Cannes Lions 2015 U.S. Jury Members Announced - Updated

We are thrilled to announce the US jury members for 62nd Cannes Lions International Festival of Creativity. Please be reminded that Cannes Lions is still working through the jury selection process so please check back for the latest updates. These jurors were chosen through a rigorous selection process and will have the privilege of judging over 37,000 entries at the Festival this June. 

CANNES LIONS 

Branded Content & Entertainment Lions:
JURY PRESIDENT: David Lubars, Chairman, BBDO North America; Chief Creative Officer, BBDO Worldwide
Jesse Coulter, Co-Chief Creative Officer, CAA Marketing, Creative Artists Agency
Mark Fortner, Managing Partner, Head of Innovation | Content, MediaCom
Ross Martin, Executive Vice President, Marketing Strategy & Engagement, Viacom Media Networks
REMAINING JURORS TO BE ANNOUNCED

Creative Effectiveness Lions:
JURY PRESIDENT: Wendy Clark, President, Sparkling Brands & Strategic Marketing, Coca-Cola North America
Jonny Bauer, Global Chief Strategy Officer, Droga5
Suresh Nair, Global Strategic Planning Director, Grey
Suzanne Powers, global Chief Strategy Officer, McCann Worldgroup
Matt Weiss, Global Chief Marketing Officer, Havas Worldwide

Cyber Lions:
Chloe Gottlieb, SVP, Executive Creative Director, R/GA
Will McGinness, Executive Creative Director, Venables Bell & Partners

Design Lions:
Debbie Millman, President and Chief Marketing Officer, Sterling Brands
REMAINING JURORS TO BE ANNOUNCED

Direct Lions:
Liz Paradise, EVP, Group Creative Director, McKinney
REMAINING JURORS TO BE ANNOUNCED

Film Lions:
JURY PRESIDENT: Tor Myhren, President, Worldwide Chief Creative Officer, Grey
Kerry Keenan, Chief Creative Officer, Deutsch NY
José Mollá, Co-Founder & Executive Creative Director, The Community

Film Craft Lions:
Jackie Kelman-Bisbee, Partner & Executive Producer, Park Pictures
Diane McArter, President & Founder, Furlined

Media Lions:
Rori DuBoff, Global Head of Strategy, Havas
Eileen Kiernan, Global President, J3
Baba Shetty, Chief Strategy & Media Officer, DigitasLBI
Jenny Zirinsky, Global Director, Digital Strategy, OmnicomMediaGroup
REMAINING JURORS TO BE ANNOUNCED

Mobile Lions:
Pierre Lipton, Chief Creative Officer, 360i
Evan Schechtman, Chief Technology Officer, RadicalMedia

Outdoor Lions:
Toygar Bazarkaya, Executive Creative Director, BBDO New York

PR Lions:
Jennifer Cohan, President, Edelman New York

Press Lions:
Tony Calcao, EVP, Executive Creative Director, Crispin Porter + Bogusky

Product Design Lions:
JURY PRESIDENT: Dan Formosa, Founder, Dan Formosa Design
Tobias van Schneider, Product Design Lead, Spotify

Promo & Activation Lions:
JURY PRESIDENT Matt Eastwood, Worldwide Chief Creative Officer, JWT
Brent Anderson, Executive Creative Director, TBWA\Chiat\Day Los Angeles
Natalie Lam, Executive Creative Director, Razorfish

Radio Lions:
Claudio Lima, Chief Creative Officer, Bravo/Y&R Miami

Titanium and Integrated Lions:
JURY PRESIDENT: Mark Fitzloff, Partner, Executive Creative Director, Wieden+Kennedy
Michael Canning, Group Creative Director, 72andSunny
REMAINING JURORS TO BE ANNOUNCED

LIONS INNOVATION

Creative Data Lions:
JURY PRESIDENT: David Sable, Global Chief Executive Officer, Y&R
Mitch Brandow, EVP, Engagement Strategy & Analytics, Energy BBDO
Todd Cullen, Chief Data Officer, Ogilvy & Mather
Tom Eslinger, Worldwide Digital Creative Director, Saatchi & Saatchi

