - Volvo North Miami / Volvo
We Believers
Sol De Oro
Promoción Del Producto
Lecciones De Español - Netflix / Narcos
Alma DDB
Sol De Plata
Bebidas Alcohólicas, Tabacos Y Accesorios Del Fumador
Esta Tierra - Diageo / Johnnie Walker
Anomaly
Sol De Oro
Alimentación Y Otros Productos
Rechazados - Pepsi & Burger King Argentina
We Believers
Sol De Bronce
Productos De Belleza Y Corporales. Salud. Varios
Pearle Vision-Ben's Glasses-Gafas De Ben - Pearle Vision
Energy BBDO
Sol De Bronce
Servicios Públicos Sin Ánimo De Lucro
Off The Street Club-The Toughest Letter - Off The Street Club
Energy BBDO
Sol De Bronce
Servicios Públicos Con Ánimo De Lucro. Ocio. Viajes. Varios
Perro - Música - Café - La Cuidad De Buenos Aires
The Community
Sol De Bronce
Cultura, Ocio Y Comunicación
Perro - Música - Café - La Cuidad De Buenos Aires
The Community
Sol De Plata
Medios No Convencionales
Tequila Cloud - Mexico Tourism Board
Lápiz
Sol De Oro
Sector De La Tecnología, Electrónica Y Telecomunicaciones
El Último Emoticón - Sprint
Alma DDB
Sol De Oro
Sector Servicios E Instituciones
Sobrevivientes Volvo - Volvo North Miami / Volvo
We Believers
Sol De Bronce
Mejor Uso De Nuevas Tecnologías
Tequila Cloud - Mexico Tourism Board
Lapiz
Sol De Oro
Automoción, Tecnología, Electrónica Y Artículos Oficina
Más Que Un Auto: El Libro De Los Nombres - Toyota
Conill Saatchi & Saatchi
Sol De Plata
Servicios Públicos Sin Ánimo De Lucro, Proyectos Sociales
Ayuda Kenya, No Kanye - Crowdrise
Alma DDB
Sol De Plata
Display Y Formatos Rich Media
Hijacked Banner - Toyota
Conill Saatchi & Saatchi
Sol De Oro
Piezas Y Acciones De Comunicación En Comunidades Y Redes Sociales
Lecciones De Español - Netflix / Narcos
Alma DDB
Sol De Bronce
Radio Y Música
#Loquesoy - Converse
The Community
Sol De Oro
Medios Y Plataformas Digitales
Lecciones De Español - Netflix / Narcos
Alma DDB
Sol De Oro
Mejor Campaña Integrada De Contenidos
Extra-Give Extra, Get Extra - Extra Gum
Energy BBDO
Sol De Oro
Mejor Campaña Integrada De Contenidos
Alerta De Spoiler - Netflix / Narcos
Alma DDB / Trackddb
Sol De Bronce
Mejor Innovación En El Uso De Los Canales De Distribución
El Episodio Filtrado - Netflix / Narcos
Alma DDB
Sol De Bronce
Diseño Gráfico
Más Que Un Auto: El Libro De Los Nombres - Toyota
Conill Saatchi & Saatchi
New York Festivals International Advertising Awards® competition announced the 2017 award-winners at the New York Show℠ gala held at on May 18th at the renowned Jazz at Lincoln Center’s Frederick P. Rose Hall in New York City.
The combined 2017 Executive Juries awarded 8 prestigious Grand Prize Awards, 56 First Prize Awards, 155 Second Prize Awards, and 261 Third Prize Awards.
SECOND PRIZE AWARD
Alma DDB
"Spanish Lessons" - Netflix-Narcos
Digital (Cyber) Communications
Craft/Humor
SECOND PRIZE AWARD
Alma DDB
"Spanish Lessons" - Netflix-Narcos
Branded Entertainment
Craft/Humor
THIRD PRIZE AWARD
Alma DDB
"Spanish Lessons" - Netflix-Narcos
Digital (Cyber) Communications
Banners and Rich Media/Household Products & Services
FIRST PRIZE AWARD
Shooters Films
"Devices" - United Communities of San Antonio
Film
Film Craft/Visual Effects
FINALIST CERTIFICATE
Shooters Films
"Devices" - United Communities of San Antonio
Public Service Announcements / Communications
Film/Civic & Social Education
FINALIST CERTIFICATE
Marca Miami
"Models Wanted" - Florida Coalition Against Human Trafficking
Public Service Announcements / Communications
Digital/Promotion of Peace & Human Rights
FINALIST CERTIFICATE
Marca Miami
"Models Wanted" - Florida Coalition Against Human Trafficking
Public Service Announcements / Communications
Film/Promotion of Peace & Human Rights
FINALIST CERTIFICATE
Marca Miami
"Models Wanted" - Florida Coalition Against Human Trafficking
Best Use of Media
Public Service/Digital:Online
