Radio Mercury Awards 2022

Radio Mercury Awards 2022 Winners

USA HISPANIC

Colon Cancer Coalition

BeautifulBeast

Creative Radio Spot for a Cause by an Agency, Production Company or Advertiser

EL SOL - PREMIADOS 2022

EL SOL 2022

Premiados: Agencias Hispanas USA

Agencia del Festival y Agencia Independiente

We Believers

MEDIOS IMPRESOS

GRAN PREMIO

MEXICO NO ARTIFICIAL

We Believers

BURGER KING

Estados Unidos

PLATA

BETTER WITH PEPSI - MCDONALD'S - BETTER WITH PEPSI -

BURGER KING - BETTER WITH PEPSI - WENDY'S

alma DDB

PepsiCo / Pepsi

Estados Unidos

1. BEBIDAS ALCOHÓLICAS, NO ALCOHÓLICAS, TABACOS Y ACCESORIOS DEL FUMADOR

ORO

MEXICO NO ARTIFICIAL

We Believers

BURGER KING

Estados Unidos

2. ALIMENTACIÓN Y DISTRIBUCIÓN

EXTERIOR

ORO

BETTER WITH PEPSI - MCDONALD'S - BETTER WITH PEPSI -

BURGER KING - BETTER WITH PEPSI - WENDY'S

alma DDB

PepsiCo / Pepsi

Estados Unidos

1. FORMATOS CONVENCIONALES Y DIGITALES

1A.BEBIDAS ALCOHÓLICAS, NO ALCOHÓLICAS, TABACOS Y ACCESORIOS DEL FUMADOR

BRONCE

BK WHOPPER HEIST

We Believers

BURGER KING / BURGER KING ARGENTINA

Estados Unidos

1B.ALIMENTACIÓN Y DISTRIBUCIÓN

ORO

CAMPEONATO DE PESCA

We Believers

AB INBEV / CORONA

Estados Unidos

2. FORMATOS NO CONVENCIONALES

2A.GRAN FORMATO: EVENTO DE GRAN DIMENSIÓN Y SIMILARES

MEDIOS

ORO

NARRADORES INDIGENAS

We Believers / e-Trac

AB INBEV / CORONA

Estados Unidos

1. MEJOR USO DE MEDIOS AUDIOVISUALES Y RADIO

PLATA

MEXICO NO ARTIFICIAL

We Believers / Mediacom

BURGER KING

Estados Unidos

2. MEJOR USO DE MEDIOS IMPRESOS

ORO

CAMPEONATO DE PESCA

We Believers / Mediacom

AB INBEV / CORONA

Estados Unidos

3. MEJOR USO DE EXTERIOR EN GRAN FORMATO: EVENTOS Y OTROS GRANDES SOPORTES

ORO

BK WHOPPER HEIST

We Believers / Havas

BURGER KING / BURGER KING ARGENTINA

Estados Unidos

5. MEJOR USO DE PLATAFORMAS MÓVILES SOCIALES Y DIGITALES

ORO

NARRADORES INDIGENAS

We Believers / e-Trac

AB INBEV / CORONA

Estados Unidos

6. MEJOR USO DE BRANDED CONTENT

ACTIVACIÓN Y EXPERIENCIA DE MARCA

GRAN PREMIO

CAMPEONATO DE PESCA

We Believers

AB INBEV / CORONA

Estados Unidos

BRONCE

BK WHOPPER HEIST

We Believers

BURGER KING / BURGER KING ARGENTINA

Estados Unidos

1. CLASIFICACIÓN POR CANAL

1B.MEDIOS CONVENCIONALES

BRONCE

XMAS TRUCK SAVER

We Believers

AB INBEV / MODELO

Estados Unidos

1. CLASIFICACIÓN POR CANAL

1D.EVENTOS PEQUEÑA ESCALA (AMBIENT MARKETING/GUERRILLA)

ORO

NARRADORES INDIGENAS

We Believers

AB INBEV / CORONA

Estados Unidos

1. CLASIFICACIÓN POR CANAL

1E.EVENTOS GRAN ESCALA (EVENTOS E INSTALACIONES)

ORO

CAMPEONATO DE PESCA

We Believers

AB INBEV / CORONA

Estados Unidos

1. CLASIFICACIÓN POR CANAL

1E.EVENTOS GRAN ESCALA (EVENTOS E INSTALACIONES)

ORO

NARRADORES INDIGENAS

We Believers

AB INBEV / CORONA

Estados Unidos

3. ACCIONES DE RESPUESTA DIRECTA

3B.MEDIOS CONVENCIONALES

PLATA

BEERNAMENTS

alma DDB

Molson Coors / Miller Lite

Estados Unidos

3. ACCIONES DE RESPUESTA DIRECTA

3C.PLATAFORMAS DIGITALES, SOCIALES Y MÓVILES

AUDIO

GRAN PREMIO

NARRADORES INDIGENAS

We Believers

AB INBEV / CORONA

Estados Unidos

ORO

NARRADORES INDIGENAS

We Believers

AB INBEV / CORONA

Estados Unidos

1. GRAN CONSUMO

DIGITAL Y MÓVIL

PLATA

MISSION TO URANUS

BeautifulBeast

Latina Studio, Bogotá / Republic Editorial

Colon Cancer Coalition

Estados Unidos

3. MARKETING EN REDES SOCIALES

3A.COMUNICACIÓN EN REDES SOCIALES

BRONCE

BK WHOPPER HEIST

We Believers

The Movement by Landia / N4rf & Teo Palvi

BURGER KING / BURGER KING ARGENTINA

Estados Unidos

4. MOVILIDAD Y APLICACIONES MÓVILES

BRONCE

MISSION TO URANUS

BeautifulBeast

Latina Studio, Bogotá / Republic Editorial

Colon Cancer Coalition

Estados Unidos

6. CAMPAÑAS DIGITALES Y MÓVILES

CAMPAÑAS INTEGRADAS

PLATA

BETTER WITH PEPSI

alma DDB

Carbo Films

PepsiCo / Pepsi

Estados Unidos

1. CAMPAÑAS INTEGRADAS LIDERADAS POR MEDIOS CONVENCIONALES

BRONCE

BEERNAMENTS

alma DDB

Kaleidoscope / DDB Studio

Molson Coors / Miller Lite

Estados Unidos

1. CAMPAÑAS INTEGRADAS LIDERADAS POR MEDIOS CONVENCIONALES

PLATA

XMAS TRUCK SAVER

We Believers

Primo Content Mexico

AB INBEV / MODELO

Estados Unidos

3. CAMPAÑAS INTEGRADAS LIDERADAS POR ACTIVACIÓN Y RRPP

INNOVACIÓN

ORO

NARRADORES INDIGENAS

We Believers

We Doers / Pickle Music & Pickle Music

AB INBEV / CORONA

Estados Unidos

2. USO INNOVADOR EN AUDIO

PLATA

MEXICO NO ARTIFICIAL

We Believers

America Filmworks / Bross al cuadrado / Da Ocho

BURGER KING

Estados Unidos

3. USO INNOVADOR EN MEDIOS IMPRESOS

BRONCE

BK WHOPPER HEIST

We Believers

The Movement by Landia / N4rf & Teo Palvi

BURGER KING / BURGER KING ARGENTINA

Estados Unidos

4. INNOVACIÓN EN EXTERIOR

BRONCE

BEERNAMENTS

alma DDB

Kaleidoscope / DDB Studio

Molson Coors / Miller Lite

Estados Unidos

5. INNOVACIÓN EN ACTIVACIÓN

BRONCE

BK WHOPPER HEIST

We Believers

The Movement by Landia / N4rf & Teo Palvi

BURGER KING / BURGER KING ARGENTINA

Estados Unidos

6. INNOVACIÓN EN DIGITAL Y MÓVIL

BRONCE

BK WHOPPER HEIST

We Believers

The Movement by Landia / N4rf & Teo Palvi

BURGER KING / BURGER KING ARGENTINA

Estados Unidos

8. INNOVACIÓN EN MEDIOS

ORO

NARRADORES INDIGENAS

We Believers

We Doers / Pickle Music & Pickle Music

AB INBEV / CORONA

Estados Unidos

9. INNOVACIÓN EN BRANDED CONTENT

DISEÑO

BRONCE

BEERNAMENTS

alma DDB

Molson Coors / Miller Lite

Estados Unidos

1. DISEÑO DE IDENTIDAD VISUAL Y PACKAGING

ORO

BETTER WITH PEPSI - MCDONALD'S - BETTER WITH PEPSI -

BURGER KING - BETTER WITH PEPSI - WENDY'S

alma DDB

PepsiCo / Pepsi

Estados Unidos

2. DISEÑO GRÁFICO, POSTERS

BRONCE

CASETA SALVAVIDAS - FAMILIA DE PANTERAS - FLORIDANOS

Zubi Advertising

The CLEO Institute

Estados Unidos

3. DISEÑO AMBIENTAL

PRODUCCIÓN

GRAN PREMIO

BETTER WITH PEPSI - MCDONALD'S - BETTER WITH PEPSI -

BURGER KING - BETTER WITH PEPSI - WENDY'S

alma DDB / Pepsi

Carbo Films

PepsiCo / Pepsi

Estados Unidos

ORO

MEXICO NO ARTIFICIAL

We Believers

America Filmworks / Bross al cuadrado / Da Ocho

BURGER KING

Estados Unidos

3. PRODUCCIÓN GRÁFICA

3A.FOTOGRAFÍA

PLATA

BETTER WITH PEPSI - MCDONALD'S - BETTER WITH PEPSI -

BURGER KING - BETTER WITH PEPSI - WENDY'S

alma DDB

Carbo Films

PepsiCo / Pepsi

Estados Unidos

3. PRODUCCIÓN GRÁFICA

3A.FOTOGRAFÍA

ORO

BETTER WITH PEPSI - MCDONALD'S - BETTER WITH PEPSI -

BURGER KING - BETTER WITH PEPSI - WENDY'S

alma DDB / Pepsi

Carbo Films

PepsiCo / Pepsi

Estados Unidos

3. PRODUCCIÓN GRÁFICA

3B.DIRECCION DE ARTE E ILUSTRACIÓN

BRANDED CONTENT

PLATA

MEXICO NO ARTIFICIAL

We Believers

America Filmworks / Bross al cuadrado / Da Ocho

BURGER KING

Estados Unidos

3. CONTENIDOS GRÁFICOS

ORO

NARRADORES INDIGENAS

We Believers

We Doers / Pickle Music & Diego Panich

AB INBEV / CORONA

Estados Unidos

5. CONTENIDOS EN VIVO

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D&AD Awards Winners 2022

D&AD Awards Winners 2022

USA Hispanic

Alma DDB

Pepsi

Better With Pepsi

Yellow Pencil / Press & Outdoor / Poster Campaigns / 2022

Graphite Pencil / Art Direction / Outdoor

Graphite Pencil / Press & Outdoor / Press Campaigns

Wood Pencil / Art Direction / Press

Wood Pencil / Graphic Design / Posters

Wood Pencil / Press & Outdoor / Poster Adverts

Shortlist / Media / Press & Outdoor

Shortlist / Press & Outdoor / Tactical Press Adverts

Alma DDB

Beernaments

Molson Coors Beverage Company

Shortlist / Direct / Products & Services / 2022

We Believers

Netflix, Burger King

Burger King Whooper Heist

Graphite Pencil / Experiential / Public Spaces / 2022

Graphite Pencil / Press & Outdoor / Interactive Poster Adverts

Wood Pencil / Digital / User Participation

Wood Pencil / Digital / Mobile

Wood Pencil / Digital / Physical & Digital

Wood Pencil / Experiential / Use of Technology

Wood Pencil / Press & Outdoor / Innovation

Shortlist / Direct / Press & Outdoor

Shortlist / Media / Interaction

We Believers

Xmas Truck Saver

Grupo Modelo

Graphite Pencil / Direct / Events / 2022

THE ONE SHOW – WINNERS 2022

THE ONE SHOW – WINNERS 2022

USA Hispanic

BRANDED ENTERTAINMENT

BRONZE

We Believers / New York + Bamba / Buenos Aires + Landia / Buenos Aires

Brand Partnerships

Burger King Argentina / Netflix Argentina

Whopper Heist

BRONZE

We Believers / New York + Bamba / Buenos Aires + Landia / Buenos Aires

Craft – Use of Technology

Burger King Argentina / Netflix Argentina

Whopper Heist

SHORTLIST

We Believers / New York + Primo Content Mexico / Mexico + Papa Music

User-Generated Content

Grupo Modelo AB InBev

XMAS TRACK SAVER

CREATIVE USE OF DATA

SILVER

We Believers / New York + Bamba / Buenos Aires + Landia / Buenos Aires

Data Visualization – Dynamic / Responsive

Burger King Argentina / Netflix Argentina

Whopper Heist

CREATIVE EFFECTIVENESS

MERIT

alma DDB + PepsiCo + OMD + Carbo Films

Creative Effectiveness – Consumer / Brand

Pepsi

Better With Pepsi

MERIT

alma DDB + PepsiCo + OMD + Carbo Films

Single Country or Region – Consumer / Brand

Pepsi

Better With Pepsi

DESIGN

SHORTLIST

alma DDB + DDB / Chicago + DDB / San Francisco + Kaleidoscope

Packaging – Specialty

Miller Lite

Beernaments

BRONZE

alma DDB + PepsiCo + OMD + Acceleration Community of Companies (ACC)

Promotional – Print Advertisements

Pepsi

Better With Pepsi

MERIT

alma DDB + PepsiCo + OMD + Acceleration Community of Companies (ACC)

Craft – Art Direction

Pepsi

Better With Pepsi

SILVER

alma DDB + PepsiCo + OMD + Carbo Films

Promotional – Posters – Series

Pepsi

Better With Pepsi

BRONZE

alma DDB + PepsiCo + OMD + Carbo Films

Out of Home – Series

Pepsi

Better With Pepsi

BRONZE

alma DDB + PepsiCo + OMD + Carbo Films

Craft – Photography

Pepsi

Better With Pepsi

MERIT

alma DDB + PepsiCo + OMD + Carbo Films

Craft – Printing & Paper Craft

Pepsi

Better With Pepsi

MERIT

CONILL ADVERTISING / El Segundo + Toyota Motor North America, U.S.A. / Dallas + Pickle Music / Los Angeles + Passion Pictures / Los Angeles

Craft – Animation

Toyota

Nora's Joy

DIRECT MARKETING

MERIT

We Believers / New York + Bamba / Buenos Aires + Landia / Buenos Aires

Out of Home – Billboards & Transit

Burger King Argentina / Netflix Argentina

Whopper Heist

MERIT

We Believers / New York + Bamba / Buenos Aires + Landia / Buenos Aires

Use of Smart Devices & Voice Assistants

Burger King Argentina / Netflix Argentina

Whopper Heist

SHORTLIST

We Believers / New York + Bamba / Buenos Aires + Landia / Buenos Aires

Brand Partnerships

Burger King Argentina / Netflix Argentina

Whopper Heist

SHORTLIST

We Believers / New York + Primo Content Mexico / Mexico + Papa Music

Experiential – In-Person Events

Grupo Modelo AB InBev

XMAS TRACK SAVER

SHORTLIST

We Believers / New York + Primo Content Mexico / Mexico + Papa Music

Non-traditional & Guerrilla Marketing

Grupo Modelo AB InBev

XMAS TRACK SAVER

BRONZE

We Believers / New York + Primo Content Mexico / Mexico + Relevant

Experiential – In-Person Events

Grupo Modelo Corona Extra

Plastic fishing tournament

BRONZE

We Believers / New York + Primo Content Mexico / Mexico + Relevant

Innovation in Direct Marketing

Grupo Modelo Corona Extra

Plastic fishing tournament

SHORTLIST

DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo

Brand Partnerships

Burger King

The Impossible Combo

EXPERIENTIAL & IMMERSIVE

MERIT

alma DDB + DDB / Chicago + DDB / San Francisco + Kaleidoscope

Physical Products

Miller Lite

Beernaments

SHORTLIST

CONILL ADVERTISING / El Segundo + Toyota Motor North America, U.S.A. / Dallas + Company 3 / Los Angeles + Fela / Los Angeles

Craft – Use of Technology

Toyota

FEATURING YOU

MERIT

We Believers / New York + Bamba / Buenos Aires + Landia / Buenos Aires

Events / Stunts / Competitions – In-Person

Burger King Argentina / Netflix Argentina

Whopper Heist

MERIT

We Believers / New York + Bamba / Buenos Aires + Landia / Buenos Aires

Brand Partnerships

Burger King Argentina / Netflix Argentina

Whopper Heist

SHORTLIST

We Believers / New York + Primo Content Mexico / Mexico + Papa Music

Events / Stunts / Competitions – In-Person

Grupo Modelo AB InBev

XMAS TRACK SAVER

MERIT

We Believers / New York + Primo Content Mexico / Mexico + Papa Music

Innovation in Lockdown

Grupo Modelo AB InBev

XMAS TRACK SAVER

SILVER

We Believers / New York + Primo Content Mexico / Mexico + Relevant

Events / Stunts / Competitions – In-Person

Grupo Modelo Corona Extra

Plastic fishing tournament

GOLD

We Believers / New York + Primo Content Mexico / Mexico + Relevant

Innovation in Experiential

Grupo Modelo Corona Extra

Plastic fishing

MERIT

DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo

Events / Stunts / Competitions – In-Person

Burger King

The Impossible Combo

SHORTLIST

DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo

Brand Partnerships

Burger King

The Impossible Combo

FILM

SHORTLIST

CONILL ADVERTISING / El Segundo + Company 3 / Los Angeles + MJZ / Los Angeles + Lime Sound Design / Los Angeles