Innovation Lions:
JURY PRESIDENT: Nick Law, Global Chief Creative Officer, R/GA
Alex Gurevich, Partner, Javelin Venture Partners

LIONS HEALTH

Health & Wellness Lions:
R. John Fidelino, Executive Creative Director, InterbrandHealth
Rich Levy, Chief Creative Officer, FCB Health
Ashley Schofield, Managing Partner, Executive Creative Director, CDM Princeton

Pharma Lions:
JURY PRESIDENT: Rob Rogers, Co-CEO, Chief Creative Officer, Sudler
Stephen Neale, SVP, Executive Creative Director, AbelsonTaylor

Conferencias Online El Sol 2015: Sergio Alcocer

Arrancan las conferencias online del Festival El Sol 2015. Una serie de entrevistas breves en las que importantes profesionales de la publicidad latina nos cuentan su visión de la industria de la región, sus procesos creativos y sus fuentes de inspiración. En la primera conferencia habla Sergio Alcocer, presidente y CCO de LatinWorks.

Grupo Gallegos Adds Veteran International Talent to Creative Department Staff

Grupo Gallegos, a creatively-driven, independent advertising agency, recently recognized as one of AdAge's "Agencies to Watch 2015," is pleased to announce two additions to its creative department, Associate Creative Directors Sharon Cleary and Franz Río de la Loza.

Sharon joins Grupo Gallegos after a 15-year career in Europe, including stints at some of the most notable agencies in Amsterdam and Barcelona. Most recently, she spent time at Tribal DDB Amsterdam, where she played a key role on the team that won the Heineken global digital business.

Prior to Tribal DDB, Sharon worked on range of local and international clients at DDB, including Philips and KLM Royal Dutch Airlines. Sharon also spent four years at Villar-Rosàs in Barcelona, where she worked on projects for Nike and Dewar's, among other brands.

"Sharon is a well-respected agency veteran who brings to Grupo Gallegos a wide range of work in her portfolio and a history of award-winning campaigns at Cannes, CLIO, and Eurobest," shared Marty Orzio, Chief Creative Officer. "She is truly well rounded, with integrated experience working on some of the world's most renowned brands. Hiring her was an absolute no brainer."

Franz began his 20+ year career in Mexico, gaining experience at top international agencies, such as Leo Burnett, JWT, and Ogilvy & Mather, before continuing his career in the U.S. at both Hispanic and General Market agencies. His diverse portfolio includes brands such as Budweiser, Verizon, ESPN, Jaguar, P&G, and Subway, among others.

A copywriter by training, Franz is known for taking an integrated approach to developing engaging brand advertising. He's won a variety of awards as well, including having created a campaign that was among the top 10 most awarded campaigns by The Gunn Report.

"In this age of distractions, with Franz, you're getting a superstar creative who doesn't have just one style," said Orzio. "He can do what is right for many different clients, and that's truly a gift."

Luis Miguel Messianu de Alma: Estamos convencidos que este año vamos a romper todos los récords en la historia de los USH Idea Awards

Gustavo Lauría y Luis Miguel Messianu, presidente y chairman del Círculo Creativo respectivamente, conversaron con PRODU acerca de los cambios que trae este año los USH Idea Awards y las expectativas de ambos en esta nueva etapa del premio.

En esta edición el evento viene renovado, incluyendo nuevas categorías y subcategorías, y ampliando el panel de jurados. La ceremonia tendrá lugar en The Colony Theatre en Miami, el martes 28 de abril, como parte de la Conferencia anual de AHAA 2015.

Las principales agencias de publicidad competirán por las cinco mejores ideas del año, además de los premios de oro, plata y bronce. En esta oportunidad, el jurado se ampliará de 10 a 29 integrantes provenientes de agencias de todo el país.

Orcí agency goes galactic in their latest spot “space for dreams” featuring a determined young latina

Inspirational campaign aims to create conversation and create change

Orcí, a creative advertising and marketing agency connecting brands to the hearts and lives of the Latino consumer, announces the launch of its space themed, dream encouraging, digital, social and experiential campaign for the 2015 Honda CR-V. In the new CR-V ad supporting Motor Trend’s 2015 SUV of the Year, Orcí taps into important consumer insights about parents and quality time with kids. Serving up a serious, but inspirational spot featuring an ambitious little girl, Orcí aims to empower parents to prioritize their children’s dreams by maximizing time spent together in car rides.

Andrew Orcí

“Our work is to inspire our audience. Latino consumers are at the center of our universe. Our mission with this campaign is not just to showcase the space available inside the new Honda CR-V, but to launch an awareness amongst parents and children that they can make space, in an everyday car ride, for their dreams to become a reality- whatever their dreams may be,” explains Andrew Orcí, the agency’s chief executive officer.

Research has shown that young Latinos are optimistic about their future and place a high value on education, hard work and success. On the other hand, they are much more likely than other American youth groups to drop out of school. Orcí wanted to create a commercial that speaks to Hispanic parents and children about the importance of making space and time to achieve goals and dreams.

“Latinos are the largest and youngest minority group in the U.S. now. We recognize that the types of grown-ups these young Latinos become will help influence the kind of society America becomes in the 21st century. Honda values the Orcí Agency’s ability to uncover key insights and turn them into compelling creative campaigns that inspire our customers,” commented Gina Jorge, Head of Multicultural Marketing at Honda.

“Our agency has a profound qualitative understanding of our client’s target consumer. In this case, our team developed the CR-V campaign around the understanding that busy parents need practical solutions to finding quality time to spend with their children,” said Andrew Orcí.

Through social media the agency will extend the aspect of the campaign where the CR-V is not only a place where you can have the physical space and mental peace of mind to dream but also a tool that takes you to the places that will help you achieve your dreams. The agency positions the CR-V literally as the vehicle to help accomplish your dreams.

Creative team for this campaign:
Executive Creative Director: Juan José Quintana
Creative Directors: Paula Bourges and Will Campbell
Editor: Diego Saucedo
Art Director: Aaron Monroy
Producer: Sandra Mendiburu
Production: Caviar
Post Production: Caviar
Music and Audio: TrueLove
Digital and Social Media Buy Agency: MV42

Sergio Alcocer: “Nuestro renovado departamento creativo está para grandes cosas”

LatinWorks lidera desde 2013 el ranking de facturación entre las agencias del segmento hispano de Estados Unidos.

Es la agencia hispana con mayor facturación, con un crecimiento en sus ingresos del 22 por ciento. Su presidente, Sergio Alcocer, asegura que supieron usar los reveses que planteó el 2014 para hacer una retrospectiva, reestructurarse y generar crecimiento orgánico.

"El 2014 fue un año importantísimo para LatinWorks”, dice Sergio Alcocer, ‎presidente y chief creative officer de la agencia. “Comenzamos el año siendo una de las diez mejores agencias de Estados Unidos, de acuerdo con el Advertising Age A-List, y cerramos diciembre con un reconocimiento de la prestigiosa revista Forbes como una de las catorce agencias más influyentes del país en el 2014”, detalla.

Asimismo, reconoce que hubo un par de reveses en el medio, como la consolidación a nivel global de Chevrolet con Commonwealth / Interpublic y la desaparición de Aio, la telefónica móvil de AT&T, Alcocer afirma que estos hechos se convirtieron en una gran oportunidad, ya que les permitió mirar hacia adentro, reestructurar la agencia y generar crecimiento orgánico. “Lo logramos con creces, duplicando el tamaño de Target y activando nuevas marcas para Anheuser Busch, además de ganar cuentas como Marriot, Actemrra y Weight Watchers”, asegura.