Television & VOD – Long Form – Single

Toyota

BORN TO LEND A HAND

SHORTLIST

CONILL ADVERTISING / El Segundo + Company 3 / Los Angeles + MJZ / Los Angeles + Lime Sound Design / Los Angeles

Cinema Advertising

Toyota

BORN TO LEND A HAND

GAMING

SHORTLIST

CONILL ADVERTISING / El Segundo + Toyota Motor North America, U.S.A. / Dallas + Unit 9 / Los Angeles

Mobile Games – Branded Game

Toyota

GOOOL TO THE GOLD CUP

INTERACTIVE, ONLINE & MOBILE

SHORTLIST

CONILL ADVERTISING / El Segundo + Toyota Motor North America, U.S.A. / Dallas + Unit 9 / Los Angeles

Gaming – Mobile

Toyota

GOOOL TO THE GOLD CUP

SHORTLIST

We Believers / New York + Bamba / Buenos Aires + Landia / Buenos Aires

Digital Installations – Interactive

Burger King Argentina / Netflix Argentina

Whopper Heist

MERIT

We Believers / New York + Bamba / Buenos Aires + Landia / Buenos Aires

Brand Partnerships

Burger King Argentina / Netflix Argentina

Whopper Heist

GOLD

DAVID / São Paulo + Burger King / São Paulo + Sailor Studio + A9 Audio / São Paulo + Zubi / Miami

Brand Partnerships

Burger King

The Impossible Combo

MERIT

DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo

Utility – Ecommerce

Burger King

The Impossible Combo

SILVER

DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo

Customer Experience / CX

Burger King

The Impossible Combo

IP & PRODUCTS

SHORTLIST

alma DDB + DDB / Chicago + DDB / San Francisco + Kaleidoscope

Physical Product – In-Market

Miller Lite

Beernaments

SHORTLIST

DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo

Physical Product – In-Market

Burger King

The Impossible Combo

MOVING IMAGE CRAFT

SHORTLIST

CONILL ADVERTISING / El Segundo + Toyota Motor North America, U.S.A. / Dallas + Pickle Music / Los Angeles + Passion Pictures / Los Angeles

Animation – Single

Toyota

Nora's Joy

MUSIC & SOUND CRAFT

SHORTLIST

CONILL ADVERTISING / El Segundo + Toyota Motor North America, U.S.A. / Dallas + Pickle Music / Los Angeles + Passion Pictures / Los Angeles

Original Music – Song

Toyota

Nora's Joy

OUT OF HOME

SHORTLIST

alma DDB + PepsiCo + OMD + Carbo Films

P.O.P. & In-Store – Series

Pepsi

Better With Pepsi

SILVER

alma DDB + PepsiCo + OMD + Carbo Films

Billboards & Transit – Series

Pepsi

Better With Pepsi

GOLD

alma DDB + PepsiCo + OMD + Carbo Films

Craft – Art Direction

Pepsi

Better With Pepsi

BRONZE

alma DDB + PepsiCo + OMD + Carbo Films

Craft – Photography

Pepsi

Better With Pepsi

MERIT

alma DDB + PepsiCo + OMD + Carbo Films

P.O.P. & In-Store – Single

Pepsi

Better With Pepsi - Burger King Print

MERIT

alma DDB + PepsiCo + OMD + Carbo Films

P.O.P. & In-Store – Single

Pepsi

Better With Pepsi - McDonald's Print

MERIT

alma DDB + PepsiCo + OMD + Carbo Films

P.O.P. & In-Store – Single

Pepsi

Better With Pepsi - Wendy's Print

MERIT

We Believers / New York + Bamba / Buenos Aires + Landia / Buenos Aires

Dynamic Billboards & Transit

Burger King Argentina / Netflix Argentina

Whopper Heist

BRONZE

We Believers / New York + Bamba / Buenos Aires + Landia / Buenos Aires

Brand Partnerships

Burger King Argentina / Netflix Argentina

Whopper Heist

MERIT

We Believers / New York + Bamba / Buenos Aires + Landia / Buenos Aires

Craft – Use of Technology Burger King Argentina / Netflix Argentina

Whopper Heist

MERIT

We Believers / New York + Bamba / Buenos Aires + Landia / Buenos Aires

Innovation in Out of Home

Burger King Argentina / Netflix Argentina

Whopper Heist

SHORTLIST

We Believers / New York + Primo Content Mexico / Mexico + Papa Music

Experiential & Immersive

Grupo Modelo AB InBev

XMAS TRACK SAVER

SHORTLIST

We Believers / New York + Primo Content Mexico / Mexico + Papa Music

Brand Partnerships

Grupo Modelo AB InBev

XMAS TRACK SAVER

MERIT

We Believers / New York + Primo Content Mexico / Mexico + Relevant

Experiential & Immersive

Grupo Modelo Corona Extra

Plastic fishing tournament

BRONZE

We Believers / New York + Primo Content Mexico / Mexico + Relevant

Innovation in Out of Home

Grupo Modelo Corona Extra

Plastic fishing tournament

PRINT

BRONZE

alma DDB + PepsiCo + OMD + Carbo Films

Newspaper – Series

Pepsi

Better With Pepsi

MERIT

alma DDB + PepsiCo + OMD + Carbo Films

Posters – Series

Pepsi

Better With Pepsi

BRONZE

alma DDB + PepsiCo + OMD + Carbo Films

Craft – Art Direction

Pepsi

Better With Pepsi

MERIT

alma DDB + PepsiCo + OMD + Carbo Films

Craft – Photography

Pepsi

Better With Pepsi

SHORTLIST

CONILL ADVERTISING / El Segundo + Toyota Motor North America, U.S.A. / Dallas + Harbor Picture Co. / Los Angeles + Sweatpants Media / Los Angeles

Brand Installations

Toyota

IMPOSSIBLE FARMERS MARKET

SHORTLIST

CONILL ADVERTISING / El Segundo + Toyota Motor North America, U.S.A. / Dallas + Harbor Picture Co. / Los Angeles + Sweatpants Media / Los Angeles

Experiential & Immersive

Toyota

IMPOSSIBLE FARMERS MARKET

PUBLIC RELATIONS

SHORTLIST

alma DDB + PepsiCo + OMD + Carbo Films

Current Event Response

Pepsi

Better With Pepsi

SOCIAL MEDIA

SHORTLIST

We Believers / New York + Primo Content Mexico / Mexico + Papa Music

User-Generated Content

Grupo Modelo AB InBev

XMAS TRACK SAVER

CULTURAL DRIVER

MERIT

We Believers / New York + Primo Content Mexico / Mexico + Relevant

Cultural Driver

Grupo Modelo Corona Extra

Plastic fishing tournament

GREEN PENCIL

SHORTLIST

We Believers / New York + Primo Content Mexico / Mexico + Relevant

Green Pencil

Grupo Modelo Corona Extra

Plastic fishing tournament

SUSTAINABLE DEVELOPMENT PENCIL

MERIT

We Believers / New York + Primo Content Mexico / Mexico + Relevant

Goals for Sustainable Development

Grupo Modelo Corona Extra

Plastic fishing tournament

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ADC 101st Annual Awards Winners 2022

ADC 101ST ANNUAL AWARDS – WINNERS

USA HISPANIC

ADVERTISING

SHORTLIST

alma DDB / Miami + Molson Coors + ICF Next + O Positive

Integrated - Traditional

Coors Light

Iceman to Canton

GOLD

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Art Direction - Press / Poster - Poster Advertising - Series

Pepsi

Better With Pepsi

GOLD

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Art Direction - Press / Poster - Press / Print Advertising - Series

Pepsi

Better With Pepsi

GOLD

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Out of Home - Poster - Series

Pepsi

Better With Pepsi

SILVER

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Out of Home - Print / Electronic Billboard - Series

Pepsi

Better With Pepsi

SILVER

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Art Direction - Press / Poster - Poster Advertising - Single

Pepsi

Better With Pepsi - Burger King Print

BRONZE

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Art Direction - Press / Poster - Press / Print Advertising - Single

Pepsi

Better With Pepsi - Burger King Print

SILVER

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Out of Home - Poster - Single

Pepsi

Better With Pepsi - Burger King Print

BRONZE

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Out of Home - Print / Electronic Billboard - Single

Pepsi

Better With Pepsi - Burger King Print

BRONZE

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Art Direction - Press / Poster - Poster Advertising - Single

Pepsi

Better With Pepsi - McDonald's Print

BRONZE

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Art Direction - Press / Poster - Press / Print Advertising - Single

Pepsi

Better With Pepsi - McDonald's Print

SILVER

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Out of Home - Poster - Single

Pepsi

Better With Pepsi - McDonald's Print

SHORTLIST

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Out of Home - Print / Electronic Billboard - Single

Pepsi

Better With Pepsi - McDonald's Print

SILVER

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Art Direction - Press / Poster - Poster Advertising - Single

Pepsi

Better With Pepsi - Wendy's Print

BRONZE

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Art Direction - Press / Poster - Press / Print Advertising -

Single

Pepsi

Better With Pepsi - Wendy's Print

SILVER

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Out of Home - Poster - Single

Pepsi

Better With Pepsi - Wendy's Print

MERIT

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Out of Home - Print / Electronic Billboard - Single

Pepsi Better With Pepsi - Wendy's Print

BRAND / COMMUNICATION DESIGN

GOLD

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Posters - Billboard - Series

Pepsi

Better With Pepsi

GOLD

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Posters - Billboard - Single

Pepsi

Better With Pepsi - Burger King Print

GOLD

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Posters - Billboard - Single

Pepsi

Better With Pepsi - McDonald's Print

GOLD

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Posters - Billboard - Single

Pepsi

Better With Pepsi - Wendy's Print

SHORTLIST

Dieste / Dallas

Design for Good - Brand / Communication Design - Single

Royal Blue Grocery

Distance Read

PHOTOGRAPHY

SHORTLIST

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Products / Commercial - Series

Pepsi

Better With Pepsi

SHORTLIST

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Products / Commercial - Single

Pepsi

Better With Pepsi - Burger King Print

SHORTLIST

alma DDB / Miami + PepsiCo + OMD + Carbo Films

Products / Commercial - Single

Pepsi

Better With Pepsi - Wendy's Print

---

2022 HMC Hispanic Market Guide Explores Hispanic Diversity, Cultural Blind Spots, Inclusive Advertising & Media Consumption

2022 Hmc Hispanic Market Guide Explores Hispanic Diversity, Cultural Blind Spots, Inclusive Advertising & Media Consumption

Guide Connects Brands with Hispanic Marketing Experts & Provides Deep Market Intelligence

The Hispanic Marketing Council (HMC) has released its 2022 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market. Hispanics are impacting the multicultural mainstream at a faster pace than anticipated, shifting American culture and purchase behaviors. Brands who make continuous efforts to connect with the multicultural market are seeing results that demonstrate the economic power of Hispanics. This new publication, geared towards newcomer and veteran brands alike, is available to view online or download for free.

The HMC 2022 Hispanic Market Guide is the authoritative source for identifying companies with trusted Hispanic marketing expertise. This guide not only serves as a valuable resource for marketers, but it also includes the top trends in Hispanic marketing, research and insights from Kantar and Nielsen, and a profile on effective Hispanic creative by Círculo Creativo USA, the only nonprofit organization dedicated to supporting creativity in the U.S. Hispanic advertising market.

“Hispanic buying power is projected to increase 150 percent to $2.6 trillion by 2025, making Hispanics the most formidable growth opportunity,” said HMC Chair Gonzalo Del Fa, president of GroupM Multicultural. “This is the guide to earmark as organizations analyze their marketing spend, distribution, strategies and partnerships. We are now, and the opportunity is now.”

Highlights include:

• Advertising, media and marketing companies vetted by the HMC that specialize in the Hispanic market.

• Key advertiser and agency relationships, sectors and contacts.

• Top trends for marketers, including the diversity within Hispanics, cultural blind spots in entertainment and marketing, inclusive casting vs portrayal in advertising, and much more.

• Comprehensive demographic, marketing and media information.

• A profile on key Hispanic advertising campaigns and the power of simple ideas.

The HMC 2022 Hispanic Market Guide is available at hispanicmarketingcouncil.org/hispanic-market-guide/. For more information, visit hispanicmarketingcouncil.org and follow the HMC on Facebook, Instagram, and Twitter at @hmchispanic.

Cannes Lions announces 2022 jury members

Cannes Lions announces 2022 jury members

Juries see representation from top global brands, platforms and agencies, bringing an array of expertise to the judging of the Lions

For the first time global brands including Ford, Frito-Lay, Peloton, Riot Games, Kansas City Chiefs, Salesforce and WeTransfer sit on juries

28 April 2022 - Cannes Lions has announced its 2022 jury line-up of global experts, selected to define the global benchmark for creativity this June. Work from across the globe will be judged, awarded and celebrated during the Cannes Lions International Festival of Creativity, running from 20-24 June 2022.

The 2022 line-up consists of 290 jury members from across the world, representing the global industry’s leading talent from a diverse range of disciplines. First time brands to join the juries include Ford, Frito-Lay, Peloton, Riot Games, Kansas City Chiefs, Salesforce and WeTransfer, with representation from other top global brands including AB InBev, Adobe, Apple, Disney, Doconomy, GSK, Mars Wrigley, Mastercard, Pepsico, Red Bull, The New York Times and Unilever.

Platforms and entertainment companies represented are: Amazon, Google, Google Zoo, Pinterest, Snap, Spotify, TikTok, Netflix and Meta.

Among the many global networks represented are: Accenture Song, BETC, DDB, dentsu, FCB, Hakuhodo, Omnicom, Publicis Worldwide, Rethink, Serviceplan and VMLY&R. Specialist agencies include: Coffee & TV, Just Global, Inc., Merkle B2B, Pickle Music, Proto, Stein, SYZYGY and Translation.

Simon Cook, CEO, LIONS, comments: “We are delighted to welcome such an immensely talented set of jurors to benchmark creative excellence at Cannes Lions this year. Our juries play a pivotal role in recognising the world’s best creative marketing and championing the work that will pave the way forward for the global industry. We’re extremely proud to be able to bring together a diverse group of individuals to reflect the evolving industry landscape and we thank them for their time and dedication.”

This year, Lions juries will return to Cannes to complete their judging at the Festival. Speaking about the judging process, Susie Walker, VP Awards & Insight, LIONS, says “To resume in-person judging this year, truly amplifies the judging experience for each jury member. 2022 is set to be a hugely exciting festival, with the introduction of a new award, the Creative B2B Lions, as well as a refreshed take on the Creative Commerce Lions and the Media Lions. We are grateful to all of our jury members and look forward to welcoming them back to Cannes.”