Gustavo Lauría del Círculo Creativo: La alianza con Amazon nos enorgullece porque nos ayudará a darle más a los socios

Gustavo Lauría

El Círculo Creativo de EE UU anunció una ingeniosa alianza con Amazon, en la que mensualmente invitarán a un ejecutivo de la industria publicitaria del mercado hispano a realizar un top 10 de sus recomendaciones entre música, libros, videos, entre otros artículos, y éstos podrán ser adquiridos a través de la plataforma de compras en línea.

“La alianza con Amazon nos pone muy orgullosos porque nos ayuda de diferentes formas a poder darle más a los socios” señaló a PRODU, Gustavo Lauría, presidente del Círculo Creativo.

Círculo Creativo & AHAA Announce Call for Entries for 2015 U.S.H. Idea Awards

Círculo Creativo, in partnership with AHAA: The Voice of Hispanic Marketing, announces that call for entries for the Fourth Annual U.S.H. Idea Awards are now open through April 17, 2015. The award, which recognizes the best creativity in U.S. Hispanic advertising, has undergone an overhaul to include new and expanded categories and sub-categories plus a more robust jury panel. The awards will take place at The Colony Theatre in Miami, FL on Tuesday, April 28, 2015 as part of the 2015 AHAA Annual Conference.

Major advertising agencies will compete for the Top Five Best Ideas plus Gold, Silver, and Bronze Awards. In addition, this year, the jury will expand from 10 to 29 jurors that represent more U.S. Hispanic advertising agencies than ever before.

"At Círculo, we strive to be more inclusive, giving everyone the opportunity to contribute and inspire them to do their best work – this jury expansion will allow for more agencies to be represented,” said Gustavo Lauría, president of Círculo Creativo and partner/CCO at We Believers. “Having these creative directors from all over the country in one room is a unique opportunity, one that is significant in a market like ours and necessary for a more meaningful and engaging discussion of this year’s best work in Hispanic creativity.”

The 2015 U.S.H. Idea Awards will feature 14 categories with 135 subcategories with the following additions:

• The Graphic Media Category has been split in two new categories: Press and Outdoor
• The Digital category is now Cyber & Mobile
• Production Techniques is now Craft, in which production companies, post-production companies and digital agencies can enter their work for the U.S. Hispanic market
• The PR, Media, Integrated and Beyond Hispanic categories have been significantly improved and expanded

“U.S. Hispanics are driving mainstream trends, yet marketers must tap into the right insights and value-driving purchasing behaviors to move the needle – relevance in visual content and messaging has never been more important,” said Aldo Quevedo, chair of AHAA, Círculo board member, and principal/creative director at Richards/Lerma. “The 2015 USH Idea Awards will honor the next class of creatives, who not only push the envelope but whose work reinforces the vitality and importance of Hispanic creative on a global scale.”

Each piece within a campaign must be entered and paid for as a single entry. Entries will be considered by the jury both individually and as a campaign. Early bird rates apply through February 20th, regular rates from February 21st through April 1st with late fees applying from April 2nd until April 17, 2015. To register, please visit www.ushideaawards.com.

El Círculo Creativo Hispano de EE UU y PRODU anuncian alianza comercial

La alianza forma parte de las novedades que trae la nueva etapa del Círculo Creativo liderada por Luis Miguel Messianu y Gustavo Lauría

A través del acuerdo, PRODU establecerá una relación editorial próxima con los miembros del Círculo Creativo, para realizar artículos de opinión y expresión libre que serán publicados en las diferentes plataformas de PRODU, así como la representación exclusiva para la venta de los espacios publicitarios del website del Círculo Creativo.

La alianza forma parte de las novedades que trae la nueva etapa del Círculo Creativo; liderada por Luis Miguel Messianu y Gustavo Lauría, en búsqueda de una nueva personalidad y mayor participación por parte de la industria.

“Es motivo de orgullo para todos los miembros del Círculo dar a conocer la alianza estratégica comercial entre el Círculo y PRODU, como parte de los avances que venimos realizando dentro de esta nueva administración, junto con Gustavo Lauría y Paco Vargas” expresó Messianu.

"Esta alianza con PRODU es una muestra de cómo queremos generar un clima de colaboración e inclusión para que el Círculo no solo sea de los creativos, sino también de los planners, prensa, productoras y todos aquellos que deseen que este mercado sea cada día mejor" comentó Lauría.

“El Círculo se encuentra en una profunda reestructuración interna que busca impulsar al mercado hispano de EE UU. PRODU dedicada desde 1989 al servicio del mercado de la televisión, publicidad y tecnología en EE UU y Latinoamérica, ofrece este puente entre clientes, agencias, medios y proveedores con una mirada transparente que permite la apertura y el desarrollo de nuevos negocios” concluyó Mara Fernández, directora de Mercadeo y Ventas de PRODU. 

Los destacados de Adlatina en el 2014

Como ya es tradición, Adlatina finalizó el año distinguiendo a las agencias, creativos, indies, ejecutivos, empresas anunciantes, profesionales y agencias de medios, productoras, marketers, jóvenes creativos, entre otros, que a lo largo de 2014 hicieron un trabajo que los destaca del resto. Para la elaboración de este especial, el staff de Adlatina realizó una exhaustiva evaluación anual y decidió mencionar a aquellos que más sobresalieron en lo suyo por méritos diversos. No se trata de un ranking; no hay primeros ni segundos. Todos fueron protagonistas en un mismo nivel.

Dentro de la lista figuran LatinWorks, Javier Campopiano, Juan Carlos Ortiz entre otros más.

Javier Campopiano: “Hay que buscar con mucha más profundidad en los valores culturales”

Javier Campopiano

Para el cco de Conill y S&S Latinoamérica, el desafío más grande que tienen los creativos en la actualidad es elegir el mejor camino ante una cantidad de opciones “casi infinita”. Además, afirmó que el trabajo a partir de un insight es obsoleto por carecer de la velocidad y la simpleza que hacen falta. También, destacó la labor que han realizado durante 2014 agencias como Del Campo S&S y FCB Brasil.

La nueva edición del ranking local de Crema señala que Conill Advertising fue una de las agencias hispanas de Estados Unidos más destacadas de 2014. Gracias a los metales cosechados en competencias como El Sol, FIAP y el Festival Internacional de la Creatividad Cannes Lions, Conill alcanzó la quinta posición en el ranking local del anuario que elabora Adlatina.

Fabio Seidl: “Estamos luchando todos los días por relevancia y atención contra historias de la vida real”

Fabio Seidl

El svp executive creative director de Lápiz destacó la importancia de las historias y los mensajes poderosos a la hora de luchar por la atención de los consumidores. Además, rescató el trabajo que durante el año han realizado agencias de Iberoamérica como Lola en España, Del Campo S&S en Argentina, y de Brasil, a las oficinas locales de Leo Burnett, Ogilvy & Mather y FCB.

Lápiz fue una de las oficinas hispanas más destacadas 2014, según el ranking local de Crema. En efecto, la agencia perteneciente a la red global de Leo Burnett se ubicó en el tercer lugar de la tabla de Estados Unidos Hispano en el anuario que elabora Adlatina.

Reviews of the 2015 Super Bowl Commercials

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Messianu y Suñol: "El cerebro es la plataforma de la cual se desprenden todas las ideas"

Luis Miguel Messianu y Alvar Suñol

Para Luis Miguel Messianu y Alvar Suñol, presidente y cco; y vicepresidente creativo de Alma, el gran reto para los creativos es despojarse de la fantasía tecnológica y mantener el foco en los insights relevantes que ayuden a producir buenas ideas.

La agencia multicultural Alma conquistó el 2º puesto del Top 10 de Estados Unidos de Crema 2014.

En palabras de Luis Miguel Messianu -presidente y cco- y de Alvar Suñol -vicepresidente creativo-, el medio por excelencia para gestar un mensaje publicitario es el cerebro. "Esa es la plataforma de la cual se desprenden todas las ideas", añadieron.