The 2022 awarding jury members are as follows:

Brand Experience & Activation Lions

Jury President - Yasuharu Sasaki, Chief Creative Officer, Dentsu Inc., Japan

Akhilesh Bagri, Middle East Chief Creative Officer, Serviceplan Middle East, UAE

Anais Hayes, Head of Brand Innovation, Google, UK

André Toledo, Executive Creative Director, DAVID, Spain

Francine Li, Vice President of Brand Management and Marketing, Riot Games, Global

Gaëtan Du Peloux, Chief Creative Officer, Marcel, France

Jason Williams, Chief Creative Officer, Leo Burnett, Australia

Kimberley Ragan, Group Creative Director, Colenso BBDO, New Zealand

Renato Zandoná, Chief Creative Officer, Droga5, Brazil

Shayne Millington, Chief Creative Officer, McCann, USA

Creative B2B Lions

Jury President - Paul Hirsch, President, Chief Creative Officer, Doremus, Global

Carolina Mejía, Chief Strategy and Growth Officer, MullenLowe SSP3, Colombia

Chris Duffey, Strategic Development Design, Creative Cloud, Adobe, Global

Jill Kramer, Chief Marketing and Communications Officer, Accenture, USA

Karen Boswell, Chief Experience Officer, VMLY&R, EMEA

Michael McLaren, Global CEO, Merkle B2B, Global

Rob Omodiagbe, Executive Creative Director, Just Global, APJC

Sarah Higgins, Managing Director PR and EMEA & APAC Marketing, State Street Global Advisors, Global

Tom Stein, Chairman and Chief Growth Officer, Stein IAS, USA

Wendy Walker, Vice President Marketing ASEAN, Salesforce, ASEAN

Creative Business Transformation Lions

Jury President - Ronald Ng, Global Chief Creative Officer, MRM, Global

Andy Sandoz, Global Chief Creative Officer, Deloitte Digital, Global

Claire Molyneux, Global Marketing Strategy and Transformation Practice Lead, Publicis, Global

Damasia Merbilhàa, Vice President, Latin America, TBWA\Worldwide, LATAM

Joanna Lu, Expert Partner, Bain & Company, Inc., China

Justin Peyton, Chief Transformation & Strategy Officer, Wunderman Thompson, APAC

Kaleeta (Wright) McDade, Global Executive Creative Director, Ogilvy, Global

Laura Chiavone, Director, Head of Agency BR, Meta, Brazil

Neil Heymann, Global Chief Creative Officer, Accenture Song, Global

Creative Commerce Lions

Jury President - Beth Ann Kaminkow, Global CEO VMLY&R COMMERCE / CEO NY VMLY&R, Global

Ali Cheikhali, Creative Strategy Lead, Creative Works MENA, TR & SSA, Google, Turkey & Africa

André Gola, Chief Creative Officer, Lew'Lara/TBWA, Brazil

Jackie Chan, Managing Director of Omni-Commerce, Publicis Commerce, China

Kabir Ahuja, Senior Partner, McKinsey & Company, UK

Leisa Wall, Executive Creative Director, FCB, New Zealand

Rita Harnett, eCommerce Partner, Wavemaker, Global

Shinya Tokuhisa, General Manager, Hakuhodo Inc, Japan

Thor Borresen, VP Marketing, AB-InBev, Colombia

Creative Data Lions

Jury President - Alan Kelly, Chief Creative Officer, Rothco, part of Accenture Song, Ireland

Chris Chen, Chief Creative Officer, Creative, dentsu China, APAC

Gláucia Montanha, Head of Business and Digital Media, Artplan & Convert - Dreamers Group, Brazil

Husani Oakley, Director, Creative Practices, Netflix, Global

James Northway, Global Head Of Data, Wavemaker, Global

Jane Ostler, EVP, Creative and Media Solutions, Kantar, Global

Josh Budd, Chief Creative Officer, Citizen Relations, North America

Kate Sirkin, EVP, Global Data Partnerships, Epsilon, Global

Mike Campbell, Managing Partner Global Marketing Effectiveness, Ebiquity, Global

Natalie Gruis, Chief Strategy Officer, TBWA\Neboko, Netherlands

Creative Effectiveness Lions

Jury President - Raja Rajamannar, Chief Marketing & Communications Officer, Mastercard, Global

Angel Chen, Chief Growth Officer, China, Ogilvy & Mather, China

Bertille Toledano, President, BETC, France

Christine Removille, Partner, Bain & Company, Global

David Coral, President & CEO, BBDO & Proximity, Spain

Jennifer "JJ" Healan, Vice President, U.S. Marketing, Brand Content and Engagement, McDonald's, USA

Karna Crawford, Head of U.S. Marketing, Ford Motor Company, USA

Patricia McDonald, Global Chief Strategy Officer, Creative, dentsu international, Global

Rosie Collins, Head of Strategy, BBH London, UK

Sameer Satpathy, Divisional Chief Executive-Personal Care, ITC, India

Creative Strategy Lions

Jury President - Chrissie Hanson, Global Chief Strategy Officer, OMD, Global

Anna Vogt, Chief Strategy Officer, VMLY&R, UK

Marcus Collins, Head of Strategy, Wieden+Kennedy New York, USA

Margaux Revol, Strategy Partner, AMV BBDO, Global

Mariana Gordilho de Sá, Chief Creative Officer, W/McCann, Brazil

Rachel Ferdinando, Senior Vice President and Chief Marketing Officer, Frito Lay North America, USA

Sanchita Roy, Head of Strategy, Havas Media Group, India

Sarah Lemarié, Head of Strategic Planning, Marcel Worldwide, France

Sean McDonald, Managing Partner, Chief Strategy Officer, Rethink, Canada

Sophia Lindholm, Head of Creative Sweden, Forsman & Bodenfors, Sweden

Design Lions

Jury President - Lisa Smith, Executive Creative Director, Jones Knowles Ritchie (JKR), USA

Claire Dawson, Co-Founder and Creative Director, Underline Studio, Canada

Geet Rathi, Creative Director / Design Director, TBWA\India, India

Kimiko Sekido, Art Director / Graphic Designer, dentsu Inc., Japan

Marco Gianelli (Pernil), Chief Creative Officer, AlmapBBDO, Brazil

Olivier Aumard, Executive Creative Director, BETC, France

Quinnton Harris, Co-Founder and CEO, Retrospect, USA

Ros Horner, Executive Design Director, AKQA, Australia & New Zealand

Stuart Radford, Executive Creative Director, Superunion, UK

Thomas Mueller, Accenture Song Europe Design Co-Lead, Accenture Interactive, Germany

Digital Craft Lions

Jury President - Luciana Haguiara, Executive Creative Director, Media.Monks, Brazil

Andres Ordóñez, Chief Creative Officer, FCB Chicago, USA

Aurora Straton, Creative Lead, Google Creative Works, Google, France

Chris Garbutt, Chief Creative Officer, VMG and Co-President, Virtue, VMG/Virtue, USA

Daniël Sytsma, Global Chief Design Officer, dentsu Creative, Global

Eva Xu Xuan, Creative Director, UX, Independent Creative, China

Franziska Von Lewinski, CEO, SYZYGY GROUP, Global

Kate Murphy, Executive Creative Director, ACNE London, UK

Takayuki Niizawa, Chief Creative Officer, Wunderman Thompson Tokyo, Japan

Vida Cornelious, VP, Creative, New York Times Advertising, USA

Direct Lions

Jury President - Fred Levron, Global Chief Creative Officer, dentsu international, Global

Angerson Vieira, Executive Creative Director, Africa, Brazil

Barbara Humphries, Executive Creative Director, The Monkeys, part of Accenture Song, Australia

Gabriel Schmitt, Co-Chief Creative Officer, FCB NY, USA

Gaston Guetmonovitch, Chief Creative Officer, Leo Burnett Madrid, Spain

Guerassimov Dimitri, Chief Creative Officer / CEO, VMLY&R, France

Jessica Apellaniz, Chief Creative Officer, Ogilvy, LATAM

Mario Lagos, Chief Creative Officer, Sancho BBDO, Colombia

Nicky Bullard, Group Chief Creative Officer, MullenLowe Group, UK

Rowena Bhagchandani, CEO, BLKJ Havas, APAC

Entertainment Lions

Jury President - Maria Garrido, Global CMO, Formerly Vivendi, France

Adam Harris, Global Head, Brand Partnership Studio, Twitch, Global

Alice Chou, Chief Creative Officer, dentsuMB Taiwan, APAC

Carlos Andrés Rodríguez, Chief Creative Officer, David, Colombia

Helen Pak, SVP of Creative - Marketing, Design & Content, The Walt Disney Company, Global

Robert Lambrechts, Chief Creative Officer, Pereira O'Dell, USA

Ruey Ku, Managing Director, Publicis APEX Exchange China, APAC

Ryan McManus, Chief Creative Officer, VMLY&R, South Africa

Sophie Schonburg, Executive Creative Director, Africa, Brazil

Zoë Clapp, Marketing Director, YouTube, EMEA

Entertainment Lions for Music

Jury President - Amani Duncan, President, BBH, USA

Bruno Brux, Executive Creative Director / Partner, GUT São Paulo, Brazil

Josh Rabinowitz, Founder / Music Consultant, Brooklyn Music Experience, USA

Kazoo Sato, Chief Creative Sustainability Officer, TBWA\HAKUHODO, TBWA\Asia Pacific , Japan

Madeline Nelson, Head of U.S. Independent Label Relations, Amazon Music, USA

Perry Fair, Global Executive Creative Director, Global Director of Entertainment, McCann New York, Global

Sascha Hanke, Chief Creative Officer & Co-Owner, häppy, Germany

Sherina Florence, Group Creative Director, 72andSunny, USA

Todd Kaplan, Chief Marketing Officer - Pepsi, PepsiCo, USA

Entertainment Lions for Sport

Jury President - Marcel Marcondes, Global President, Beyond Beer, AB InBev, Global

Beto Rogoski, Executive Creative Director, VMLY&R, Brazil

Broderick Hicks, Senior Vice President, Head of EMEA, Wasserman, EMEA

Eleonore Ogrinz, Global Head of Advertising, Red Bull, Global

Fabrice Plazolles, Chief Creative Officer, Havas Sports & Entertainment, France

Felicitas Olschewski, Head of Digital EMEA, Edelman, EMEA

Lara Krug, Chief Marketing Officer and EVP of Marketing, Kansas City Chiefs, USA

Lizi Hamer, APAC Executive Creative Director, No2ndPlace, APAC

Oliver Braley, Senior Account Director, M&C Saatchi Sport & Entertainment, Australia

Stephen Hutchison, Head of Commercial Partnerships, The Football Association, UK

Film Craft Lions

Jury President - Patrick Milling-Smith, Co-Founder & Global CEO, SMUGGLER, Global

Asa Riton, Film Director, Ridley Scott Associates, Sweden

Carol Dunn, Executive Producer, Human, USA

Christopher Thiery, Co-CEO, Prodigious, France

Goldie Robbens, Head of Production, Uncommon Creative Studio, UK

Naoko Tajima, Director, Wonderworld, Japan

Paulo André Dantas Garcia, Director - Creative Director - Partner, Zombie Studio, Brazil

Phil Hurrell, Creative Director and Co-Founder, Coffee & TV, UK

Vera Portz, Partner / Managing Director, Tempomedia Filmproduction, Germany

Veronica Beach, Director of Production, Pereira O'Dell, USA

Film Lions

Jury President - David Lubars, Chief Creative Officer, BBDO Worldwide, Global

Alex Lopez, President, Global Chief Creative Officer, McCann Worldgroup, Global

Daniel Rodríguez, Executive Creative Director, DDB, Spain

Fran Luckin, Chief Creative Officer, Grey Advertising Africa, South Africa

Jason Campbell, Head of Creative, Translation, USA

Mihnea Gheorghiu, Chief Creative Officer, Publicis Italy & Le Pub Amsterdam, Italy & The Netherlands

Nancy Crimi-Lamanna, Chief Creative Officer, FCB, Canada

Renata Leao, Executive Creative Director, DAVID, Brazil

Sompat Trisadikun, Chief Creative Officer, The Leo Burnett Group, Thailand

Susan Higgs, Executive Creative Director, dentsuMB, UK

Glass: The Lion for Change

Jury President - Colleen DeCourcy, Former President, Wieden+Kennedy, Global

Alex Bennett-Grant, Founder & CEO, We Are Pi, Netherlands

Debora Koyama, Global Growth Operations Officer, Unilever, Global

Genie Gurnani, International Drag Superstar, USA

Greg Hahn, Chief Creative Officer & Co-Founder, Mischief, USA

Heide Gardner, Global Culture and Equity Consultant, Interpublic Group, Global

Kathryn Thomas, Founder & Global Executive Creative Director, One Green Bean, Global

Nicholas Hulley, Chief Creative Officer, AMV BBDO, UK

Pully Chau, Greater China President, Edelman, China

Rafael Pitanguy, Chief Creative Officer, VMLY&R, Brazil

Health & Wellness Lions

Jury President - Patricia Corsi, Global Chief Marketing and Digital Officer, Bayer Consumer Health, Global

Andy Jex, Chief Creative Officer, TBWA\London, UK

Carolina Lobo, Vice President, Healthcare, Weber Shandwick, Brazil

Gabriel Mattar, Chief Creative Officer, Innocean, Germany

Matthias Moreau, CEO, Publicis Health, France

Max Geraldo, Chief Creative Officer, BBDO, Canada

Mel Routhier, Chief Creative Officer, VMLY&R, USA

Nkanyezi Masango, Group Executive Creative Director, King James - Part of Accenture Song, South Africa

Rufina FR, Director - Communication, Boehringer Ingelheim, India

Victoria Cole, CEO, Wunderman Thompson, LATAM

Industry Craft Lions

Jury President - Nils Leonard, Founder, Uncommon Creative Studio Ltd, Global

Farah Gamal, Senior Designer, Superunion, Germany

Jeffry Gamble, Chief Creative Officer, dentsu International, Hong Kong

Juliana Cobb, Executive Creative Director, Droga5, USA

Masayoshi Kodaira, Art Director and Designer, FLAME, Japan

Melanie Pennec, Executive Creative Director, DDB Paris, France

Neo Mashigo, Chief Creative Officer, M&C Saatchi Group, South Africa

Paul Banham, Regional Executive Creative Director, MullenLowe, MENA

Saulo Rodrigues, SVP, Global Head of Design, R/GA, Global

Sinead Roarty, Creative Consultant, The Godmother, Australia

Innovation Lions

Jury President - Cleve Gibbon, CTO, Wunderman Thompson, USA

Andrea Arnau, Chief Marketing and New Ventures Officer, iuvity, LATAM

Andrés Pagella, Executive Director, Head of Technology, SS LATAM, R/GA, LATAM

Arunima Agarwal, Senior Director, Innovation Strategy, Proto, USA

Dara Treseder, SVP, Global Head of Marketing, Comms, & Membership, Peloton Interactive Inc, Global

Edward Prince Jr, Global Group Chief Product Officer, Kantar, Global

Gustavo Lauria, Co Founder + Chief Creative Officer, We Believers, USA

Jane Stanley, Australia and New Zealand CEO, Heart & Science, Pacific

Katie Burke, Metaverse Continuum Studio Global Strategy Director, Accenture, Global

Tessa Conrad, Head of Innovation, TBWA\Asia, APAC

Media Lions

Jury President - Daryl Lee, Global CEO, IPG Mediabrands, Global

Divya Karani, Chief Executive Officer, Media, dentsu, South Asia

Jacqueline Pavich, Global Managing Director, Publicis Groupe, APAC, Global

Khartoon Weiss, Global Head of Agency and Accounts, TikTok, Global

Kirk Mcdonald, CEO, GroupM, USA

Mauricio Almeida, Media VP, Publicis Brasil, Brazil

Peter Mears, Global CEO, Havas Media Group, Global

Ralph Pardo, CEO, Omnicom Media Group, USA

Stuart Bowden, Global Chief Strategy & Product Officer, Wavemaker, Global

Susanne Grundmann, Chief Global Client Officer, OMG Germany, Global

Mobile Lions

Jury President - Hugo Veiga, Global Chief Creative Officer, AKQA, Global

Bjorn Stahl, Chief Creative Officer, INGO Stockholm, Sweden

Carren O'Keefe, Executive Creative Director, AnalogFolk, Netherlands

Cristina Baccelli, Head of Creative Shop, Meta, Italy

Harsh Kapadia, Chief Creative Officer, MRM, USA

John Raúl Forero, CEO, DDB Group, Colombia

Juan Pablo Carrizo, CEO, Do Agency, Argentina

Nimo Awil, Creative Director, Media.Monks, UK

Satoshi Otsuka, Creative Director, ADK Marketing Solutions Inc, Japan

Shannon Washington, SVP, Executive Creative Director, New York, R/GA, USA

Outdoor Lions

Jury President - Eugene Cheong, Chief Creative Officer, DDB Asia, Singapore

Allison Pierce, Global Chief Creative Officer, Intel, VMLY&R, Global

Ana Noriega, Chief Creative Officer, FCB, Mexico

andre (g.) gray, Executive Creative Director, Grey, USA

Eric Schoeffler, Chief Creative Officer Havas Group Germany / Executive Creative Director Europe, Havas Group, Europe

Gabriela Hunnicutt, Founder/Partner, Bold, Brazil

Milos Obradovic, Global Executive Creative Director, Publicis Italy & Le Pub Amsterdam, Global

Nancy Hartley, Founder / Creative Partner, Rumble Strategic Creative / Rumbletown, Australia

Sanjiv Mistry, Executive Creative Director, McCann London, UK

Xolisa Dyeshana, Chief Creative Officer, Joe Public United, South Africa

Pharma Lions

Jury President - Brett O’Connor, Executive Creative Director, VCCP Health, UK

Alejandro Di Trolio, Executive Creative Director, Cheil, Spain

Carolina Sandoval, Media Lead LATAM, GSK- Haleon, LATAM

Collette Douaihy, Global Chief Creative Officer, dentsu health, Global

Dick Dunford, Executive Creative Director, TBWA\Worldhealth, UK

Franklin Williams, EVP, Director of Experience Design, Area 23, USA

Lora Lukin, EVP, Executive Creative Director, Digitas Health, Global

Paul Kinsella, Chief Creative Officer, Havas Lynx Group, UK

Shunsuke Kakinami, Executive Creative Director, McCann Health, Japan

Wendy Xue, Managing Director, Ogilvy Health, Ogilvy, China

PR Lions

Jury President - Judy John, Global Chief Creative Officer, Edelman, Global

Annematt Ruseler, Sr. Director of Communications, WeTransfer, Global

Cheryl Overton, Founder + Chief Experience Officer, USA, Cheryl Overton Communications, USA

Chris Foster, CEO, Omnicom Public Relations Group, Global

Jo-ann Robertson, UK CEO & Global Client Solutions, Ketchum, Global

Lucy Harvey, Managing Director, METIA, Hill+Knowlton Strategies, METIA

Matt Stafford, President, Asia-Pacific, BCW, APAC

Patrícia Ávila, Managing Director, Brazil, JeffreyGroup, Brazil

Skye Lambley, CEO, Herd MSL, Australia

Tom Beckman, Global Chief Creative Officer, Weber Shandwick, Global

Print & Publishing Lions

Jury President - Natalie Lam, Chief Creative Officer, Publicis Groupe, APAC & MEA,

Ali Rez, Regional Executive Creative Director, Impact BBDO, MENA & Pakistan

Icaro Doria, Chief Creative Officer, Hill Holliday, USA

Jean-Francois Sacco, Co-founder Chief Creative Officer, ROSA PARIS, France

Jens Petter Waernes, Managing Director Creation, Scholz & Friends Group, Germany

Kainaz Karmakar, Chief Creative Officer, Ogilvy, India

Laura Esteves, Executive Creative Director, Galeria, Brazil

Laura Rapela, Creative Director, GUT, Argentina

Owen Lee, Chief Creative Officer, FCB Inferno, UK

Sibusiso Sitole, Chief Creative Officer, The Odd Number, South Africa

Radio & Audio Lions

Jury President - Mariana O'Kelly, Global Executive Creative Director, Ogilvy, Global

Bernard Achampong, Creative Director, Unedited, EMEA

Bridget Johnson, Executive Creative Director, Boys and Girls, Ireland

Diana Sukopp, Chief Creative Officer, Lemon Group and DDB, Germany

Ian MacKellar, Executive Creative Director, INNOCEAN, Canada

James Feeler, CEO, Founder and Audio Producer, Jamute, Brazil

Marianne O'Brien, Managing Partner - Creative, CHEP Network, Australia

Olivia López, Executive Producer, Pickle Music, Spain

Rana Khoury, Creative Director, Leo Burnett, Lebanon

Tseliso Rangaka, Chief Creative Officer, FCB / HC Johannesburg, South Africa

Social & Influencer Lions

Jury President - Caitlin Ryan, VP, EMEA Creative Shop, Meta, EMEA

Becky McOwen-Banks, Executive Creative Director, VaynerMedia, UK

Diego Wallach, Chief Creative Officer, Publicis WW, Mexico

Donna Lamar, Executive Creative Director, Spotify, USA

Ian Mackenzie, Chief Creative Officer, Performance Art, Canada

John "JP" Petty III, Executive Creative Director, Wieden + Kennedy, USA

Judy Lee, Global Head of Experiential Marketing, Pinterest, Global

Laura Jordan Bambach, President & Chief Creative Officer, Grey London, UK

Manir Fadel, Chief Creative Officer, VMLY&R, Spain

Stephen de Wolf, National Chief Creative Officer, DDB Group, Australia

Sustainable Development Goals Lions

Jury President - Kimberlee Wells, CEO, TBWA\Melbourne & Adelaide, Australia

Amy Williams, CEO and Founder, Good-Loop, UK

Harjot Singh, Global Chief Strategy Officer, McCann, Global

Javier Campopiano, Worldwide Chief Creative Officer, Grey, Global

Johan Pihl, Chief Creative Officer / CINO, Doconomy, Sweden

Lisa Hogg, Founder / Wolf Mama, BRAVE Amsterdam, Netherlands

Luis Miguel Messianu, Founder-Chairman / McDonald's Global Chief Creative Officer, alma/DDB, Global

Maher Nasser, Serving in a personal capacity, United Nations, Global

Priya Sarma Mathur, Sr Sustainability and Corporate Affairs Head, Unilever, MENA, Russia, Ukraine, Belarus & Turkey

Vicki Maguire, Chief Creative Officer, Havas London, UK

Titanium Lions

Jury President - Rob Reilly, Global Chief Creative Officer, WPP, Global

Alexander Schill, Global Chief Creative Officer, Serviceplan Group, Global

Ann Mukherjee, Chairman and CEO of Pernod Ricard, North America

Kate Stanners, Chairwoman & Global Chief Creative Officer, Saatchi & Saatchi, Global

Liz Taylor, Global Chief Creative Officer, Ogilvy, United States of America

Luiz Sanches, Chief Creative Officer North America BBDO & Chairman/Partner AlmapBBDO, BBDO Worldwide, North America and Brazil

Merlee Jayme, Chief Creative Officer APAC/ Chairmom, dentsu International/ Dentsu Jayme Syfu, APAC

Paulette Long OBE, Music Consultant / Board Director, UK

Further information on the Lions Awards, the Festival and LIONS Membership can be found at canneslions.com. Anyone wishing to enter work into Cannes Lions should contact the awards team.

2022 Clio Awards Winners

2022 Clio Awards Winners - USA HISPANIC

Gold
Pepsi
Better With
Entrant Company: alma DDB
Medium: Design Craft
Category: Image Creation
Entry Type: Product/Service

Gold
Pepsi
Better With
Entrant Company: alma DDB
Medium:: Out of Home
Category: Poster
Entry Type: Product/Service

Gold
Pepsi
Better With
Entrant Company: alma DDB
Medium: Print
Entry Type: Product/Service

Gold
Pepsi
Better With
Entrant Company: alma DDB
Medium: Print & Out Of Home Craft
Category: Art Direction
Entry Type: Product/Service

Silver
Pepsi
Better With
Entrant Company: alma DDB
Medium: Design
Category: Posters
Entry Type: Product/Service

Silver
Pepsi
Better With
Entrant Company: alma DDB
Medium: Out of Home
Category: Billboard
Entry Type: Product/Service

Bronze
Pepsi
Better With
Entrant Company: alma DDB
Medium: Direct
Category: Print
Entry Type: Product/Service

Bronze
Pepsi
Better With
Entrant Company: alma DDB
Medium: Print & Out Of Home Craft
Category: Photography
Entry Type: Product/Service

Silver
The CLEO Institute
Melting Florida
Entrant Company: Zubi Advertising
Medium: Design Craft
Category: Other
Entry Type: Public Service

Bronze
The CLEO Institute
Melting Florida
Entrant Company: Zubi Advertising
Medium: Out of Home
Category: Ambient
Entry Type: Public Service

---

CLIO MUSIC

Bronze
McDonald's
Dorado
Entrant Company: Alma
Medium: Use of Music in Experience/Activation
Entry Type: Original

Bronze
Toyota
Featuring You
Entrant Company: CONILL ADVERTISING
Medium: Digital/Mobile
Category: Emerging Technology
Entry Type: Music Marketing

Bronze
Toyota
Featuring You
Entrant: Company: CONILL ADVERTISING
Medium: Innovation
Entry Type: Music Marketing

Bronze
Toyota
Featuring You
Entrant Company: CONILL ADVERTISING
Medium: Partnerships & Collaborations
Entry Type: Music Marketing

---

2022 U.S. Hispanic Young Lions Winners Announced

2022 U.S. HISPANIC YOUNG LIONS WINNERS ANNOUNCED

Círculo Creativo USA, the U.S. Hispanic organizer to the Cannes Lions International Festival of Creativity and National CineMedia (NCM), is proud to present the winning teams of the 2022 U.S. Hispanic Young Lions competitions.

2022 U.S. Hispanic Young Lions Winning Teams:
(all of the winning campaigns can be viewed here.)

DIGITAL:

Marlene Venero, Sr. Copywriter, Casanova//McCann
Jenna Convissar, Art Director, Casanova//McCann


FILM:

Dalia Quiroz, Art Director, Dieste
Luis Hernández, Art Director, Dieste

2022 U.S. Hispanic Young Lions Runner-Up Teams:

DIGITAL:

Luis Martínez, Art Director, Alma DDB
Juan Negrón, Copywriter, Alma DDB

FILM:

Luis Martínez, Art Director, Alma DDB
Juan Negrón, Copywriter, Alma DDB

Each of the winning teams will compete virtually as "Team USA Hispanic" in the global Young Lions competition at the 2022 Cannes Lions International Festival of Creativity, the world’s leading celebration of creativity in communications.

A special thanks to Meta, the 2022 U.S. Young Lions sponsor for its continuous involvement and generous support of this year’s competitions.

Círculo Creativo USA would also like to thank their 2022 Jurors:
Benny Thomas, Global Planning Lead - Creative & Experiential at Meta
Raúl Méndez Benavent, Global Creative Lead at Meta
Paola Aldaz Biere, Co-Chief Executive Officer & President at DDB Colombia Group
Rodrigo Figueroa Reyes, Founder & CEO at FiReSPORTS
José Beker, Co Founder at BeSo by LLYC
John Santiago, Chief Client Officer at Dentsu Creative / Founder, CEO at M8

In addition, Círculo Creativo would also thank Luis Enriquez, ACD / Art - Brand Creative, LERMA/ who designed the promotional competition poster.

Cannes Lions Announces the 2022 See It Be It Finalists

Cannes Lions Announces the 2022 See It Be It Finalists 

The six female finalists join the 2020/21 cohort to take part in a bespoke accelerator programme during the Cannes Lions International Festival of Creativity in June

Cannes Lions has today announced the 2022 See It Be It finalists. Six female industry talents, from across the world, have been selected to take part in a unique development experience at the Cannes Lions International Festival of Creativity, taking place from 20-24 June 2022. 

See It Be It aims to support creative female talent from across the global industry and accelerate them into senior creative roles. Six finalists will join the 2020/2021 See It Be It cohort of 15 women in Cannes. They each receive an all-access Festival pass, travel to and from Cannes, and accommodation, courtesy of the Festival, and will attend an exclusive programme of events, workshops and mentoring with some of the most respected leaders in the industry today. To date, over 100 women have taken part in See It Be It, and many alumni have progressed into leadership positions, won Lions awards and become Cannes Lions jurors. 

See It Be It Ambassador, Swati Bhattacharya, Chief Creative Officer, FCB India, will guide the group through the programme alongside See It Be It Chair, Madonna Badger, CCO and Founder of Badger & Winters. 

This year’s programme theme is ‘I am enough’. Swati Bhattacharya commented: “Women navigate life among permanent contradictions. Women think they will only be seen as doers when they over do. We get lost in trying to arrive. In order to take our rightful place sooner rather than later, we need to accept that we are enough exactly the way we are. Enough to lead, enough to experiment, enough to thrive and enough to be.”

The six 2022 finalists are named as follows: 

Anastasia Simone, Hong Kong, Leo Burnett, Senior Art Director
Sabine Stromsky, UK, Edelman UK, Senior Creative Art Director
Soleil Badenhop, Philippines, GIGIL, Associate Creative Director
Stephanie Cajucom, USA, McCann Worldgroup, VP Creative Director
Sumita Maharaj, Australia, Re Agency, Design Director
Teresa Verde Pinho, Brazil, AKQA São Paulo, Creative

The 15 women already selected to take part in See It Be It 2020/2021, who will join the six newly selected creatives for the 2022 cohort in Cannes, are as follows: 

Allie Steel, Australia, DDB, Senior Writer
Andrea Auz, Ecuador, Paper, Creative Director
Denise Tee, Philippines, Creative Consultant
Ellen Fromm, Netherlands, AKQA Amsterdam, Senior Copywriter
Geetanjali Jaiswal, India, McCann, Senior Creative Director
Javiera Wuth, Chile, Pedro Juan y Diego, Senior Copywriter
Karo Gómez, Mexico, Media.Monks, Social Media Strategist
Lauren Ferreira, USA, TBWA\Media Arts Lab, Creative Director for Apple
Letícia Rodrigues, Brazil, FCB Brazil, Associate Creative Director
Mica Gallino, USA/Mexico, Nike, Brand Creative Director
Nedal Ahmed, Japan, Wieden+Kennedy Tokyo, Senior Writer
Rachel Chew, Singapore, Ogilvy, Associate Creative Director
Rosa Guerrero, Dominican Republic, MoM Marketing of Minds, Creative Leader
Roxana Nita, Romania, DDB Romania, Creative Director
Tescia Deák, USA, TBWA\Chiat\Day, Creative Director

Susie Walker, VP Awards & Insights, LIONS, said: “See It Be It is a vital initiative in Cannes Lions’ response to the gender imbalance that exists within the global creative community. We’re delighted to welcome this hugely-talented cohort of 21 women to both the Festival and the SIBI network, which has become a global movement of women providing learning and support to their peers right across the world, ensuring the impact of the programme reaches far beyond the Festival week.” 

 See It Be It is open to women, trans-identifying and non-binary people and further details about the programme can be found here. 

The Cannes Lions International Festival of Creativity takes place from 20-24 June 2022, in Cannes, France and passes can be purchased here. 

THE U.S. HISPANIC YOUNG LIONS COMPETITIONS 2022 ANNOUNCES JURY MEMBERS

The  2022 U.S. Hispanic Young Lions Competitions started on Thursday, February 17, 2022.

The Meta team briefed the creatives teams, who partnered with Círculo Creativo USA, offering their support by sponsoring again this year’s competition in the search for the teams that will represent the US Hispanic Market at the Cannes Lions International Festival of Creativity.

On Monday, Círculo Creativo USA will share the creative with the jury, and the search for the best team will be on its way. Whom will the jury be for this edition?

We have six unique and very talented, award-winning, renowned jurors.

• Benny Thomas, Global Planning Lead - Creative & Experiential at Meta

• Raúl Méndez Benavent, Global Creative Lead at Meta

• Paola Aldaz Biere, Co-Chief Executive Officer & President at DDB Colombia Group

• Rodrigo Figueroa Reyes, Founder & CEO at FiReSPORTS

• José Beker, Co Founder at BeSo by LLYC

• John Santiago, Chief Client Officer at Dentsu Creative / Founder, CEO at M8

“It is a great honor to count with this jury. Choosing the teams representing us as an industry at Cannes is not an easy task. It is a big responsibility. USH Market has won three times since participating in this important creative contest, and we hope to have many more wins.  That’s why we have chosen six outstanding professionals, people who have seen it all.  It won’t be an easy job to amuse them, yet, I am certain that for this new generation of talented young creatives, it won’t be impossible,” says Flor Leibaschoff, President of Círculo Creativo USA.

“Investing on the next generation of Latino Creative talent, especially given the increased attention to DE&I, is part of the Círculo Creativo promise and commitment. If we think about it diversity made music, arts, cuisine and science more creative. It is our mission to do the same on the marketing and advertising field, with a special focus on Latino talent and their creative output. We thank Meta for their support and partnership and we look forward to great representation at the Cannes Lions 2022” says Luis Miguel Messianu, Chairman of Círculo Creativo USA.

Please read below if you want to know more about our notable jurors.

Benny Thomas

Benny Thomas is the Lead Global Planner at Facebook, responsible for B2B creative marketing strategy across the Facebook family of apps. Over the last 30 years, he has run research, built integrated global marketing campaigns and helped businesses grow through creativity. Beginning as a copywriter, Benny led creative and strategy at some of the world’s leading agencies in Asia and the US, including TBWA\CHIAT\DAY, Crispin Porter+Bogusky, Young & Rubicam and Lowe Lintas on brands such as Best Buy, Infiniti, Netflix, Bacardi, Sony, Unilever and Microsoft. He has won creative and strategy awards at Cannes, the Jay Chiat StratFest and the Effies for his work on PayPal, LG, Pedigree and Charles Schwab. He is an adjunct professor of brand strategy in the graduate program in Branding and Integrated Communications at City College, New York.

“Art is not what you see but what you make others see.” - Edgar Degas

Benny is passionate about bringing a cultural vision to business strategy, mentoring the next generation of thinkers and stirring up creative ideas. He is proud to hail from the state of Kerala, the most literate corner of India, and is constantly trying to live up to those standards.

Raúl Mendez Benavent

Raúl is creative director copywriter with 13 years of experience working at agencies like Dieste, Anomaly NY, MullenLowe NY on clients like AT&T, ETRADE, Miller Lite and New Balance. Most recently, he's been working at Meta as a global creative lead on the Economic Impact team. His work has been awarded at Cannes, One Show, Webbys, El Ojo, El Sol de Iberoamérica and the USH Awards to name a few. In 2012  he won the Circulo Creativo Young Lions competition in the print category and still thinks about a sandwich he ate at Cannes that year.

Paola Aldaz Biere

Top executive in the field of innovation, business development and transformation through the power of digital technology.

 Pioneer in applying data science to business decision for the adoption of new technologies, based on human behaviors.

 Managed over $1 billion in budget expenditures on behalf of top brands and portfolios including Mastercard, The Coca-Cola Company, The Walt Disney Company and Visa among others focusing on business growth, technology adoption, expert in customer/human experience, innovative forms of products, marketing and communications, known as "Marketing 4.0 and Growth Hacking Model."

Passionate to build cross-functional teams to promote the adoption of new technologies and corporate transformations for the exponential age (ExOs).

My current job is not just making ads but helping brands come to life, and I'm in love with it.

I have been awarded with more than 250 recognitions, including Cannes Lion, Effies, best marketeer in Latam 2018, and #womentowatch2017.

Juror in Cannes Lions in Data Creative in 2018, and in Creative Business Transformation in 2021.

Author of BrandExponential-liquid thinking.

University Professor for MBA & Graduate programs and keynote speaker, focus on creativity, innovation, leadership and ExOs.

My other full-time job is taking care of my two teenage boys and my golden retriever, 

Rodrigo Figueroa Reyes

Rodrigo Figueroa Reyes began his career as a messenger at Ratto/BBDO in 1987 and over the next 20 years he developed his career as Jr Copywriter at Gowland Publicidad, Copywriter at GrafittiPublicis, Senior Copywriter at Pragma/FCB, Creative Director at Casares GREY until returning to Pragma /FCB as Chief Creative Officer with only 29 years and more than 50 people in his charge, making the agency one of the most awarded in Argentina. These results led him to take over as president and CCO of DDB Argentina in February 2000.

He was a juror at Cannes Lions four times: Film (1999), Titanium & Integrated (2007), Branded Content (2012) and Entertainmeny (2021).

Among the awards won are Gold, Silver and Bronze Lions at Cannes, Clio awards, One Show Entertainment, London & New York Festival, the Grand Prix of the Circulo de Creativos Argentinos, the FIAP Media Innovation Grand Prix, the Grand Content Prix in El Ojo de Iberoamérica and more than 200 short lists around the world.

His theory is that traditional advertising ceased to be a mere communication experience to become a powerful entertainment weapon. That prompted him to create his own company: FiRe Advertainment, the pioneering agency in the creation of Branded Content, which in 2018 joined with Foote Cone & Belding to become FCB&FiRe.