El Círculo Creativo hispano hizo un acuerdo con Amazon

Luis Miguel Messianu y Gustavo Lauría

Bajo el liderazgo de Gustavo Lauria como presidente y Luis Miguel Messianu como chairman, en su nueva etapa, el Círculo Creativo presentará mensualmente una lista de libros, música y películas elegidos por destacados profesionales relacionados con la industria, que podrán comprarse a través de Amazon. Como parte del partnership, un porcentaje de la compra irá al Círculo, para ser reinvertido en nuevas acciones para los miembros.

El Círculo Creativo de Estados Unidos hispano hizo un partnership con Amazon a partir del cual, una vez por mes, un profesional reconocido por la industria publicitaria elegirá sus Top 10 Picks: libros, música o videos recomendados, que podrán comprarse a través de Amazon.

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Inscripciones abiertas para el FIAP 2015

Los preparativos de la 46º edición del Festival Iberoamericano de Publicidad (FIAP), ya están en marcha. A poco tiempo de develar que la Ciudad de México será la nueva sede del certamen, se inició la apertura de las inscripciones y se brindaron nuevos detalles que aportarán mayor innovación.

Inscripción FIAP 2015
El Festival Iberoamericano de Publicidad (FIAP) anuncia la apertura de las inscripciones de piezas y campañas hasta el día viernes 27 de marzo de 2015, inclusive. La invitación se extiende a agencias de publicidad, anunciantes, medios de comunicación, productoras, centrales de medios, consultoras de Relaciones Públicas, estudiantes y profesionales pertenecientes a los mercados de habla hispana y portuguesa. 

Se podrá participar en 14 disciplinas diferentes: Televisión-Cine, Gráfica, Vía Pública, Radio, Técnicas de Producción Audiovisual, Técnicas de Producción Gráfica, Internet, Innovación en Medios, Promo, Activaciones y Marketing Directo, Diseño, Campañas Integrales, Prensa y Relaciones Públicas, Creatividad Efectiva y Creatividad Independiente en Redes Sociales.
La inscripción será a través del exclusivo sistema online del FIAP y el envío de materiales podrá realizarse, sin costo, ingresando a: fiap.kingpin.com.ar

Novedades en la 46º edición del FIAP
La 46º edición del FIAP presenta novedades que aportan capacitación,  innovación y tendencias al festival número uno de Iberoamérica. En principio, se definió incluir mayores formas de participación a los estudiantes. Posteriormente, se realizó un acuerdo para distinguir a los profesionales comprometidos con causas sociales.

A diferencia de ediciones anteriores, los estudiantes tendrán la posibilidad de participar del FIAP con propuestas creativas en cualquiera de los formatos disponibles. Mientras que años atrás, sólo concursaban con Gráfica, ahora también podrán hacerlo con videos, audios de radio, casos, entre otros.

En tanto, la Fundación Mundo Ciudad de España, organizadora del Festival Internacional de la Publicidad Social (Publifestival), informó que otorgará becas de estudio a los ganadores de las categorías de Bien Público en Oro, Plata y Bronce y a los jóvenes talentos a través del Campus Universitario Europeo. Por primera vez, los organizadores del FIAP llevan adelante una alianza para premiar a los profesionales comprometidos con las causas sociales. En esta ocasión, el premio estímulo estará enfocado en la Formación. Los ganadores de las becas podrán cursar los distintos programas que se ofrecen y acceder a la doble titulación de la Prestigiosa Universidad Oficial San Miguel en México, entidad en convenio con el Campus Universitario Europeo.

La 46ª edición de FIAP 2015 se realizará en el JW Marriott Santa Fe Hotel de la Ciudad de México el próximo 22, 23 y 24 de abril.

La Comunidad Is No. 8 on Ad Age's 2015 Agency A-List

Joaquín Molla, Luis Montero, José Molla

Revenue and Staff Headcount Increased by Double Digits

If there's one way to summarize why La Comunidad is on this list, it's this: The agency is scrapping its name.