In 2020 it launches FiReSPORTS, the first esports organization to emerge from an agency, which has the largest Counter Strike League in Spain and Latam, a 600 m2 Gaming Center in Buenos Aires, a digital media called Infobae Latin Power with 1M monthly viewers, a women's team from Valorant in Mexico, the most important gamer transfer company in Latin America based in Madrid and LOS CRACK, the major esports industry award.

Perhaps that is why Rodrigo was chosen a few years ago by Advertising Age Magazine as one of the "10 Global Players", who, when explaining this distinction, highlight that he is "one of the 10 people in the communication to consider in the world”.

José Beker

Pepe began his career in 1990 in Mexico at the advertising agency Alazraki y Asociados.

Over the years as Creative Director he won the Grand Prize for Radio at the FIAP Festival and at the New York Festival, he won the first gold in the history of Mexico in an international award festival.

In 1993 he continued his career at FCB, where in a few years he transformed the agency into one of the most creative in Mexico and the most awarded transnational agency.

In 1996 Pepe joined Gilbert DDB.

In 1997 he was invited to start the operation of Publicis in Mexico.

In 2000 he started as a partner of EURO RSCG Beker, becoming its CEO.

Throughout his career, he has managed brands such as: Wal-Mart, Procter & Gamble Levi's, Nestlé, L'Oreal, Kimberly Clark, among others. 

In I998 he was the president of the "Círculo Creativo" in Mexico and a jury at Cannes, FIAP, Clio, the New York Festival and the London Festival, among others.

He is currently Co-founder of BESO, which in just 10 years is one of the largest multiplatform agencies in Mexico with more than 200 collaborators and clients such as: SKY, Liverpool, Honda, Lala, Suburbia, Microsoft, Banorte, Tecnológico de Monterrey, Genomma Lab, Mattel, Kellogg's, Televisa, Mercedes Benz, among others.

On September 20, 2021 BESO partners with the largest consulting firm in Latin America, LLYC (Llorente & Cuenca) to become BESO by LLYC, forming one of the largest communication groups in Mexico and the region.

John Santiago

John is currently the Chief Client Officer at dentsu Creative and the Founder/CEO of M8 (acquired by Dentsu, 2018). John has launched and led multiple digital-focused ad agencies and companies to successful acquisitions and is recognized as an industry leader and veteran marketer.

John is also an active investor and Founder/Managing Director of The Oven, which provides seed capital, professional guidance, physical and corporate infrastructure, and the relationships necessary to launch early-stage technology businesses.

In July 2021, John launched Raised, a 501c3 nonprofit which helps single parents and their children reach their full potential. Raised provides assistance with housing and childcare expenses to improve the lives of single parents and their young children while helping young adults with career planning, future-proof industry certifications, and career connections with the world’s leading companies.

Mental Health in the Creative Industry

Mental Health in the Creative Industry.

Those of us in the advertising industry are aware that the job means constant pressure. Every day, we must demonstrate that we have the talent and skills necessary to solve the creative problems that come across our desks. And our work is always subject to scrutiny, approval, and the opinions of many during the entire creation and production process. This causes intense stress that can threaten our mental health.

At Círculo Creativo USA, we’ve taken the initiative and done something about it, since it’s a problem that affects us all: We’ve created a series of webinars featuring advertising creatives from different generations along with specialists in the topic to start an open, honest conversation about the problem.

After the three chats we held in the webinars and sharing opinions with colleagues from several different agencies (both Hispanic and General Market), we realized that the deterioration of mental health in our industry comes from two main causes:

A systemic problem:

The sheer volume of projects that land on our desks every day is larger than the amount of time to solve them. This imbalance raises worker stress levels and creates a never-ending snowball effect.
So how can we change our processes so there’s a more human and realistic balance between objectives and time?

A cultural problem:

Even though this industry considers creativity to be a collaborative process, there is a large number of companies with individualistic, competitive cultures. Asking for help or saying “I can’t” is seen as a weakness and efficiency failure.

How can we encourage collaboration and a method of acknowledgment that are more focused on team achievements instead of individual achievements?
How can we establish a culture that allows “asking for help” without being ignored or judged? How can we encourage the practice of empathy in agency leadership?

The following suggestions or recommendations come from these two realities:

• Set up a system in which each team has a maximum number of simultaneous projects to handle. And a backup plan in case the clients’ requirements go beyond that number.

• Create the flexibility to rotate the work teams to different projects and clients to create a balance between those who may be overloaded with work and those who have more time.

• Urgency has become the norm and the important part of many opportunities is being suffocated by urgency. Finding a balance in due dates that gives the team room to breathe, research and create in an atmosphere that doesn’t escalate daily stress levels related to time can help reduce anxiety, depression, and burnout.

• Creatives frequently say that they spend all day in meetings and then they must think of ideas on their own time. We suggest a change in the way meetings are run, whether that’s by defining the hours when meetings can be held or redesigning group communication so as to better leverage the group’s potential.

• Company leaders and directors can plant the seeds of a collaborative climate in which people feel free to ask for help and create mechanisms for times when reinforcements are needed, whether that’s with internal agency resources or external resources.

• Implement measures to promote a climate of confidence and freedom in which every member of the team has the flexibility to manage their time and energy according to the objectives and establish clear, realistic deadlines.

• When people understand what the project is and when they have to deliver it, the level of anxiety, one of the major causes of stress in our industry, goes down considerably.

• Encourage employees to pursue personal activities they are passionate about, which helps lower stress and enrich their creative perspective.

• Provide professional help for employees’ mental health, whether that’s a full-time staff position or someone external, who the employees can consult when they feel their mental health has been compromised.

• We could continue suggesting a thousand other ways to help or eliminate the problem, but each agency is unique with its own processes, resources, and ideologies.

In the end, the most important recommendation, especially for leaders, is to use EMPATHY in every decision and action to be implemented by the team.

People are the most important resource in the industry. Let’s take care of them.

Let’s remember that the main tool used in the advertising industry is the mind.

If we can maintain a good balance between daily pressure and collaborative work environments, activities that nurture creativity and personal peace of mind, our industry will be increasingly productive, creative, and surprising, with less waste and a better utilization of everyone’s potential.

Check out what they said:

ALMA
Going into year two of WFH, alma was one of the first agencies to decide not to return to the office until 2022. To help everyone take the breaks they needed from the constant stream of video conference calls, we introduced Spring Fridays to all employees, ultimately extending the policy through the end of the year. And to encourage employees to truly take time for themselves, we closed “our offices” for the entire week of Thanksgiving and for half of December, while offering each employee a $200 wellness stipend.

Agency culture is better with alma. It’s the source of our success, inspiration, and motivation to not only be better for our clients, but to be better for each other.

Luis Miguel Messianu, Creative Chairman, Chief Executive Officer

LERMA/
At LERMA/ we connect with our team members at a personal level. If anybody has any problems related to health, family, or any type, we help and assist with whatever we can. We support them beyond a working relationship. We are people first.

Aldo Quevedo, Chief Creative Officer

CASANOVA//MCCANN
Our team’s wellbeing is our priority number one. We have tried to keep our team mentally healthy and motivated by different means:

First, by leadership being constantly open and reaching out to individual employees to check how they’re doing and see if they need anything. We have had virtual townhalls regularly, where everybody can express opinions, concerns and ask questions. Flexibility has been key to preserve mental wellbeing, especially for married couples with kids who had to suddenly become teacher’s helpers and 24-hour-aday caregivers while they were working. We have tried to accommodate all those needs and be as flexible as possible, trying to make it as easy as we can for parents or caregivers.
Also, to promote communication and interaction, almost immediately after starting to work from home, we organized virtual events and fun stuff like virtual happy hours in the afternoons, virtual cooking classes at lunchtime to promote taking time to eat and disconnect at least for an hour.

We have also been doing virtual cafecito breaks, a 15- or 20-minute Teams chat between three team members that may not work together directly that often, or new employees that have not been in the office physically yet.

Elías Weinstock, EVP Chief Creative Officer

OGILVY MIAMI
At Ogilvy we’ll be doing our part to make mental health care a reality and a priority for all our people across our network with a global initiative called “Reach Out and Recharge.” The aim is to encourage employees to reach out to others for help or to provide support to others, and to provide time for our people to recharge in whatever way they choose.

Chany D’Amelio, VP Creative Services

DIESTE
Celebrating mental health in our industry and shining a light on it is a wonderful thing to do… Healthy, happy creatives do great work – this has always been our view at the agency. At Dieste we are very focused on personal and professional growth, wellbeing and happiness. We provide weekly, scheduled all-agency training and development sessions designed to build individual skills, improve the knowledge, and help them stay ahead of the various changes in the industry. These sessions positively affect the productivity and confidence of our creatives and other employees. We also provide other cultural events and group lunch sessions to help build teamwork and camaraderie.

There are also many other things that we do like provide Cannes creative resources, fun tools for exploration and other resources that provide the sandbox or playground that creatives yearn for for creative exploration and inspiration.

These are just a few of the things that we’re doing – there are many more…

Tony Dieste, Executive Chairman, Founder

FLUENT360
So, there are few things we’ve been doing.

This is obvious but we fully embraced taking mental health days to make sure that people are maintaining a great attitude and take time to rest.

Our CEO bought everyone in the agency a 1-year subscription to the Calm app.

When major tragedies occur that affect the multicultural segment, for example the George Floyd protests, we took a full day to discuss how to work and move forward in this environment together and made sure we had support. 94% of our staff is diverse so you can imagine it was tough to see all that was going on and still make sure we met deadlines. It’s impossible. We must take time to make sure that our mental health is okay. We also created an employee resource group to help expose our employees to other cultures and values as part of our learning.

José Suaste, Executive Creative Director

ORCI
Orci has always been committed to supporting our team, but as we all know living and working through a pandemic put a different kind of pressure on all of us, so we put several things in place to support our team’s mental health. One of the most important things from our perspective is being open about this issue and ensuring people know that we are a safe space where people can bring their full selves to work. It is important that the team feels it is more than lip service, we truly believe in having a balance.

During the first months of the pandemic, we had a no-meeting rule during our lunch hour so that everyone could take a much-needed break from their computers (and Zoom!). When we are in the office, we have done massage days. But one of the most significant things we have implemented is a program called HeartMath.

The HeartMath system empowers people to self-regulate their emotions and behaviors to reduce stress, increase resilience, and unlock their natural intuitive guidance for making more effective choices. This enables people to break through to greater levels of personal balance, creativity, insight, and health. It has been a wonderful tool to support mental health and strengthen many aspects of our collaboration and creativity. Born out of the training and support that we provide through the system, the team is now voluntarily getting together once or twice a week to do 15 minutes of mindfulness/meditation/breathing, which has proven to be extremely helpful to our team.

Marina Filippelli, CEO

INSPIRE
Like most agencies, we are nowhere near perfect when it comes to fostering the perfect environment for mental health. Obviously, a solid foundation is generous PTO, fair compensation, flex schedules, an agency gym and/or gym reimbursement.

We try our best to give creatives purpose and a sense of accomplishment at the individual level. Our humble POV is that when you do work for paying clients and have something good to show for it, se olvida todo lo malo.

Here are a few guides/measures we hope are working for us.

Switch up which creative directs each project, despite level, to foster individual ownership and growth. Give everyone opportunities to present their work.

Promote risk taking and failing vs. micromanaging every creative step.

More hours spent brainstorming doesn’t necessarily equate to better work. Shorter turnarounds reduce anxiety. Brainstorming for breadth and not depth of work can be mentally taxing. Quality, not quantity. Too many creatives on a project does not give a sense of ownership. Internal healthy competition is a good workout for the brain.

Again, these things may be right or wrong, but they seem to help us for now.

Jon Jaimes, Executive Creative Director

I am personally proud and honored to work in an industry with agencies who show their commitment to this cause. And again, invite you to show your support too. Write us and let us know what your leadership team is doing!

Special thanks to Virgilio Flores and Javier Osorio for planning and creating our webinars.

Flor Leibaschoff
President at Círculo Creativo USA
Group Creative Director, LERMA/

El Ojo de Iberoamérica 2021 - Ganadores - Agencias Hispanas USA

El Ojo de Iberoamérica 2021

Ganadores - Agencias Hispanas USA

El Ojo Eficacia

PLATA
EF1 - Alimentos y Bebidas
Better with
Alma DDB
PepsiCo Estados Unidos
Pepsi

ORO
EF4 - Automóviles, camiones y movilidad urbana
The journey
Conill Advertising
Toyota Estados Unidos
Toyota RAV4

ORO
EF6 - Comercios al público, supermercados y tiendas online
Book a trip
Dieste
The Wild Detectives
The Wild Detectives

ORO
EF12 - Real time marketing
Better with
Alma DDB
PepsiCo Estados Unidos
Pepsi

PLATA
EF14 - Estrategia, posicionamiento y creatividad
Better with
Alma DDB
PepsiCo Estados Unidos
Pepsi

BRONCE
EF15 - Campañas de bajo presupuesto
Book a trip
Dieste
The Wild Detectives
The Wild Detectives

ORO
EF18 - Transformación empresarial
Book a trip
Dieste
The Wild Detectives
The Wild Detectives

BRONCE
EF1 - Alimentos y Bebidas
El clásico de la historia
We Believers
AB InBev Grupo Modelo México
Corona

FINALISTA
EF17 - Marketing de actualidad
El clásico de la historia
We Believers
AB InBev Grupo Modelo México
Corona

El Ojo Design

PLATA
DG2 - Diseño editorial
Better with
Alma DDB
PepsiCo Estados Unidos
Pepsi

ORO
DG3 - Afiches y publicaciones
Better with
Alma DDB
PepsiCo Estados Unidos
Pepsi

ORO
DG5 - Instalaciones y artículos promocionales
Melting Florida
Zubi Advertising
The CLEO Institute
The CLEO Institute

El Ojo Directo

FINALISTA
MD7 - Fidelización y/o construcción de marca
El clásico de la historia
We Believers
AB InBev Grupo Modelo México
Corona

El Ojo Mejor Idea Latina para el Mundo

BRONCE
IL2 - Ideas de Iberoamérica con relevancia internacional
Better with
Alma DDB
PepsiCo Estados Unidos
Pepsi

BRONCE
IL1 - Ideas de Iberoamérica para el mundo
Burger King menú para vacas
We Believers
Burger King México
Burger King

El Ojo Digital & Social

PLATA
DS6 - Viral Marketing
Better with
Alma DDB
PepsiCo Estados Unidos
Pepsi

BRONCE
DS3 - Acciones en redes sociales para un producto
Book a trip
Dieste
The Wild Detectives
The Wild Detectives

El Ojo Film

BRONCE
FL4 - Automóviles, Camiones y movilidad urbana
The journey
Conill Advertising
Toyota Estados Unidos
Toyota RAV4

ORO
FL6 - Comercios al público, supermercados y tiendas online
Burger King menú para vacas
We Believers
Burger King México
Burger King

BRONCE
FL9 - Comerciales hasta 60 segundos de duración
The journey
Conill Advertising
Toyota Estados Unidos
Toyota RAV4

ORO
FL10 - Comerciales hasta 120 segundos de duración
Burger King menú para vacas
We Believers
Burger King México
Burger King

PLATA
FL2 - Bebidas
El clásico de la historia
We Believers
AB InBev Grupo Modelo México
Corona

FINALISTA
FL6 - Comercios al público, supermercados y tiendas online
Naturales vs Artificiales
We Believers
Burger King México
Burger King

El Ojo Contenido

PLATA
CT1 - Audiovisual
El clásico de la historia
We Believers
AB InBev Grupo Modelo México
Corona

GRAN OJO
CT6 - Eventos y acciones
El clásico de la historia
We Believers
AB InBev Grupo Modelo México
Corona

El Ojo PR

ORO
PR1 - Acciones de comunicación y reputación corporativa
Burger King menú para vacas
We Believers
Burger King México
Burger King

PLATA
PR7 - Influencers y Co-creación de contenido
Iceman to Canton
Alma DDB
Coors Brewing Co.
Coors Light

El Ojo Producción Audiovisual

ORO
PA6 - Uso de imágenes de stock
Ballots against bullets
Alma DDB
Change The Ref
Change the Ref

ORO
PA14 - Animación
The journey
Conill Advertising
Toyota Estados Unidos
Toyota RAV4

El Ojo Local - Mejor Idea País - Estados Unidos

ORO
Better with
Alma DDB
PepsiCo Estados Unidos
Pepsi

FINALISTA
Ballots against bullets
Alma DDB
Change The Ref
Change the Ref

FINALISTA
Burger King menú para vacas
We Believers
Burger King México
Burger King

El Ojo Innovación

PLATA
IN1 - Producto
Burger King menú para vacas
We Believers
Burger King México
Burger King

El Ojo Media

BRONCE
CM1 - Productos
Unbreakable shutters
We Believers
Stillhouse Spirits Co.
Stillhouse

FINALISTA
CM9 - Uso innovador de la Vía Pública
Unbreakable shutters
We Believers
Stillhouse Spirits Co.
Stillhouse

BRONCE
CM13 - Campaña Integradas
Iceman to Canton
Alma DDB
Coors Brewing Co.
Coors Light

ORO
CM6 - Uso innovador del medio audiovisual
El clásico de la historia
We Believers
AB InBev Grupo Modelo México
Corona

PLATA
CM10 - Acciones y eventos
El clásico de la historia
We Believers
AB InBev Grupo Modelo México
Corona

El Ojo Sustentable

FINALISTA
ST2 - Medio ambiente
Burger King menú para vacas
We Believers
Burger King México
Burger King

BRONCE
ST7 - Medio ambiente
Melting Florida
Zubi Advertising
The CLEO Institute
The CLEO Institute

FINALISTA
ST8 - Social
One cookie per kid
Alma DDB
Change The Ref
Change the Ref

El Tercer Ojo

FINALISTA
TO2 - Bebidas
Better with
Alma DDB
PepsiCo Estados Unidos
Pepsi

BRONCE
TO7 - Comercios al público, supermercados y tiendas online
Burger King menú para vacas
We Believers
Burger King México
Burger King

PLATA
TO2 - Bebidas
El clásico de la historia
We Believers
AB InBev Grupo Modelo México
Corona

El Ojo Local - Desempeño: Agencia-Agencia Independiente-Creativo

MEJOR AGENCIA - ESTADOS UNIDOS
Alma DDB

MEJOR CREATIVO - ESTADOS UNIDOS
Alvar Suñol (Alma DDB)

MEJOR AGENCIA INDEPENDIENTE - ESTADOS UNIDOS
We Believers

El Ojo de Iberoamérica 2021 - Ver ceremonia de premiación en vivo gratis

DIA #1 - CEREMONIA DE PREMIACIÓN EN VIVO

(Hora local de Buenos Aires)

17.00 hs – Alfombra Roja con los Jurados de los Premios del Día.

17.30 hs –  CEREMONIA DE PREMIACIÓN: El Ojo Gráfica (Ángel Torres, El Ruso de Rocky, España); El Ojo Producción Gráfica (Josefina Casellas, R/GA Buenos Aires, Argentina); El Ojo Jóvenes Realizadores/as y El Ojo Audio & Sonido  (Charly Gutiérrez, Oriental Films, Uruguay); El Ojo Radio (Ingrid Lira, Puer.to, Chile); El Ojo Experiencia de Marca & Activación (Christian Caldwell, McCann Worldgroup Lima, Perú); El Ojo Vía Pública (Diego Wallach, Publicis Worldwide México); El Ojo Local reconocimiento a las Mejores Ideas por País y El Ojo Sports (Juan Pablo Alvarez, Ogilvy Colombia/ Ogilvy Andina, Colombia)

20.00 hs Cierre de Premiación

Cortesía de LatinSpots

The Cannes Lions International Festival of Creativity, will return to Cannes, France in June 2022

The Cannes Lions International Festival of Creativity, will return to Cannes, France in June 2022

Reinvention, sustainability and digital access are key in the planning of the hybrid Festival 

The Cannes Lions International Festival of Creativity has confirmed that it will return to  Cannes, France, from 20-24 June 2022. 

Philip Thomas, Chairman, LIONS, said, “We can’t wait to reunite the industry and bring the community together once again. For over 67 years, Cannes Lions has served as a convening force for the global creative community. As the world continues to shift and change we know that our role as conveners needs to evolve. Building Cannes Lions as a hybrid Festival will allow us to continue to reach our expanded creative community who we have welcomed through our digital initiatives over the last 18 months. It provides us with an opportunity to democratise, innovate and reinvent the Festival for the future.”  

Plans for the Festival, which will build on LIONS Membership, the subscription-based, digital offering launched in March 2020 and which now has more than 10,000 members, are being developed to offer the global community even more flexibility and easier access to the home of creativity. 

Simon Cook, Managing Director, LIONS, said, “We are putting the foundations in place to build a purposeful Festival that allows our community to come together in a meaningful way. Through highly curated content, community networking opportunities and agenda setting initiatives Cannes Lions will provide an annual forum for the global industry to address the most pressing issues the industry and world are facing today. In doing this, sustainability is top of mind for us - as it is for the industry - and we’ve committed to putting a sustainability agenda in place. Together with a number of partners, we are striving to deliver our most sustainable Festival in history.”

Last week, LIONS opened its annual State of Creativity Study. Designed to uncover the industry's attitudes and approaches towards creativity, and paint an accurate picture of what will impact the creative economy tomorrow. The results of the study will form the LIONS 2022 editorial agenda across all of its platforms and events. Cannes Lions will open its call for content in January.  

Speaking about the 2022 Cannes Lions juries, Susie Walker, VP, Awards & Insight, said, “Returning the Festival to Cannes means that we can once again bring our jurors together in person. Our unique judging technology allows us to carry out the initial judging stages remotely but we’re delighted to be bringing the jurors back to Cannes to complete the final stages and award the Lions - as they have done since 1954. We can’t wait to hear the discussions and insights as our juries deep-dive into the work and set the global benchmark in creative excellence.”

Over the last 18 months, Cannes Lions, together with owners Ascential, has developed a health and safety standard that delivers industry best practice at live events. The Festival will adhere to the latest health guidelines leading up to and at the event. Cannes Lions will open for entries and registrations on 20 January 2022. 

The LIONS Membership platform is the year-round home of creativity. For access to exclusive content, resources, training and networking find out more here. 

El FePI presenta el Ranking de las Indies más premiadas en su Edición Especial 15 Años

El Primer Festival Internacional de la Publicidad Independiente dio a conocer el Ranking Top 15 de las agencias de publicidad, empresas, estudios de diseño, productoras, consultoras y profesionales independientes que obtuvieron más Premios Inodoro Pereyra, en su versión histórica 15º Aniversario.

La organización informa que para la confección de la nómina se han tenido en cuenta los Inodoro Pereyra de Oro, Grand Prix, Plata, Bronce y Finalistas Cobre, otorgados por el Jurado del festival a las mejores piezas en todas las Categorías.

El sistema de puntuación adjudica a cada Finalista Cobre 1 Punto; Bronce 3 Puntos; Plata 7 Puntos; Oro 10 Puntos, y Grand Prix 5 puntos adicionales a los que la pieza ya obtuvo como Oro.

En los primeros veinte lugares aparecen agencias y profesionales de Argentina, Chile, España, México, Perú, Portugal y Puerto Rico.

El primer puesto del Ranking obtuvo el Premio Inodoro Pereyra a la Mejor Agencia Independiente 2021 y correspondió a Almacén, de Buenos Aires, Argentina, mientras que sus DGC´s, Walter Onorato y Diego Duprat, fueron distinguidos como Mejores Directores Generales Creativos Independientes de esta edición.

La inédita celebración de los 15 Años del FePI se inició el 12 de Julio, con el Ciclo CR15 de Contenidos y Reflexiones, organizado bajo el concepto 15 Años de FePI – 15 Semanas de Festival, que durante 4 meses presentó a diferentes profesionales y creativos de distintos sectores de la comunicación, la publicidad, y las empresas, concitando enorme interés en la audiencia que siguió las transmisiones que se ofrecieron con acceso libre y gratuito en el Canal FePITV de Youtube.

Desde hace 15 años el FePI es la primera y más importante competencia del sector independiente de la industria ya que reúne a la mayor comunidad de indies de más de 30 países.

2021 ANA Multicultural Excellence Award Winners

The ANA is proud to announce the winners of the 2021 Multicultural Excellence Awards!
Winners were announced at the special 2021 Multicultural Excellence Awards gala on October 25, 2021. 

Download a PDF of the 2021 Multicultural Excellence Award Winners list HERE. 

Best in Show 
TOUGH TURBAN
Client: Pfaff Harley-Davidson
Agency: Zulu Alpha Kilo


AFRICAN AMERICAN

GRAND PRIZE WINNER
MUSE
Client: Ulta Beauty
Agency: McCann Worldgroup

CATEGORY WINNERS
AT&T DREAM IN BLACK HONORS BLACK FUTURE MAKERS
Client: AT&T
Agency: The 360 Agency

WE CREATE
Client: Instagram
Agency: Facebook and The Creative Collective NYC 

ASIAN

GRAND PRIZE WINNER
FAMOUS ORDERS
Client: McDonald's
Agency: IW Group and Wieden + Kennedy

CATEGORY WINNERS
TELL YOUR STORY: A TRUE QUITTING SMOKING STORY FROM JAY
Client: California Tobacco Control Program
Agency: APartnership

WELCOME TO OUR WORLD
Client: Netflix
Agency: Anomaly

AUDIO - Radio, Internet Radio and Podcasts 

GRAND PRIZE WINNER
JACK DANIEL'S NEW CALLE
Client: Jack Daniel's
Agency: Remezcla

CATEGORY WINNERS
COMMUNITEA
Client: Unilever
Agency: MIKADO International

FORD F-150 MORE THAN TOUGH
Client: Ford Motor Company
Agency: UniWorld Group, Inc. 

CROSS-CULTURAL CAMPAIGNS 

GRAND PRIZE WINNER
COVID HOLIDAY AWARENESS CAMPAIGN
Client: California Department of Public Health
Agency: Gallegos United

CATEGORY WINNERS
7-ELEVEN "TAKE IT TO ELEVEN"
Client: 7-Eleven, Inc.
Agency: 360i

WIDEN THE SCREEN
Client: P&G 
Agency: Grey

DEMONSTRATED GROWTH

GRAND PRIZE WINNER
#MYPRIDE
Client: TikTok
Agency: PHD

CATEGORY WINNERS
CAN-AM ON-ROAD WOMEN'S MENTORSHIP PROGRAM
Client: Can-Am On-Road
Agency: Anomaly

HUMAN BY ORIENTATION PRIDE 2020
Client: HBO
Agency: Lupine Creative

DIGITAL/SOCIAL/MOBILE

GRAND PRIZE WINNER
RESPOND2RACISM—FIRST-RESPONDER TWITTER BOT
Client/Agency: Goodby Silverstein & Partners 

CATEGORY WINNERS
BLACK SHOP FRIDAY
Client: City of Chicago
Agency: O'Keefe Reinhard & Paul

PINE-SOL: EMPOWERING BLACK WOMEN
Client: Pine-Sol
Agency: FCB Chicago and Native Tongue Communications

EXPERIENTIAL MARKETING

GRAND PRIZE WINNER
BOARDS OF CHANGE
Client: City of Chicago
Agency: FCB Chicago

CATEGORY WINNERS
EL PATIO TECATE
Client: Tecate
Agency: Remezcla

JACK DANIEL'S TENNESSEE FIRE PRESENTS DRAG QUEEN SUMMER GLAMP
Client: Brown-Forman
Agency: IW Group

HISPANIC

GRAND PRIZE WINNER
DORADO
Client: McDonald's
Agency: alma DDB

CATEGORY WINNERS
DEJA TU HUELLA - LEAVE YOUR MARK
Client: Frito-Lay/Cheetos
Agency: Dieste, Inc. and OMD

TOYOTA 2020 HOLIDAY AD - "THE JOURNEY"
Client: Toyota Motor North America
Agency: Conill

LGBTQ+ (Lesbian, Gay, Bisexual & Transgender)

GRAND PRIZE WINNER
PANTENE FAMILY PRIDE
Client: P&G 
Agency: Grey

CATEGORY WINNERS
FOOTBALL IS FOR EVERYONE,
Client: National Football League
Agency: 72andSunny Los Angeles

JÄGERMEISTER #SAVETHENIGHT x THE LESBIAN BAR PROJECT
Clients: Jägermeister and The Lesbian Bar Project

PEOPLE WITH DISABILITIES

GRAND PRIZE WINNER
UPSTREAM
Client: Toyota
Agency: Saatchi & Saatchi and Dentsu

CATEGORY WINNERS
DEGREE INCLUSIVE
Client: Unilever
Agency: Wunderman Thompson Buenos Aires

SHARE SOMETHING REAL - "SISTERS"
Client: Facebook Portal
Agency: TBWA\CHIAT\DAY NY

PRINT

GRAND PRIZE WINNER
FACE THE STEM GAP
Client: P&G
Agency: Saatchi & Saatchi NY

CATEGORY WINNERS
BLOOD VESSELS
Client: GMHC (Gay Men's Health Crisis)
Agency: FCB Health New York, An IPG Health Company

DON JULIO CINCO DE MAYO
Client: Don Julio
Agency: Anomaly

RISING MULTICULTURAL SEGMENTS

GRAND PRIZE WINNER
TOUGH TURBAN
Client: Pfaff Harley-Davidson
Agency: Zulu Alpha Kilo

CATEGORY WINNERS
COMMUNITEA
Client: Unilever
Agency: MIKADO International 

WE BELONG HERE
Client: Sephora Canada
Agency: The Colony Project

SMALL BUDGET

GRAND PRIZE WINNER
COVER OUR COMMUNITY
Client: Big Facts, Small Acts
Agency: Chemistry

CATEGORY WINNERS
FOOTBALL IS FOR EVERYONE
Client: National Football League
Agency: 72andSunny Los Angeles

JACK DANIEL'S NEW CALLE
Client: Jack Daniels
Agency: Remezcla

SOCIALLY RESPONSIBLE

GRAND PRIZE WINNER
VOTE LOUD
Client: When We All Vote
Agency: Anomaly

CATEGORY WINNERS
RESPOND2RACISM—FIRST-RESPONDER TWITTER BOT
Client/Agency: Goodby Silverstein & Partners 

WIDEN THE SCREEN
Client: P&G 
Agency: Grey

El FePI cerró su Edición Especial 15 Años con la Ceremonia de Premiación vía streaming

El Primer Festival Internacional de la Publicidad Independiente cerró su histórica Edición Especial 15 Años con la Ceremonia de Premiación, trasmitida en directo desde Rosario, Argentina, a través del Canal de Youtube FePI TV.

En el transcurso de la última jornada del Programa de Cierre: “Creatividad que sobrevive y se transforma”, se trasmitió la Conferencia de Pedro Lerma, CCO y fundador de LERMA/ USA titulada “La liberación”.

Luego se conocieron los ganadores de la nueva versión de los Premios Inodoro Pereyra. El reconocimiento Mejor Agencia Independiente del Año fue para Almacén de Buenos Aires, Argentina, mientras que sus DGC´s, Walter Onorato y Diego Duprat, fueron distinguidos como Mejores Directores Generales Creativos Independientes.

Esta inédita celebración se inició el 12 de Julio con el Ciclo CR15 de Contenidos y Reflexiones, organizado bajo el concepto 15 Años de FePI – 15 Semanas de Festival, que por 4 meses presentó a diferentes profesionales y creativos de distintos sectores de la comunicación, la publicidad, y las empresas, concitando enorme interés en la audiencia que siguió las transmisiones que se ofrecieron con acceso libre y gratuito en el Canal del FePI en Youtube.

Participaron materiales de 30 países, que fueron evaluados por más de 120 destacados profesionales, en las 17 categorías de competencia. Los jurados adjudicaron: 5 Grand Prix, 39 Oros, 94 Platas, 102 Bronces y 33 Finalistas Cobre, de la nueva versión de las clásicas estatuillas del FePI, inspiradas en las imágenes de los personajes Inodoro Pereyra y Mendieta, creados por Roberto Fontanarrosa.

Almacén resultó elegida “Mejor Agencia Independiente”, por haber obtenido una importante cantidad de metales. Y considerando las distinciones Plata, Oro y Grand Prix, Walter Onorato y Diego Duprat fueron reconocidos como Mejores Directores Creativos Independientes.

Además de Almacén, tuvieron una destacada performance: JPG Grupo de Comunicación, BB Agencia, Gyps Agency, Hellobrand, Norte Consultora (Perú), Ferrer (México), Felicidad (España), Fuego Latam, Simple (Chile), Avión de Papel, Newcycle, Beso Beker/Socialand (México), Palm Era, Arteaga & Arteaga (Puerto Rico), Don Buenos Aires, Inbrax (Chile), Copiloto (Perú), Dahouse Audio (Brasil), Tactis Europe (España), Comunica+A (Perú), Cinergia Estudio Creativo, Brandy (Costa Rica), Vera&Partners/DM Fusión, Adv Comunicación Política, Planetario (Perú) y Tourette Agency (Bolivia).

A continuación, el listado de Premiados de la Edición Especial 15 Años del FePI:

·      CATEGORIA: Comunicación Eficiente

72.- Productos

BRONCE - Vuelve L'Alqueria Blanca: Dime - Fluor Lifestyle (Madrid, España).

PLATA - La mejor bici - BESO, Beker/Socialand (Distrito Federal, México).

PLATA - Rontastic Voice - La Finka (Guatemala, Guatemala).

ORO - Campaña Promoción Limón de España - Tactics Europe (Madrid, España).

73.- Servicios

PLATA - No da risa - Copiloto (Lima, Perú).

·      Categoría: Relaciones Públicas

84.- Relación con los consumidores

PLATA - El Sixpack Injusto - Newcycle (Buenos Aires, Argentina).

PLATA - Cuba - Avión de papel (Córdoba, Argentina).

86.- Gestión de crisis

ORO - A.I.R.B.A.G - Almacén (Buenos Aires, Argentina).

87.- Responsabilidad Social Empresarial – Desarrollo Sustentable

PLATA - Fruteá Tu Escuela - Resumen 2020 - Estudio Malaquita (Córdoba, Argentina).

ORO - El Sixpack Injusto – Newcycle (Buenos Aires, Argentina).

·      Categoría: Dirección De Arte

FINALISTA COBRE – Lata Instagrameable – Felicidad (Madrid, España).

65.- Dirección de Arte en Gráfica

BRONCE - Tapabocas – Genoma (Bucaramanga, Colombia).

BRONCE - El principal responsable eres tú - Norte Consultora (Lima, Perú).