Founded 14 years ago as a multicultural specialist by Argentine brothers José and Joaquín Mollá, the shop is swapping La Comunidad for The Community early this year. It's a shocking but prescient move that speaks volumes about the agency's ability to understand and adapt to the evolving industry landscape.

"It's a reflection of what's happening culturally in this country," said José Mollá, co-founder and chief creative officer. "We felt that being called La Comunidad reinforces a division that no longer exists. Language and ethnicity implied a separation that is less culturally relevant every day. In the same way that we're in a post-digital era, where the division between a digital agency and a traditional agency makes less sense, because that's not how people live their lives. We believe that culturally, we're still going through a similar process. And it's having a really interesting effect on American culture."

Alma Is Ad Age's 2015 Multicultural Agency of the Year

Isaac Mizrahi, Luis Miguel Messianu and Alvar Suñol Credit: Maurico Candela/Alma

Clever Work for State Farm and McDonald's Gets Results

In a 2014 partnership with incubator Rokk3r Labs, Alma hears and dissects presentations from three or four market-ready young companies.

"We like to have the first opportunity to see companies that may help our clients," said Isaac Mizrahi, Alma's senior VP-managing director. He attends each quarterly session along with three Alma staffers who are creative, planning and digital experts. "And there's a one-in-a-million chance they're the next Twitter and we're already strategic partners."

One young business it saw called Katana developed a web-based, real-time video chatting capability without the need to download external applications. Spotting the potential for real-time ads, Alma introduced Katana to its clients State Farm and Rosetta Stone.
 
The Miami-based Omnicom Group agency likes to be where technology and creativity converge. For the first time in 2014, Alma did some form of digital work with every client, and digital grew to 28% of revenue.

62nd International Festival of Creativity Opens For Entries

Significant changes to categories were revealed when entries to Cannes Lions 2015 opened yesterday.

Chief among them is the launch of a highly anticipated Creative Data Lion, created in response to industry demand and set to establish a benchmark for ground-breaking, data-fuelled creativity. 

“We’re committed to being at the forefront of the industry, which means reflecting trends and at times spearheading them,” said CEO of Cannes Lions, Philip Thomas. “The Creative Data Lion is an embodiment of those principles. Insights from data are a powerful driver of creative solutions, so it’s imperative that this be recognised and celebrated at the Festival. But we are the first global creative awards to do so, which means we are also championing the role data can play in creativity.”

Demand for the new Lion began to be voiced in 2012 and its development has since been fired by close consultation with the industry. 

A committee of data specialists, awarded senior creatives, technologists and the wider marketing community shared their expertise with Cannes Lions, which, said Thomas, had been instrumental in shaping the category.

“Their unique insights and contributions have allowed us to carve out a credible, forward-thinking entry section that meets the needs of a progressive, innovative industry.”

That entry section includes 11 sub-categories encompassing the most creative uses of data and will showcase work where this has been at the core of an idea.

Other changes this year include:

• The Innovation Lions have been expanded into 2 sub-categories – Innovation Technology and Creative Innovation – to celebrate brand-aligned ideas and standalone technological solutions
• Recognising that the business impact of creativity is long-term and proven over time, Creative Effectiveness Lions eligibility has been increased to shortlisted and award winning work from the last three years
• Senior industry experts will assist entrants in developing their submissions through the launch of a Creative Effectiveness Advisory Scheme
• Product Design Lions eligibility has been extended to work from the last two years
• Shortlisted and winning entries in Lions Health and Lions Innovation categories will count towards the Cannes Lions Special Awards including Agency of the Year, Independent Agency of the Year, Network of the Year, Regional Network of the Year and Holding Company of the Year

Further information on all categories, rules and entry fees, along with tips for creating submissions, can be found at www.canneslions.com. 

Entrants can have their queries about category changes answered and get help with submissions anytime by contacting entries@canneslions.com.