66.- Dirección de Arte en Cine y TV.

BRONCE – Heladera - JPG Grupo de Comunicación (Córdoba, Argentina).

ORO – Ceremonial y protocolo para comer bien – BB Agencia (Buenos Aires, Argentina).

ORO - El Sabor que se apodera de ti - Fuego Latam (Rosario, Argentina).

68.- Dirección de Arte en Internet

BRONCE – Fechas patrias creativos argentinos - BB Agencia (Buenos Aires, Argentina).

BRONCE – Museo en dos ruedas - Cuatro Coronas (Buenos Aires, Argentina).

PLATA – Ceremonial y protocolo para comer bien - BB Agencia (Buenos Aires, Argentina).

ORO – Pablo Lavezzari - Cinergia Estudio Creativo (Córdoba, Argentina).

·      Categoría Redacción

FINALISTA COBRE – Necesitas tu lugar - Común ADV (Mendoza, Argentina).

FINALISTA COBRE – Fechas patrias creativos argentinos - BB Agencia (Buenos Aires, Argentina).

69.- Redacción para Gráfica

BRONCE - Impossible. Like sharing Yakult. - Grupo Rái (Brasil).

PLATA – Chicas Treck - Común ADV (Mendoza, Argentina).

PLATA – Lata Instagrameable - Felicidad (Madrid, España).

ORO – Libertad - JPG Grupo de Comunicación (Córdoba, Argentina).

70.- Redacción para Cine / TV./ Internet

BRONCE – Hoy salís a jugar el partido de tu vida - JPG Grupo de Comunicación (Córdoba, Argentina).

BRONCE – Twisterapia - Almacén (Buenos Aires, Argentina).

BRONCE – Re Clara! - Circo Agencia (Córdoba, Argentina).

BRONCE – Voy con Cordobesa - Circo Agencia (Córdoba, Argentina).

PLATA – El final está cerca - Mañera Films (Conesa, Argentina).

PLATA – Tu Pyme Importa - Hellobrand (Córdoba, Argentina).

PLATA – Hábitos – Almacén (Buenos Aires, Argentina).

PLATA - Un mundo en cada rincón - Don (Buenos Aires, Argentina).

ORO – Ceremonial y protocolo para comer bien - BB Agencia (Buenos Aires, Argentina).

71. Redacción para Radio: comerciales, institucionales, jingles.

PLATA – Sticker del amor - Palm Era (Buenos Aires, Argentina).

PLATA - Vuelve el Fútbol (Apodos) - Hellobrand (Córdoba, Argentina).

·      Categoría Innovación en Medios

78.- Cine/Televisión

ORO – #NoEstasSola - Comunica+A (Lima, Perú).

80.- Gráfica

ORO – Modelos de Mujer UH - Brandy (San José, Costa Rica).

81.- Vía pública

BRONCE – El Fichín del Verano – Almacén (Buenos Aires, Argentina).

82.- Medios no convencionales

BRONCE – Rontastic Voice - La Finka (Guatemala, Guatemala).

PLATA – Stand Up Net en Tono de espera - JPG Grupo de Comunicación (Córdoba, Argentina).

ORO – Semáforo Concientizador – Almacén (Buenos Aires, Argentina).

·      Categoría Digital

Finalista COBRE – Museo en dos ruedas - Cuatro Coronas (Buenos Aires, Argentina).

Finalista COBRE – #NoEstasSola - Comunica+A (Lima, Perú).

Finalista COBRE – La Ducha Ideal - Madison (Quito, Ecuador).

Finalista COBRE – El Sabor que se apodera de ti - Fuego Latam (Rosario, Argentina).

Finalista COBRE – Match Zone - Igloo Lab (Cali, Colombia).

Finalista COBRE – Humedales - CBA/Bartolomé (Rosario, Argentina).

Finalista COBRE – Michelin CarDriverXP – Almacén (Buenos Aires, Argentina).

Finalista COBRE – Makerton 3D – Craners (Rosario, Argentina).

39.- Micrositios.

BRONCE – Universo de Juegos - JPG Grupo de Comunicación (Córdoba, Argentina).

40.- Mobile

BRONCE – Ceremonial y protocolo para comer bien - BB Agencia (Buenos Aires, Argentina).

BRONCE – Fechas patrias creativos argentinos - BB Agencia (Buenos Aires, Argentina).

ORO – Stickers Responsables – Newcycle (Buenos Aires, Argentina).

44.- Social Video

BRONCE – ¿Estás bien? – Verbo (Panamá, Panamá).

BRONCE – Ceremonial y protocolo para comer bien 1 - BB Agencia (Buenos Aires, Argentina).

BRONCE – Fechas patrias creativos argentinos 1 - BB Agencia (Buenos Aires, Argentina).

BRONCE - Fechas patrias creativos argentinos 2 - BB Agencia (Buenos Aires, Argentina).

BRONCE – Ceremonial y protocolo para comer bien 2 - BB Agencia (Buenos Aires, Argentina).

PLATA – En las manos de otro - Arteaga & Arteaga (San Juan, Puerto Rico).

PLATA – Voces – Ferrer (Distrito Federal, México).

PLATA - Semáforo Concientizador – Almacén (Buenos Aires, Argentina).

ORO – Asentamientos – Inbrax (Santiago, Chile).

45.- Campañas de Social Media

BRONCE – Ceremonial y protocolo para comer bien - BB Agencia (Buenos Aires, Argentina).

BRONCE - El Fichín del Verano - Almacén (Buenos Aires, Argentina).

PLATA – Don't Call Me Crazy - Grupo Rái (Sao Paulo, Brasil).

ORO – No da risa - Copiloto (Lima, Perú).

46.- Innovación digital

BRONCE – Storygraphs - El Hombre del Paraguas (Madrid, España).

47.- Advergaming

BRONCE – Check In LTH - BLCK® Creative Intelligence Studio (Nuevo León, México).

48.- Uso de Co-creación y Contenido generado por usuario

BRONCE – La verdad sin filtro - AWA Ecuador (Quito, Ecuador).

ORO – Sticker del amor - Palm Era (Buenos Aires, Argentina).

49.- Creative data

BRONCE – Mom Reader - Interaction (San Jose, Costa Rica).

50.- Campañas digitales

BRONCE – Cuando mandas una Exquisita, llega mucho de vos. - Anita & Vega (Buenos Aires, Argentina).

BRONCE - Vuelve L'Alqueria Blanca: Dime - Fluor Lifestyle (Madrid, España).

BRONCE - Asentamientos – Inbrax (Santiago, Chile).

PLATA – La Mejor Bici - BESO, Beker/Socialand (Distrito Federal, México).

PLATA - Ceremonial y protocolo para comer bien - BB Agencia (Buenos Aires, Argentina).

51.- Desarrollo de aplicación web o mobile, sin fines publicitarios

BRONCE – SOS Amazonas - Connaxis (Cochabamba, Bolivia).

·      Categoría Influencer Marketing

Finalista COBRE - El gol 303 de Fernando Torres – BTOB (Madrid, España).

BRONCE – #NoEstasSola - Comunica+A (Lima, Perú).

PLATA – En las manos de otro - Arteaga & Arteaga (San Juan, Puerto Rico).

PLATA – El Sixpack Injusto – Newcycle (Buenos Aires, Argentina).

ORO - Semáforo Concientizador – Almacén (Buenos Aires, Argentina).

·      Categoría Radio y Producción de Sonido

Finalista COBRE – Mendizabal - Hellobrand (Córdoba, Argentina).

Finalista COBRE – Microteles – Almacén (Buenos Aires, Argentina).

Finalista COBRE - Preguntale a Satoshi - Vera&Partners/DM Fusión (Buenos Aires, Argentina).

5.- Bebidas alcohólicas, tabaco y accesorios relacionados.

BRONCE – Vuelve el Fútbol (Apodos) – Hellobrand (Córdoba, Argentina).

7.- Mobiliario del hogar y la oficina, electrodomésticos, decoración, iluminación, equipamiento. Artículos de papelería, escritura, accesorios e insumos en general.

BRONCE – Cambio de ritmo - Don (Buenos Aires, Argentina).

13.- Automotores, camiones, vehículos en general. Accesorios y repuestos. Combustibles, lubricantes, insumos.

BRONCE – Suegra - Hellobrand (Córdoba, Argentina).

18.- Medios de comunicación. Libros y Publicaciones.

BRONCE – Frankenstein - JPG Grupo de Comunicación (Córdoba, Argentina).

BRONCE - Drácula - JPG Grupo de Comunicación (Córdoba, Argentina).

20.- Transportes, correos, viajes, turismo y alojamiento.

PLATA – Presidente Alberto - Hellobrand (Córdoba, Argentina).

22.- Institucional e Imagen Corporativa. RSE – Responsabilidad Social Empresarial. Desarrollo Sustentable.

PLARA - Cumpleaños - JPG Grupo de Comunicación (Córdoba, Argentina).

24.- Campañas de Productos.

BRONCE – Votos Matrimoniales - JPG Grupo de Comunicación (Córdoba, Argentina).

PLATA - Suegra, Mendizabal, Jefe - Hellobrand (Córdoba, Argentina).

31.- Jingles.

BRONCE – Ady El Dengue - Sushi Agencia Creativa & Films. (Salta, Argentina).

ORO – Ahorrás y se paga solo - JPG Grupo de Comunicación (Córdoba, Argentina).

32.- Música Original para Radio, Cine, TV y/o Internet.

BRONCE - Que digan lo que quieran - La Escalera de Fumío (Las Palmas, España).

ORO – Refugee Tree - Dahouse Audio (Sao Paulo, Brasil).

33.- Uso Creativo de Música preexistente.

PLATA – The Client Said No - Dahouse Audio (Sao Paulo, Brasil).

·      Categoría Vía Pública – OOH (Out Off Home)

Finalista COBRE – Tiro con Arco – Ferrer (Distrito Federal, México).

Finalista COBRE – Estadio - Palm Era (Buenos Aires, Argentina).

Finalista COBRE - La Valla más vista - Brandy (San José, Costa Rica).

Finalista COBRE - Malvinas - Avión de Papel (Córdoba, Argentina).

34.- Avisos para vía pública urbana: carteleras, vallas, medianeras, gigantografías.

BRONCE – Anillos - Ferrer (Distrito Federal, México).

BRONCE - Barras Paralelas - Ferrer (Distrito Federal, México).

BRONCE - Taekwondo Cinturón – Ferrer (Distrito Federal, México).

ORO - Ciudad Galeria - Simple (Santiago, Chile).

37.- Campañas.

BRONCE - La Fake News También Contagian - JPG Grupo de Comunicación (Córdoba, Argentina).

BRONCE - Fijate en La Voz - JPG Grupo de Comunicación (Córdoba, Argentina).

PLATA - Estallidos sociales - Avión de Papel (Córdoba, Argentina).

ORO - Lata Instagrameable – Felicidad (Madrid, España).

Categoría Marketing Directo

75.- Acciones Promocionales. Acciones en espacios públicos.

BRONCE – Abrí el coco - Anita & Vega (Buenos Aires, Argentina).

PLATA - El Fichín del Verano – Almacén (Buenos Aires, Argentina).

76.- Activaciones y Eventos.

PLATA – Evento en movimiento - Cuatro Coronas (Buenos Aires, Argentina).

77.- Campañas de Marketing Directo.

BRONCE – Ganador Scooby Doo - Midios (Distrito Federal, México).

PLATA – Herencia Incalculable - Interaction (San Jose, Costa Rica).

PLATA - A.I.R.B.A.G – Almacén (Buenos Aires, Argentina).

ORO – The Bloody Data - Arteaga & Arteaga (San Juan, Puerto Rico).

Categoría Marketing Estratégico

95.- Productos.

BRONCE - Negropasión.com - Evek (Nuevo León, México).

BRONCE - Storygraphs - El Hombre del Paraguas (Madrid, España).

BRONCE - Sembremos el futuro del valle - Tourette Agency (Santa Cruz, Bolivia).

PLATA – Escapistas – Almacén (Buenos Aires, Argentina).

96.- Servicios.

PLATA - Compartiendo conocimiento – BTOB (Madrid, España).

97.- Institucional e Imagen Corporativa.

PLATA - A.I.R.B.A.G – Almacén (Buenos Aires, Argentina).

PLATA - 364 – Felicidad (Madrid, España).

98.- Bien Público

PLATA – Check In LTH - BLCK® Creative Intelligence Studio (Nuevo León, México).

PLATA - Bolsas Fashion Por Bolsas de Sangre - Volcanum Creative Lab (Criciúma, Brasil).

PLATA - Fruteá Tu Escuela Edición 2020 - Estudio Malaquita (Córdoba, Argentina).

PLATA - Tiempo de Actuar – Connaxis (Cochabamba, Bolivia).

ORO – Semáforo Concientizador - Almacén (Buenos Aires, Argentina).

99.- Responsabilidad Social Empresarial y Gestión Sustentable

BRONCE – Sembremos el futuro del valle - Tourette Agency (Santa Cruz, Bolivia).

·      Categoría Campañas Integrales

Finalista COBRE – Primero Todas - Lettera (Guayaquil, Ecuador).

Finalista COBRE – #MulherLigue180 - Sono Quality Colchões (Sao Paulo, Brasil).

52.- Campañas de Productos.

BRONCE - Twisterapia - Almacén (Buenos Aires, Argentina).

BRONCE - Re Clara! - Circo Agencia (Córdoba, Argentina).

PLATA – Olimpiadas - Ferrer (Distrito Federal, México).

PLATA - Ceremonial y protocolo para comer bien - BB Agencia (Buenos Aires, Argentina).

PLATA - Campaña Promoción Limón de España - Tactics Europe (Madrid, España).

PLATA - Microteles – Almacén (Buenos Aires, Argentina).

ORO – Tenes un aire – Don (Buenos Aires, Argentina).

53.- Campañas de Servicios.

BRONCE – Vivi en Salta - MG Agencia Digital (Salta, Argentina).

PLATA – Voy con Cordobesa - Circo Agencia (Córdoba, Argentina).

55.- Campañas de Bien Público y Responsabilidad Social Empresarial.

BRONCE – Ady El Dengue - Sushi Agencia Creativa & Films (Salta, Argentina).

BRONCE – El otro grupo de riesgo - BB Agencia (Buenos Aires, Argentina).

PLATA – Asentamientos – Inbrax (Santiago, Chile).

ORO – Donante hasta la médula - Vera&Partners/DM Fusión (Buenos Aires, Argentina).

ORO - Estallidos sociales - Avión de Papel (Córdoba, Argentina).

·      Categoría Diseño

Finalista COBRE – Motosports – Brandstore (Córdoba, Argentina).

Finalista COBRE – Branding Taquiña Chicha - Tourette Agency (Santa Cruz, Bolivia).

Finalista COBRE – Moebius Branding – Pozzistudio (Posadas, Argentina).

Finalista COBRE – Memoria y Balance 2021 - CBA/Bartolomé (Rosario, Argentina).

Finalista COBRE – Dalmata - Nano Alfonsín Studio (Mendoza, Argentina).

57.- Imagen física de marcas

BRONCE – Minca - Hands with soul – Madison (Quito, Ecuador).

BRONCE – Nueva Identidad de Marca – Althus (Lima, Perú).

BRONCE – Rincón Naranja - Leal Studio (Córdoba, Argentina).

BRONCE - Rebranding Natura - Circo Agencia (Córdoba, Argentina).

PLATA – Chef Pedro Lemos – Bastarda (Porto, Portugal).

PLATA - CEC Identidad – Felicidad (Madrid, España).

ORO – Rebranding Ma Churro – Planetario (Lima, Perú).

61.- Motion Graphics

PLATA – Heladera - JPG Grupo de Comunicación (Córdoba, Argentina).

PLATA - El sabor que se apodera de ti - Fuego Latam (Rosario, Argentina).

62.- Packaging

BRONCE – Edad Media - Nano Alfonsín Studio (Mendoza, Argentina).

BRONCE - Fuera de Órbita - Nano Alfonsín Studio (Mendoza, Argentina).

BRONCE - Casa do Canto - M&A Creative Agency (Aveiro, Portugal).

BRONCE - Packaging Taquiña Chicha - Tourette Agency (Santa Cruz, Bolivia).

PLATA – Desde los Polos - Nano Alfonsín Studio (Mendoza, Argentina).

PLATA – Tinkami - Katana Studio (Lima, Perú).

PLATA – Venda - M&A Creative Agency (Aveiro, Portugal).

PLATA – Capitan Barley: Especial Edition - Grupo Rái (Sao Paulo, Brasil).

PLATA – San Alfonso- Historia de Panaderos - Leal Studio (Córdoba, Argentina).

PLATA – Mezcal IPA - Bomberos Astronautas (Distrito Federal, México).

ORO – 23R Rediseño - Felicidad (Madrid, España).

64.- Ilustración

BRONCE – Cerveza de Origen – Cooking (Córdoba, Argentina).

BRONCE – El Sabor que se apodera de ti - Fuego Latam (Rosario, Argentina).

PLATA – Biseño - Leal Studio (Córdoba, Argentina).

ORO - Malvinas - Avión de Papel (Córdoba, Argentina).

·      Categoría Producción Audiovisual

Finalista COBRE – Viví en Salta - MG Agencia Digital (Salta, Argentina).

89.- Dirección – Edición

PLATA – El agua no para - JPG Grupo de Comunicación (Córdoba, Argentina).

PLATA – Cam Doctor - Enero Comunicación (Buenos Aires, Argentina).

90.- Fotografía.

BRONCE - Twisterapia – Almacén (Buenos Aires, Argentina).

PLATA – Porta da Ravessa - Frozen Nature - M&A Creative Agency (Aveiro, Portugal).

PLATA – Adega Mãe - Nem tudo o que vem à Rede - M&A Creative Agency (Aveiro, Portugal).

91.- Dirección de Arte, casting, make up, vestuario.

PLATA - Re Clara! - Circo Agencia (Córdoba, Argentina).

ORO – Villanas - BESO, Beker/Socialand (Distrito Federal, México).

ORO – Escapistas – Almacén (Buenos Aires, Argentina).

92.- Animación – Efectos Especiales.

PLATA – Heladera - JPG Grupo de Comunicación (Córdoba, Argentina).

PLATA - El Sabor que se apodera de ti - Fuego Latam (Rosario, Argentina).

93.- Música – Diseño de Sonido.

PLATA – Taco K Veo, Taco K Quiero - Fiverooms (Madrid, España).

PLATA - Ping Pong - Fuego Latam (Rosario, Argentina).

ORO – El Sonido del Progreso - Adv Comunicación Política (Córdoba, Argentina).

94.- Realización integral.

BRONCE – La Vida a Tu Lado - Club Atlético Talleres (Córdoba, Argentina).

BRONCE – Mercantil Andina - Cinergia Estudio Creativo (Córdoba, Argentina).

BRONCE – Voy con Cordobesa - Circo Agencia (Córdoba, Argentina).

PLATA – Émile - Jorge M. Rodrigo Ad Studio (Sevilla, España).

PLATA - Re Clara! - Circo Agencia (Córdoba, Argentina).

ORO – Cajita con nube gris - Norte Consultora (Lima, Perú).

·      Categoría Gráfica

Finalista COBRE – Impossible. Like sharing Yakult. - Grupo Rái (Sao Paulo, Brasil)

Finalista COBRE – Cuba - Avión de papel (Córdoba, Argentina).

Finalista COBRE – Acercamiento Social - Brandy (San José, Costa Rica).

Finalista COBRE – Familia - AWA Ecuador (Quito, Ecuador).

7.- Mobiliario del hogar y la oficina, electrodomésticos, decoración, iluminación, equipamiento. Artículos de papelería, escritura, accesorios e insumos en general.

PLATA - Azul – Simple (Santiago, Chile).

13.- Automotores, camiones, vehículos en general. Accesorios y repuestos. Combustibles, lubricantes, insumos.

BRONCE - Evolución - JPG Grupo de Comunicación (Córdoba, Argentina).

BRONCE – Tiro con Arco - Ferrer (Distrito Federal, México).

BRONCE - Atletismo – Ferrer (Distrito Federal, México).

ORO - Anillos – Ferrer (Distrito Federal, México).

18.- Medios de comunicación. Libros y Publicaciones.

PLATA - Libertad - JPG Grupo de Comunicación (Córdoba, Argentina).

ORO - TRUMP - Simple (Santiago, Chile).

20.- Transportes, correos, viajes, turismo y alojamiento.

BRONCE – Cerebro Arnold – Hellobrand (Córdoba, Argentina).

PLATA – Cerebro Kanye - Hellobrand (Córdoba, Argentina).

22.- Institucional e Imagen Corporativa– Responsabilidad Social Empresarial. Desarrollo Sustentable.

BRONCE – Criminales – Simple (Santiago, Chile).

PLATA – El principal responsable eres tú 1 - Norte Consultora (Lima, Perú).

PLATA – El principal responsable eres tú 2 - Norte Consultora (Lima, Perú).

ORO – El principal responsable eres tú 3 - Norte Consultora (Lima, Perú).

23.- Bien Público. Mensajes gubernamentales, no gubernamentales, políticos y religiosos. Entidades sin fines de lucro.

BRONCE – Tapabocas – Genoma (Bucaramanga, Colombia)

24.- Campañas de Productos.

BRONCE – Olimpiadas - Ferrer (Distrito Federal, México).

BRONCE - Relajados - Lunar Latinoamérica (San Pedro Sula, Honduras).

PLATA – Fijate en La Voz - JPG Grupo de Comunicación (Córdoba, Argentina).

PLATA - Distanciamiento - Niño Buenos Aires (Buenos Aires, Argentina).

25.- Campañas de Servicios.

BRONCE - Cerebros Celebridades - Hellobrand (Córdoba, Argentina)

26.- Campañas Institucionales y de Imagen Corporativa.

BRONCE – La Fake News También Contagian - JPG Grupo de Comunicación (Córdoba, Argentina)

PLATA – Bocas de Cloaca – Simple (Santiago, Chile).

27.- Campañas de Bien Público, Responsabilidad Social Empresarial. Desarrollo Sustentable.

BRONCE – Ady El Dengue - Sushi Agencia Creativa & Films (Salta, Argentina).

BRONCE – Casa? - Humano (Santa Cruz, Bolivia).

PLATA – Evolución - JPG Grupo de Comunicación (Córdoba, Argentina)

PLATA – Hora del planeta - Norte Consultora (Lima, Perú).

·      Categoría Film

Finalista COBRE – Gato - Fuego Latam (Rosario, Argentina)

Finalista COBRE – Salame - JPG Grupo de Comunicación (Córdoba, Argentina)

1.- Productos alimenticios en general, lácteos, comidas, golosinas, snacks.

BRONCE – Pa Pa Pa - Merci Advertising (Buenos Aires, Argentina)

BRONCE – Ceremonial y protocolo para comer bien - BB Agencia (Buenos Aires, Argentina)

3.- Productos de higiene y cosmética personal.

PLATA - Tu pelo cuenta tu historia - Zara - Gyps Agency (Buenos Aires, Argentina)

PLATA - Tu pelo cuenta tu historia - Nora - Gyps Agency (Buenos Aires, Argentina)

PLATA - Tu pelo cuenta tu historia - Natalia - Gyps Agency (Buenos Aires, Argentina)

PLATA - Tu pelo cuenta tu historia - Cintia - Gyps Agency (Buenos Aires, Argentina)

ORO – Tu pelo cuenta tu historia - Jessica - Gyps Agency (Buenos Aires, Argentina)

13.- Automotores. Accesorios y repuestos. Combustibles, lubricantes, insumos.

PLATA – Twisterapia – Almacén (Buenos Aires, Argentina)

ORO – Hábitos – Almacén (Buenos Aires, Argentina)

ORO – Escapistas – Almacén (Buenos Aires, Argentina)

14.- Arquitectura, Urbanismo, Construcciones. Materiales e insumos en general.

BRONCE - Mediotanque de Obra - MURAL Publicidad (Montevideo, Uruguay)

17.- Comercios al público, shoppings, tiendas, supermercados, centros comerciales.

BRONCE – Microteles - Habitación – Almacén (Buenos Aires, Argentina)

PLATA – Microteles - Cocina – Almacén (Buenos Aires, Argentina)

18.- Medios de comunicación. Libros y Publicaciones.

BRONCE – Catalina - Villanas - BESO, Beker/Socialand

BRONCE – Laura - Villanas - BESO, Beker/Socialand

20.- Transportes, correos, viajes, turismo y alojamiento.

BRONCE – AA 2000 - Merci Advertising (Buenos Aires, Argentina)

BRONCE – Presidentes – Hellobrand (Córdoba, Argentina)

22.- Institucional e Imagen Corporativa. Responsabilidad Social Empresarial. Desarrollo Sustentable.

BRONCE – AA 2000 - Merci Advertising (Buenos Aires, Argentina)

23.- Bien Público. Mensajes gubernamentales, no gubernamentales, políticos y religiosos. Entidades sin fines de lucro.

PLATA – El mensaje detrás del mensajito - JPG Grupo de Comunicación (Córdoba, Argentina)

PLATA – Tik Tok - Verbo (Panamá, Panamá).

24.- Campañas de Productos.

BRONCE – Olimpiadas – Ferrer (Distrito Federal, México).

BRONCE – Ceremonial y protocolo para comer bien - BB Agencia (Buenos Aires, Argentina)

BRONCE – El sabor que se apodera de ti - Fuego Latam (Rosario, Argentina)

ORO – Tu pelo cuenta tu historia - Gyps Agency (Buenos Aires, Argentina)

26.- Campañas Institucionales y de Imagen Corporativa.

BRONCE – Destilando Verdades - La Escalera de Fumío (Las Palmas, España).

BRONCE – Villanas - BESO, Beker/Socialand (Distrito Federal, México).

·      Categoría Especial FePI Online 2021: COVID-19

102 – Audiovisual (todos los soportes).

BRONCE – El final está cerca - Mañera Films (Conesa, Argentina)

PLATA – The Real Cast - Independiente Panamá (Panama, Panamá).

PLATA – Hábitos - Almacén (Buenos Aires, Argentina)

103 – Gráfica (todos los soportes).

BRONCE – El Cancer no hace Cuarentena - Común ADV (Mendoza, Argentina)

104 – Audio (todos los soportes) – Radio, TV, Whatsapp, Redes Sociales.

PLATA – Parador Fest - JPG Grupo de Comunicación (Córdoba, Argentina)

105 – Digital: Sitios destinados exclusivamente al tema COVID-19 – Casos de Marketing Digital.

BRONCE – Universo de Juegos - JPG Grupo de Comunicación (Córdoba, Argentina)

BRONCE - Storygraphs - El Hombre del Paraguas (Madrid, España).

106 – Redes Sociales e Influencers – Acciones y campañas exclusivas para una o más redes.

BRONCE – Mensaje Directo – Persona (Córdoba, Argentina)

PLATA – Tapada - Palm Era (Buenos Aires, Argentina)

108 – Marketing Estratégico – Casos y acciones creadas específicamente para la crisis.

BRONCE – La Gran Mudanza - Madison (Quito, Ecuador).

PLATA – The Real Cast - Independiente Panama (Panama, Panamá).

PLATA – Find It!  - Interaction (San Jose, Costa Rica).

109 – Marketing Directo – Acciones creadas e implementadas para prevención, colaboración y lucha contra la pandemia.

BRONCE – Hand Grenade Soap - Lerma/ (Dallas, Estados Unidos).

Grand Prix Redacción – Ceremonial y protocolo para comer bien - BB Agencia (Buenos Aires, Argentina)

Grand Prix Marketing Estratégico – Semáforo Concientizador – Almacén (Buenos Aires, Argentina)

Grand Prix Producción Audiovisual – Escapistas – Almacén (Buenos Aires, Argentina)

Grand Prix Gráfica - El principal responsable eres tú - Norte Consultora (Lima, Perú).

Grand Prix Film – Tu pelo cuenta tu historia - Gyps Agency (Buenos Aires, Argentina)

Mejor Agencia Independiente FePI 2020 – 2021:

Almacén (Buenos Aires, Argentina).

Mejor Dirección General Creativa Independiente FePI 2020 – 2021:
Walter Onorato y Diego Duprat – DGC´s de Almacén (Buenos Aires, Argentina).

FePI y PRODU exploran la expansión de la creatividad multicultural en sesión del CR 15o

La fuerte y constante transformación del mundo y su sociedad es el reflejo inequívoco de sus instituciones y gobiernos. Sin embargo, los anunciantes tienen en sus manos la gran oportunidad de capitalizar y guiar el cambio a través de mensajes que reflejen los valores auténticos de sus marcas.

En una nueva edición de la serie CR 15o, Contenidos y Reflexiones FePI 15, patrocinada por el Festival de la Publicidad Independiente, en alianza con PRODU, Gustavo Lauría, Co-founder & CCO de We Believers; Elias Weinstock, CCO de Casanova // McCann, y Luis Miguel Messianu, Creative Chairman & CCO de alma, participan en el panel “La expansión de la creatividad multicultural”.

Este grupo de líderes creativos explican cómo han logrado posicionar la cultura y sus matices, a nivel nacional e internacional, con ideas y conceptos que exponen el variado crisol de la población de EE UU como una oportunidad de cambio y transformación social.

La cita es el próximo jueves 21 de octubre a las 2pm Miami / 3pm Argentina / 1pm México / 8pm Madrid.

El CR 15o es un esfuerzo por seleccionar a expertos de diversas áreas de la industria con el objetivo de ofrecer a sus miembros información clave sobre los temas de más interés en la actualidad.

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VER VIDEO DE LA PRESENTACIÓN

Se conocen los Finalistas del FePI Edición Especial 15 Años.

El Primer Festival Internacional de la Publicidad Independiente comunicó los Finalistas de su 15ª Edición.

Más de un centenar de profesionales de gran trayectoria conforman el Jurado cuyos votos decidirán los ganadores de una nueva e histórica versión de los Premios Inodoro Pereyra,  Edición Especial 15 Años.

Los Grand Prix, Oros, Platas, Bronces y Menciones Cobre, correspondientes a la Edición 2021 del FePI, se conocerán durante la Ceremonia de Premiación, que será transmitida en directo a través de YouTube y con acceso libre, el sábado 23 de Octubre, a partir de las 15 hs.de Argentina.

Previo a ello, el Programa de Cierre del FePI Online 2021, Edición Especial 15 Años anticipa presencias muy importantes y de enorme prestigio. Estas participaciones se desarrollarán durante los días 21, 22 y 23 de octubre, en una plataforma de libre acceso.

Esta es la Nómina de Finalistas:

Adv Comunicación Política (Córdoba, Argentina).

Almacén (Buenos Aires, Argentina).

Althus (Lima, Perú).

Anita & Vega (Buenos Aires, Argentina).

Arteaga & Arteaga (San Juan, Puerto Rico).

Avión de Papel (Córdoba, Argentina).

AWA Ecuador (Quito, Ecuador).

Bastarda (Porto, Portugal).

BB Agencia (Buenos Aires, Argentina).

BESO, Beker/Socialand (Distrito Federal, México).

BLCK® Creative Intelligence Studio (Nuevo León, México).

Bomberos Astronautas (Distrito Federal, México).

Brandstore (Córdoba, Argentina).

Brandy (San José, Costa Rica).

BTOB (Madrid, España).

CB&A/Bartolomé (Rosario, Argentina).

Cinergia Estudio Creativo (Córdoba, Argentina).

Circo Agencia (Córdoba, Argentina).

Club Atlético Talleres (Córdoba, Argentina).

Común ADV (Mendoza, Argentina).

Comunica+A (Lima, Perú).

Connaxis (Cochabamba, Bolivia).

Cooking (Córdoba, Argentina).

Copiloto (Lima, Perú).

Craners (Rosario, Argentina).

Cuatro Coronas (Buenos Aires, Argentina).

Dahouse Audio (Sao Paulo, Brasil).

Don (Buenos Aires, Argentina).

Edison (San Carlos De Bariloche, Argentina).

El Duende Publicidad (Goya, Argentina).

El Hombre del Paraguas (Madrid, España).

Enero Comunicación (Buenos Aires, Argentina).

Estudio Malaquita (Córdoba, Argentina).

Evek (Nuevo Leon, México).

Felicidad (Madrid, España).

Ferrer (Distrito Federal, México).

Fiverooms (Madrid, España).

Fluor Lifestyle (Madrid, España).

Fuego Latam (Rosario, Argentina).

Genoma (Bucaramanga, Colombia)

Grupo Rái (Sao Paulo, Brasil)

Gyps Agency (Buenos Aires, Argentina).

Hellobrand (Córdoba, Argentina)

Humano (Santa Cruz, Bolivia).

Igloo Lab (Cali, Colombia).

Inbrax (Santiago, Chile).

Independiente Panamá (Panama, Panamá).

Interaction (San Jose, Costa Rica).

Jorge M. Rodrigo Ad Studio (Sevilla, España).

JPG Grupo de Comunicación (Córdoba, Argentina).

Katana Studio (Lima, Perú).

La Escalera de Fumío (Las Palmas, España).

La Finka (Guatemala, Guatemala).

Leal Studio (Córdoba, Argentina).

Lerma/ (Dallas, Estados Unidos).

Lettera (Guayaquil, Ecuador).

Lunar Latinoamérica (San Pedro Sula, Honduras).

M&A Creative Agency (Aveiro, Portugal).

Madison (Quito, Ecuador).

Mañera Films (Conesa, Argentina).

Merci Advertising (Buenos Aires, Argentina).

MG Agencia Digital (Salta, Argentina).

Midios (Distrito Federal, México).

Monkey (Córdoba, Argentina).

Mural Publicidad (Montevideo, Uruguay).

Nano Alfonsín Studio (Mendoza, Argentina).

Newcycle (Buenos Aires, Argentina).

Niño Buenos Aires (Buenos Aires, Argentina).

Norte Consultora (Lima, Perú).

Palm Era (Buenos Aires, Argentina).

Persona (Córdoba, Argentina).

Planetario (Lima, Perú).

Pozzistudio (Posadas, Argentina).

Roqoto Advertising (Lima, Perú).

Simple (Santiago, Chile).

Sono Quality Colchões (Sao Paulo, Brasil).

Sushi Agencia Creativa & Films (Salta, Argentina).

Tactics Europe (Madrid, España).

Tourette Agency (Santa Cruz, Bolivia).

Vera&Partners/DM Fusión (Buenos Aires, Argentina).

Verbo Publicidad (Panamá, Panamá).

Volcanum Creative Lab (Criciúma, Brasil).

Desde hace 15 años el FePI es la primera y más importante competencia del sector independiente de la industria ya que reúne a la mayor comunidad de indies de más de 30 países.